Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

Mary Meeker's digital trends: Just 1% of global data being analysed

While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker.



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Google revamps Panda search formula: Winners and losers revealed

This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research.




Over a third of online retail now via smartphones and tablets

More than a third of all online sales are now made on a mobile device (smartphones and tablets) as m-commerce continues to increase its share of the UK e-retail market, according to the latest results from the IMRG Capgemini Quarterly Benchmarking.

Key findings include:

• Mobile accounted for 34% of UK e-retail sales in Q1, up from 32% in the previous quarter

• 48% of visits to e-retail websites are now via smartphones and tablet devices

• Click & Collect accounted for 14% of multichannel online sales during Q1


'More robots than humans' saw Mercedes-Benz ad

Online ads for Mercedes were seen more often by fraudster robots than humans, according to a new report. The Financial Times reports that the Mercedes-Benz ads were accidentally placed on to fraudulent websites by Rocket Fuel, a Nasdaq-listed ad technology company that went public with a market capitalisation of nearly $1bn last year. According to Telemetry, a UK company which specialises in detecting ad fraud, in a sample of 365,000 ad impressions brokered by Rocket Fuel over three weeks, 57 per cent were “viewed” by automated computer programs rather than real people. The allegation will raise concerns about fraud in the fast-growing online advertising market, which expanded 15% last year to $120bn.


Hobgoblin brand targets millennial voters with social media election

To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll. The campaign, Wych Brew Are You? encourages fans to champion their selected beer from a choice of three leading candidates: Hobgoblin, Imperial Red, and Black Wych.


Marriott offers loyalty points for social shares

Hotel chain Marriott Rewards has launched a PlusPoints program that rewards loyalty program members 250 points for each Facebook 'like' or Twitter 'follow'. Under the scheme, sharers also get 25 points for each Facebook share or retweet about Marriott — up to a maximum of 2,000 points every 30 days.


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