US smartphone market trends: Android leads software, iPhone leads hardware

07/05/2014

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms, according to new research from comScore.

us%20mob%20share%2014.jpg

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms, according to new research from comScore.

The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past year from 17 percentage points (53 vs. 36) to 9 points.

Despite its recent market share success and its position as the top smartphone hardware manufacturer, Apple remains one of the only smartphone platforms never to have held the market share lead in the U.S. – a feat that Palm, Microsoft, BlackBerry and Android can all boast.

www.comscore.com

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy