What is the world’s most valuable brand? (infographic)

30/05/2014

What is the world’s most valuable brand? According to the latest Millward Brown data, the first place in no longer occupied by Apple, which has been overtaken by a more aggressive Google, currently valued at $159B. This infographic from FinancesOnline presents the top 10 most valuable brands of 2014 that also tries to explain the reasons behind Google’s sudden rise to power.

From the infographic, you can find out that:

• Apple’s ‘perfectionism’ can be a disadvantage

• Google is currently worth $11B more than Apple

• Google has increased its brand value to almost 40% while Apple slid down by 20%

• The top 4 most valuable brands are all IT companies

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You can check out the infographic here

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