Google tests domain name service


Google plans to launch its own domain name registration service, consumers "to search, find, purchase and transfer" domain names for their business.

Google said it has tied up with four firms that specialise in building websites - Squarespace, Wix, Weebly, and Shopify - to help businesses create one of their own.

The firm said it was also working at providing "hosting services from a range of providers, as well as domain management support" to customers.

Google's move comes just as GoDaddy filed papers to raise $100m (£59m) via a share sale.
GoDaddy is one of the world's biggest domain name registration firms.

"This puts them in direct competition with GoDaddy," said Keith Timimi, chairman of VML Qais, a digital marketing service agency.

According to its filing with the US authorities, GoDaddy had 57 million domains under management at the end of last year and generated revenues of $1.1bn.

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