Top digital marketing data and case studies this week

26/06/2014

Here are the top digital marketing data and case studies that caught our eye.

Best social media posts: Funny and informative content still king

The most sharable social media content is either funny or informative - or a combination of both – according to the findings of a new survey.

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Search ads 'lift brand awareness'

Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant.

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Digital news overtakes papers in UK (but TV still leads)

Brits using news websites and apps now outnumber those reading printed newspapers, but TV news remains the most popular news source, according to communications watchdog Ofcom.

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Cannes Lions 2014: Full highlights from the week

With Cannes Lions 2014 celebrating creativity in the digital media industries, Exact Target from Salesforce looks back at some of the key trends to come out of the festival.

Throughout the Cannes Lions Festival of Creativity, the ExactTarget Marketing Cloud provided the top social trends from the event, including everything from the Game of Thrones to “La Galerie d’Instragram” photography competition, as seen in this recap.

CASE STUDIES

Cannes winner case study: Harvey Nichols celebrates selfishness with anti-Christmas viral

Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny ad turned controversial subject matter into a highly amusing and entertaining video, picking up the Cannes Lions Grand Prix in the process.

Cannes Lions case study: Sound of Honda brings Senna to life with light display

This "Sound of Honda -- Ayrton Senna 1989" ad from from Dentsu Tokyo, caught the eye of the judges at Canes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and light display.

Cannes Lions case study: Edgy ‘First Kiss’ viral gets hearts racing with subtle branding

This ad for clothes brand Wren took the web by storm back in March, with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the secret to the viral ads success, despite its almost non-existent branding.

Cannes Mobile winner case study: Grand Prix: Nivea bracelet helps parents track kids

Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.

Cannes winner case study: How Volvo epic split got 73m YouTube views

Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks.This case study looks at how the ad married celebrity and the 'wow' factor to drive home a message about precision steering (and get 73 million YouTube views in the process).

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