Facebook brand posts by time of day

01/07/2014

This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, this is arguably a time when the a brand's fan base will be most engaged with a post.

Facebook brand posts by time of day. This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, this is arguably a time when the a brand's fan base will be most engaged with a post.

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