Ryanair gets 1m mobile app downloads in first 10 days, as company focuses on customer experience

28/07/2014

Ryanair has announced that its new mobile app has been downloaded 1m times in the first 10 days since launch. The app includes a mobile boarding pass function and forms part of Ryanair's strategy to improve customer services, following the company's first reported drop in profits for five years, in May.

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Ryanair is also making its online booking process simpler, and introducing a "fare finder" feature on its website to help consumers find the lowest fares more easily.

Ryanair's latest quarterly results posted a net profit of €197m (£156m), a 152% year-on-year rise, though the firm admitted that the results were "distorted by a very strong Easter", with no comparable vacation period in 2013.

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