Gmail puts unsubscribe link next to emails

15/08/2014

Google has now rolled out a new feature to help Gmail users get rid of unwanted messages more easily.

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Under the new scheme, Gmail searches through an email for an unsubscribe link, and if it finds one displays it next to the sender's address at the top.

Clicking the unsubscribe link at the top takes the user to the same place without having to scroll through the whole email.

“Now when a sender includes an “Unsubscribe” link in a Promotions, Social or Forums message, Gmail will surface it to the top, right next to the sender address. If you’re interested in the message’s content, it won’t get in the way, and if not, it’ll make it easier to keep your inbox clutter-free,” the company announced in a Google Plus post. “Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.”

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