IKEA revamps catalogue app for multi-channel shoppers


IKEA has revamped its catalogue app letting users save their favourite items from multiple catalogues as a shopping list to be used on its website or in-store, as part of the furtnuiture stores new omnichannel strategy.


The app launch comes as part of its new 2015 catalogue, focused on bathroom and bedroom furnishings.

The app enables users to check in-store levels of items before they visit physical stores, or add entire shopping lists to their online checkout cart.

The catalogue app also expands on what printed copies can offer. By scanning designated pages of the catalogue, users can gain access to extended content including an augmented reality “Place In Your Room” feature that lets users virtually place and view almost 300 products within their own home.

The online catalogue, when accessed either through IKEA’s website or through the app, includes prompts to ‘discover more’ that link users to promotional videos and product beauty shots, as well as IKEA’s ‘Life at Home’ report, which looks into how people around the world start and finish their days.

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