Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

12 big data myths busted (Infographic)

Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with a panel of practitioners from the Email, Mobile & Connected and Social Media Councils to shatter these myths in one infographic.


Android finally overtakes iOS for global web usage

Despite commanding 85% of the global mobile market, Google's Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple's iPhone and iPad operating system.


Snapchat and WhatsApp dominate photo sharing as Facebook plateaus

Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research.


Internet marketing in China – McKinsey sees digital as key to economic growth

The latest research about how to unlock the slowing China economy suggests internet marketing in China will be the key.


80% of firms think they do social CRM right… but only 8% of customers agree

There is a new social CRM divide in marketing, with around 80% of companies thinking that they deliver superior customer experiences, but only around 8% of their paying customers agree, according to new research.


Top smartphones in China: Xiaomi overtakes Samsung

Xiaomi, often dubbed the ‘Apple of China’, has overtaken Samsung in terms of smartphone units sold for the first time in the country, according to new research.


TV-like buying dominates online video deals- report

Almost all online video advertisers in the UK are buying their ad in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research.


85% of companies don't respond to customer tweets (infographic)

New research by YouGov on behalf of Webhelp has found that only 15% of leading companies responded to tweets from customers, and 64% of businesses took more than an hour to reply.



Adidas boosts World Cup sponsorship with cross platform display ads

To reinforce its World Cup sponsorship, Adidas worked with InSkin Media to run this World Cup display campaign optimised to get the most from desktop and tablet publishing sites.

adidas wmv from Danny Meadows-Klue on Vimeo.

Digital football show smashes engagement benchmark with programmatic native ads

Ball Street, the company behind the 451 digital football show, today reveals that it has beaten its engagement benchmark by 71% after deploying a programmatic native approach. Working with RadiumOne, Ball Street developed video content, sponsored by Papa John’s, and pushed it out in three bursts around matches with a deciding role in the race for the Premier League title (Liverpool v Chelsea, Crystal Palace v Liverpool and Man City v West Ham).

View a sample of the show with Papa John Sponsorship below:

Tumblr case study: Aldo Fashion contest boosts social engagement

Aldo launched a contest to identify and reward "the next stars of Tumblr" to target the blogging network’s highly engaged community of fashion and design enthusiasts. This case study looks at how the footwear company offered Tumblr's aesthetic-conscious community a prize uniquely suited to them.


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