Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

US web trends: App use overtaking desktop and web browsing

Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing, according to new research. The study, from comScore, indicates that 52% of time spent on digital media now comes from mobile apps on smartphones or tablets. The trend continues with 60% favouring mobile usage as a whole, rather than desktop-based digital media consumption.







Global web trends 2014: Consumers ditching traditional media for digital

People are spending more time each day on online rather than traditional forms of media, according to new research looking into global media consumption trends.


Third of mobile users ‘haven’t downloaded an app in a month’

Are smartphones reaching a saturation point? New research indicates that the number of downloaded apps is dropping- because they are getting too good.


New Zealand social trends: What brands are succeeding on Facebook?

Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen.


US app engagement trends: iPhone still trumps Android


iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research. The study, from comScore, found that the median iPhone app user earns $85,000 per year, which is 40% more than the median Android phone user with an annual income of $61,000.


PacSun partners YouTube content creators for back-to-school campaign

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

Video case study: Axe encourages men to embrace weekdays

Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.

Miller Lite turns fan photos into national TV ad

Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign's hashtag became the No. 2 branded hashtag on Twitter.

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