Top 50 online retailers in the UK: Amazon, Argos and Apple lead the way


Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research.

The findings, from IMRG and comScore, measures visitors based on comScore’s MMX online audience measurement technology.

In the inaugural list, online retail giant Amazon beat Apple and Argos to the number one spot, who placed second and third respectively.

IMRG Managing Director Graeme Howe said: “We are very excited to launch the Top 50 Retailer Ranking in partnership with comScore, as there has been significant demand for the return of such a chart from retailers and the press. We believe this is the definitive list that everyone has been waiting for.”

Holiday websites are well represented in the rankings, after the Travel sector recorded its strongest July performance since 2010.

Graeme added: “It is not a surprise to see travel websites such as Expedia and EasyJet in the list, as it reflects the Travel sector’s strong performance in our latest e-Retail Sales Index. The correlation we can see between popularity and sales also highlights just how robust our data is.”

Mike Read, Managing Director of comScore UK said: “For retailers, online is an increasingly important channel throughout the entire customer experience – from building awareness to purchase and every step in between. Retailers that understand how their consumers are engaging with both their brand and their competitors’ brands online are well positioned to leverage the full potential of the digital channel.

“We are pleased to work with IMRG to provide insight into the online retail market and the latest trends impacting the industry.”

The rankings are based on website visitors. Only transactional websites were included, so price comparison websites have been excluded from the list.

Based on July 2014 Data

The IMRG comScore Top 50 Retailer Ranking full list

1. Amazon UK

2. Argos

3. Apple

4. Tesco

5. Asda

6. Next

7. Marks & Spencer

8. Asos

9. Netflix

10. National Rail

11. John Lewis


13. AVG

14. B&Q

15. Debenhams

16. Thomson

17. Expedia


19. Boots


21. Currys

22. Ryanair

23. Thomas Cook

24. O2

25. Ticketmaster UK

26. New Look

27. Very


29. IKEA

30. Sainsbury’s

31. Homebase

32. Travel Republic

33. River Island

34. Premier Inn

35. On the Beach

36. British Airways

37. Screwfix

38. House of Fraser

39. Hewlett Packard

40. Halfords

41. eDreams

42. Littlewoods

43. PC World

44. Wickes

45. Travelodge

46. JD Sports

47. Matalan

48. Boohoo

49. Cineworld

50. National Express

The IMRG Top 50 Retailer Ranking is published quarterly and tracks visitors based on comScore’s MMX online audience measurement technology of those selling goods and services within the IMRG Capgemini Index Classification**.

This List is based on UK visitors from desktops and laptops in July 2014. *The IMRG Retailer Ranking list excludes eBay, marketplace and price comparison / aggregator websites. ** IMRG Capgemini Index Classification: Beer / wine / spirits; Books; CDs / tapes / records; Clothing / footwear / accessories; Computer hardware / peripherals / consumables; Consumer electronics; Digital downloads (e.g. music, software); Flowers; Food, beverages and household supplies; Furniture; Garden / DIY; Health and beauty; Home appliances (e.g. washing machines); Household goods (e.g. kitchenware, bedding); Jewellery / watches; Software; Sporting goods; Tickets (e.g. cinema, theatre, events); Toys; Travel (e.g. flights, holidays, hotels, car hire); Video games; Videos / DVDs

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