Top digital marketing data and case studies this week

04/09/2014

Here are the top digital marketing data and case studies that caught our eye.

Mobiles overtake desktop for ecommerce traffic - IMRG

More than half (52%) of visits to UK retail sites are now coming from mobile, with over a third (36%) of UK online sales are now completed on a smartphone or tablet device, according to new research.

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Key findings from IMRG Capgemini Quarterly Benchmarking Reportshow that:

• 52% of traffic to retail websites now coming via smartphones and tablet devices

• 6.5% online sales came via smartphone, 29.5% via tablet during Q2

• Increase in visitor bounce rates – this is most likely due to the increase in mobile traffic

• Checkout abandonment rate at record low of 27%

• Mobile commerce now accounts for 36% of UK e-retail sales - rising to 40% for clothing and apparel websites

The rise of SEO blackmail: Can people really link spam your site to death?

In recent years, Google has clamped down on link spam, with a number of major changes to its search formula. But as old ‘black-hat’ SEO tricks become obsolete, an even darker practice is on the rise: extortion emails.

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Love to hate Google? Web giant ‘most’ and ‘least’ liked media brand for advertisers

It seems advertisers have intensely mixed feelings about Google, as the brand has topped a best reputation list of media brands- but was also voted the least pleasurable to work with, in the same poll.

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Digital universe invaded by ‘Internet of Things’ sensors (infographic)

The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will multiply 10-fold between 2013 and 2020 – from 4.4 trillion gigabytes to 44 trillion gigabytes. This infographic from EMC using figures from the IDC attempts to sum up the 'digital universe'.

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Watch this video outlining key findings below:

A profile of the average blogger in the UK (Infographic)

The average UK blogger can make £906 a year from affiliate marketing commissions, have full time jobs elsewhere and gets 18 interactions on their blog each day, according to new research.

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CASE STUDY:

Brands on Instagram: 6 best Hyperlapse videos so far

With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video.

Search case study: AdWords helps improve order rate at butchers by 50%

Scottish butcher Macbeths revamped its keyword strategy last summer and saw a large jump in our sales and ROI, increasing order rate by 50% in one year. This case study looks at how a local business can use paid search to beef up both sales and customer numbers.

Search case study: Photobox gets better search ROI with Bing Ads

In May 2013, Photobox worked with Bing ads to boost the online digital photo service’s online presence. This case study looks at how the firm achieved 25% lower costs than expected- boosting efficiency and winning customers as a result.

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