Microsoft ditches Nokia brand in mobile shake up

23/10/2014

Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.

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Nokia's non-mobile division, which is not owned by Microsoft, will continue to use the name.
The mobile operation was bought by Microsoft in April in a deal worth $7.2bn (£4.6bn).

Since then, Microsoft has quietly shifted away from the Nokia brand.

A post on Nokia France's Facebook page confirmed the branding shift. The renaming will roll out globally in due course, Microsoft has said.

The announcement comes despite Microsoft agreeing to a 10-year deal to use the Nokia name on mobile products.

Microsoft is currently having a big shake-up. In July, chief executive Satya Nadella announced the cutting of 18,000 jobs.

The bulk of the cuts, around 12,500, will be from staff taken on after the Nokia acquisition.

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