Nigerian online shopping giant Konga embarks on search drive


Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns.


Konga is Nigeria’s largest online shopping portal. Boasting the largest internet population in Africa and ranking 8th worldwide, Nigeria is a market showing dramatic growth in the Ecommerce world.

The global agency has been bought on board to play an integral part in the dramatic growth plans of the company. Their initial focus will be to implement their award-winning innovative methodology to display, PPC & SEO to significantly increase traffic and revenue.

Sim Shagaya Founder & CEO at Konga, said: “Konga is the fastest growing shopping portal in the history of Ecommerce in Africa. In view of our overarching aim - to be the Engine of Commerce and Trade in Africa - we sought out a digital media agency that would not only keep up with our pace of growth, but also bring our brand to more customers in a more pioneering and effective way. Throughout the selection process we’ve been very impressed with 7thingsmedia’s approach and infectious passion.”

Chris Bishop, Founder & CEO at 7thingsmedia, said: “We are thrilled to be working with Konga to help drive its business forward across Africa. Konga is the pioneer of digital within Africa and are changing the way people buy goods and services and ultimately live their lives, daily. This partnership has limitless potential for both parties.”

7thingsmedia is headquartered in London, with offices in New York and Singapore. The agency recently won Best in Retail at the Performance Marketing Awards in April 2014 and is shortlisted for Best Agency at November’s UK Search Awards.

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