Saucy Fish Co debuts ‘magazine-style’ website


The Saucy Fish Co. has revamped its website with a new magazine section titled "The Dock" including serving suggestions, as the food brand looks to expand its digital reach.


The chilled fish brand recruited agency Amaze to design and build the website, with the aim of making fish more enjoyable for everyone.

Built to be fully responsive across mobile and tablet devices, the site merges all of The Saucy Fish Co.’s digital assets into a single destination. Whether customers are exploring the brand’s 20-strong range of fish dishes, interested in food features, looking for information about nutrition or the brand’s sustainable business processes.

The website’s new look includes a magazine style section called The Dock, designed to give consumers more reasons to spend time with the brand. It provides food lovers with serving suggestions, food news and inspirational lifestyle content written by in-house editors, food experts and guest bloggers.

Managing Director at The Saucy Fish Co., Simon Smith, comments: “As a result of the design of our product and packing, our consumers have come to expect a vibrant, effortless experience with the brand. We feel our new digital home should reflect that brand experience making us stand out in the FMCG space.”

Sandra McDowell, at Amaze comments: “The new website needed to be bold and unmistakable. Mirroring the product range, it is bite-sized, easy to use and a pleasure to consume. It brings to life the brand’s fun and colourful personality using vivid carousels and tempting lifestyle photography. The innovative build and quick-load page feature delivers faster loading times with a simple user experience design allowing customers to skim the surface or dive deep into the content. The magazine style approach also gives consumers reasons to come back to the site again and again for a more engaging experience.”

The first issue of The Dock, ‘Viva España’, celebrates all things Spanish to mark the launch of The Saucy Fish Co.’s latest tapas inspired Foil Bake Bag product, which has recently gone on sale at Waitrose.

Later this year the website will also be enhanced to reach international markets including Australia and the United States, providing country-specific information on products and stockists for these regions.

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