Can money buy love? Tinder lets users pay to ‘undo’ mistaken rejections

07/11/2014

Tinder is introducing a new feature that lets its users undo any mistakes they make when swiping through the popular dating app… provided they pay.

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The new ‘Tinder Plus’ subscription will feature a large yellow Undo button on the home screen, in the hope it will encourage people to pay to use it.

Tinder will test how much it can charge for the trial service with prices between 99 cents (62p) and £20 (£12.50) before deciding on a worldwide rate.

"The most-requested feature we get is a button to go back and have a second chance with people that users swipe left on," said Tinder co-founder Sean Rad. “Everyone has wanted it from the beginning. It's absolutely at the top of the list."

Along with an undo button for accidental swipes, subscribers will also have access to a feature called Passport.

Instead of always looking for people around you, Tinder will allow users to change their desired location.

The new feature could offer restaurant and sightseeing recommendations in a variety of locations.

There is no date when Tinder Plus will launch in the UK and the trial will only be available to around 40 per cent of users in the first instance.

Tinder says this is because it is testing different prices to see whether 99cents (62p), $4.99 (£3.10), $9.99 (£6.30), or $19.99 (£12.50) will be the best fit for consumers.

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