John Lewis ad: Facebook video views catching YouTube

13/11/2014

The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.

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At the start of the week, the new John Lewis Christmas TV advert had 10,608,348 “views” on YouTube just four days after being published on Nov. 6. 2014.

According to the Viral Video Chart powered by Unruly, “John Lewis Christmas Advert 2014 - #MontyThePenguin” had 362,068 shares.

However, John Lewis has also posted an untitled version of their video to the company’s Facebook page.

Their post says, “Here it is, our 2014 Christmas ad. Say hello to #MontyThePenguin.” As of Monday , it had 5,795,687 “views” on Facebook just four days after being posted on Nov. 6, 2014. According to Facebook stats , it had 151,164 shares.

This indicates that facebook videos are now getting over half the views and just under half the shares of YouTube, suggesting the social network is fast catching Google’s video site as the go-to place for marketers looking to amplify their reach.

The stats support a recent finding from Socialbakers that suggests content creators are migrating to Facebook in droves (see chart below).

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The Monty the Penguin ad has also sparked its fair share of spoofs, some of the best are listed here:

A replacement for Turkey this Christmas?

A horror version that mashes Monty with the trailer to ‘The Babadook’

YoungOnes Apparel remake


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