Nando's takes on Heinz Ketchup with first digital push for home sauces


Nando's has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens.

Designed by 18 Feet & Rising, the campaign creative demonstrates how Nando's Grocery sauces offer 'something for everyone', along with the tagline 'Give it some Nando's'.

The film, directed by Matt Dilmore, features a man sitting at a table who spills some of his Nando's sauce on his leg - this attracts an army of ants, followed by an anteater which eats the ants, and thereafter the man's daughter arrives who hungrily licks her lips when she sees the ant eating animal.

The campaign is rolling out globally across online channels which include demand, pre-rolls and social media. The TV promotion will begin in Australia this month, followed by the UK and South Africa in the New Year and North America at some point after that.

Head of Strategy at 18 Feet & Rising, Rob Ward, commented on the campaign: "Nando's is much loved throughout the world. An experience too good to keep confined to the restaurants. So we want to let everyone know that they can 'Give it some Nando's' at home,"

He added: "It's time for ketchup to hand over the condiment crown. Anyone can use the Peri-Peri sauces to add flavour to their food, even anteaters."

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