Digital Intelligence

2015 archives | Track topics, trends and brands


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Shopping habits by age: Youngsters prefer smartphones, older generation prefer tablets

Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research. Full story...

01/12/2015

John Lewis named top mobile retail site in the UK

John Lewis offers the best UK consumer mobile shopping experience, closely followed by Argos and Expedia, according to new research. Full story...

01/12/2015

Retailers get 25% boost from search ads this Black Friday

Online sales driven by UK retailers’ paid search ads on Black Friday were up nearly 25% this year compared with 2014 according to new data released by Kenshoo. Full story...

01/12/2015

Jeremy Clarkson reveals new Amazon delivery drone

Amazon has revealed a new hybrid delivery drone that can travel up to 15 miles at high speed, promoted by its latest recruit, Jeremy Clarkson. Full story...

01/12/2015

Smartphones ‘made up nearly half of Black Friday’s US traffic’

Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion. Smartphones outpaced tablets in buying AND browsing on #BlackFriday: https://t.co/F2uebcyQfK #WatsonTrend pic.twitter.com/4z8lj3YEUd— IBM Commerce (@ibmcommerce) November 28, 2015 Full story...

01/12/2015

Christmas lights CAN ruin Wi-Fi connectivity- Ofcom

Telecoms regulator, Ofcom has said that six million homes could be suffering from slow broadband speeds as a result of putting up Christmas lights, placing Wi-Fi hubs close to microwaves, or near lamps or by installing baby alarms. http://stakeholders.ofcom.org.uk/market-data-research/market-data/infrastructure/connected-nations-2015/> Full story...

02/12/2015

First consumer Samsung Gear VR headset goes on sale

Samsung’s Gear VR headset has gone on sale in its online store, launching with a virtual reality web browser. Full story...

02/12/2015

New dad Zuckerberg to give away 99% of Facebook shares

Mark Zuckerberg plans to give away 99% of his $45bn Facebook fortune as he announced the birth of his first child. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; Full story...

02/12/2015

24% of consumers have been duped by online counterfeiters

Almost one quarter of consumers have bought a product online that turned out to be counterfeit, including fashion or footwear, electronics and digital content, according to new research. Full story...

03/12/2015

Digital advertising trends in 2015: 'Adblockalypse' rocks the industry

Ad blockers have long been a niche concern to digital marketers, but in 2015 they became one of the biggest threats to the industry. As part of our review of the year we look back at the key trends in digital advertising, Full story...

03/12/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

03/12/2015

Google denies secretly mining data from school children

Google has denied it broke its promises on using children's personal data, after the Electronic Frontier Foundation (EFF) accused it of collecting and storing data from children using its products at school. Full story...

03/12/2015

Lad Bible app tops App Store just one day after launch

As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch. Send us Full story...

03/12/2015

Rise of the midnight shopper: Black Friday deals sparks rise in night owls

Research from HookLogic has highlighted a new UK shopping trend, which saw a peak in conversions at 1am on Black Friday, with traffic peaking just before – shoppers were clearly aiming to make the most of potential discounts as early as possible. Full story...

03/12/2015

Google cracks down on ad fraud with new tool

Google has created a DoubleClick Bid Manager feature that prevents ad purchases on fraudulent domains that misrepresent ad inventory. Full story...

04/12/2015

Marks & Spencer tops UK ‘Customer Loyalty Index’

Marks & Spencer [M&S] has topped a poll to find out to which clothing brand or retailer UK shoppers are most loyal. Full story...

04/12/2015

Traditional delivery methods ‘could be costing the UK economy £192m in sick days’

A national survey of UK shoppers’ online shopping habits has revealed that almost five percent people have taken ‘sick days’ from work in order to wait in for a delivery, potentially costing the UK economy and employers millions of pounds* each year. Full story...

04/12/2015

Video viral of the week: Castrol hires 'The Stig' for virtual reality race

Castrol is running a video viral campaign that pits top drivers to race 'blindfolded' in real cars on a virtual reality course, bring in Top Gear's The Stig for its latest instalment. See why its our video viral of the week below: Full story...

04/12/2015

Twitter in 2015: Political chat ‘stronger than ever’

Taylor Swift and Justin Bieber were the most talked about celebrities on Twitter in 2015, but social media conversations have become increasingly political, according to new data. Look back at the most influential moments of the #YearOnTwitter: https://t.co/xPFcNl1GzW https://t.co/2UnakTtWE7— Twitter (@twitter) December 7, Full story...

07/12/2015

Global ad spend trends: Internet to overtake TV by end of 2018

TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research. Full story...

07/12/2015

Search marketing trends in 2015: Mobilegeddon strikes as smartphone searches overtake PCs

Nine months on from Google's 'mobilegeddon', marketers are adjusting to a world where more searches are conducted on smartphones than PCs. As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, Full story...

07/12/2015

Facebook takes on Periscope with live streaming video service

Facebook has launched a new service that lets users stream live video on the social network. Full story...

07/12/2015

Sticky disc makes regular watches smart

The Chronos pad- a gadget that promises to turn almost any regular watch into a smartwatch- is being developed in the US. Full story...

07/12/2015

Google takes on AdBlock with Contributor service

Google is starting to roll out its Contributor service, charging subscribers between $2 and $10 per month to reduce ads across millions of participating websites. Full story...

08/12/2015

Facebook trends in 2015: The evolution of the 'like'

Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world's online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our Full story...

08/12/2015

Spotify creates personal ‘Year in Music’ for listeners

Spotify has unveiled a new end-of-year feature that gives users a breakdown of what they’ve been listening to in 2015. Full story...

08/12/2015

Social media trends in 2015: SnapChat soars as Periscope pirates plunder pay TV

Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on SnapChat- but with new data suggesting the chat app's video views are rivaling Facebook, it could be money well spent. As part of Full story...

09/12/2015

Xbox opens ‘The Mall’: Virtual shopping centre and changing room

Micrsoft has launched ‘The Mall, a new shopping platform for the Xbox One games platform that lets people “try on” their favourite outfit. Full story...

09/12/2015

UK marketing data spend increases 11% [INFOGRAPHIC]

Audience data expenditure in the United Kingdom increased by 11%, with F&B, Multi-media and Retail sectors utilising data more, according to new research. Full story...

09/12/2015

YouTube’s top 10 trending videos of 2015

YouTube has assembled a list of the top ten trending videos of the year, based on “views, likes, shares, searches, parodies, remixes and responses.” Altogether, these ten videos account for over 500 million views and the firm has put together its annual Full story...

10/12/2015

Delivery deadlines: How Late Can You Leave Christmas?

How late can shoppers leave ordering gifts this year? Global courier ParcelHero has launched a new tool revealing the true ordering deadlines for the UK’s top retailers - and Argos scoops the honours from Very this year. Full story...

10/12/2015

What's the top meme for 2015? Tumblr launches 2015 Year in Review

Tumblr has released its annual ‘Year in Review’ – a list of the top blogs, posts and topics featured on the site in 2015, revealing that ‘Pepe the Frog’ was the most reblogged meme of the year. Full story...

10/12/2015

Marketers’ biggest trends and anxieties for 2016: Social commerce; predictive tech and location marketing

The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends. Full story...

10/12/2015

Yahoo U-Turn: No Alibaba ‘spinoff’ – creates new company instead

In a surprise reversal, Yahoo will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo. Full story...

10/12/2015

Star Wars trailer: How Facebook reacted [INFOGRAPHIC]

With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns. Full story...

10/12/2015

Internet of Things trends in 2015: Creepy dolls, smart whisky bottles and talking trash

After years of hype, the concept of an ‘Internet of Things’ is becoming a reality. From smartwatches and connected toothbrushes to intelligent thermostats and driverless cars- a web connection is becoming standard for many devices. This move towards a ‘programmable world’ is Full story...

11/12/2015

Mobile Marketing trends in 2015: Wearable tech test and Facebook's 2G tactics

2015 was the year wearable tech finally took off, with the Apple Watch set to sell 21 million units within its first 12 months. But can it keep up momentum for next year? As part of our review of the year, we Full story...

11/12/2015

Brit Awards, Eurovision and Leaders’ Debate most Tweeted about TV Shows of 2015

Music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers, accoridngto new research. Full story...

11/12/2015

Baidu driverless car completes test on Beijing roads

Chinese tech giant Baidu has successfully tested its driverless car on roads near the company's headquarters in Beijing. Full story...

11/12/2015

Facebook tweaks rules for Instant Articles ads

Facebook Is updating its Instant Articles feature to help publishers make more money, allowing more ads in stories. Full story...

11/12/2015

Ecommerce trends in 2015: The era of real-time retailing

With Amazon opening its first physical store, Apple Pay replacing credit cards and self-updating pricing labels in supermarkets, the worlds of ecommerce and high street retail are becoming ever-more entwined. As part of our review of the year, we look back at Full story...

14/12/2015

Airbnb hit by ‘racial discrimination’ report

Users with African-American names have more issues booking Airbnb rentals, according to a new paper out from three Harvard Business School researchers. Full story...

14/12/2015

Euro 2016 draw: App puts brands at centre of fan debate

On the back of the weekend's European Football Championship Finals draw, a new EuroPundit 2016 app provides an alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition. Full story...

14/12/2015

‘Recognition Triggers’ scan ads without QR codes

‘Recognition Triggers’- a new ad tool created by Powa Technologies- lets people to take a picture of any advert and buy the product in just two taps, with no need to scan QR codes, or go to websites. Full story...

14/12/2015

Content Marketing trends in 2015: BuzzFeed hits big leagues as video screen time matches TV

BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review Full story...

14/12/2015

Yahoo's guide to brand-safe buying in programmatic

Marketers and agencies are united on the importance of brand safety. But what can brands do to ensure their ads are not appearing against inappropriate, or worse, damaging content when buying programmatically? Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers some Full story...

14/12/2015

Gaming trends in 2015: Virtual reality and social media on collision course

With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an "immersive social experience"- one that could bring online brands Full story...

16/12/2015

Adobe reveals 2016 Marketing Predictions

The marketing industry is going through a massive transformation with technology changing the game as we know it. John Watton, EMEA Marketing Director, Adobe, shares his thoughts on what this means for marketers in the year ahead. Full story...

16/12/2015

Clunky checkouts causing online retail woes [INFOGRAPHIC]

Retailers are failing to offer customers a straightforward online checkout process, according to the results of a new study. Full story...

16/12/2015

Waitrose wins Christmas email battle of the supermarkets

Waitrose has beaten off the competition for the top spot in terms of email marketing to customer, according to new research. Full story...

16/12/2015

Europe ‘outpacing the world for online viewing on mobile’

Europe is outpacing the world for online viewing on mobile, with the UK and Ireland leading the way – according to new research. Full story...

16/12/2015

Coca-Cola and Nike ‘leading way in social’- industry survey

A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals. Full story...

17/12/2015

1 in 5 ‘only use phone’ for Christmas shopping in US

Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey. Full story...

17/12/2015

The 12 worst marketing fails of 2015: Heinz' saucy QR codes and cheeky Nando's tweets

As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, Full story...

17/12/2015

Regulation trends in 2015: The price of privacy in a digital world

With more high-profile hacks in 2015 than ever before, online privacy remains a major issue for consumers and a major challenge for brands seeking loyalty. As part of our review of the year, we look back at the key trends that shaped Full story...

17/12/2015

Facebook Messenger users can now order Uber taxis

Facebook has partnered with Uber to build ride-hailing into its Messenger app, as it looks to expand beyond chat app features. Full story...

17/12/2015

The most engaging High St Xmas ad is…not John Lewis’ Man on the Moon

Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions. Full story...

17/12/2015

The Economist partners Twitter on newly launched Moments

The Economist will be one of the first publishers in the UK to partner with Twitter on Moments, a feature that helps users find relevant and topical content on the popular social-media platform. Full story...

17/12/2015

UK sees highest ever monthly online sales growth- fuelled by smartphone spending

The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed that online retail sales in November recorded their highest ever month-on-month (MoM) growth since the Index launched 15 years ago – up 40%. Full story...

17/12/2015

Furniture Village adds extra dimension to products

Furniture Village is planning to enhance online customer experience, introducing 360 spin photography to support the launch of its new website in 2016. Full story...

17/12/2015

Odd news: The weirdest digital stories of 2015

From smart sheep to telepathic advertising, technology took us in some strange directions during 2015. In this brave new world of robot chefs, mind-controlled drones and scary AI, we celebrate the weirdest news of the year. Full story...

18/12/2015

The Star Wars marketing machine: Force is still strong with Darth Vader

As Star Wars: The Force Awakens hits cinemas worldwide new has revealed that the Disney marketing machine is driving a very strong social media buzz. Full story...

18/12/2015

Google reveals most searched for topics: Lamar Odom, Paris and refugees top list

As 2015 comes to a close, Google has released its annual Year in Search, and the top searches go to former basketball player Lamar Odom, Jurrasic World, and American Sniper. Full story...

18/12/2015

The year in digital: The best (and worst) of marketing in 2015

2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. Full story...

21/12/2015

Strict new EU data sharing rules threaten huge fines

Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection. Full story...

21/12/2015

Chinese giant Tencent buys League of Legends

Chinese internet giant Tencent has bought one of the world’s biggest biggest online games- League of Legends. Full story...

21/12/2015

M&S ‘most emotionally engaging Christmas TV advert’

What’s the most emotional TV ad this Christmas from Britain’s big high street brands? ICM Unlimited used webcams as part of a survey to capture emotions on faces during a screening of six festive ads. Full story...

21/12/2015

Retail searches ‘to increase on mobile by 500% over Christmas weekend’

With Christmas less than a month away, Bing Ads releases findings from its ‘UK Retail Insights Report’ illustrating consumer search behaviour across devices over the Christmas period on the Bing Ads Network. Full story...

21/12/2015

Economist predicts 2016's big stories before they happen

The Economist Films has launched its first 30-minute film - "The World In 2016" - looking at some of the iconic moments of the year ahead. Full story...

30/12/2015

4G overtakes 3G on mobiles worldwide

4G has been available in many markets for some time now and it’s clear that this high-speed connection is making its mark – with the numbers accessing 4G continuing to rise while 3G sees a parallel decline, according to new research. Full story...

30/12/2015

Red Bull promotes new album with 'social ballon' in LA

Red Bull has teamed up with Social Life to launch Swedish pop star Elliphant’s new album. #20before16 #Blisseh @RedBull_Music https://t.co/nc5n83f3E8 https://t.co/EF3E9eaQM1— Elliphant (@elliphantmusic) December 18, 2015 Full story...

30/12/2015

Mobile video ads 'increase purchase intent by 104%' [INFOGRAPHIC]

Using mobile video ads more than doubles purchase intent and increases brand awareness by 10% and brand consideration by 37%, according to new research. Full story...

30/12/2015

Facebook's review of 2015: A year of tragedy and solidarity

Facebook has created a site devoted to the most talked-about topics on its platform this year. 2015 Year in Review from Facebook on Vimeo. Full story...

31/12/2015

Top US digital media trends of 2015 [INFOGRAPHIC]

From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. As 2015 comes to a close, Nielsen looks at some of the top trends in digital, including the top US smartphone apps and operating Full story...

31/12/2015

WhatsAppers 'more likely to send photos than Snapchatters'

Snapchat’s primary function may be as a photo-sharing app but WhatsAppers are actually more likely to be engaging in this activity, according to new research. Full story...

31/12/2015

Google denies merger of Chrome into Android

Google has dampened rumours that it is planning on folding parts of the Chrome operating system into Android. There’s a ton of momentum for Chromebooks and we are very committed to Chrome OS. I just bought two for my kids for schoolwork!— Full story...

02/11/2015

Jeremy Clarkson digs at BBC in new Amazon ad

Jeremy Clarkson has taken a swipe at his former BBC employers, in a TV advert for new employer Amazon. Full story...

02/11/2015

Nintendo delays first smartphone game

Nintendo has announced its first smartphone 'game', but delayed its launch from the end of the year until next March. Full story...

02/11/2015

The Sun to scrap website paywall

The Sun will scrap the paywall on its website just over two years after it was introduced, after data indicated it had become the least visited UK national newspaper website. Full story...

02/11/2015

Qantas crew wears All Blacks rugby kit after losing Twitter bet

Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday. .@Qantas So we’ve been thinking about this wager. How about you paint your planes Full story...

03/11/2015

Facebook targets emerging markets with Slideshow ad option

Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections. Full story...

03/11/2015

MasterCard invites coders to win $100,000 at London hackathon

MasterCard is launching its Masters of Code competition with a London hackathon on November 14th and 15th at the Impact Hub in Westminster. Full story...

03/11/2015

Nine inventions that changed the way we shop [INFOGRAPHIC]

The rise of internet shopping has had a profound impact on the way we shop, but the move from physical shop to screen is just one step forward among many, bringing with it a wide range of services such as click & Full story...

03/11/2015

Dulux recruits lifestyle bloggers for visualiser campaign

Dulux is using influential bloggers to trial their Visualiser app, and write their own content as the paint brand embraces social media marketing. Full story...

03/11/2015

New Economist ad format guarantees reader attention

The Economist has launched 'Attention Buy', a new model that guarantees and trades on reader attention. Full story...

04/11/2015

Apple recaptures mobile revenue top spot from Android

Apple significantly recaptured the number one position in mobile monetisation back from Android in Q3 2015, according to new research. Full story...

04/11/2015

Black Friday prompts rise in ‘self-gifting’

More people buy for themselves in the run up to Black Friday, in comparison to those buying for others. Full story...

04/11/2015

Microsoft drops unlimited OneDrive storage blaming ‘abusers’

Microsoft is slashing storage space for its OneDrive users, claiming that a "small number of users" abused the limitless storage offering. Full story...

04/11/2015

L’Oreal creates in-house ‘content factory’ for brands

L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global. Full story...

04/11/2015

SMEs need to tackle cyber security or risk losing clients

Small and Medium Sized Enterprises (SMEs) risk being disqualified from bidding for work because of the lack of importance they are placing on looking after their valuable client data, according to a survey of procurement managers by KPMG. Full story...

04/11/2015

Google takes display ads to London's billboards

Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising. Full story...

04/11/2015

Half of Facebookers 'watch videos on the site'

With Facebook set to announce healthy revenues in their third quarter earnings call later today, new research from Global Web Index looks at one avenue that promises to be a key revenue stream for Facebook in the future – video. Full story...

04/11/2015

Coca-Cola turns to social media to promote Christmas truck tour

Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt. Are we coming to your town? RT to find Full story...

04/11/2015

Location influences whether consumers engage with digital advertising

Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result Full story...

05/11/2015

John Lewis Christmas ad: A social media analysis

The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years. Full story...

05/11/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

05/11/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

05/11/2015

New Facebook AI can describe photos to blind people

Facebook is working on new artificial intelligence technology that can describe photos to people who can’t see them. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', Full story...

05/11/2015

Gmail’s ‘smart reply’ writes emails for you

Google is rolling out a Gmail program this week that will guess which emails can be answered with a short reply and prepare a few responses on the user’s behalf. Full story...

05/11/2015

Brazil’s first social commerce platform goes live

Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform Full story...

05/11/2015

SpotX combines TV and digital for cross-screen ad sales

With the TV industry moving towards greater synergies between the sale of traditional and digital video inventory, SpotX and clypd announce the development of a single solution for media owners to manage the sale of all forms of television assets and video Full story...

05/11/2015

John Lewis Christmas ad premieres on YouTube

The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in thier campaigns. Full story...

06/11/2015

Marketing departments ‘now setting overall business strategy’ [INFOGRAPHIC]

Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research. Full story...

06/11/2015

UK stores ‘will get two-thirds of Black Friday sales spending in Europe’

Retailers in the UK are preparing for a record-breaking Black Friday, with almost £1 billion in online sales expected, while online sales over the Black Friday and Cyber Monday weekend (27 – 30th November) could exceed £2.2 billion, according to new research. Full story...

06/11/2015

Snapchat catches Facebook for video views as audience triples since May

The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast. Full story...

09/11/2015

Argos site goes offline due to weekend ‘glitch’

Argos has apologised after customers trying to take up pre-Christmas discounts could not access the retailer’s website due to it being out of action for much of yesterday. Customers across the country took to social media account to complain about being unable Full story...

09/11/2015

Youku Tudou and Mirriad launch in-video ads in China

Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard. Full story...

09/11/2015

Facebook offers 'location aware’ ads 1ft from stores

Facebook ads are about to get even more personal, telling marketers more about the people who pass by their shops and whether those potential customers have seen their ads ont the social network. Full story...

09/11/2015

Facebook debuts music sharing tool ‘Music Stories’

Facebook is letting people share 30-second song clips with one another via a new sharing tool on the social network. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, Full story...

09/11/2015

Swiss email firm pays $6000 ransom to hackers

A secure-email firm, based in Switzerland, has paid a ransom of $6000 (£3,600) after web attacks crippled its website. Full story...

09/11/2015

Hearts or Stars? Twitter favourites icon stirs controversy

Twitter has changed the way it looks when users ‘favourite’ a post - so they are now seeing hearts instead of stars. You can say a lot with a heart. Introducing a new way to show how you feel on Twitter: https://t.co/WKBEmORXNW Full story...

10/11/2015

4 in 10 Facebookers ‘also on Instagram’

With Facebook posting another record-breaking quarter of results last week, Global Web Index looks at the cross-over between its four main services. Full story...

10/11/2015

Brands ‘suffering due to inappropriate ad placement’

Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content. Full story...

10/11/2015

Rwandair puts passengers online with in-flight Internet and mobile services

RwandAir will become the fourth African airline to choose SITAONAIR as its connectivity provider. RwandAir has two A330s, both of which will be line fitted with mobile phone and Wi-Fi services. Full story...

10/11/2015

Alibaba buys ‘Chinese YouTube’ for $3.7bn

Ecommerce giant Alibaba has bought the remaining shares of China's popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn. Full story...

10/11/2015

Marmite sells personalised jars on Facebook

Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”. Full story...

10/11/2015

Mobile searches on Black Friday ‘to increase ten-fold’

Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold. Full story...

10/11/2015

Google Maps gets offline mode for Android users

Google is letting Android users search nearby businesses and get driving directions, including turn-by-turn voice prompts, even if they have no web connection. Full story...

11/11/2015

Ad blocking rises 3 percentage points in three months

Nearly one fifth (18%) of British adults online are currently using ad blocking software, signalling a rise from 15% in early June, according to new data. Full story...

11/11/2015

Guest comment: The changing role of programmatic in Europe: a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the buy-side market. This article is jointly authored by IAB Europe and Google. Full story...

11/11/2015

Video viral of the week: Temptations lets cat owners say sorry for festive faux paws

Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below… Full story...

11/11/2015

Adobe brings data trading into platform with new tool

Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time. Full story...

11/11/2015

Asda to shun Black Friday Sales- too little too late?

Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls "shopper fatigue". Full story...

11/11/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

12/11/2015

China's Singles Day breaks ecommerce records

China’s online shopping holiday 'Singles’ Day' has broken all previous records, lead by ecommrce giant Alibaba, with a shopping total was bigger than Facebook's entire revenue last year. Full story...

12/11/2015

Youngsters 'most likely to block ads' [INFOGRAPHIC]

Younger age groups are still the most likely to turn to ad-blockers. Each month, over a third of 16-24s globally say they are doing this – peaking at 42% in Europe where the issue has arguably generated the biggest headlines to date, Full story...

12/11/2015

European ad trends: User-oriented formats 'gaining ground on large-scale ad formats'

There has been a significant shift in user oriented formats with understitials like graphics, HTML5 and video now one of the top 5 most popular ads, according to new research. Full story...

12/11/2015

Cyber Monday 'will outsell Black Friday'

With Black Friday sales expected to surpass £1bn this year, retailers are expecting festive success based around key sales events, but Cyber Monday could steal the shopping show, according to new research. Full story...

12/11/2015

TalkTalk hack to cost up to £35m

TalkTalk is offering all its customers a free upgrade to compensate for the recent cyber attack, in which thousands of people's personal data was leaked online. Full story...

12/11/2015

Google driverless car gets pulled over (but avoids a ticket)

US police pulled over one of Google's self-driving cars this week for driving slowly, but there was no traffic infraction. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, Full story...

13/11/2015

Tumblr rolls out instant messaging feature

Tumblr has launched a new instant messaging feature to replace its old ‘fan mail’ tool. Full story...

13/11/2015

eBay Advertising debuts ‘predictive targeting’ tool to reach parents

eBay Advertising has launched a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on the online marketplace. Full story...

13/11/2015

The 6 key roles in a digital marketing dream team

As companies become aware of a seismic shift towards digital, they’re investing considerable money into assembling dynamic digital marketing teams. But who exactly are the key players, and what do they contribute? A new blog from the London School of Marketing focuses Full story...

13/11/2015

Facebook’s Paris safety check tool sparks accusations of ‘western bias’

Facebook founder Mark Zuckerberg has promised that the social network’s ‘Safety Check’ tool will be used more during disaster periods, after the company was accused of adopting a ‘western bias’ for not using the service in other regions. Full story...

16/11/2015

Top Christmas ads of 2015: Aldi beats John Lewis in Netmums survey

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi Full story...

16/11/2015

Amazon takes Pantry service to the UK

Amazon is taking on UK supermarkets, launching its ‘Pantry’ service delivering grocery goods to Prime customers. Full story...

16/11/2015

Half of Instagrammers 'use networks to research products'

Across five of the biggest platforms, users on Instagram who are most likely to see social networks as a viable channel for product/brand research, according to new data from Global Web Index. Full story...

16/11/2015

Video viewability still issue for UK advertisers

Media quality in video advertising remains a challenge for online advertisers in the UK, according to a new report. Full story...

16/11/2015

Pollinating a sweet omnichannel experience [INFOGRAPHIC]

As more customers use both the online and offline world to make their buying decisions, new research looks at the ever-more complex path to purchase. Full story...

16/11/2015

Accelerated Mobile Pages: Google’s bid to beat the ad blockers

Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles. Full story...

17/11/2015

Video viral of the week: LateRooms ditches ‘unrealistic’ travel ads with £5m campaign

Hotel booking site LateRooms.com has launched its first TV ad campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering. Full story...

17/11/2015

The rise of the Chief Data Officer: Now directly reporting to the CEO

With a flood of consumer data now available to brands, there has emerged a new role: the Chief Data Officer (CDO). New research looks at how businesses are transforming their decision making processes, with big data at the centre. Full story...

17/11/2015

Case study: How a celebrity influencer gave #CadburyCraveyard a new lease of life

For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity Full story...

17/11/2015

Microsoft finally axes Zune music service

Microsoft has pulled the plug on its failed music service, Zune, officially ending the war with Apple's iPod that it lost nearly a decade ago anyway. Full story...

17/11/2015

Case study: Purina gets puppy love with Buzzfeed powered campaign

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign. Full story...

18/11/2015

Case study: Viral prank surprises shoppers by showing their 'Disney side'

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process. Full story...

18/11/2015

Facebook brings free ‘basic’ internet to Africa with Airtel deal

Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa. Full story...

18/11/2015

Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas

There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research. Full story...

18/11/2015

7 in 10 Brits ‘do not see email as threat to computer security’

The majority of Brits (70%) do not know simply opening an email could expose a computer to cyber-attack, according to a new survey. Full story...

18/11/2015

J2O Instagram ad banned for breaking social media celebrity ad rules

Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts. AMERICAN DINERS x CLASSIC FRENCH CUISINE = AMAZING burgers @lebunUK. The first Full story...

19/11/2015

Organic tech, robot bosses and the Zettabyte era: Economist app predicts 2016 trends

2016 will see the rise of the organic tech industry, machines will monitor employee performance and the 'zettabyte era' will begin as the world will churn out more than a trillion gigabytes, according to new predictions from The Economist. iframes are not Full story...

19/11/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

19/11/2015

Google brings TrueView and Shoppable videos to AdWords for Christmas

Google has launched two of its video ad formats on AdWords, as the internet giant gears up for the festive shopping frenzy. Full story...

19/11/2015

The worst data disasters of 2015

From someone who ran over their device with a lawnmower to someone who previously lost data, only to never back up their system and lose it all over again, this new compilation from Kroll Ontrack charts the worst data disaster of 2015. Full story...

19/11/2015

UK Govt. offers top firms free cyber ‘health check’

A Cyber Governance Health Check has been launched by Digital Economy Minister Ed Vaizey this week, aimed at helping the UK’s biggest companies defend themselves against cyber attacks. Full story...

19/11/2015

UK firms ‘lag behind peers in using insights and analytics’

Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than 'underperformers', according to new research. Full story...

19/11/2015

Video viral of the week: Vanilla Ice sells Ice Cream to Finland

Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland. Full story...

19/11/2015

Black Friday leads to ‘Out Of Stock Saturday’ [INFOGRAPHIC]

Black Friday will cause £160million worth of stock to be returned over the Christmas period, according to a new report. Full story...

19/11/2015

Top 20 shared ads of 2015: Android’s 'Friends Furever' tops list

A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly. Full story...

20/11/2015

The new look Google+: More Pinterest than Facebook

Google has updated the look of Google+ as it looks to respond to user feedback and put "Communities and Collections front and centre" than mimics the likes of Reddit and Pinterest. Full story...

20/11/2015

IBM's Watson predicts top Christmas gifts

IBM has launched a retail app powered by its AI tool Watson to help make the holiday season easier for shoppers. Full story...

20/11/2015

Sky Q takes on Netflix with mix of Live TV and VOD

Sky has launched a new service called Sky Q that blends live and on-demand TV as it tries to compete with the likes of Netflix. Full story...

20/11/2015

Case study: Android ‘Friends Furever’ becomes most shared viral ever

In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared Full story...

20/11/2015

Love Has No Labels: How mystery x-rays caused an internet phenomenon

Winner of 8 Cannes Lions including Integrated & Titanium, this public service announcement YouTube video challenges us to open our eyes to our bias and prejudice. The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows Full story...

20/11/2015

Yahoo Mail shuts out customers with ad block enabled

In a controversial move, Yahoo is preventing some people from accessing their email if they are using ad-blocking software in their browser. Full story...

23/11/2015

'Tears of Joy' emoji named word of 2015

Oxford Dictionaries has picked an emoji (or pictograph) as its word of the year for the first time, as social media takes an ever-greater role in modern life. Full story...

23/11/2015

Cadbury’s embarks on search for new Milk Tray man

Cadbury's is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box. Full story...

23/11/2015

The rise of chat apps: 2bn mobile messaging users by 2018

Over 1.4 billion global consumers will utilize a mobile messaging application this year, and that number will rise to 2 billion by 2018, according to new research. Full story...

23/11/2015

ITV syncs TV ads with second-screeners simultaneously

ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks. Full story...

23/11/2015

Case study: Game of Thrones- The Musical gets 15m views

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, Full story...

23/11/2015

Movember targets ‘Mo Bros’ through location based marketing

The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month. Full story...

24/11/2015

Shoppers demand digital services this Black Friday and Christmas

This Christmas, one-third of UK shoppers want to use click-and-collect, a quarter to buy presents on their smartphones and over half want home-delivery as consumers report these services are central to how they expect to shop and receive their orders this festive Full story...

24/11/2015

Most premium shoppers ‘don’t let Black Friday influence Christmas shopping habits’

80% of shoppers are not letting Black Friday influence their shopping habits this Christmas, according to new research by retail marketing agency Leapfrogg. Full story...

24/11/2015

Case Study: Loctite gambles entire year’s budget on one Super Bowl ad

Straight from out of left field, Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second Full story...

24/11/2015

Case Study: McDonald's ‘Pay With Lovin’ and Twitter ad break giveaways

At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 Full story...

24/11/2015

Star Wars goes VR: Disney joins forces with Google Cardboard

Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month. Full story...

24/11/2015

Millennials to lead mobile Christmas shopping spree [INFOGRAPHIC]

It’s going to be a digital Christmas, with 42% of all consumers (and 60% of millennials) planning to do more Christmas shopping on their smartphone or tablet this year than last year, according to a new survey. Full story...

24/11/2015

No texts please, we’re British: Workers too polite to text their bosses’

While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media, according to new research. Full story...

24/11/2015

Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views)

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment. Full story...

24/11/2015

Case study: Kleenex ‘Unlikely Best Friends’ creates Facebook buzz

This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex. Full story...

24/11/2015

Europe’s online ad industry ‘accounts for 1.4m jobs’

Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA). Full story...

25/11/2015

Half of retailers scrap time-bound Black Friday deals

After last year’s Black Friday woes, where many retailers were caught off guard by unprecedented demand, retailers are taking extra precautions to make the most of the biggest online shopping day of the year and improve the shopping experience. Full story...

25/11/2015

Video viral of the week: Unilever turns up office heat to highlight global warming

What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its Full story...

25/11/2015

How the world is going cashless [INFOGRAPHIC]

With the rise of online shopping, Apple Pay and bitcoin, physical currency is in decline. This new infographic from Choice Loans looks at some the key trends as the world goes cashless. Full story...

25/11/2015

Volvo delivers Christmas shopping to customers’ cars

Ahead of Black Friday and Cyber Monday Sweden’s Volvo Cars has unveiled a brand new way to take some of the hassle out of Christmas shopping. Full story...

25/11/2015

Amazon opens first physical book store

Amazon is opening its first physical bookstore, 20 years after the world’s biggest online retailer started selling publications on the internet. Full story...

25/11/2015

Online delivery volumes high in lead-up to Black Friday

Online parcel volume growth was up 15.5% in October – the highest rate recorded for the month of October since the IMRG MetaPack UK Delivery Index launched in 2011. Full story...

26/11/2015

Black Friday footfall to fall by 4% this year

Shopper traffic on Black Friday could be down as much as 4% year on year, according to new research. Full story...

26/11/2015

Most UK media agencies 'have changed structure to adopt new ad tech'

Advertising technology is changing the traditional media agency model, according to new research. Full story...

26/11/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

26/11/2015

BBC Three to go online-only

BBC Three will go online-only in February next year, with the broadcaster accepting that long-term future of broadcasting "seems likely to be online”. Full story...

26/11/2015

Game 'Christmas Shopping Simulator' returns for Black Friday

Following the success of last year’s Christmas Shopper Simulator, UK retailer GAME has launched a sequel to its popular sim game. Full story...

26/11/2015

Europe mobile trends: Early adopters continue to evolve

Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends. Full story...

26/11/2015

Pandora experiment shows unique connection between mother and child

How well do children know their own mothers? To celebrate Mother’s Day 2015, Pandora Jewelry launched a new spot that put this to the test in this heart-warming viral video that garnered 17 million YouTube views. Full story...

27/11/2015

Dirt bike surfing waves creates internet sensation for DC Shoes

DC Shoes' video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike became one of the most shared video virals of the year, getting 20 million YouTube views. Full story...

27/11/2015

Cristiano Ronaldo surprises town square in ROC headphones stunt

Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer Full story...

27/11/2015

Amazon pulls Nazi subway car decorations after complaints

Amazon has scrapped its Nazi-themed New York Subway cars, intended to promote its latest TV show ‘The Man in the High Castle’, following complaints. 42nd St #shuttle covered w. Nazi and Japanese imperial signs inside & outside cars. Riders seem to not Full story...

27/11/2015

Forget stereotypes: Older consumers ‘more likely to have tech at the dinner table than youngsters’

Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech - such as TVs or smartphones – when they sit down to eat, according to new Full story...

27/11/2015

Viral video marketing case studies: the 25 best virals of 2015

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than Full story...

30/11/2015

Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for Full story...

30/11/2015

Case study: Heart-wrenching Met Life ad shows sacrifices parents make

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm. Full story...

30/11/2015

Case study: Sainsbury wakes up Mog the cat for Christmas Calamity

A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury's called upon the powers of children's writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis' festive campaign. Full story...

30/11/2015

Children's electronic toy maker Vtech hacked

Chinese electronic toymaker V-Tech has seen its app stroe hacked, exposing email addresses and passwords of 5 million parents and 200,000 children, but no credit card information has been stolen. Full story...

30/11/2015

Top search terms of 2015: Rugby World Cup tips list

The most popular search term in Britain in 2015 has been revealed as the Rugby World Cup, according to Yahoo. Full story...

30/11/2015

Amazon reports record sales on Black Friday

Amazon says it had its biggest sales day in the UK as shoppers rushed to buy bargains on Black Friday, with overall online sales across all retailers topping £1bn in a single day. Full story...

30/11/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

01/10/2015

Who are the adblockers? (infographic)

With the arrival of adblocking on Apple’s iOS continuing to make headlines, new data looks at the profile of those who already deploy adblocking tools on their PCs or laptops. Full story...

01/10/2015

Getting your website prepared for the Christmas rush (infographic)

With Christmas on the horizon, this infographic from agency NuBlue offers tips of how online retailers can prepare their websites for the Christmas rush. Full story...

01/10/2015

Advertisers ‘can pay to bypass ad blocker’- report

The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report. Full story...

01/10/2015

Ad blocking 'biggest threat to digital publishers' in 2015- AOP

Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report. Full story...

02/10/2015

Mobile SEO: 3 tips to rank high on Google

Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, according to new research. Full story...

02/10/2015

New Instagram ads ‘get 17 times more clicks’- report

US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data. Don't miss our Stainmaster 2 Day flooring event! #Stainmaster #Flooring A photo posted by RC Willey Full story...

02/10/2015

Trivia app QuizUp becomes TV gameshow on NBC

Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants. Full story...

02/10/2015

Mobile app marketing: Cost-per-loyal user ‘crosses $4 milestone’

It’s getting more expensive to advertise on apps, with app download volumes and marketing costs continuing to rise as brand marketing spend migrates to mobile, according to new research. Full story...

02/10/2015

Facebook turns profile photos into videos

Social networking giant Facebook is letting users put up videos as their profile pictures. Full story...

05/10/2015

Jack Dorsey finally named as permanent Twitter CEO

Jack Dorsey has finally been named as the chief executive of Twitter replacing Dick Costolo who left the role in July. We are naming @adambain COO of Twitter, we're working to change the composition of our Board, and I will serve as Full story...

05/10/2015

Twitter ‘could ditch 140 character limit’- report

Twitter is considering allowing its posts to stretch beyond 140 characters, according to a news report. Full story...

05/10/2015

Amazon bans sale of rival Apple TV and Chromecast devices

Amazon is to stop selling video-streaming TV devices from Google and Apple, as they don't "interact well" with its own media service, drawing up new battle lines in the digital entertainment wars. Full story...

05/10/2015

Only 18% of European businesses have digital testing strategy in place - report

Only 18% of European businesses surveyed have fully implemented a digital testing strategy, according to a new study. Full story...

05/10/2015

Savvy digital consumers force marketers to rethink marketing mix

Is the traditional ‘marketing mix’ dead? ‘Place’ and ‘promotion’ are dropping out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers, according to new research. Full story...

05/10/2015

Ryanair Vs. Google: Airline criticises ‘misleading’ search ads

Europe's biggest airline Ryanair has hit out at Google for "misleading" search ads sending searchers to third-party booking sites and is calling on the search giant to enforce advertising transparency. Full story...

06/10/2015

Amazon ‘plans to enter data analytics market’ - report

Amazon is mulling a data analytics service for businesses, harnessing the flood of consumer browsing and purchase data to help advertisers serve more relevant ads, according to a news report. Full story...

06/10/2015

Why Twitter should move beyond 140 characters

Amid rumours that Twitter could be ditching its 140-character limit on tweets, Global Web Index looks at the implications of the social media platform losing one its most iconic features. Full story...

06/10/2015

Facebook offers 3 new second screen tools for broadcasters

Facebook has launched a number of second screen tools including voting buttons, custom icons and a photo submission app, to help broadcasters encourage interaction from the new generation of ‘second screen’ viewers. Full story...

07/10/2015

Twitter takes on news with ‘Moments’

Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena. New! Find the best of Twitter in an instant with Moments: https://t.co/QAKGUSVBbT pic.twitter.com/KAjfkysVKC— Twitter (@twitter) October 6, Full story...

07/10/2015

Android now ahead of iOS in all regions (infographic)

Android is now ahead of iOS in all global regions in terms of users, with North America finally tipping away from iPhones and IPads, according to new research. Full story...

07/10/2015

Human-rating app Peeple vanishes from web after backlash

The website and social media pages for controversial human-rating app Peeple have been taken offline, after a flood of criticism. Full story...

07/10/2015

Reddit takes on Buzzfeed with stand-alone news site (but no comments allowed)

Online community Reddit has launched a stand-alone news website called UpVoted, but in an uncharacteristic move it won’t allow comments. Full story...

07/10/2015

Facebook satellite to beam internet to Africa from 2016

Facebook is to launch a satellite in the second half of 2016 that will provide internet access to remote areas of Africa, under the controversial Internet.org scheme. Full story...

07/10/2015

Safe Harbour struck down by EU Court of Justice

In a dramatic judgement, the European Court of Justice has struck down the Safe Harbour agreement that has allowed companies to transfer data to the US. But while the ruling has potentially serious impact in the long term, marketers don’t need to Full story...

08/10/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

08/10/2015

UK display ad revenues up 27.5% (despite rise in ad blocking)

Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB. Full story...

08/10/2015

Microsoft partners Gumtree for search ad initiative on Bing

Bing Ads has launched a new syndication partnership with classified site Gumtree.com Full story...

08/10/2015

Digital path to purchase: Influencing decisions before customers go in store

About half of brand purchases are not driven by a need to replenish, meaning that marketers with can influence the purchase decision before consumers get in the store, according to new research. Full story...

08/10/2015

Argos takes on Amazon with same-day deliveries

Argos is taking on Amazon with a same-day home delivery service for the UK ahead of the Christmas rush, provided customers pay an extra fee. Full story...

08/10/2015

Emap moves all titles online-only in publishing revamp

Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business. Full story...

09/10/2015

Global chat app trends: WhatsApp most popular in India

A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day. Full story...

09/10/2015

Affiliate marketing drives 91% rise in sales for luxury fashion brand

Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in annual sales Full story...

09/10/2015

Viewability tips: One million impressions, zero eyeballs?

Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats... Full story...

09/10/2015

Are your digital ads really being seen? (infographic)

Viewability is becoming the essential metric for brands – yet how can you test it with any trust? InSkin Media partnered with FaR Partners to investigate online ad viewability. Full story...

09/10/2015

LinkedIn fined $13m for email permission blunder

LinkedIn has been forced to $13m to settle a class-action lawsuit filed in a California District Court in US over allegations of spam. Full story...

12/10/2015

Facebook adds six new emojis to 'Like' options

Following speculation about how Facebook would add a new ‘dislike button’, the social network has revealed it is testing six additional emojis to its ‘like’ button, dubbed ‘Reactions’. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = Full story...

12/10/2015

Facebook 'pays less UK tax than average worker

Facebook has defended paying just £4,327 in UK corporation tax for the whole of last year, saying it operates within the law. Full story...

12/10/2015

Twitter debuts pre-roll ads in tweeted videos

Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth. Full story...

12/10/2015

BBC to broadcast live esports for the first time

For the first time, BBC Three will be offering live coverage of the League of Legends World Championships live from Wembley. Beginning on Thursday 15 October, action from all four days of the quarter finals will be available online. Full story...

12/10/2015

Video viral of the week: Basketball star 'plays peoples tweets’ for Foot Locker

Footlocker worked with NBA star James Harden to run a new Twitter campaign where he performs basketball tricks suggested by his fans- and performs forfeits if he fails. See why it’s our video viral of the week below… It's "I'm a little Full story...

12/10/2015

Digital commerce ‘not yet delivering for UK businesses’

Just 19% of total annual revenue comes from digital sales channels, but growth is expected as strategies mature and IoT and wearables rise up the agenda, according to a new report. Full story...

13/10/2015

Facebook takes on Amazon with ‘one click’ mobile shopping

Facebook is introducing a shopping section in its mobile app within the same menu as its Events and Groups offerings, as the social network looks to take on Amazon in the growing mobile commerce sector. Full story...

13/10/2015

Dell snaps up data storage firm EMC for $67bn

Dell has bought EMC Corporation, creating the world's largest privately-owned, integrated technology company. Full story...

13/10/2015

C4’s First Dates bolsters social activity for celebrity episode

Channel 4’s First Dates is ramping up social media activity this series as the reality show prepares to air its debut celebrity episode. Full story...

13/10/2015

Adblock Plus forms independent panel to decide ‘acceptable ads’

Adblock Plus is forming an independent board of publishers, consumers and advertisers to decide which ads should be allowed to pass its "acceptable ads" filter. Full story...

13/10/2015

USA Today puts emojis into headlines :-\

In a bid to pre-empt Facebook’s upcoming ‘Reactions’, USA Today has started inserting emojis into its newspaper- but readers are giving it the thumbs down. So the USA today put FB's new emojis in their print edition. It feels so wrong on Full story...

13/10/2015

Nielsen boosts mobile ad metrics with ‘total digital view’

Nielsen has added mobile measurement to its Digital Ad Ratings (formerly Online Campaign Ratings) service in the UK and 5 other countries - providing a “total digital” view of audiences across computers, smartphones and tablets, in a comparable way to TV ratings Full story...

13/10/2015

Twitter cuts 8% of global workforce

Twitter is cutting more than 300 jobs, or roughly 8% of the company's global workforce, as reinstalled CEO Jack Dorsey looks to boost the social netowrk’s fortunes after nearly a decade of financial losses. Full story...

14/10/2015

Email marketing inbox placement drops 4%

Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research. Full story...

14/10/2015

A newbies guide to A/B testing (Infographic)

For digital marketers looking to enhance conversion rates and expand their business, A/B testing allows them to get the most out of their web traffic and make informed decisions on their strategy. This infographic offers a guide to how this valuable marketing Full story...

14/10/2015

Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners

The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards. Full story...

14/10/2015

Unruly launches in Japan to coincide with UK trade visit

Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP. Full story...

14/10/2015

Time watching video on digital screens ‘now matches TV’

Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures. Full story...

14/10/2015

Papa John’s gets ’hyper local’ for mobile marketing campaign

Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting. Full story...

14/10/2015

UK crime figures soar 107% as cybercrime included for first time

There were 2.5 million cyber crimes and 5.1 million frauds reported in the UK last year, the first time these offences were calculated in official estimates by the Office for National Statistics. Full story...

15/10/2015

UK online ad viewability rises above 50% (but still lags behind Europe)

UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year - but still lags far behind the other major EU ad markets such as France and Germany. Full story...

15/10/2015

Mobile marketing in China: Pepsi aims to own platform

The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work? Full story...

15/10/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

15/10/2015

Facebook takes on YouTube with dedicated video platform

Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos. Full story...

15/10/2015

Siri ‘can be hacked by radio 16 feet away’- report

A pair of French researchers have discovered the voice command on iPhones and Android smartphones helpfully obeys the orders of any hacker who talks to them—even one who’s silently transmitting those commands via radio from as far as 16 feet away. ABC Full story...

16/10/2015

Mobile ‘now accounts for 68% of social ad clicks’

Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research. Full story...

16/10/2015

Matalan gets into affiliate marketing with ‘Direct Programme’

Matalan Direct, the home improvements arm of Matalan, has launched it’s affiliate programme with Affiliate Window. Full story...

16/10/2015

Top ‘ethical’ brands: Unilever, Philips and Lloyds top CSR poll

Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds . Full story...

19/10/2015

“We messed up”: IAB admits mistakes on consumer trust and ad blockers

In a surprising U-turn, the Interactive Advertising Bureau has admitted it has cared too much about revenues and too little about user experience and needs to accept blame for the rising popularity of ad blockers. Full story...

19/10/2015

Video viral of the week: Barbie targets young parents with new campaign

Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents. Full story...

19/10/2015

How your smartwatch could save your life (infographic)

Smartwatches are set to be at the vanguard of wearable medical technology in the near future. This infographic from watches2U looks at how these new devices will help with monitoring, emergencies, diagnosis and aftercare. Full story...

19/10/2015

Socialbakers takes native analytics to Chinese social network Weibo

Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses. Full story...

19/10/2015

Moving the dial: viewability for online branding

It's time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media's Steve Doyle. Full story...

19/10/2015

Halloween shopping trends in the US (Infographic)

With Halloween fast approaching, how are US consumers using the web to get the most out of the party season? This infographic from US Self Storage looks at some of the key trends… Full story...

19/10/2015

Video viral of the week: Toyota reunites Marty and Doc for 'Back to the Future' day

With ‘Back to the Future Day’ almost upon us, Toyota have reunited the stars of the film to discuss what the sequel got right (and wrong) about life in 2015. See why it’s our video viral of the week below… Full story...

20/10/2015

Twitter tool shows advertisers which ads perform better

Advertisers on Twitter will be able to tell which ad campaigns generate more conversions using Twitter’s new reporting tool. Full story...

20/10/2015

Amazon sues 1,114 fake reviewers

Amazon is taking legal action against more than 1,100 people for allegedly posting fake reviews on its website in return for $5 payment. Full story...

20/10/2015

New app tracks down stolen vehicle photos on Facebook

My Car Check has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels. Full story...

20/10/2015

Burger King debuts ‘hover tray’ for Back to the Future day.

Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’. Full story...

21/10/2015

How accurate was Back to the Future? [INFOGRAPHIC]

As today marks Back to the Future Day, Adobe has analysed the film’s technological predictions and the film’s social media success in the most recent Adobe Digital Index. How Accurate Was 'Back To The Future II’ From A Technology Standpoint? from Adobe Full story...

21/10/2015

Back to the Future Day: What 2015 predictions did it get right?

Great Scott! As Wednesday, 21 October 2015 marks the day that Marty and Doc arrive in the film Back to The Future Part II we look at how accurate the films’ predictions have been- from wearable tech to power laces. Full story...

21/10/2015

Game of Thrones star joins Huffington Post web series

The Huffington Post has commissioned a new web docu-series starring Game of Thrones actor Sophie Turner. Full story...

21/10/2015

Half of US web users now watching Netflix

With Netflix launching this week in Spain, Portugal and Italy, new research suggests that half of the US population now regular watched the video streaming service. Full story...

21/10/2015

Amazon hires 100,000 people for Christmas rush

Amazon will hire around 100,000 people for the holidays, marking a 25% increase from last year as shopper switch from the high street to online. Full story...

21/10/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

22/10/2015

Consumers strongly skeptical of retailers’ data privacy initiatives

Retailers are struggling to understand where personalisation ends and privacy infringement begins, according to new research. Full story...

22/10/2015

How prepared are logistics operations for Black Friday peak?

A lot of work has been done by the logistics industry to ensure that the Black Friday period is managed efficiently this year, and today IMRG is publishing three key considerations in support of achieving this. Full story...

22/10/2015

Instagram takes on Vine with 1 second ‘Boomeramg’ videos

Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles. Introducing Boomerang from Instagram from Instagram on Vimeo. Full story...

23/10/2015

TalkTalk hackers demand ransom: User bank details stolen?

A ransom demand has been received by ISP TalkTalk following a major cyber attack in which hackers may have seen sensitive customer data. Full story...

23/10/2015

YouTube takes on Netflix with $9.99 subscription service

YouTube is launching a new subscription service called ‘Red’ to rival the likes of Netflix and Spotify. Full story...

23/10/2015

Disney debuts UK video streaming service (but no Star Wars…yet)

Disney is to launch its own subscription-based video streaming service in the UK. Full story...

23/10/2015

JICWEBS tackles online ad fraud with new guide for marketers

The UK’s Joint Industry Committee for Web Standards (JICWEBS) has announced the next stage in the move to tackle online ad fraud. Full story...

23/10/2015

Facebook vs Google: Who will win the online ad war?

Facebook’s victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe’s Q3 Digital Advertising & Social Intelligence Report. Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence Report from Adobe Full story...

26/10/2015

Facebook adds ‘trillions' of users’ posts to search results

Facebook has indexed almost two trillion posts put on the site by its members to make it easier to find them- raising new privacy concerns in the process. Full story...

26/10/2015

The X Factor adopts Periscope in new social media drive

The X Factor will be using Twitter’s live streaming app Periscope as part of its new social media drive in 2015. LIVE on #Periscope: X Factor boys on the train #final5 https://t.co/K7oYbALZNl— Josh Daniel (@JoshDanielUK) October 13, 2015 Full story...

26/10/2015

EE debuts 4G tablet for children

EE has launched a new 4G tablet called ‘Robin’, designed for children and offers internet access and simple parental controls. Full story...

26/10/2015

Roald Dahl's Twits get ‘revolting’ app

Roald Dahl’s characters, Mr and Mrs Twit are set to feature in their second app this autumn, as the authors' work undergoes a major digital rebrand. Full story...

26/10/2015

Too much screen time ‘affecting employees psyche’

With most UK adults spending almost an entire day a week online, business leaders are increasingly creating break-out spaces in a bid to keep staff invigorated and boost collaboration, according to a workplace technology expert Condeco Software. Full story...

26/10/2015

Twitter Polls lets users quiz their followers

Twitter has launched a new feature that lets users create simple, two-choice polls inside tweets. Coming soon! We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1— Twitter (@twitter) October 21, 2015 Full story...

27/10/2015

Unilever online sales growth now 'double global average'

Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France. Full story...

27/10/2015

Facebook just 4th most popular social network for US teens- report

Facebook ranks only fourth as US teens’ most important social network, with Instagram the clear favourite, according to new research. Full story...

27/10/2015

New UK body to promote £45bn ‘edtech’ sector

A new national strategic body, Edtech UK, is being launched to promote the UK’s education technology sector, worth £45bn in 2015 and poised to reach £129bn by 2020m globally, according to a new report from London & Partners and Edtech UK. Full story...

27/10/2015

Retailers ‘failing to unify online and in-store experiences’

Most retailers feel their existing technology and infrastructure is preventing them providing a strong ‘omni-channel’ experience for customers, according to a new survey. Full story...

27/10/2015

Millenials ‘most trusting’ when it comes to advertising

Trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years, with Millennials (age 21-34) having the highest levels of trust in online and mobile formats, according to new research. Full story...

28/10/2015

Google’s Alphabet beats expectations with 45% profit boom

Alphabet, the new parent company of Google, will spend over $5bn (£3.3bn) on an enormous share buyback, the first time the company has returned some of its swelling cash pile to shareholders. Full story...

28/10/2015

Twitter shares drop 12% as user growth stalls

Twitter shares fell 12% after-hours after the loss-making social network reported another quarter of slowing user growth as it struggles to keep up with Facebook and younger upstarts such as Instagram. Full story...

28/10/2015

Top 5 email marketing problems: ‘Call-to-action’ biggest hurdle

Most people need further education on email design best practises and specifically design around call-to-action (CTA) buttons, according to new research. Full story...

28/10/2015

Nearly half of Christmas gift buyers will do it all online

Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research. Full story...

28/10/2015

Physical stores going digital to unite retail experiences- study

Half (50%) of UK retailers are investing in in-store location-based technologies - such as iBeacons - as consumers expect a continuation of the personalised digital experiences found online. Full story...

28/10/2015

Uber delivers kittens to offices on national cat day

Uber has teamed up with a number of animal shelters to deliver kittens to offices around the US on National Cat Day. Full story...

29/10/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

29/10/2015

WTF? Twitter’s bizarre new TV ad confounds viewers

Twitter launched a new TV ad campaign last night, with a loud, garish and cartoony spot. But has the confusing mash-up alienated people new to the social network? Full story...

29/10/2015

Back from the dead: #CadburyCraveyard resurrects discontinued chocolate bars for Halloween

Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition. Tweet ‘Marble’ + #CadburyCraveyard Full story...

29/10/2015

No breakthrough for the smart home market in the UK

Despite the growth in smart home devices, the Uk is lagging behind key rival markets in adopting this new technology, according to new research. Full story...

29/10/2015

Video viral of the week: Google Translate tells ‘Alberto's Story’

Google’s latest ad for its updated ‘Translate’ app packs a heavy emotional punch. By telling the story of an aspiring Spanish footballer in Northern Ireland, the ad puts a strong human angle on the advantatges of technology. See why its our video Full story...

29/10/2015

KLM engages Chinese customers on WeChat

KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo. Full story...

29/10/2015

Top tech entrepreneurs urge PM not to curb skilled immigration

Over 230 founders and investors in the UK have written an open letter to Prime Minister, warning that cracking down on skilled immigration “could put Britain’s digital economy at risk”. Full story...

29/10/2015

Facebook ‘2G Tuesdays’ show mobile speeds in India to staff

Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds. Full story...

30/10/2015

Target runs spooky virtual reality ads for Halloween

Target is marking Halloween with a YouTube virtual reality series and a mobile site that helps trick-or-treaters' parents find the best houses. Full story...

30/10/2015

Brits ‘enjoy being centre of attention twice as much as Americans’

Forget the famous ‘stiff upper lip’, British people enjoy being the centre of attention twice as much as Americans, which goes against a lot of existing cultural stereotypes, according to new research. Full story...

30/10/2015

Most marketing execs ‘don’t have an omnichannel strategy’

Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research. Full story...

30/10/2015

LinkedIn shakes-up ‘boring’ email with new messaging feature

LinkedIn has revamped its messaging service, departing from its previous unpopular design that resembled email to resemble more modern chat apps. Full story...

01/09/2015

Poundland debuts transactional website

UK retailer Poundland has succumbed to pressure and launched a transactional website, offering all goods for £1 each plus a flat £4 delivery fee on all orders. Full story...

01/09/2015

Marketing fail: Flipkart sorry for 'sexist' customer emails

Flipkart has been forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India's largest online retailer. Full story...

01/09/2015

Netflix drops thousands of films in bid to go it alone

In a bold move, Netflix will not renew its deal with distributor Epix, meaning thousands of favourites like the Hunger Games and Transformers will no longer be available on the service as the video streaming firm bets its future on its rising Full story...

01/09/2015

Google Chrome blocks auto-playing Flash ads

Google's Chrome browser has started blocking some internet adverts that use Adobe's Flash technology, joining many major web platforms now phasing out the dated video software. Full story...

02/09/2015

Wikipedia blocks 381 scam accounts

Wikipedia has blocked 381 user accounts for ‘black hat’ editing in what it believes was a coordinated spam campaign carried out by a single group. Full story...

02/09/2015

Apple plans to make original web TV content

Apple is reportedly set to rival Netflix and Amazon with its own TV shows made exclusively for its upcoming Apple TV. Full story...

02/09/2015

Barclays testing Bitcoin integration in online banking

Barclays is testing Bitcoin as it looks into the potential of the cryptocurrency for online banking, charity support and other use cases. Full story...

02/09/2015

Mobiles account for over half of internet time

The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research. Full story...

02/09/2015

Google's Android Wear app comes to iPhones

Google is rolling out Android Wear app for iOS which will let users pair an iPhone with a smartwatch. Full story...

02/09/2015

Ashley Madison ‘signs up hundreds of thousands’ despite hack

Hundreds of thousands of people signed up for infidelity website Ashley Madison in the last week, even after hackers leaked data about millions of its clients, according to the company. Full story...

02/09/2015

Windows 10 gets 5% of desktop market share in just one month

Windows 10 now has 5.21% market share, while Edge claims 2.03% of the PC browser market share, according to new data. Full story...

02/09/2015

AOL buys Millennial Media to boost mobile ads

AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads. Full story...

03/09/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

03/09/2015

Google doodles new logo after Alphabet restructure

Google has launched a new logo to mark the companies recent restructuring under the name Alphabet. Watch this video tracking the evolution of Google below: Full story...

03/09/2015

European video trends 2015: Brits watch less TV than ever, Italians watch most

Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research. Full story...

03/09/2015

Amazon Prime beats Netflix to offfline viewing feature

Amazon Prime Video has launched offline viewing, a feature that main competitor Netflix has sworn is “never going to happen”. Full story...

03/09/2015

Match.com suspends all UK ads after malware warning

Malicious adverts have been found on the UK version of the online dating website Match.com, leaving users vulnerable to computer viruses. Full story...

04/09/2015

Burger King makes ‘Peace Burger’ with smaller rivals after McDonald’s snub

Following a high profile rejection from McDonald's last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King's idea of a mash-up burger for World Peace Day. Full story...

04/09/2015

Man United boosts digital marketing with global partnership

Manchester United has struck a partnership with IT services company HCL Technologies as part of a new ‘digital transformation project’ to reach the club’s 659 million global followers. Full story...

04/09/2015

YouTube to give advertisers more data on viewers

YouTube will give advertisers new data on how many of the ads on its internet video service can be seen by viewers, following complaints from advertisers. Full story...

07/09/2015

Facebook brings free education app to US schools

Facebook has launched a free education app for teachers that helps track students' progress and makes it easier to create custom learning plans. Full story...

07/09/2015

Paypal launches cross platform payments service

PayPal has launched a new peer-to-peer payments service called PayPal.Me targeted at the instant messaging generation. Full story...

07/09/2015

4 types of shoppers: Most Brits are ‘pleasure seeker spenders’

The UK is now a nation of ‘Pleasure-Seeker spenders’, carving out an average of 15% of their monthly pay cheque to spend on living life to the full, according to a new study. Full story...

07/09/2015

UK porn filter shunned by Brits

Most Brits have opted-out of using their ISPs internet filter due to uncertainty around its effectiveness and concern about their internet access being restricted, while 49% have encountered a seemingly legitimate site being blocked, according to new research. Full story...

07/09/2015

China’s economic woes don’t phase WPP

The world’s biggest advertiser, WPP, remains an ‘unabashed’ bull about China despite slowing growth in the world's second biggest economy causing market jitters. Full story...

08/09/2015

China digital trends in 2015: Huge shift to mobile as growth slows

With China's economic troubles making headlines this month, how is its digital sector doing? A new report indicates that Internet take-up is slowing in the country as the mature market approaches saturation point, with nearly 90% of the country’s web users coming Full story...

08/09/2015

Apple allows ad blockers for first time

For the first time, Apple will allow adverts to be blocked by the iPhone and iPad versions of Safari, in a move is likely please users, but will concern both advertisers and publishers alike. Full story...

08/09/2015

YouTube channel under fire for 'deceptive' Xbox video blog ads

YouTubers on a popular YouTube channel recieved hidden payments to promote the Xbox One gaming console on their video blogs, it has been revealed. Full story...

08/09/2015

Fiat recalls 8,000 more 'hackable' Jeeps

Car maker Fiat Chrysler has recalled 8,000 vehicles after fears that hackers could take over the controls from the driver. Full story...

08/09/2015

Uber plans massive China expansion

Uber has raised $1.2bn for its expansion into China, with plans to launch the taxi app in 100 cities in the next year. Full story...

08/09/2015

Instagram revamps direct messaging feature

Instagram has revamped its direct messaging service with new features including shared images and threaded messaging, which lets users send content from their feed as a direct message. Full story...

08/09/2015

Instagram takes TV-style ads to 38 markets

Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach. Full story...

09/09/2015

Business culture becoming digitally mature – but people are lagging behind

Global brands are beginning to see a new business culture emerge as a result of digital transformation, but they have yet to really identify the digital capabilities needed to fully embed this change, according to new research. Full story...

09/09/2015

Google Chrome stops Adblock users from skipping YouTube ads

In a controversial move, Google has introduced a new extension to its Chrome browser that prevents AdBlock plus users from skipping YouTube ads. You have never known terror until you experience the moment when you realize AdBlock no longer works on YouTube.— Full story...

09/09/2015

Royal Mail planning ecommerce future?

The newly privatised Royal Mail in the UK has bought a stake in Market Engine, an start-up that powers companies' online store fronts. Full story...

09/09/2015

Amazon begins take away deliveries in US

Amazon is offering its own restaurant delivery service to Prime members in Seattle, marking its first push into an increasingly crowded market for meal delivery. Full story...

09/09/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

10/09/2015

Apple woos Android users with 'switch' app and upgrade plan

Apple has revealed its latest range of products, including an iPad Pro tablet with stylus pen, a TV box with its own app store and new iPhones, alongside an app that helps Android users switch over to the Apple ecosystem. Full story...

10/09/2015

New Instagram API ads ‘get 2.5 times more clicks than average’

Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm Kenshoo Full story...

10/09/2015

Top online retailers in the UK: Travel, home and electrical brand rise

July was a strong month for the online travel sector with a number of big brands moving up the list, including National Express, EasyJet, Thomson, Ryanair, Expedia, Lastminute.com and British Airways. Full story...

11/09/2015

Video viral of the week: O2 turns England Rugby stars into giants

England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign. Full story...

11/09/2015

Mondelez predicts online sales to hit $1bn by 2020

Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive. Full story...

11/09/2015

Smart sheep: Farmers use app to keep track of flock

In further evidence of how the internet of things is spreading to new industries, a new app is helping sheep farmers keep track of their flock via a smartphone app. Full story...

11/09/2015

UK government launches Internet of Things project 'IoTUK'

The UK government has launched a national programme called IoTUK which it said will "amplify" the UK's Internet of Things (IoT) capability. Full story...

11/09/2015

Google makes second attempt at mobile payments with Android Pay

Google is launching its second attempt at mobile payments, rolling out a new 'Android pay' service across the US this week. Full story...

11/09/2015

Kellogg's turns cereal boxes into virtual reality players

Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones. Full story...

11/09/2015

What advertisers need to know about iOS 9

If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Full story...

14/09/2015

Global internet adspend 'could overtake TV by 2018'

The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report. Full story...

14/09/2015

Facebook partners Indian ad tech firm Tookitaki

Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program. Full story...

14/09/2015

Do free products influence bloggers’ reviews?

Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says Full story...

14/09/2015

Train operator uses Big Data to ‘avoid delays that haven’t happened yet’

In a sign of things to come, a Swedish train operator is using new technology that employs big data to predict the entire commuter train system two hours into the future. Full story...

14/09/2015

Mobile app use overtakes TV viewing in US

Americans are spending 198 minutes per day using mobile apps this year, compared with 168 minutes watching television, according to new research. Full story...

15/09/2015

New Twitter ‘buy’ button takes on Facebook for social commerce

Twitter has teamed up with online payments startup Stripe to launch a new tool that lets merchants more easily sell their wares via tweets. Grab a new fall read and Downing in English Oak—a go-to pair of sunglasses for any season. Buy Full story...

15/09/2015

Facebook launches Rugby World Cup guide

With the start of The Rugby World Cup just days away, Facebook has posted a World Cup guide, as the social network continues to postion itself as a news and content destination. Full story...

15/09/2015

Advertisers now ‘spending 4 times more on Facebook app ads’

Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores. Full story...

15/09/2015

New Zealand beats England in Rugby World Cup (social media) final

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne. Full story...

15/09/2015

Facebook plans dislike button: How will brands (and trolls) react?

Facebook is finally launching a 'dislike' button, following years of demand for the feature, designed to help users to "express empathy" with their friends. Full story...

16/09/2015

Weakest August in 15 years for online retail sales

UK online retail sales were up just 5% year-on-year (YoY) last month and down 6% on July, marking the weakest performing August in 15 years, according to new research. Full story...

16/09/2015

Burberry first brand to sign up to Apple Music sponsorship

UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify. Full story...

16/09/2015

Rise of streaming sticks: Amazon Fire stick, Chromecast and Roku sales soar

Amazon’s Fire TV stick is leading the pack of newly popular streaming TV devices, as more people look for simple and convenient ways of accessing smart TV features, according to new data. Full story...

16/09/2015

Heineken winning Rugby World Cup sponsorship battle

Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research. Full story...

16/09/2015

Women’s Institute marks 100 years with ‘tWItterstitch’ campaign

The National Federation of Women’s Institutes (NFWI), the largest voluntary women's membership organisation in the UK, celebrates its centenary today (September 16, 2015). Full story...

16/09/2015

Mountain Dew first brand to use SnapChat animated selfies

Snapchat has launched in-app purchases and new 'lenses' tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up. Full story...

17/09/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

17/09/2015

News Corp buys Unruly for $176m to boost ad tech

News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. Full story...

17/09/2015

Nescafé ditches brand website for Tumblr

Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials. Full story...

17/09/2015

Measuring success: Half of digital execs say IAB viewability standards are ‘inadequate’

Measuring success and failure of display ads is crucial for digital marketers- but are the metrics truly accurate? New research suggest that the current IAB viewability standards are ‘inadequate’ and inconsistent approaches across vendors is the industry’s biggest issue. Full story...

17/09/2015

Rugby ‘bandwagon’ fans most likely to be women – particularly mums

For marketers looking to capitalise on the upcoming Rugby World Cup, new research indicates that the event will attract many new fans, with mums most likely to get caught in the hype. Full story...

17/09/2015

European Programmatic ad revenue up 71%: Mobile and video soar

Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data. Full story...

17/09/2015

Google’s Android accused of ‘monopoly’ in Russia

Russia's anti-monopoly watchdog has accused Google of abusing its dominant position in the market by forcing phone-makers to pre-install its apps on Android phones. Full story...

17/09/2015

Facebook starts collecting ‘like’ data on third party sites

Facebook will start collecting data on users’ web viewing for the company’s ad-targeting systems next month, in a bid to serve more relevant ads on the social network’s pages. But privacy campaigners say its opt-out policy doesn’t go far enough… Full story...

18/09/2015

New Facebook ad service charges only after full-scroll

Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed. Full story...

18/09/2015

Latin America has fastest-growing ad market in world

Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data. Full story...

18/09/2015

Facebook takes on Twitter with tool for journalists

Facebook has launched a tool to help journalists find, organise and publish content found on its social network. Full story...

18/09/2015

Coca-Cola first brand to buy Twitter emoji for #shareacoke

Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke. It's the cheers heard around the world! Tweet with #ShareaCoke to set Full story...

21/09/2015

Burberry reveals new collection on Snapchat

Burberry’s new spring-summer collection got an exclusive preview on Snapchat for the first time. Full story...

21/09/2015

Can Instagram overtake Twitter?

With Instagram having recently opened its platform to all advertisers, new research looks at the ongoing battle between the photo-sharing site and Twitter. Full story...

21/09/2015

AVG under fire for selling user browsing history to third parties

AVG has been criticised for its recently updated privacy policy, letting the computer security firm keep the browsing history of its users and sell that information on to third parties. Full story...

21/09/2015

Cadbury’s ‘Gorilla’ ad voted most popular UK ad ever

A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll. Full story...

22/09/2015

Google's right to be forgotten could be extended worldwide

A French privacy watchdog has rules that Google should extend its Euopean ‘right to be forgotten’ ruling to the rest of its search engines worldwide. Full story...

22/09/2015

BBC takes on Netflix in the US

The BBC is planning an online streaming service in America as part of an effort to raise more money from commercial sources abroad, and tap into the growing number of ‘cord-cutters’. Full story...

22/09/2015

Unilever proves social buzz really does drive sales

Positive mentions in social media really do directly result in more sales, according to research by Unilever, despite previous evidence to the contrary. Full story...

23/09/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

23/09/2015

Why Facebook wants a ‘dislike’ button

Last week, Facebook revealed it was developing a much-sought-after ‘dislike’ button, giving it even greater insight into the likes and dislikes of its users. New research from Global Web Index sheds light into why the social network is so keen to get Full story...

23/09/2015

Global ad spend trends for 2016: Programmatic starts to dominate ad buying

By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research. Full story...

23/09/2015

Apple's electric car to hit roads in 2019- report

Apple is speeding up its electric car project, making it a “committed project” within its organisation and setting a target ship date for 2019, according to a news report. Full story...

23/09/2015

Third of consumers ‘willing to shop via social media’

With most major social networks carrying ‘buy buttons’, brands are quickly moving into this new market place- but are consumers ready for a more social online shopping experience? Full story...

23/09/2015

83% of UK marketers find branding measurement a challenge

More than four fifths (83%) of UK-based brand marketers find measuring the impact of branding more challenging than measuring the impact of direct response, according to a new survey. Full story...

23/09/2015

Google 'charges advertisers for fake YouTube views'

Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research. Full story...

24/09/2015

Why Nescafe ditched its website for Tumblr

Nescafé’s recent decision to convert all of its international and local websites to Tumblr blogs is a bold move but it does come with some benefits, new research suggests. Full story...

24/09/2015

Facebook outlines plans to monetise Messenger app

Facebook is considering ways to make money from its popular Messenger app, possibly taking a cut in sales from click to call messages and ecommerce sales. Full story...

24/09/2015

UN: Most of world’s population ‘still offline’

Internet user growth is slowing and over half of the world's 7 billion people are offline, the United Nations (UN) has warned in a report released this week. Full story...

24/09/2015

Case study: OMO ‘Fast Maths’ app educates South African kids

South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity Full story...

24/09/2015

Mail Online digital ad growth slows from 49% to 16%

Mail Online’s digital advertising grew 16% in the last 11 months ending August 2015, marking a significant drop on the same period last year for one of the world's biggest online publications. Full story...

25/09/2015

Facebook launches 360 video with Star Wars exclusive

Facebook is to post an exclusive 360-degree Star Wars clip, as the social network looks to ramp up its virtual reality content ahead of the commercial launch if its Oculus Rift device. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if Full story...

25/09/2015

‘YouTube Red’: The new name for Google’s paid music video service?

YouTube could be about to rebrand its paid-for music video service under the name ‘YouTube Red’, according to a new report. Full story...

25/09/2015

Amazon strikes back at Android with ‘Underground’ shopping app

Amazon has launched a new shopping app on Android called Underground, which is a collection all of the free apps offered throughout the Amazon Appstore. Full story...

25/09/2015

Rugby World Cup app: Learning from the design mistakes of FIFA

With the Rugby World Cup in full swing, how are the official app and website faring? New research suggests lessons have been learned from design flaws in last years FIFA football World Cup app. Full story...

25/09/2015

Facebook takes on TV with new video ad buying tools

Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric. Full story...

28/09/2015

Top global agency trends: Programmatic knowledge now vital

Nearly three-quarters of the global digital industry recognise programmatic as one of the most important capabilities that agencies will need to possess in five years’ time, according to a new survey. Full story...

28/09/2015

Most UK retailers now using social media to engage customers

92% of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research. Full story...

28/09/2015

Baidu debuts virtual assistant to take on Google Now

Baidiu has launched ‘ Duer’, the first Chinese voice assistant to go against Siri, Cortana, and Google Now. Full story...

28/09/2015

iPhone 6s sales one week on: Lagging behind last year’s model

A week on from the latest iPhone launch, how are adoption rates faring? New research looks at usage rates over the weekend. Full story...

29/09/2015

Voice assistants: Rise of hands-free controls (infographic)

With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as Full story...

29/09/2015

The solution to ad blockers? ‘Video Lab’ creates ads you want to watch

As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that's proving a headache for marketers. Full story...

29/09/2015

PewDiePie launches mobile app

The popular video bloggr Felix Kjellberg, otherwise known as PewDiePie, has launched his own mobile game: Legend of the Brofist. Full story...

29/09/2015

Consumer trust in traditional ads falls (but friend recommendations still most credible)

Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research. Full story...

29/09/2015

Cross-device activity 'now accounts for half of global ecommerce transactions'

Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research. Full story...

29/09/2015

Who are the crowdfunding investors? (Infographic)

Crowdfunding has become a popular alternative finance method, with investors choosing to back a huge variety of projects - but who are these investors? Full story...

29/09/2015

Google puts product ads into YouTube videos

Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches. Full story...

30/09/2015

Google makes old Hi-Fis smart with new Chromecast

Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio. Full story...

30/09/2015

Google 'Customer Match': Brands can upload email lists for search and video ad targetting

Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data. Full story...

30/09/2015

Yahoo unites programmatic ads under BrightRoll brand

Yahoo has moved all its programmatic ad technology under its BrightRoll brand to offer clients and more joined up automated ad service. Full story...

30/09/2015

Online ‘advertorials’: New IAB guidelines provide more transparency

The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. Full story...

30/09/2015

Amazon ‘Dash’ buttons go on sale for $5

Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click. Full story...

03/08/2015

Search ranking factors in 2015: Quality rules as keywords and link building drops

Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, Full story...

03/08/2015

Google Glass returns as clip-on attachment for workers

Google Glass is set to return, but not as we know it. A new version aimed at workers will come as a small attachment, letting people fix them to regular glasses. Full story...

03/08/2015

Nokia sells Here maps to German car giants for $3bn

Nokia is selling its Here maps service to German car makers Audi, BMW, and Mercedes for $3 billion. Full story...

03/08/2015

15 social media trends that defined a generation

Social media has given rise to a number of crazes that have quickly spread across the web. This new infographic from blood cancer charity Anthony Nolan, looks at 15 of the biggest virals that have set social media buzzing, from Batmanning to Full story...

03/08/2015

Instagram ads get easier with API switch on

Instagram has switched on its advertising API (application programming interface), letting mobile marketers buy ads and planning their marketing on the social networking app in a more automated way. Full story...

04/08/2015

Uber growing faster than Facebook with $51bn valuation

Uber has gained another $1bn in funding and been valued at close to $51bn, making the taxi app the world's most valuable startup and reaching the mark faster than Facebook. Full story...

04/08/2015

Facebook mimics Snapchat with live streaming feature

Facebook has rolled out a new live event feed that serves as a single destination for viewing curated public posts, photos, and videos published from the music festival. Full story...

04/08/2015

Microsoft HoloLens headset set for 2016 roll out

Microsoft will roll out its hololens augmented reality headset to developers in 2016, with a commercial release planned later. Watch this demo of Hololens in action at E3 2015 earlier this year: Full story...

04/08/2015

P&G cuts agencies by 40% in efficiency drive

Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business. Full story...

04/08/2015

#iLookLikeAnEngineer: Hashtag campaign dispels male-only myth

A new hashtag campaign on Twiter aims to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network. Full story...

05/08/2015

Facebook drones to beam internet access from the sky

Facebook has unveiled Aquila, a drone that the social network hopes will deliver internet to the masses- along with the extra ad dollars that come with it. Full story...

05/08/2015

Indian ecommerce trends: Mobile shoppers increasingly use apps

The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data. Full story...

05/08/2015

EE offers 4G Euro pass for £3 a day

EE has introduced a new Euro Pass for travellers, giving 4GEE Extra customers a bundle of data, texts and calls while on the continent for £3 a day. Full story...

05/08/2015

French Connection ramps up UK digital ads with Affiliate Window

Heritage fashion brand French Connection is partnering exclusively with global performance marketing network Affiliate Window. Full story...

05/08/2015

Facebook accused of ‘lies and theft’ by YouTube star

Facebook has been forced to defend its video practices after a YouTube star accused it of downloading his copyrighted material to use on the social network… and cutting him out of any ad revenue earned. Facebook is lying...and cheating...and also stealing in Full story...

05/08/2015

Video viral of the week: Very brings back Fresh Prince with shoppable YouTube ad

Very has created a ‘shoppable’ YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of 'Summertime'. See why its our video viral of the week below. Full story...

05/08/2015

Many Netflix and Amazon viewers ‘cheating subscription fees’

Online streaming services such as Netflix and Amazon Prime are an increasingly popular way of catching up on the latest TV shows, yet many dodge paying for a subscription, according to new research. Full story...

05/08/2015

TV gameshow Two Tribes gets app

Endemol Shine UK has launched an official app based on BBC Two’s quick fire quiz show Two Tribes, with host Richard Osman providing the voiceover. Full story...

05/08/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

06/08/2015

Facebook friends ‘could affect user’s credit scores for a loan’

Will marketers become able to target products and services based on the sensitive personal data of not just you, but also your friends? That's what Facebook believes according to latest patent filings. Full story...

06/08/2015

Facebook lets firms handle social media complaints privately with ‘Pages Messaging’

Facebook has launched a new Pages Messaging feature that lets companies connect with customers via its messenger service. Full story...

07/08/2015

Smartphones now main way to browse web in the UK

Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate. Full story...

07/08/2015

Uber ‘making big losses’- report

Uber could be running losses of several million dollars each quarter as the taxi app invests heavily in growth, according to a news report. Full story...

07/08/2015

Apple Music gets 11m sign ups in first 5 weeks

Apple has signed up 11 million new users to its streaming music service since it launched at the end of June. Full story...

07/08/2015

‘Egg’ batteries give new life expectancy to future smartphones

Aluminium could give a big boost to capacity and power of lithium-ion batteries. Full story...

10/08/2015

Software engineer highlights weakness in Facebook privacy settings

Reza Moaiandin a software developer has discovered a flaw in Facebook’s security settings allowing users to find other users profiles simply by typing in their phone number. Full story...

10/08/2015

Pinterest ramps up e-commerce capability with buy it button.

A new feature from Pinterest moves them further in to the mobile commerce space competing with the likes of Amazon and Etsy. Full story...

10/08/2015

Some respite for Twitter shares as board demonstrate confidence

Having sold some 379,000 shares in November Twitter’s Jack Dorsey has just purchased 32,000 shares at a cost of $875,000 as demonstration of confidence in the company. Full story...

11/08/2015

Google surprise name change as simple as ABC

Alphabet Inc. is the new parent company in Google restructuring. Full story...

11/08/2015

Google’s Eddystone a beacon of opportunity in IOT?

Google (now Alphabet) last month unveiled Eddystone, a software platform for Bluetooth beacons that demonstrates a serious push into the Internet of Things. Full story...

12/08/2015

Facebook introduce autoplay video ads to Audience Network

After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers. Full story...

12/08/2015

Macy’s to test e-commerce in China

The US retailer has teamed up with Hong Kong based Fung Retailing Ltd., to conduct and e-ecommerce pilot venture in mainland China via Alibaba’s Tmall Global, an online marketplace linking world-wide retailers to the Chinese consumer. Full story...

13/08/2015

Facebook ‘Live’ to be extended beyond celebrities

Less than a week after launching its competitor for Periscope, ‘Live’, Facebook have announced they will be opening up the service to more than just celebrities. Full story...

13/08/2015

Ad revenues from music streaming to exceed $1billion

Despite the numbers of players offering ‘freemium services’ ad revenues are being forecast to exceed over $1billion worldwide by 2017. Full story...

13/08/2015

BMW show a sense of humour over alphabet

BMW have responded to Google’s Alphabet restructure by publishing an A to Z of its fleet management services provided under it’s Alphabet brand. Full story...

13/08/2015

Norwegian experiment helps Coca-Cola make sense of proximity marketing

In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by Full story...

14/08/2015

Google debuts $200 smart home hub

Google has launched 'OnHub WiFi router', pitched as an alternative to frustrating home routers that lose connection easily. Full story...

19/08/2015

Video viral of the week: Japanese cosmetic shop creates personalised make-up experience

AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below… Interactive Shop Window Full story...

19/08/2015

Are ads becoming more relevant? Millennials say yes, old timers say no

Millennials are more than twice as likely as other generations to believe advertising is becoming more relevant to them, according to new research. Full story...

19/08/2015

Swimshop gets 41% customer boost with new promotion tech

Sports Directs’ sister company Swimshop has seen a 41% customer participation rate with new promotions technology that gives shoppers the chance to win their purchases for free. Full story...

19/08/2015

IAB finally dumps Flash for HTML5 as video ad standard

The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology. Full story...

19/08/2015

WeChat-owner Tencent buys stake in rival Kik

Popular chat app Kik has secured $50m funding boost from Chinese web giant Tencent, owner of rival social media apps WeChat and QQ. Full story...

19/08/2015

Native ad rules get stricter as vloggers blur lines between ads and content

The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months. Full story...

19/08/2015

IAB to tackle ‘5 biggest issues in digital’

The IAB has begun a new initiative to tackle what it has defines as the five biggest issues in digital at the moment, including brand safety, viewability, fraud, (ad verification issues) and ad blocking and privacy. Full story...

19/08/2015

Mobile clicks on search ads reaches all-time high in EMEA region

There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research. Full story...

19/08/2015

Top 20 UK sites in 2015- Facebook and Google still dominate

Google and Facebook continue to be the most popular sites in the Uk according to new reseach from comScore. Full story...

19/08/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

20/08/2015

Facebook now drives more traffic to media sites than Google

Facebook is starting to drive more traffic to digital media websites than Google, as social media starts to rival search as a web discovery tool, according to new figures. Full story...

20/08/2015

Ashley Madison data dump: Millions of adulterers exposed online

Hackers who stole the personal and private details of users of adultery dating website Ashely Madison claim to have released the data on to the internet. Full story...

20/08/2015

The Sun now least visited UK newspaper site after paywall

The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper website- suggesting its paywall has resulted in a big drop off of users for the UK's best selling print newspaper. Full story...

21/08/2015

Top email engagement by sector: Social networks beat religious and political parties

Social networks are first in class for email marketing, followed by religious organisations and political parties, according to new research. Full story...

21/08/2015

Technology has ‘created more jobs than it has destroyed’- report

Were the Luddites wrong after all? A new report indicates that technology has created more jobs than it has destroyed in the past 144 years by shifting work to other areas. Full story...

21/08/2015

Halfords debuts online marketplace to test ecommerce trends

Halfords has launched its new online Marketplace as the bicycle and car accessories retailer looks to test ecommerce trends. Full story...

21/08/2015

Google testing video ads in search?

Google is reportedly testing sponsored video ads its search results, following in the footsteps of smaller rivals Yahoo and Bing, according to new research. Full story...

24/08/2015

Google and Twitter reunited: New deal extends tweets to desktop search results

Six years on from their first search partnership, Twitter posts will return to Google’s desktop search results following a renewed deal between the two internet giants. Full story...

24/08/2015

Spotify’s ‘creepy’ new privacy policy tracks user movement

Spotify has come under fire for a new privacy policy that collects user's contacts, photos and media files from their phone and even tracks their movements. Full story...

24/08/2015

Mumsnet founder suffers ‘swat attack’ in home

The founder of the Mumsnet website has become a victim of a so -called 'swatting attack' as hackers tricked armed police into raiding her home. Full story...

24/08/2015

Publishers ‘failing to get value from data’ as digital ad budgets grow

Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research. Full story...

24/08/2015

Digital start-ups compete for £150,000 Collider investment

Digital start-ups are being urged to sign up to the latest Collider accelerator programme, an initiative backed by brands including Unilver hunting for the next big things in marketing technology. Full story...

24/08/2015

Google’s first Alphabet company: Life Sciences to make smart contact lenses

Google has made its Life Sciences health technology firm the first new company created under the Alphabet umbrella, at the web giant looks to make a clear distinction between its core ad business and its more speculative technology ventures. Full story...

25/08/2015

The death of the disc (infographic)

As digital becomes the dominant source of media, CDs, DVDs and boxed games have been is steady decline. This infographic from VoucherCloud looks at the death of the disc, and how different music, game and television services are competing with each other Full story...

25/08/2015

Chinese ecommerce trends: Shoppers looking overseas for web bargains

Online shoppers in China are increasingly looking to overseas sites to get their online shopping fix, according to new research. Full story...

25/08/2015

The momentum of mobile (infographic)

As mobile online shopper go mobile, this infographic from Dynatrace looks at the importance of the omnichannel customer experience. Full story...

25/08/2015

Amazon tests fast food deliveries in US- report

Amazon is testing a fast food delivery service in the US as part of its Prime Now membership, according to a news report. Full story...

26/08/2015

Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace

In a novel marketing stunt, Burger King has invited McDonald's to put aside rivalries for just one day, and make a 'McWhopper' for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the Full story...

26/08/2015

Moshi Monsters ‘pressured kids into spending money’ –ASA

Two popular free-to play kids games, Moshi Monsters and Bin Weevils, have been forced to alter their in-game messaging after the ASA ruled the wording was “direct exhortations to buy a membership package”. Full story...

26/08/2015

Amazon replaces product ads with text ads

Amazon has ditched the pay-per-click advertisements that previously appeared at the end of its search results. Full story...

26/08/2015

Twitter blocks Politician blunder tracking site

Twitter has shut off access to 31 accounts that chronicled and archived the deleted tweets of politicians, diplomats and embassies around the world. Full story...

26/08/2015

Mastercard claims contactless payments rocket 560% in last 12 months

Spending by British consumers on their contactless cards has increased more than five-fold in the last 12 months, according to MasterCard’s UK spending data. Full story...

26/08/2015

Ecommerce trends: Has mobile penetration plateaued?

The percentage of online sales completed through mobile devices (smartphones and tablets) may have reached a plateau, according to new research. Full story...

26/08/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

27/08/2015

YouTube gaming app goes live to take on Twitch

YouTube has launched its standalone video streaming app and website, as the Google-owned firm looks to take on Amazon’s Twitch in the growing gaming audience sector. Full story...

27/08/2015

Video viral of the week: Axe inspires young Canadians to forge their own path

Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality. Full story...

27/08/2015

Marketers ‘failing to engage ‘email addicts’

Email is still the preferred way to receive marketing offers, according to new research by Adobe. Nearly two thirds (63%) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20%), social media channels (6%), the brand’s Full story...

27/08/2015

Facebook gets a billion users in just one day

One billion people have used Facebook in a single day, founder Mark Zuckerberg has said, in the latest milestone for the world's largest social network. Full story...

28/08/2015

BuzzFeed strikes global ad deal with WPP

BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content. Full story...

28/08/2015

Picking an SEO agency: Personal referrals drive nearly half of selections

Referrals are leading driver of hiring decisions for search engine optimization (SEO) companies, but do not always produce good results, according to new research. Full story...

28/08/2015

Women’s Institute revamps website for 100th birthday

The Women’s Institute (WI) has partnered with Squiz, the digital transformation company, to create a responsive website that engages with its members, and enables easy on-the-go promotion. Full story...

28/08/2015

Axe tells ’personalised’ Romeo and Juliet story to Brazillians

Unilever's deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests. AXE. Romeo Reboot Manuel | Trailer Full story...

28/08/2015

UK contactless spending triples in 12 months

As spending limit on Apple Pay increases from £20 to £30 new data shows sharp rise in contactless payments. Full story...

28/08/2015

Apple open rates slow across EU as Android rises

Apple device open and click rates have stagnated across Europe while Android has seen consistent year-on-year growth, according to new data. Full story...

31/08/2015

Black Friday to push UK web sales over £1bn

Black Friday will see the UK hit its first £1bn online shopping day, according to a new report. Full story...

31/08/2015

15% of Brits blocking ads: Is free content under threat?

Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research. Full story...

01/07/2015

Google’s nihilistic AI robot reveals the meaning of life

Forget Marvin the Paranoid Android- we now have Google the Nihilistic Synthetic. The web giant's new super-intelligent robot has answered some of life’s biggest philosophical questions, providing some rather creepy answers that highlight challenges facing AI technology in the future. Full story...

01/07/2015

Amazon launches one hour deliveries in London

Amazon has debuted a one-hour delivery service dubbed ‘Prime Now’ in London, offering high speed delivery on selected items to customers in east and central London. Full story...

01/07/2015

Greece halts online payments: citizens seek Bitcoin salvation

Admist Greece’s ongoing financial crisis, the government has stopped online payment transactions from going ahead using Greek debit or credit cards. Full story...

01/07/2015

Email marketing frequency: How much is too much?

Consumers are more receptive to email marketing than perhaps brands think, with highly active email users will tolerate up to an average of five messages per week before complaints start happening, according to new research. Full story...

01/07/2015

RadiumOne gets $54m funding boost for marketing tech

RadiumOne has secured $54 million in equity and debt financing led by Harmony Partners with participation from Industry Ventures and existing investors Adams Street Partners, Crosslink Capital, Trinity Ventures, and DFJ Esprit. Full story...

01/07/2015

Cannes Lions 2015 video highlights: The best of festival

Were you too busy to make it to Cannes Lions this year? This seven-day highlights compliation brings you the best of the speeches, interviews and backstage chats from the biggest marketing event of the year. Full story...

02/07/2015

Telepathic advertising? Facebook wants to read your mind

Not content with knowing you're entire social life, Facebook now wants to read your mind- and has the technology to do it, according to CEO Mark Zuckerberg. Full story...

02/07/2015

Mobile roaming to end in 2017 (but spam blockers at risk )

Mobile phone roaming will end in July 2017 and will be significantly cut next summer in an agreement on telecoms laws reached last night between MEPs and representatives of EU governments. Full story...

02/07/2015

Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’

P&G's sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to "touch the pickle jar" and Full story...

02/07/2015

Cannes Lions winner: Dominos emoji pizza orders

Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of Full story...

02/07/2015

Cannes Lions winner: Geico wins top prize for ‘unskippable’ pre-roll ads

All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views Full story...

02/07/2015

Reddit in revolt: Moderators shut popular forums to protest sacking

Popular online community Reddit is experiencing a huge user backlash following the dismissal of a popular staff member. Full story...

03/07/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

03/07/2015

Facebook to share ad revenue with video creators

Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube. Full story...

03/07/2015

Economist dishes out free insect ice cream in marketing stunt

The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects. Full story...

03/07/2015

Infographic: Can Apple Music beat Spotify?

With Apple Music going live, this new infographic from IHS looks at how the Spotify rival could kick start the on-demand music market in the UK, US, France and Japan. Full story...

03/07/2015

AOP Digital Publishing Awards: Guardian, Vice and Buzzfeed big winners

The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound. AOP Awards 2015 from Black & Tone on Full story...

03/07/2015

European digital ad spend catching TV

Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment. Full story...

03/07/2015

NME to focus on social media as print magazine goes free

Iconic music magazine NME is to be given away free, with a new focus on an ad funded model and more engagement with users on new social platforms. Full story...

06/07/2015

Uber suspends taxi-ordering app in France

Uber has suspended its UberPOP taxi-ordering app in France, according to a newspaper report. Full story...

06/07/2015

Mastercard tests ‘selfie’ security app

Mastercard is testing a smartphone app that uses facial recognition to verify online purchases. Full story...

06/07/2015

Theresa May wins ‘Internet villain of the year’

UK Home Secretary Theresa May has been named internet villain of the year at this year’s ISPA awards, for pursuing a controversial communications data bill. Full story...

07/07/2015

Bigger than Black Friday? Amazon creates Prime Day

Amazon is to run a huge day of sales on July 15 to celebrate its 20th birthday to rival the likes of Black Friday in the US and Singles Day in China. Full story...

07/07/2015

Facebook secrets uncovered in leaked employee handbook

A former employee at Facebook has lifted the cover of the social network’s mysterious ‘Little Red Book’ that it gives to staff. Full story...

07/07/2015

Retailers ‘yet to truly connect with smartphone shoppers'

Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research. Full story...

07/07/2015

10 astonishing technologies that power Google's self-driving cars (infographic)

Google is leading the way in self driving cars, with its automonous vehicles now hitting public roads in the US. The new infographic from autocare business National lookt at 10 technologies that power the next big thing in transportation. Full story...

07/07/2015

Coke removes labels from cans in Ramadan campaign

Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to 'combat prejudice'. Full story...

08/07/2015

Kuoni and Co-op pull YouTube ads from explicit Rihanna video

Travel firm Kuoni and supermarket Co-op have pulled their pre-roll video ads from Rihanna’s controversial new music video ‘B***h Better Have My Money’. Full story...

08/07/2015

Digital video becoming mainstream: Agency survey

A quarter of ad agencies are now using video ad components in most of their camapigns, marking an increase of 456% in just three years, according to new research. Full story...

08/07/2015

BBC gives away Raspberry Pi rival to a million school kids

The BBC is to give away one million new Micro:bit computers to 11- and 12-year-old children across the UK. Full story...

08/07/2015

999 technology 'needs to keep up with the smart phone generation’

The Institution of Engineering and Technology (IET) is calling for radical changes to the emergency ‘999’ call service to reflect the digital age, where more people are communicating by text or social media, rather than making a voice call. Full story...

08/07/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

09/07/2015

Facebook quits charging for ‘likes’ in ad price shake-up

Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps. Full story...

09/07/2015

Reddit rival crashes as users jump ship to protest staff sacking

Online community Voat is back online after a massive number of Reddit user switched to the site following uproar over a key staff member’s dismissal. Full story...

09/07/2015

The anatomy of a perfect checkout page (infographic)

A well-executed checkout page process can significantly boost sale conversions - turning shoppers into buyers and stopping them from abandoning their shopping baskets. This new infographic from Ad technology firm VWO looks at how to continually improve your checkout structure and user Full story...

09/07/2015

Cricket fans going mobile: 1 in 3 to watch Ashes on the move

Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research. Full story...

09/07/2015

YouTube famous: How much do Vlogger stars earn?

YouTube's most popular star earned $7m (£4.5m) in 2014, according to Swedish newspaper Expressen. Full story...

09/07/2015

BBC news channel to go online only?

The BBC is could take its £66.2m rolling news channel online only as part of a cost cutting drive, according to a news report. Full story...

09/07/2015

Back from the dead: Google Glass returns with ‘Enterprise Edition’

Google’s postponed Glass project is back- but this time the augemented reality glasses will not be for consumers, according to a news report. Full story...

10/07/2015

Biggest Google advertisers: Ebay tops shopping ads as Amazon leads AdWords

Online marketplace eBay is the most visible website in Google Shopping PLAs (Product Listing Ads) displayed in Google.com searches while Amazon is the most visible in Google AdWords pay-per-click (PPC) advertising, according to new research. Full story...

10/07/2015

240bn video views worth $20bn: Why traditional broadcasters are buying up YouTube’s Multi-Channel Networks

What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Full story...

10/07/2015

Kantar Media offers consumer ‘snapshot’ of brand perception

Kantar Media has launched a new solution for advertising, marketing and media agencies to enable their staff to quickly and simply access and understand key insights into product and brand consumers. Full story...

10/07/2015

Audi runs vertical video ad for mobile viewing

Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens. Audi from Celtra on Vimeo. Full story...

10/07/2015

Reddit CEO resigns after user backlash

The boss of online comminity Reddit is standing down after a user reviolt over an employee’s sacking earlier this month. Full story...

13/07/2015

Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning

Twitter has pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity. Full story...

13/07/2015

Event report: Back to the future with Big Data

In "Back to the Future Part II," Marty McFly learned that Biff used a sports almanac to place winning bets throughout history. Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but at Nielsen’s 2015 Consumer 360 Full story...

13/07/2015

The rise of social news: Consumers seize the newsroom

The marriage of mobile technology and social media has shifted the editorial control of news, research has found, effectively allowing consumers to seize the newsroom. Full story...

13/07/2015

Government debuts £10m Internet of Things competition for UK cities

UK cities and businesses are being encouraged to apply for a £10m fund in a competition to use connected technology to boost their local area, such as environmental improvements, economic opportunities, and more efficient transport, healthcare and energy. Full story...

14/07/2015

Clinique runs global #FaceForward campaign on Tumblr

Iconic beauty brand Clinique has teamed up with Yahoo and Tumblr to launch the UK iteration of its first major global digital campaign; #FaceForward. Full story...

14/07/2015

Apple Pay goes live in UK

Apple Pay is now live in the UK, and MasterCard has announced that it will offer its cardholders immediate access to the new service helping them to use their cards where and how they want with a seamless experience. Full story...

14/07/2015

Facial recognition ‘a marketing step too far’ for most shoppers

British shoppers reject facial recognition and personal greetings when entering brick-and-mortar shops, but welcome product personalisation and location-based offers in stores, according to new research. Full story...

14/07/2015

Global Facebook ad prices: Oslo most expensive

Monaco, London and Paris may be the most costly European capitals to buy property, but Norwegian city Oslo is the most expensive place to buy Facebook advertising, followed by the Vatican City, Helsinki and Berlin, according to new research. Full story...

14/07/2015

Brits targeted by thousands of irrelevant ads each year

A quarter of UK consumers hit with more than 2,000 irrelevant marketing communications every year, according to new research looking into into the importance of privacy and personalised experiences. Full story...

14/07/2015

Facebook and Twitter becoming key news sources in US

Nearly two-thirds (63%) of Twitter and Facebook users in the US social are getting their news from these services, according to new research. Full story...

15/07/2015

Abandoned basket rates increase in 2015 for UK retailers

There has been an increase in the number of people abandoning their online shopping basket without completing their purchase, compared to the same 4 month period in 2014. Full story...

15/07/2015

Ecommerce growth doubles in second quarter of 2015

The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed that UK online retail sales were up 18% year-on-year (YoY) in June, the highest recorded annual growth in 2015 and equating to £9.3 billion spent online. Full story...

15/07/2015

UK faces tech skills shortage: CBI

More than half of employers fear they will not be able to recruit enough high-skilled workers, including the technology and digital sector, according to a new survey by the CBI. Full story...

15/07/2015

Facebook gives users more control over News Feed

Facebook is giving users even more control over what appears in their News Feed, as the social network looks to further boost engagement on its site. Full story...

15/07/2015

Tumblr boosts brand analytics with Crimson Hexagon tie-up

Brands have a new way to monitor activity of Tumblr via a new partnership between Crimson Hexagon and the Yahoo-owned blogging platform. Full story...

15/07/2015

Rural Britain ‘will out-shop inner cities on Amazon Prime Day’

Today Amazon celebrates its 20th birthday with a huge day of sales, and online shoppers in rural Britain will be better placed to bag the bargains than those in major cities due to ultrafast broadband speeds up to 40 times the UK Full story...

15/07/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

16/07/2015

Sale fail: Customers unimpressed by Amazon’s Prime Day (but sales soar 80%)

From extra long shoehorns to an airplane seatbelt extender- Amazon’s ‘Prime Day’ didn’t exactly deliver the big discounts on big ticket items that many were hoping for. However, the hype for an event ‘bigger than Black Friday’ helped the online retailer enjoy Full story...

16/07/2015

Google relaunches map- maker tool after ‘urinating Android’ controversy

Google is relaunching its Map Maker tool, which lets users make edits to its Google Maps service, but will give its community of users more powers to moderate digital vandalism. Full story...

16/07/2015

Most popular pre-internet ads: How would the Smash aliens be marketed today?

The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey. Full story...

16/07/2015

PayPal and eBay split into separate companies

eBay and PayPal are today splitting their operations into two individual companies, having traded together since eBay bought PayPal in 2002. Full story...

17/07/2015

Facebook buy button to turn brand Pages into ecommerce sites

After many attempts to break into ecommerce Facebook is testing another buy button- this time letting businesses turn their pages into e-commerce sites. Full story...

17/07/2015

Anatomy of a crisis: Nestlé’s Maggi noodles banned in India

At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital Strategy Full story...

17/07/2015

Social media users by age: Snapchat dominated by under 24s

This chart from comScore looks at the uswer demographics of most major social networks in the US, with some surprising results… Full story...

17/07/2015

Baidu’s global market share drops nearly 8%

Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research. Full story...

20/07/2015

Adultery site Ashley Madison hacked

Hackers have stolen and leaked the personal details of users of Ashley Madison including "all the customers' secret sexual fantasies and matching credit card transactions". Full story...

20/07/2015

Google self-driving car in first injury accident

Google has revealed that one of its self-driving cars was involved in a crash that injured four people- but it was entirely the fault of another car…. and it has the evidence to prove it. Full story...

20/07/2015

Apple Pay one week on: How is social media responding?

Apple Pay went live in the UK last week, following its launch in the US earlier in the year. Brandwatch has analysed how well the contactless payment system is going down with the public on social media. The result unfortunately isn’t a Full story...

20/07/2015

Publishers going programmatic: proof that automated ads boost profits?

As programmatic advertising gains a growing share of the digital market and the line between traditional direct and programmatic sales blurs, publishers that base their strategies in both channels boost revenues and CPMs, outperforming the market, according to a new report by Full story...

20/07/2015

Spam emails at 12-year low

People are being sent fewer spam emails than at any time in the past 12 years, with less than half of all emails deemed junk, according to new research. Full story...

20/07/2015

PayPal worth $50bn in market debut after eBay split

PayPal has completed its separation from eBay, making its stock debut with a higher market value than its parent company. .@PayPal rings the @Nasdaq Opening Bell to celebrate the return of #PYPL Full story...

21/07/2015

UK going mobile: 72% access web via two devices

Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research. Full story...

21/07/2015

Microsoft debuts first Windows 10 ad

With Windows 10's just over a week away, Microsoft began its marketing drive for the new operating system with its first commercial. Full story...

21/07/2015

Video viral of the week: Lotus invites strangers for ‘blind coffee’ dates

In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below… Full story...

21/07/2015

Twitter removes user backgrounds: Paving way for more ad space?

Twitter has removed customised wallpapers from the pages of its users in a raft of changes to its customisation options- sparking rumours that the social network is planning use the space for more ads. Full story...

22/07/2015

Is programmatic to blame for falling ad viewability?

A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries. Full story...

22/07/2015

Smartphone users ditching home Wi-Fi for 4G

Smartphone owners are increasingly switching from Wi-Fi to 4G signals at home, with 65% of mobile phone usage now occurring indoors, according to new research. Full story...

22/07/2015

China mobile social media users to reach 335.9m in 2015

China mobile social networking users will reach 335.9 million this year, up 20.7% on 2014, according to new research. Full story...

22/07/2015

Google+ photos RIP: Replaced with new app

Google is shutting down Google+ Photos to make way for its new standalone Google Photos app that went live just a few months ago in late May. Full story...

22/07/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

23/07/2015

Apple Watch sales disappoint despite strong earnings

Apple Watch sales have failed to meet expectations as customers have baulked at the high price tag, it has been revealed. Full story...

23/07/2015

Ashley Madison hack: What are the legal implications

Mahisha Rupan, senior associate, at technology and digital media law firm, Kemp Little comments on the fallout of the Ashley Maddison hack… offering guides on the legal implications. Full story...

23/07/2015

BBC iPlayer 'watched by more than 60 million people outside the UK for free'

Nearly 65 million people around the world are bypassing internet restrictions to watch the BBC’s shows online, according to new research. Full story...

23/07/2015

Bosch and TomTom create mapping tech for automated driving

Map and traffic provider TomTom and electronics firm Bosch have agreed to collaborate in the area of maps for automated driving. Full story...

23/07/2015

Amazon bigger than Walmart after surprise profit jump

Amazon shares have surged more than 18% in after-hours trading after it reported a surprise profit and better-than-expected sales figures that value the online retailer higher than Walmart for the first time. Full story...

24/07/2015

eBay rich list: 30 biggest sellers revealed for first time

The first-ever eBay 'rich list' has been published - and reveals that Britain's top sellers are raking in up to £17m a year trading on the site. Full story...

24/07/2015

Microsoft takes on WhatsApp with ‘Send’ chat app

Microsoft has launched a new email-based messaging app called ‘Send’ aimed at “those brief, snappy communications”. Full story...

24/07/2015

Roald Dahl goes digital: The Twits return in children's app

Roald Dahls’s book The Twits is being turned into an app as part of a major rebranding of the late author’s work. Full story...

24/07/2015

Youngsters ‘put off shopping on their smartphones’

Despite being seen as the mobile-savvy generation, 15% of Britain’s 18-34 year-olds who own a smartphone admit to having never used their smartphones for anything shopping related on a given list, according to new research. Full story...

24/07/2015

Google’s biggest search revamp of 2015: Panda 4.2 goes live

Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover. Full story...

25/07/2015

Most Brits and Germans ‘want to receive personalised’ marketing

Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. Full story...

25/07/2015

Retailers 'missing out of insight from customer data'

Retailers are failing to obtain potential insight from customer data, due to that fact that as little as one in three retailers have an information manage, according to new research. Full story...

25/07/2015

Wearables: Brits changing attitudes to smartwatches

Then behaviour of smartwatch users is evolving, indicating a divergence in the role of a smartwatch vs. a smartphone, according to new research. Full story...

25/07/2015

All smartwatches vulnerable to hack attacks

A new study has indicated that ‘100%’ of tested smartwatches exhibit security flaws, provides guidance for secure device use. Full story...

27/07/2015

Alibaba and Unilever strike ecommerce partnership in China

Chinese ecommerce giant Alibaba and Unilever have partnered to enable the international FMCG group to reach more Chinese consumers. Full story...

28/07/2015

Unilever brings 'Make My Magnum' pop-up store to London

Unilever has launched it 'Make my Magmum' pop-up store to London, backed by a social media campaign showing off people's creations. My Magnum Experience: Strawberry Chocolate, Rose Petals & Honeycomb #MagnumLDN #CoventGarden pic.twitter.com/JKFDDX85Zo— Eleonora Manfredi (@EleonoraHello) July 28, 2015 Full story...

28/07/2015

Twitter debuts event targeting for brands

Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns. Full story...

28/07/2015

Amazon Spotify rival comes to UK...free for Prime customers

Amazon is launching its Prime Music streaming service in the UK, hoping to undercut Spotify and Apple Music by bundling it as a free add-on to its Prime customers. Full story...

28/07/2015

‘Confusing’ Google+ integration dropped across all products

Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users. Full story...

28/07/2015

Hitachi AI to help complex decision making

Hitachi has developed new AI technology designed to come up with solutions to contentious scientific or economic issues based on big data. Full story...

28/07/2015

UK ad spend hits record high (but digital publishing slowing down)

UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research. Full story...

28/07/2015

Campaign calls for children's 'right to be forgotten'

Children from the UK could soon be able to delete any embarrassing online content that could affect future employment or relationships, following the launch of a new campaign. Full story...

29/07/2015

Amazon wants separate airspace for delivery drones

US online retailer Amazon has called for a separate airspace zone for commercial drone flights that could deliver goods to customers. Full story...

29/07/2015

Online customer reviews: Most consumers don’t look beyond star ratings

Online reviews are becoming an ever-more influential factor in the customer decision making process, but many people don’t even look at the review content or the review source, according to new research. Full story...

29/07/2015

LinkedIn cracks down on spam: User emails cut by 40%

LinkedIn has cut emails sent to users by 40 percent as the business focussed social network looks to improve the relevance of its communications. Full story...

29/07/2015

Affiliate marketing: Payment issues turn off clients

Nearly 41% of affiliates have stopped working with an affiliate network because of a payment issue, according to new research. Full story...

29/07/2015

Social media fail: Bugaboo bikini mum sparks controversy

A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm. Full story...

30/07/2015

Instagram mobile ad revenue ‘to overtake Google and Twitter by 2017’

Instagram's mobile ad revenues are set to reach $2.81bn by 2017, overtaking Google and Twitter's mobile revenues with a little help from parent company Facebook, according to new research. Full story...

30/07/2015

Angry Birds 2 under fire for ‘freemium’ pricing model

Rovio has launched Angry Birds 2, the follow up to the hugely successful mobile game. But the Finnish firm is under-fire for a new in-app purchases system. Full story...

30/07/2015

Facebook used by half of world’s online population

Half of the world's estimated online population now check in to the social networking giant Facebook at least once a month. Full story...

30/07/2015

Amazon snags Jeremy Clarkson and Top Gear team for new show

Amazon has signed former Top Gear host Jeremy Clarkson and his former cohosts Richard Hammond and James May to star in a new car show. I'm very excited to announce that Hammond, May and I have signed a deal with .@AmazonVideo— Jeremy Full story...

30/07/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

30/07/2015

Windows 10 goes live: Start button returns as Internet Explorer scrapped

Microsoft has finally Windows 10, the latest edition of its market leading operating system complete with a brand new web browser called ‘Edge’. Full story...

30/07/2015

Google helps shoppers beat the queues with ‘peak hours’ app

Google Maps has launched a new feature that lets users see a business' popular times for each day of the week. Full story...

30/07/2015

Yahoo debuts ‘silent’ messaging app

Yahoo has launched a new messaging service called Livetext that features live two-way video chats for mobile device users, but with a 'silent' twist. Full story...

30/07/2015

Google I/O highlights: Smarter Google Now; unlimited photo storage and Android M revealed

Google’s annual I/O conference attracted 10,000 attendees with 2 million others watching on livestream television. As the web giant grows ever-more influential, we look back at some of the highlights from this year’s event, including Android M, Google Now on tap, mobile Full story...

01/06/2015

When CRM gets creepy: Nando's criticised for 'flirty tweets’ to female customer

Social media is great for sending personalised messaged to customers- but what happens when brands get too personal? Nando’s recently attracted criticism after a its tweets to a female customer crossed the line from friendly to creepy. Is nandos moving me or Full story...

01/06/2015

The rise of ‘Citizen Editors’: Social media and mobile put people in control of news

People have adapted to the 24/7, immersive media environment by developing editorial controls and filters, with 56 per cent of people saying they don’t feel bombarded by content or messaging, according to a new survey. Full story...

01/06/2015

The new app economy: Small business mobile apps ‘could double in a year’

Fifteen percent of small businesses have a mobile app, and another 18 percent are considering developing one in 2015 or later, according to a new survey. Full story...

01/06/2015

Retailers missing out of £6.6bn a year by not going mobile

UK retailers are collectively missing out on an astounding £6.6bn per year due to a lack of investment in their mobile offering, according to a new report into mobile spending. Full story...

01/06/2015

Mobile advertising revenue driven by increase in smartphone display

Mobile digital publisher revenues have been driven by a 114% growth in smartphone display revenue over the last year, according to new data. Full story...

01/06/2015

Top 20 UK sites: Google and Facebook lead

Google, Facebook and BBC sites where most popular in the UK during April 2015, according to new research from comScore. Full story...

02/06/2015

Microsoft plans Windows 10 global launch on July 29

Microsoft has confirmed the launch date of Windows 10 aiming to unify its operating sytem, while bringing back the Start menu alongside new facial and fingerprint recognition technologies for easy sign in. Full story...

02/06/2015

Google solar-powered drone crashes in test flight

Google’s solar-powered Solara 50 drone has crashed landed in a New Mexico desert, putting a dent into the web giant's plans to deliver internet to more of the world's population. Full story...

02/06/2015

Intel buys Internet of Things firm Altera for $16.7bn

Intel has bought Altera for $16.7bn in cash after months of negotiation, as the electronics giant looks to expand further into the internet of things sector. Full story...

02/06/2015

Advertisers ‘opting for multiple device video campaigns’

UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research. Full story...

02/06/2015

Netflix test pre-roll trailers (but not ads)

Netflix is testing pre-roll trailers before its original shows, but the firm claims they will only promote other Netflix original shows, are “not adverts in the traditional sense”. Full story...

03/06/2015

Battle of the blocks: Lego Worlds rivals Minecraft with online creation game

Lego has launched a rival to popular video game Minecraft as the Danish Toy firm looks to cash in on the popularity of online creation games. Full story...

03/06/2015

Facebook to open Artificial Intelligence lab in Paris

Facebook is opening its second AI lab, this time in paris, as the social network looks to find smarter ways of sifting through the food of consumer data it generates for advertisers. Full story...

03/06/2015

Connected cars ‘to make up 20% of global car market by 2019’

The smart car sector will continue to outperform all other connected devices over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019m, according to new research. Full story...

03/06/2015

Online privacy trends: Consumers want clarity from brands over their data

Brands are at risk of losing the trust of consumers over the exchange of personal data., according to a survey looking into the types of details customers are willing to share. Full story...

03/06/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

04/06/2015

Baidu disqualified from AI test

Chinese search giant Baidu has been disqualified from an artificial intelligence test in which it appeared to beat Google and Microsoft. Full story...

04/06/2015

Mary Meeker’s digital trends: India tops China for mobile growth

Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year's global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Full story...

04/06/2015

Football search trends: Liverpool and Arsenal top Google leaugue

While Chelsea Football Club finished the season as 2014/15 English Premier League champions, new research reveals its website trails rivals when it comes to visibility in Google UK searches, according to new research. Full story...

04/06/2015

Foursquare adds Uber-ordering button

Foursquare users can now tap an in-application button to order up an Uber ride, through a partnership with a deep-linking tech company called Button. Full story...

04/06/2015

All girls school wins AOL coding competition

Avonbourne College has won AOL UK's YouBuild competition. The Bournemouth based girls Academy have created a website, which will help aspiring entrepreneurs in developing countries. Full story...

04/06/2015

Facebook Lite app comes to Asia

Facebook on Thursday released a 'Lite' version of its application that was tailored for people using Android smartphones in places where wireless data bandwidth is scarce. Full story...

05/06/2015

Biggest TV moments on Twitter

Throughout the US TV season, fans have taken to Twitter to discuss edge-of-your-seat moments and minute-by-minute action. New research from Nielsen uncovers the most popular shows and social sharing moments from the last year. Full story...

05/06/2015

Xiaomi now world's second-biggest wearables maker

Xiaomi, often called ‘China’s Apple’, is now the second biggest wearables maker in the world, according to new research. iCharts Full story...

05/06/2015

3M turns banners into Post-It notes

3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself. View the case study below: Full story...

08/06/2015

China’s Tmall woos international brands to take sale global

Alibaba –owned B2C shopping site Tmall is promoting its mid-year sales promotional campaign on May 25, drumming up partnerships with international brands for various products. Full story...

08/06/2015

Apple plans to end 'tax' on apps

Apple could start taking a smaller cut from each app store sale, effectively ending the so-called 'Apple tax' on subscription services that would benefit the likes of Netflix and Spotify. Full story...

08/06/2015

Google unveils new underwater 'street views'

Google has released a batch of 40 Street View images with a twist- they are all underwater views. Full story...

08/06/2015

Apple Pay coming to UK in July… but it’s not for big spenders

Apple's contactless payment service will launch in the UK in July, but the system could be limited to transactions of 20 or less. Full story...

09/06/2015

Public to build ‘Magna Carta for the digital age’

This week the public have the chance to shape a ‘Magna Carta for the digital age’ by voting for My Digital Rights clauses generated by school students from around the world. Full story...

09/06/2015

Has Facebook postponed ‘Instant Articles’?

Facebook revealed its ‘Instant Articles’ app function to much fanfare in May, offering fast loading feature-rich articles to mobile users. But three weeks on, a lack of articles has led to speculation that the social network could be experiencing problems with its Full story...

09/06/2015

Tweets reveal top security trends in 2015

Infosecurity Europe has been hot on the agenda for the UK IT security industry this week, with many taking to Twitter to express their views on the top trends and issues. As this year’s show draws to its close, identity security specialist Full story...

09/06/2015

Facebook scraps ‘secret’ satellite plans

Facebook has axed its previously unknown plans to build a satellite, according to a news report. Full story...

10/06/2015

Apple takes on Spotify with music subscription service

Apple has launched its first subscription-streaming service, dubbed Apple Music, taking on Spotify. Full story...

10/06/2015

From smoke signals to Wi-Fi signals- the evolution of communication

There have been many methods of communication the human race has relied upon to send important messages and now technology is bringing us closer together than ever. This interactive graphic from Global Messaging looks at communication through the ages… and what to Full story...

10/06/2015

Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why Full story...

10/06/2015

Female scientists front world record app-a-thon at Google

An all-female group of IT experts, engineers and scientists will take over the Google Campus at the heart of London’s Tech City on Saturday (June 13) teaching schoolkids to build smartphone apps in a Guinness World Record bid. Full story...

10/06/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

11/06/2015

Kaspersky becomes victim of malware that it discovered

Kaspersky has revealed that its own systems were recently compromised by hackers, meaning that the online security firm has become a victim of the very malware that it had discovered three years before. Full story...

11/06/2015

Spotify responds to Apple: 20m paid subscribers and growing

Spotify has secured a massive new round of funding while enjoying a boom in paid subscribers, as the music streaming service responds to a new threat from Apple. Full story...

11/06/2015

EE takes on Go-Pro with ‘world's first 4G action camera’

EE is set to launch its own-brand action camera with built-in 4G connectivity, the mobile network looks toe xpand further into its own devices. Full story...

11/06/2015

Global media consumption trends: Digital catching TV fast

People around the world are likely to spend more than eight hours a day consuming media with the internet driving growth, according to a report. Full story...

11/06/2015

Baidu to launch self-driving car this year

Chinese web giant Baidu is planning to launch its first driverless car in the second half of 2015, rivalling the likes of Google and various car makers. Full story...

11/06/2015

Apple lets users block ads on next Safari browser

In what could be a major blow to the ad industry, the next version of Safari will let users block ads on iPhones and iPads. Full story...

12/06/2015

Twitter CEO Dick Costolo steps down

Twitter CEO Dick Costolo is stepping down from his role, as the company striggling with stalling growth and the rise of competitors such as Instagram and WeChat. Dick Costolo to step down as CEO, will remain on Board, and Jack Dorsey appointed Full story...

12/06/2015

UK ‘one of the most connected countries in the world’- Google

The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google. Full story...

12/06/2015

Twitter tackles trolls with ‘shared block’ feature

Twitter is letting users to create a public list of abusive accounts they have blocked. Full story...

12/06/2015

Event report: Forget big data- we need ‘smart data’

The annual Teradata Conference took place this week, looking at the state of marketing in the age of connected devices and an increasingly digital-savvy audience. Speakers from Puma, Facebook and even footballing legend Geoff Hurst toojk to the stage to discuss where Full story...

12/06/2015

Cashless payment fail: Chaos at festival as system crashes

In a stark reminder of the perils of having a digital-only plan, a UK music festival plunged into chaos over the weekend as its cashless payment system failed- leaving music fans unable to buy food or drink and being forced to queue Full story...

15/06/2015

YouTube takes on Amazon with gaming site and apps

Google is launching a dedicated gaming portal and app service to rival Amazon’s Twitch site. Full story...

15/06/2015

Biocoop debuts ‘Most Eco-Friendly Campaign Ever’

Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the Full story...

15/06/2015

Twitch debuts private messaging feature

Online game streaming site Twitch has launched Whisper, a private messaging feature that lets users share gaming tips. Full story...

15/06/2015

PCs still account for 9 in 10 online purchases

While 89% of all online retail purchases are still made on PC or laptop, mobile is playing an ever increasing role in the shopping journey, according to new research. Full story...

15/06/2015

Emojis to replace pin codes for safer banking?

British technology firm Intelligent Environments has launched the world’s first emoji-only passcode, letting people log into their banks using four emoji characters, instead of traditional PINs or passwords. The world's first Emoji passcode from Intelligent Environments on Vimeo. Full story...

16/06/2015

Billions of ‘branded’ emails are frauds- report

Nearly 21 billion emails appearing to come from well-known commercial senders did not come from their IP addresses – a possible indication of phishing attacks, according to a new report. Full story...

16/06/2015

ChildLine boosts digital counselling services

NSPCC counselling service ChildLine has appointed digital marketing and technology consultancy, Amaze, to ensure its services are digitally optimised to meet the needs of those seeking support online. Full story...

16/06/2015

Apple, Google and Microsoft- who uses the best design?

From chatrooms to chat apps and from portals to smart cards, the look and feel of major web services have changed dramatically over the years. This new infographic from Coastal Repro compares the design approach of Apple, Google and Microsoft. Full story...

16/06/2015

First EU data protection laws get one step closer

Ministers in the European Council have agreed on a general approach to data protection legislation, but some key issues over how companies can use consumer data are still up for debate. Full story...

17/06/2015

Privacy campaigners walk out of facial recognition talks

Privacy campaigners have boycotted talks aimed at creating a code of conduct for companies keen to use facial-recognition technology. Full story...

17/06/2015

Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN

Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found. Full story...

17/06/2015

Facebook takes on Snapchat with private photo app ‘Moments’

Facebook has launched a new app that will make it easier for users to privately share photos, dubbed ‘Moments’. Moments from Facebook on Vimeo. Full story...

17/06/2015

Apple hires editors to beat Facebook’s news robots

Apple is looking to hires editors for its news app, as the electronics giant looks to rely on human judgement rather than algorithms for content curation. Full story...

17/06/2015

Nine mobile money trends: Consumers embrace ecommerce and banking via mobile

As new mobile payment models come online, and more sectors embrace mobile as the primary channel for customer engagement and transaction, a new report reveals nine significant mobile money trends and explores how they are stimulating growth across the expanded mobile ecosystem. Full story...

17/06/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

18/06/2015

BBC tests mind-control TV headset for iPlayer

The BBC has partnered with tech firm This Place, to develop a way people can select programmes using a cheap, brainwave-reading headset. Full story...

18/06/2015

Mobile trends: Women spend more time on apps than men

US men use more apps, but Women spend longer on them, according to a new US study from Nielsen. Full story...

18/06/2015

Rise of the ‘Thrivers’ consumer demographic

A new demographic group indentified as ‘Thrivers’ are a media-literate, tech-savvy and positive minded audience; with a greater social responsibility and complex relationship with brands, according to a new report. Full story...

18/06/2015

Online ad fraud: Best practice guidelines published

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud. Full story...

18/06/2015

New image analytics tool tracks eyes on social media

A new tool that lets brands and agencies identify, track and analyze logos contained in billions of social media posts across platforms has gone live, with O2 among the first brands to sign up. Full story...

18/06/2015

Promotions without discounts: Luxury beauty site boosts sales by third

Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting. Full story...

18/06/2015

Heinz QR codes accidentally link to ‘saucy’ porn site

In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site. Full story...

19/06/2015

The rise of fake reviews: £23bn a year influenced by online opinions

Businesses are paying people to write positive online reviews and endorsements, with £23bn a year of UK consumer spending influenced by online reviews, according to a new report. Online Reviews and Endorsements Report on the CMA’s Call for Information Full story...

19/06/2015

Google ‘Mobilegeddon’ 2 months on: How did brands fare?

When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the Full story...

19/06/2015

Google ‘Mobilegeddon’ 2 months on: How did brands fare?

When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the Full story...

19/06/2015

Unilever plans ecommerce boost in China with Tencent’s JD.com

Unilever has struck a deal with JD Worldwide, a cross-border e-commerce platform linked with Chinese web giant Tencent, as the FMCG conglomerate looks to expand its online presence in the Asia Pacific region. Full story...

19/06/2015

Online shoppers 'least hesitant to buy diet products'

Consumers are less likely to abandon their shopping cart when purchasing diet products than any other product in the retail sector, says research from ecommerce platform Ve. Full story...

19/06/2015

EyeEm lets Brits sell photo to press and advertisers

EyeEm has launched its phot-selling community ‘Market’ in the UK, letting its 13m+ community members to sell the photos they take on their phones (or through any other device) in an open marketplace. Full story...

19/06/2015

Uni graduates take on Google with new digital ad concept

Could Hull be home to the next Larry Page and Sergey Brin? Brothers Andrew and Ash Lewis and their young team have created a brand new online advertising platform, Flomigo. Full story...

19/06/2015

Taylor Swift bites Apple: U-turn on music royalties

In a rare moment of contrition, Apple has bowed to concerns raised by musician Taylor Swift and will pay royalties to artists during a three-month free trial period for its new music streaming service. Full story...

22/06/2015

Google debuts high-def Nest security camera

Google’s smart device firm Nest has launched a camera that senses movement in a user's home and alerts them via a smartphone app. Full story...

22/06/2015

Ad-free social network Ello finally opens to public with iPhone app

Ad free social network Ello is finally opening up to the public, swapping its invite-only membership for a public iPhone app. Full story...

22/06/2015

First ‘Studio’ school prepares students for digital future

Digital agency Amaze has partnered with a new type of creative school in Manchester, aimed at preparing 14-19 year olds for the modern digital workplace. Full story...

22/06/2015

Vlogger Vs Lush: Cosmetics giant in YouTube domain clash

A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer. View his protest video posted on a new YouTube domain here: Full story...

23/06/2015

BBC Worldwide forms creative agency ‘StoryWorks’ in content marketing drive

BBC Worldwide, the commercial arm of the BBC, has launched a new content marketing team called BBC StoryWorks, sitting within BBC Advertising. Full story...

23/06/2015

Video viral of the week: Medibank stops pre-roll ad-skipping with clever YouTube ad

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it Full story...

23/06/2015

Unseasonal drop in online delivery volumes in May

In May there was an unexpected slowdown in UK online retail volumes – as the unsettled weather and general election may have impacted upon shopper behaviour, according to data from the IMRG MetaPack UK Delivery Index. Full story...

23/06/2015

UK tech sector “more diverse than Silicon Valley”

The UK Tech industry is more ethnically diverse than Silicon Valley and has greater female representation, according to new research. Full story...

23/06/2015

Cannes Lions 2015: Highlights from Day One

Cannes Lions 2015 kicked off with a bang, with sessions from Tinder's Founder Sean Rad, SY Lau, artist Emilie Baltz and BrandOpus. This video highlights reel shows the best from the opening day of the festival. Full story...

24/06/2015

Computer created recipe app goes live

IBM’s supercomputer Watson has turned its hand to cooking, with a new app that creates new recipes based on user’s selected ingredients. Full story...

24/06/2015

WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’

WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending. Full story...

24/06/2015

Google finally offers ‘Undo Send’ feature for Gmail

Google has added an ‘undo send’ feature to its Gmail service, letting users set ‘cooling off periods’ when an email can be recalled after it is sent. Full story...

24/06/2015

Digital Wimbledon: 10 most marketable tennis stars of 2015

With Wimbledon just around the corner, this year’s tennis tournament is set to be the biggest yet on social media, dominating the 2015 Grand Slam calendar so far in the social space. New research looks at more than 5m social mentions across Full story...

24/06/2015

Sky Arts creates ‘Twitter Jukebox’ recommendation engine

Sky Arts has created a show recommendation service using Twitter, designed to direct viewers to new shows and highlight the relaunch of the channel this month. Full story...

24/06/2015

Everything you need to know about micropayments (Infographic)

From Candy Crush upgrades to New York Times articles, micro-payment transactions are being used in business. This new infographic from Choice-Loans explains everything you need to know about the new form of transaction. Full story...

24/06/2015

Unilever at Cannes: Modern marketing is about ideas, trust and transformation

Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasise ‘marketing to people’. Full story...

25/06/2015

Cannes Lions 2015: Highlights from Day Three

As the Festival hits day three Pharrell Williams, Jamie Oliver, Tim Berners-Lee and Sir David Brailsford took to the stage. Watch the key highlights here. Full story...

25/06/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

25/06/2015

Google to launch free version of music streaming service

Google is launching a free version of its music streaming service Play Music. Full story...

25/06/2015

Apple finally strikes streaming deal with indie group

Apple has struck a deal with two leading indie music groups, Beggars Group and Merlin, paving the way for thousands of labels to join its new streaming service. Full story...

25/06/2015

Snapchat at Cannes: The chat app shaking up traditional advertising

Snapchat co-founder Evan Spiegel came to Cannes having struck a partnership with WPP and the Daily Mail to form an ad agency. He also took to the stage to talk about what’s next for the self-destrcuting chat app and its highly lucrative Full story...

25/06/2015

Cannes Lions 2015: Highlights from Day Two

As the second day begins at Cannes Lions, high profile speakers include featuring Marilyn Manson, Snapchat founder Evan Spiegel, Jessica Walsh and Syl Saller. Full story...

25/06/2015

Tinder woos Cannes: More than 20% of users swipe right on ads

Dating app Tinder was wooing brands at Cannes, and it says that one in five of its users are engaging with brands on its app. Full story...

25/06/2015

Robot wars: Rival self-driving cars in highway near-miss

A chance meeting between two self-driving cars resulted in in a near-miss collision in California this week, according to a news report. Full story...

26/06/2015

Cannes Lions 2015: Highlights from Day Four

The fourth day at Cannes Lions 2015 featured sessions from Sir Martin Sorrell, R/GA, Julia Louis-Dreyfus and Kim Kardashian West. Catch up on the key moents in this highlight reel below. Full story...

26/06/2015

Tim Berners Lee at Cannes: AI to drive business decisions?

Founder of the Worldwide Web Association, Sir Tim Berners-Lee took the stage at Cannes Lions 2015 to talk about the effect of AI on the world of marketing. Full story...

26/06/2015

Vice and Unilever unite for female-focused channel

Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly. Full story...

26/06/2015

First Vs. third party data: Which is best for marketing?

There has been a massive increase in marketers' use of first party data, with the use of third party data in decline, according to new research. Full story...

26/06/2015

Cannes Lions award winners: Geico pre roll ad wins Grand Prix

The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico's "Unstoppable" campaign that dares viewers to try and stop watching ads in which "nothing" happens. Full story...

29/06/2015

Cannes Lions review: Technology and creativity collide

Last week, the media and marketing industry descended on the French Riviera for the annual Cannes Lions International Festival of Creativity. We look back on some of the key trends to emerge from the event. Full story...

29/06/2015

James Murdoch at Cannes: India is “greatest opportunity of next 5 years”

India is set to be the "single greatest opportunity over the next five to 10 years" according to future 21st Century Fox CEO James Murdoch. Full story...

29/06/2015

Cannes Lions day six: video highlights

Friday’s sessions at the Cannes Lions festival features Hollywood film and television producer Brian Grazer Brian Grazer, the team behind Serial, DDB's Amir Kassaei and Al Gore. Watch the video highlights here. Full story...

29/06/2015

Cannes Lions Day 5: Video highlights

Day five of the cannes Lions Festival 2015 featured James Murdoch, Heineken, Jeff Goodby and David Guetta.Watch the catch up video here. Full story...

29/06/2015

Programmatic accounts for 45% of display ads in UK

Programmatic's share has of the UK display ad sector risen from 28% to 45% in a year and is now worth almost £1bn, according to new research from the IAB. Full story...

29/06/2015

.sucks domain: 80% of top UK brands at risk from online trolls

Dove, Cadbury, Kitkat, and BBC are just some of the big businesses yet to register the controversial .sucks domains that emerged from their sunrise period at the weekend, according to new research. Full story...

29/06/2015

The evolution of millennials (infographic)

As the first generation to grow up around digital technology, Millenials represent a hugely important demographic to marketers. This infographic from RawNet tracks the evolution of this tech-savvy group. Full story...

29/06/2015

Consumers to Brands: The Louder You Scream, the Less We Care

Nearly two-thirds of consumers are tuning out generic messages blasted at them repeatedly, according to new research. Full story...

29/06/2015

Mr Postman debuts global letter-sending tool for campaigners

Campaign organisers can now use a new digital tool, Mr Postman Campaign, to set up global letter-sending campaigns which deliver hardcopy letters to the desks of decision makers, complete with real signatures from supporters around the world. Full story...

29/06/2015

Facebook to open first Africa office to find ‘next billion’ users

Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent. Full story...

30/06/2015

Microsoft to quit own-brand advertising in cost-cutting drive

Microsoft is reportedly going to axe its display ad business, instead handing over all such operations handed over to AOL and AppNexus. Full story...

30/06/2015

First Vs. third party data: Which is best for marketing?

There has been a massive increase in marketers' use of first party data, with the use of third party data in decline, according to new research. Full story...

30/06/2015

Cannes Lions Day 7: Video highlights

The final day of Cannes Lions 2015 included sessions from Heston Blumethal, Matsuko-Roid, TBWA and AOL's digital prophet Shingy. View the video highlights below. Full story...

30/06/2015

Solar power breakthrough? Tesla reveals home battery storage system

Electric car maker Tesla has revealed a new ‘Powerwall’ battery system that can power homes and business through solar power. For the future to be good, we need electric transport, solar power and (of course) ... pic.twitter.com/8mwVWukQDL— Elon Musk (@elonmusk) April 29, Full story...

01/05/2015

LinkedIn misses revenue targets for first time

LinkedIn has posted disappointing quarterly revenues that missed estimates for the first time, as the business-based social network struggles to turn its growing user base into profits. Full story...

01/05/2015

Twitter profits slump 30% despite user growth

Twitter lost $162m between January and March, representing a 30% dip despite an 18% increase in users year over year. Full story...

01/05/2015

Video viral of the week: O2 holds ‘cat casting’ to find star of next ad

In a follow up to its successful ‘Be More Dog’ campaign, mobile network O2 used social media to promote a ‘cat casting’ session to find the UK’s happiest cat. See why it's our video viral of the week below. Full story...

01/05/2015

Facebook opens Internet.org to more websites following backlash

Facebook has opened up its controversial Internet.org service in India, letting more websites and other online services to join its "free mobile data" Internet.org scheme. Full story...

05/05/2015

Google‘s paid shopping searches rise 118% (infographic)

The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, according to new research. Full story...

05/05/2015

Global video viewing habits: Age and device determines preferences

Globally, consumers largely favour TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch. This infographic from Nielsen tracks how video viewing habits vary across the globe. Full story...

05/05/2015

Mobile-only users overtakes PC-only users for first time in US

The number of mobile-only adult internet users exceeded the number of desktop-only internet users in the US for the first time, according to new research. Full story...

05/05/2015

Microsoft unveils new web browser ‘Edge’

Microsoft has confirmed its new web browser, code-named Project Spartan, will be called Microsoft Edge, set to replace Internet Explorer. Full story...

05/05/2015

Social politics trends: How Twitter reacted to election debates

As Brits go to the polls for the general election tomorrow, just what influence has social media had on UK politics? This new infographic from Kantar Media and Barb looks at Twitter TV Ratings data across the three general election debates to Full story...

06/05/2015

Boxing broadcasters attack Periscope pirates

Twitter's live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming' premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas. And the winner is... Full story...

06/05/2015

Chinese consumers spend 40 minutes a day reading WeChat messages

The average Chinese adult reads news and other material on smartphone app WeChat twice a day, for a total length of more than 40 minutes, according to new research. Full story...

06/05/2015

Amazon doubles ‘free delivery’ to £20

Amazon has doubled the money that customers must spend to have their items delivered for free, requiring them to spend £20 to qualify for “super saver delivery”. Full story...

06/05/2015

Mobile native ad formats: New best practice guidelines

The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space. Full story...

07/05/2015

How brands welcomed Princess Charlotte on social media

As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message. Her Royal Full story...

07/05/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

07/05/2015

UK election: Labour 'would benefit most from online votes'

Labour would be the party to benefit most from online voting and compulsory voting in the 2015 UK General Election, according to new research. Full story...

07/05/2015

Facebook to finally sell Oculus Rift in 2016

The Oculus Rift headset is set to go on sale in early 2016, potentially bringing the beginning of popular virtual reality with it. Full story...

07/05/2015

EU plans ‘digital single market’ for online firms

The European Commission has unveiled plans for a "digital single market" which it claims could increase GDP across the EU by £300bn a year through a ‘harmonised market’ for online goods and services. Full story...

07/05/2015

IBM ties with Facebook for ad targeting project

IBM and Facebook are teaming up to develop tools to help brands improve their digital advertising. Full story...

07/05/2015

Google bolsters ad units as mobile search pips desktop

Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit. Full story...

07/05/2015

Apple Watch success 'will drive smartwatch boom'- report

The smartwatch market will grow from 3.6 million unit shipments in 2014, to 101 million shipments in 2020, spurred on by the predicted popularity of the Apple Watch, according to a new report from IHS. Full story...

08/05/2015

Global grocery shopping going digital

Global grocery shoppers want a blend of digital and physical to help with their purchase decisions, according to new research from Nielsen. Full story...

08/05/2015

Alibaba appoints new CEO as revenues rise 45%

Chinese e-commerce giant Alibaba appoints a new its chief executive as it announces 45% revenue growth for the quarter. Full story...

08/05/2015

Amazon drones can chase customers using smartphone GPS

Amazon has published details of its Drone delivery plans, including a the ability to track the location of the person it is delivering to by pulling data from their smartphone. Full story...

11/05/2015

Social echo chamber? Facebook’s customised newsfeeds can boost bias

Facebook’s increased personalisation has led to a lack of diversity in the news and opinions appearing on people’s newsfeeds, according to a new report. Full story...

11/05/2015

Top UK sites in March 2015: Google, BBC and Facebook lead

More than 47.5 million UK unique visitors accessed the Internet in March 2015 across desktop and mobile (smartphone and tablet) platforms, with Google sites such as YouTube and Gmail leading the way Full story...

11/05/2015

Cosmo runs new digital ad format ‘Reactive Pull’

Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red. Pandora Cosmopolitan from Celtra on Vimeo. Full story...

11/05/2015

Many small businesses still neglecting social media- survey

Nearly half of small businesses do not actively use social media, and 25 percent claim that they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch. Full story...

11/05/2015

Google self-driving cars in 11 accidents (but all were human error)

Google’s self driving have been involved in 11 crashes since they first hit the road six years ago, but most were caused by humans ploughing into the bank of them, according to a new report. Full story...

12/05/2015

Email marketing: How do benchmarks compare?

With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving. Full story...

12/05/2015

Verizon buys AOL for $4.4bn to enter video market

In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market. BPlayer(null, {"id":"bjW~QzRhS6mVNuGbzByt9A","htmlChildId":"bbg-video-player-bjW~QzRhS6mVNuGbzByt9A","serverUrl":"http://www.bloomberg.com/api/embed","idType":"BMMR","autoplay":false,"video_autoplay_on_page":true,"log_debug":false,"ui_controls_popout":false,"use_js_ads":true,"ad_code_prefix":"","ad_tag_gpt_preroll":true,"ad_tag_gpt_midroll":true,"ad_tag_sz_preroll":"1x7","ad_tag_sz_midroll":"1x7","ad_network_id_preroll":"5262","ad_network_id_midroll":"5262","ad_tag_cust_params_preroll":"","ads_vast_timeout":10000,"ads_playback_timeout":10000,"wmode":"opaque","use_comscore":true,"comscore_ns_site":"bloomberg","comscore_page_level_tags":{"bb_brand":"bbiz","bss_cont_play":0,"bb_region":"Europe"},"use_chartbeat":true,"chartbeat_uid":"15087","chartbeat_domain":"bloomberg.com","use_share_overlay":true,"share_metadata":{"canonical_url":"http://bloom.bg/1KZnmvR"},"vertical":"business","zone":"article","source":"BBIZweb","module_conviva_insights":"enabled","conviva_account":"c3.Bloomberg","width":640,"height":360,"ad_tag":"","ad_tag_midroll":"","offsite_embed":true}); Full story...

12/05/2015

Time makes 20% of revenue from digital ad sales

Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue. Full story...

12/05/2015

Snapchat runs 10-second Discover ads

Snapchat is now selling 10-second video ads at a cost of 2 cents per view, with the Daily Mail one of the first brands to sign up to ads on the popular messaging app. Full story...

12/05/2015

Rise of media multi-taskers: The battle for consumers' attention spans

Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research. Full story...

12/05/2015

The next Raspberry Pi? $9 computer woos Kickstarter funding

US electronics firm The Next Tghing Co. has launched a Kickstarter campaign for the world’s first $9 computer. Full story...

12/05/2015

Facebook ‘Instant Articles’ lets mobile readers skip load times

Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js Full story...

13/05/2015

Halfords runs ‘Boardman’ clothing range with green screen technology

Halfords has tested green screen technology for the first time to support the launch of its new Boardman clothing range, following a huge increase in customers using advanced imagery options when shopping online. Full story...

13/05/2015

New shopping service delivers farm goods to London doorsteps

A new online delivery service, dubbed ‘FarmDrop’ has gone live, delivering fresh food from local and hyper-local farms and suppliers to London doorsteps. Full story...

13/05/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

14/05/2015

CRM trends: Most consumers feel brands misunderstand them online

Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research. Full story...

14/05/2015

Global online video ad revenue doubles in 3 years

YouTube and Facebook video ads are eating into TV commercial revues across the world, with global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, according to new research. Full story...

14/05/2015

Kit Kat partners YouTube for on-pack promotion

Nestlé is rebranding KitKats as "YouTube Break" for a limited run of 600,000 bars in the UK. Full story...

14/05/2015

Samsung debuts Internet of Things platform for developers

Samsung has launched a new open platform to help developers create smart devices. Full story...

14/05/2015

EU ‘Right to Be Forgotten’ one year on: Google approved just over 40% of 250K requests

One year on from the ‘EU Right to be Forgotten’ ruling, Google has processed 253,617 data removal requests over the past 12 months - but approved just over 40% of those, according to new research. Full story...

14/05/2015

Blockbuster: Minecraft ‘most uploaded game on YouTube of all time’

Open world construction game Minecraft has been named the most-uploaded game of all time on YouTube. Full story...

15/05/2015

Candy Crush maker shares tumble after profit warning

Shares in King Digital have dipped by more than 10% as its hit game Candy Crush attracts less in-game purchases from players. Full story...

15/05/2015

Hailo and Bookatable unite for ‘ultimate dining convenience’

Cab app Hailo has teamed up with real-time restaurant marketplace Bookatable to enable restaurateurs to offer Hailo’s super convenient on demand taxi service to diners. Full story...

15/05/2015

Video viral of the week: Street View turns into catwalk with #FashionStreetView

A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it's our video viral of the week below... Full story...

15/05/2015

Starbucks denies mobile payment app hacked

Starbucks has denied reports that cyber-criminals are using the coffee chain’s mobile payments app to siphon money from its customers. Full story...

15/05/2015

Google’s self driving cars to hit public roads this summer

Google’s driverless cars are set to mingle with the public around the roads of Mountain View, California this summer. Full story...

18/05/2015

Teens dub YouTube the ‘coolest' social network ahead of Instagram

Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey. GlobalWebIndex Social Q1 2015 - Summary Report from GlobalWebIndex Full story...

18/05/2015

Global smartphone sales up 7% as 4G ramps up

In the first quarter of 2015, global smartphone unit demand increased 7%, compared to the same period last year, according to new research. Full story...

18/05/2015

Trash talking: Smart waste bin updates your shopping list

‘GeniCan’- a new smartbin that scans the barcode of waste packaging and tells you what to shop for next, in currently in development and seeking crowdfunding money. GeniCan Product Launch- Indiegogo V2 from GeniCan on Vimeo. Full story...

18/05/2015

CEOs prefer Twitter and LinkedIn to Facebook

Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to a new report. Full story...

19/05/2015

AirBnB floats rentable house down the Thames in marketing stunt

To celebrate a change in renting laws in the UK, Airbnb has sent a floating house onto the Thames … and customers have a chance to get on board. Full story...

19/05/2015

UK ecommerce sales bounce back to double digit growth

Online sales grew 13% year-on-year in April – following an unprecedented dip of four months of single-digit growth, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Full story...

19/05/2015

Netflix generation: Smart TVs to drive global web TV subscriptions to 330m by 2019

Subscriber numbers to 'over-the-top' (OTT) TV services such as Netflix and Amazon Prime will increase from 92.1 million in 2014, to 332.2 million globally by 2019, according to new research. Full story...

19/05/2015

AOL takes programmatic targeting to mobile apps

AOL has expanded its ONE marketing platform platform, letting advertisers to programmatically target mobile app users, as well as measure and attribute how and to what extent mobile app advertising works compared to overall media spend. Full story...

19/05/2015

Digital platforms encouraging children to read- report

As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report. Full story...

20/05/2015

Netflix looks to expand to China

Netflix is looking to enter the lucrative China market, partnering with a local media company, according to a news report. Full story...

20/05/2015

Google adds buy buttons to mobile search results

Google is taking on Amazon and eBay with a 'Buy' button that lets mobile users purchase items from search results, according to a news report. Full story...

20/05/2015

67 digital rights groups protest Facebook's Internet.org

Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality. Full story...

20/05/2015

L'Oreal begins 3D printing skin

L’Oreal is developing a 3D printing process to create human skin, which could be used in product tests to avoid animal testing. Full story...

20/05/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

21/05/2015

Adblock comes to Android phones

Adblock Plus has launched a new browser for Android, letting smartphone and tablet users surf the web without seeing ads. Full story...

21/05/2015

Spotify expands into podcasts and video clips

Spotify is adding more non-music content to its app, including news reports and video content, as the streaming service looks to take on the likes of YouTube. Full story...

21/05/2015

Online retailers falling short in personalised messages

Only a quarter (26%) of online retailers in the UK are sending insight-driven personalised communications to customers, according to new research. Full story...

21/05/2015

Video ad tips: Five factors of video viewability

When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google. Full story...

21/05/2015

YouTube lets users to buy direct within pre-roll ads

YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos. Full story...

22/05/2015

Can social media predict the Eurovision winner?

If this weekend’s Eurovision Song Contest was decided on social media, Saturday’s winner would be Albania, with a quarter of overall Eurovision mentions coming from the UK, according to new research. Full story...

22/05/2015

Twitter lets advertisers set goal-based pricing schemes

Twitter is expanding its advertising offering, letting users decide to pay for their adverts based on whether or not they achieve their objectives, rather than simply paying per view. Full story...

22/05/2015

Hacked billboard shows obscene images between ads

In a stark reminder of the threats posed to new ad technology, an electronic billboard in the US has been hacked to show a pornographic image. Full story...

22/05/2015

Yandex plans browser to rival Google Chrome

Russian Internet giant Yandex has launched the new version of its Chromium-based browser offering a twist on the traditional format. Full story...

22/05/2015

Cashless payments overtake notes and coins in UK

For the first time cashless payments have become more popular than transactions using coins and notes in the UK, according to new data. Full story...

22/05/2015

Google patents 'creepy' web-connected teddies to run homes

Smart teddy bears and artificially intelligent toys may soon be in control of our homes, courtesy of Google, according to new files revealed this week. Full story...

26/05/2015

Google plans Android-based 'Internet of Things' operating system

Google is building an Android-powered operating system code-named Brillo that will run on low-powered devices and requires no screen to function, according to a news report. Full story...

26/05/2015

Toyota rolls out pan-European website with local focus

Toyota Europe has completed the roll-out of a new pan-European, customer-centric website, developed, by Amaze. Full story...

26/05/2015

Unilever awards iBeacon firm Glimr $50,000 start-up prize

Unilever has crowned UK digital firm Glimr the winner of its international Scale Up competition at the Digital Shoreditch festival in London. Full story...

26/05/2015

Sky creates digital hub to share TV images

Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies. Full story...

26/05/2015

Unilever Ghana deploys sales app to boost staff efficiency

Unilever Ghana has deployed a mobile app to help the company manage its inventories through precision sales and distribution of products. Full story...

26/05/2015

Microsoft’s Cortana coming to Apple and Android phones

Microsoft's digital assistant Cortana will be available on iOS and Android devices in in addition to Windows Phone when Windows 10 launches this summer, as the firm begins a cross-platform strategy to rival Siri and Google Now. Full story...

27/05/2015

Twitter ‘in talks to buy Flipboard’

Twitter is in ongoing talks to buy news aggregation app Flipboard, as the social network looks to boost its real time news features to rival Facebook, according to a new report. Full story...

27/05/2015

The Guardian and AOL strike global video partnership

AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner. Full story...

27/05/2015

The social election that wasn’t: How switchers fooled the polls

While many predicted this month’s UK general election would be finally see the influence of newspapers and TV coverage superseded by social media, the shock results showed that old media still holds a bigger sway over much of the population, according to Full story...

27/05/2015

Youngsters 'reject brands that don’t provide mobile apps'

The majority of 18-24 year olds are likely to switch providers if not provided with mobile apps or secure and transparent data handling, according to new research. Full story...

27/05/2015

Sky turns Vines into games to promote hospital drama 'Critical'

Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical. Are you ready for tonight's #Critical ? Test your precision by dropping Justin's headphones round his neck Full story...

27/05/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

28/05/2015

P&G vlogger banned by ASA

The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. Full story...

28/05/2015

Top tech leaders of 2015: Microsoft CEO Nadella leads the way

Microsoft CEO Satya Nadella heads Juniper Research’s newly-released rankings of the most influential executives in the technology space, followed by recently promoted Apple’s Chief Design Officer, Jony Ive. Full story...

28/05/2015

‘Just Eat Effect’ has Brits buying more meals online than ever before

The popularity of online food delivery services such as ‘Just Eat’ has Brits turning off their ovens and turning on their internet browsers in record numbers. Full story...

28/05/2015

Wearables and smart watches top list of most ‘overhyped’ technologies

The Apple Watch is more hype than substance, while Whatsapp, Meerkat, and Periscope are among this year’s top priorities for marketers, according to new research. Full story...

28/05/2015

Google adds buy button to search results

Google is adding a buy button to search results, letting shoppers purchase products directly without having to visit a separate site. Full story...

29/05/2015

Internet pips TV as ‘most complained about ad medium’

The internet has overtaken television as the most complained-about advertising medium in the UK, with a surge of 35% in the number of consumers registering concerns over digital campaigns last year, according to new data. Full story...

29/05/2015

Linking data ‘biggest challenge for global marketers’ (infographic)

Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research. Full story...

29/05/2015

Johnnie Walker "smart bottle" knows when you've opened it

Diageo has launched a "smart bottle" for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. Full story...

29/05/2015

Spontex boasts ‘the cleanest Twitter account’ with blank tweets

Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet. Full story...

29/05/2015

Palestinian online travel startup Batuta gets $2.5m funding boost

Arabic online travel site Batuta has secured a $2.5 million Series A investment round led by Siraj Palestine Fund I Full story...

29/05/2015

Top April fools pranks: Google goes backwards, Hailo piggybacks and driverless driving tests

April Fools Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We've rounded-up some of the best spoofs to hit the web this Full story...

01/04/2015

Amazon debuts branded ‘Dash buttons’ for one click orders

It’s no April fool- Amazon has launched ‘Dash Buttons’- a set a small, branded devices that let customers reorder common household products such as washing powder and razor blades at the push of a button. Full story...

01/04/2015

Hellmann’s runs £15m campaign based on customer Facebook posts

Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment. Full story...

01/04/2015

Most retailers admit online customer service better than in-store

Over two-thirds of retailers believe their customers receive the best service online (either website, mobile or app) compared to 25% of retailers believing the best customer service comes from in-store, according to new research. Full story...

01/04/2015

Email and SEO best for marketing ROI- report

The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research. Full story...

01/04/2015

Unilever Foundry and Lions Innovation search for ‘world’s top 50 start-ups’

Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people. Full story...

01/04/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

02/04/2015

$100 Google Chromebit turns TVs into PCs

Google has launched a HDMI dongle that can turn any TV into a fully functional Chrome-powered computer. Full story...

02/04/2015

One in five apps ‘get forgotten’

Speed and simplicity top reasons for using apps, but one in five are installed and forgotten, according to new UK research. Full story...

02/04/2015

10% of top UK brands ‘running mobile display ads without optimised site’

Most advertisers now have a mobile optimised site, but some are still lagging behind- risking losing a huge chunk of their audience as a result. Full story...

02/04/2015

Programmatic fuels rise in online publishing recruitment

Programmatic is driving recruitment for UK publishers, alongside a focus on more ‘traditional’ roles including editorial and business development, according to new research. Full story...

02/04/2015

MyEd lets parents and pupils rate educational institutions

MyEd – a new start-up – has today launched, allowing parents and students to rate and review different education institutions across the UK. Full story...

02/04/2015

Facebook begins WhatsApp integration

Facebook has reportedly started testing WhatsApp integration with its popular social network, looking to find ways of unifying the two services. Full story...

07/04/2015

Google planning cheap overseas calls with Hutchison tie up

Google is reportedly in talks with Three UK owner Hutchison Whampoa to let subscribers use its upcoming mobile phone service without charge while abroad. Full story...

07/04/2015

Global ad spend trends: Mobile to account for half worldwide spend by 2016

Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research. Full story...

07/04/2015

Android apps to run on Windows, Macs and Linux with ‘Arc Welder’

Google has launched a tool that lets Android apps run on any machine that can run its Chrome browser. Full story...

07/04/2015

Top 20 UK sites: News outlets get mobile boost

News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online. Full story...

07/04/2015

Facebook sued over facial recognition database

Facebook has been accused of building a giant database of biometric information on people's faces against their will, in court documents filed against the firm in the US. Full story...

08/04/2015

Video viral of the week: Android encourages viewers to skip ad

How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing Full story...

08/04/2015

YouTube Kids app accused of being ‘one long ad’

US consumer watchdog groups have accused Google of blurring the line between ads and original content in its YouTube Kids app. Full story...

08/04/2015

Marketing to teens: Global digital habits revealed (infographic)

Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research. Full story...

08/04/2015

Twitter solves problems with crowdsourcing #PoweredByTweets challenge

Twitter is launching a nationwide design competition called #PoweredByTweets: The Challenge, open to anyone across the UK. Full story...

08/04/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

09/04/2015

Mobile now accounts for 23% of UK digital ad spend

The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research. Full story...

09/04/2015

Apple to fans: “Skip the queues and buy online instead”

Apple has become famous for attracting huge launch crowds for its latest products, but now the electronics giant is encouraging fans to ditch the line and hangout at home and order the gadgets online. Full story...

09/04/2015

The rise of YouTube ads: 5 years of TrueView metrics (infographic)

This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video Full story...

09/04/2015

Twitter cuts wasted words with 'retweet with comment' button

Twitter has launched a “retweet with comment” feature, letting users feature other tweets in their own posts without using up any of their 140 characters. Say more with revamped quote Tweet! Rolling out on iPhone and web, coming soon to Android. https://t.co/Bcl3E859ne Full story...

09/04/2015

LinkedIn expands into online learning with $1.5bn Lynda purchase

LinkedIn has bought US online learning business Lynda for $1.5bn (£1.1bn), marking the professional networking site's biggest acquisition to date. Full story...

10/04/2015

World of Warcraft starts to trade in real money

World of Warcraft has introduced a currency into its online game, letting players trade in real money on the online fantasy game. Full story...

10/04/2015

Top smartphone and tablet destinations in the UK

Google Sites ranked as the top smartphone property reaching 28.3 million users across browser and apps, equivalent to 98.4 percent of the total smartphone population in January 2015, according to new research looking into the Top smartphone and tablet destinations in the Full story...

10/04/2015

Online video audience ‘bigger than content owners have been getting credit for’

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. This new infographic from comScore tracks the change in viewing habits for the digital Full story...

10/04/2015

YouTube revamps TrueView in-stream ads

YouTube has updated its TrueView ad format with a more interactive experience for viewers across all screens, and a new way of billing clicks. Full story...

10/04/2015

Social issues case study: How brands are taking a stance (and winning fans) with LGBT advertising

Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US. Full story...

13/04/2015

Amazon aims to block fake reviews

Amazon has sued four firms that pay people to produce reviews that then appear on the online retailer's site. Full story...

13/04/2015

American Express tests facial recognition for mobile payments

American Express is testing facial recognition technology to authenticate mobile payments. as part of a wider effort to adapt its services to wearable technology. Full story...

13/04/2015

Top apps of 2014: Uber, Lyft and Tinder fastest risers

Last year, mobile apps came to account for the majority of all digital media time spent, a stunning milestone demonstrating how far apps have come in a relatively short period of time. This chart from comScore looks at the fastest rising apps Full story...

13/04/2015

From Old Spice to First Kiss: Iconic ads moments on YouTube

To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform. Full story...

13/04/2015

Amazon Prime Instant finally comes to Android tablets

Amazon Prime Instant Video now supports Android-powered tablets, almost 7 months after making its Android debut. Full story...

13/04/2015

Predatory or prudent? High price of .sucks domain investigated

The price of new .sucks domains is to be investigated amid claims that brands and celebrities could be exploited. Full story...

14/04/2015

Facebook admits tracking ‘non-users’...but blames bug

Facebook has admitted that it is tracking non-users, often referred to as ‘shadow profiles’, but denies claims it breaches EU privacy law. Full story...

14/04/2015

Microsoft tests Project Spartan browser on Windows 10 smartphones

Microsoft's Project Spartan browser is available for Windows Insider members to sample on mobile phones for the first time. Full story...

14/04/2015

Mobile to make up for half of digital ticket sales by 2019

Global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will reach 32bn by 2019, up from an estimated 16.2bn this year, according to new research. Full story...

14/04/2015

Coca-Cola swaps UK site for digital magazine

Coca-Cola has replaced its corporate UK site with a new 'digital magazine' that aims to take the user on a journey through the brand. Full story...

15/04/2015

UK ecommerce growth slows to single digits for first time

UK online sales grew just 9% in March and 11% on February 2015, meaning that the Index has recorded only single-digit growth for each month in Q1 2015 – the first time this has happened in any quarter. Full story...

15/04/2015

'Robot chef' can cook 2,000 meals in home kitchen

A pair of robot hands could soon be found in every home, able to stir, pour and bake its way to creating meals for their human owners, following the launch of a new robo-chef prototype this week. Full story...

15/04/2015

Most online crime ‘goes unreported’

Eighty percent of online crime is not reported to the authorities, with digital police practices ‘severely hampered’ and requiring ‘a fundamental change in mindset’, according to City of London Police commissioner Adrian Leppard. Full story...

15/04/2015

Tencent overtakes Amazon in market value

Tencent has reached $200 billion market capitalisation in Hong Kong-based trading last night, meaning that the Chinese social networking firm has overtaken Amazon in size. Full story...

15/04/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

16/04/2015

New Instagram ad format turns viewers into shoppers

Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report. Full story...

16/04/2015

Google Shopping search accused of 'abuse' by EU

The European Union has filed a complaint against Google over its alleged anti-competitive behaviour, targeting its shopping search which is pitched as a "matchmaker" between products and customers. Full story...

16/04/2015

Down Periscope! HBO attacks Twitter over Game of Thrones live streaming

Broadcaster HBO has sent ‘take down’ notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the hit show Games of Thrones on Sunday night. Full story...

16/04/2015

Mobile fitness trends: IBM teams with Apple for health tracking

IBM has launched a health unit to make sense of the wealth of data created by the boom in fitness trackers and apps, working with Apple, Johnson and Johnson and medical device maker Medtronic. Full story...

16/04/2015

Big brands ‘appearing on sleazy website ads’

Many big brands ads from the likes of British Gas, Marks & Spencer, Cillit Bang and O2 are appearing on inappropriate websites, according to a news report this week. Full story...

16/04/2015

Sheba targets YouTube cat lovers with ‘Perfect Portions’ short form video

Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video. Full story...

16/04/2015

The five best Instagram Carousel ads (so far)

Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, Full story...

17/04/2015

Virtual Reality goes to Hollywood: Spielberg and Ridley Scott to make VR content this year

With Facebook’s Oculus Rift set for a consumer launch later this year, big name film directors are already working on new virtual reality content, according to news reports. Full story...

17/04/2015

Facebook suffers setback as Indian firms withdraw from Internet.org scheme

A group of Indian technology and internet companies have pulled out of Facebook's Internet.org initiative, claiming it threatens the principle of "net neutrality". Full story...

17/04/2015

Twitter adds homepage for non-subscribers

Twitter has launched a categorised feed on its home page, letting those without an account can browse tweets and trending topics, in a bid to win new users and boost ad revenue. Full story...

17/04/2015

FightMe video app looks for next Ice Bucket Challenge

A new video challenge app, dubbed ‘FightMe’, has gone live, encouraging creative and passionate individuals to start a movement and join a cause. Full story...

17/04/2015

Just 1 in 10 Brits could 'live without broadband'

Only one in ten UK broadband users say they could live without access to the internet, according to 2,000 respondents surveyed by broadband, TV and mobile comparison site Cable.co.uk. Full story...

20/04/2015

Email ads ‘make £38 for every pound spent’

Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 Full story...

20/04/2015

UK digital ad spend growth to outpace US and Europe

UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research. Full story...

20/04/2015

Forget Snapchat- Millennials want brands to interact via emails

Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels. Full story...

20/04/2015

Only 18% of Brits have ever read a party manifesto

Despite last week’s UK media frenzy around manifesto launches, only 18% of Brits have ever read through any party’s manifesto, according to new research. Full story...

20/04/2015

Multi-platform pays off: Brand ads get 60% uplift when seen across devices

Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research. Full story...

20/04/2015

Brewer Adnams turns to mobile payment and rewards

Adnams has partnered with Droplet to introduce a mobile payments and reward customer loyalty scheme, as the UK brewer looks to boost loyalty across its pubs and shops. Full story...

20/04/2015

Top travel mobile experiences ‘almost as good as traditional sites’

The mobile experience of the world’s top travel brands is now almost as good as the experience offered on desktop sites, according to new research. Full story...

20/04/2015

Cognac brand Rémy Martin uses WeChat for China push

Rémy Martin has partnered with the Chinese social media giant WeChat on its first advertising initiative. Full story...

20/04/2015

Google ‘mobile-geddon’ starts today: Is your brand safe from search penalties?

Many big brands could 'disappear' from Google search results on mobile devices as the web giant changes the way it ranks searches today. Full story...

21/04/2015

Elearning shambles in US school system: $1.3bn project goes awry

A $1.3 billion iPad school project in the US is in turmoil, amid complaints that the scheme was incomplete and let pupils bypass security. Full story...

21/04/2015

Brands using Tinder? A marketing platform one step too far for consumers

As brands such as Budweiser and Fox try to get seen in new places, online dating platforms are the latest to try monetising their reach – but it’s not an easy match: even the industry trade associations are warning on the risks Full story...

21/04/2015

Brands using Tinder? A marketing platform one step too far for consumers

As brands such as Budweiser and Fox try to get seen in new places, online dating platforms are the latest to try monetising their reach – but it’s not an easy match: even the industry trade associations are warning on the risks Full story...

21/04/2015

Digital fashion trends: Social media a ‘big influence on nation’s wardrobe’

Brits spend £815 million* to ‘social media proof’ their wardrobe with men spending more than women, according to new data. Full story...

21/04/2015

Apple smartwatch launch: it’s crunch time

With the hotly anticipated global launch of Apple’s smartwatch only a few days away (April 24th), how do consumers feel about the device, and how many expect to be wearing one anytime soon? Latest research from GfK shows awareness of the launch Full story...

22/04/2015

Google updates Android Wear ahead of Apple Watch sale

Android Wear is getting its biggest update yet, including Wi-Fi support, emojis and hand gestures, as Google aims to bolster its digital timepieces ahead of the Apple Watch launch. Full story...

22/04/2015

Social media tips: How Twitter marketing can turn browsers into buyers

How can marketers go beyond engagements and ensure social media fans go on to make a purchase? New research from Crimson Hexagon and Millward Brown sheds light on Twitter’s role in the retail path to purchase. Full story...

22/04/2015

PETA recruits FightMe app users for anti-fur campaign

PETA is working with challenge based app, FightMe, to launch an online anti fur protest. Full story...

22/04/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

23/04/2015

Adblock Plus ruled legal by German court

In a blow to publishers and advertisers (and a victory for consumers) a German court in Hamburg has ruled that the practice of blocking advertising is legitimate. Full story...

23/04/2015

Can social media win elections? Twitter ‘inspires some to change vote’

UK newspaper the Sun once famous declared it was them "what won" the 1992 general election. But are social networks the new kingmakers of modern politics? New research suggests that 34% of UK Twitter users have changed their vote from one party Full story...

23/04/2015

Facebook dominates Europe social logins as Russia’s VK slips to just 1%

Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social login. Full story...

23/04/2015

Global web TV market ‘to grow fourfold’: Netflix, Amazon and YouTube lead the way

Subscriptions from ‘over-the-top’ (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014, according to new research Full story...

23/04/2015

UK ad spend hits four year high as digital dominates

Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research. Full story...

23/04/2015

First crowd-controlled bar opens on ‘smart cruise ship’

Makr Shakr, the world’s first robotic bartending system has made its debut as the Bionic Bar onboard on Royal Caribbean’s new ‘smart’ cruise ship, Anthem of the Seas, in Southampton. Full story...

23/04/2015

Facebook sees slowest growth in 2 years (but user base soars)

Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits. Full story...

24/04/2015

Google profits get ad revenue boost

Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant. Full story...

24/04/2015

Google reveals what it knows about you

Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers. Full story...

24/04/2015

Facebook takes internet.org to Indonesia despite criticism

Facebook's free internet initiative Internet.org has been officially launched in Indonesia, despite coming under criticism for threatening ‘net neutrality’ in India earlier this month. Full story...

24/04/2015

Ad retargeting ‘performs better than search or email’ (infographic)

Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions. Full story...

24/04/2015

1 in 3 Brits have tried (and failed) to quit social media

A new study has revealed that the majority of Brits (58 per cent) think that social media has a negative impact on their friendships, with nearly two thirds fearing their friendships are becoming more superficial. Full story...

24/04/2015

Garmin debuts first combined sat-nav and dash cam

Digital mapping firm Garmin has launched a portable GPS and a Dashcam in new device. Full story...

24/04/2015

Apple Watch sales ‘already dominating smartwatch market’

Apple's much-anticipated Watch device was finally released to consumers late last week and initial reports indicate the device is already far outselling Android and Tizen-based rivals. Full story...

27/04/2015

Unilever aims for 40% ecommerce sales growth in 2015

Unilever is targeting a 40% boost in online sales during 2015 as it hastens efforts to encourage shoppers to buy online Full story...

27/04/2015

Google debuts mobile network in the US

Google has announced plans to offer its own Wi-Fi-based mobile network Wi-Fi wireless cellular service. Full story...

27/04/2015

Measuring the success of your campaign: New European benchmarks (infographic)

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.New research from comScore offers a way to compare campaigns with industry benchmarks across Europe. Full story...

27/04/2015

Facebook Messenger adds free web video calls over 3G and Wi-Fi

Facebook Messenger is launching free VOIP video calling over cellular and wi-fi connections on iOS and Android in the U.S., Canada, UK, and 15 other countries. Full story...

28/04/2015

Google woos news start-ups with £107m support pledge

Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years. Full story...

28/04/2015

Pinterest makes it easier for brands to post pins and buy ads

Pinterest is boosting its marketing offers with a new tool that lets brands publish content and ads to the social scrapbooking site more easily. Full story...

28/04/2015

Video viral of the week: Vileda lets punters bet on ‘Baby Crawling Championship’

Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below… Full story...

28/04/2015

Blinkx rebrands video ad platform to ‘RhythmOne’

Blinkx has rebranded to RhythmOne (1R) which is says will make it easier to implement and measure integrated, cross-screen campaigns across its audience footprint. Full story...

28/04/2015

Vice big winner at Webby Awards

Vice Magazine was the big winner at this years Webby Awards, often dubbed the Oscars of the internt, scooping 10 awards ahead of the BBC, BuzzFeed and the New York Times. Full story...

29/04/2015

Smart Glasses: Has Google got it wrong?

Despite Google postponing its ‘Glass ‘ project, data glasses were a big topic at the Internet World Germany fair, with seven different models being shown by an independent research company. The stand was one of the most popular areas visited by brands Full story...

29/04/2015

Affiliate marketing makes £15 per £1 spent- report

Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report. Full story...

29/04/2015

App development tips: Google reveals secrets to mobile success

With more people using mobile devices to access and make purchases online, Google has published a new App UX report looking at how brands can get the most from their apps. Stephen Griffiths, Google’s Mobile & Cross Platform Advanced Performance Specialist, outlines Full story...

29/04/2015

C4 begins social media push for ‘First Dates’ show

Channel 4’s First Dates has appointed Social Life to run all social media activity around the show. Full story...

29/04/2015

Time for a remote working revolution? Brits spending 11 weeks a year commuting

The average British worker is spending over eleven weeks a year commuting to and from their work place, rising significantly over the past 10 years despite increased opportunities to work remotely, according to new research. Full story...

29/04/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

30/04/2015

Beach Body wars: Controversial posters spark social media backlash

A London poster ad featuring a bikini-clad model next to the words "Are you beach body ready?" has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. Full story...

30/04/2015

The only way is up: SnapChat wants vertical video ads for mobile screens

Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage. Full story...

30/04/2015

Many PRs ‘failing to respond to social media queries’

The majority of UK PRs use social media for work on a daily basis - yet a high number of PRs are not responding to comments or engaging with conversations, posts and discussions on social media, according to new research. Full story...

30/04/2015

UK election: Which party website has the best performance?

As the UK general election looms, the SNP has the best performing website while UKIP and Labour are lagging behind, according to new research. Full story...

30/04/2015

Global brands to invest $200bn in digital marketing this year- report

Global brand and retail spend on digital marketing activities will reach $200bn this year, up by 15% on 2014 levels as shoppers switch to mobile sand tablets, according to new research. Full story...

30/04/2015

Google buys .app domain for $25m

Google has bought the .app domain name for $25m, using it as "a domain space for application developers". Full story...

02/03/2015

TV viewing drops 4.5% but still dominates

UK TV viewing fell by 4.5% during in 2014, with digital viewing rising 17% during the same period, according to new research. Full story...

02/03/2015

Valve and HTC debut virtual reality headset

Gaming firm Valve has partnered with Taiwanese smartphone and tablet maker HTC to make a virtual reality headset, in a bid to rival Facebook’s upcoming Oculus Rift device. Full story...

02/03/2015

Online now accounts for 71% of Dominos Pizza orders

Online sales now account for 71% of Domino’s total delivered orders in the UK, with 1 in 8 UK population now having downloaded the pizza chain’s app. Full story...

02/03/2015

Google becomes mobile network in US

Google has unveiled plans for a mobile network in the US, expanding the web giants plans to boost connectivity worldwide to increase digital ad spend. Full story...

03/03/2015

The dress that divided social media: How brands responded

Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did Full story...

03/03/2015

Top 100 YouTube channels double audience in a year

The biggest channels on YouTube have more than doubled in audience size, with a toy unboxing show proving to be the most popular, according to new research. View a sample video from Funtoys Collector, which has over half a million views alone, Full story...

03/03/2015

Google+ RIP? Social network to split into ‘Photos’ and ‘Streams’

Google is splitting Google+ apart, breaking the social network's photo element away from what it's now calling "Streams." Full story...

03/03/2015

Forget digital detox – consumers DO want tech on holiday

Holidaymakers want technology to help them save time and money and make their trip more personalised, according to new research. Full story...

03/03/2015

New Samsung Galaxy S6: Wireless charging and curved screen (but no removable back)

Samsung has unveiled two new flagship smartphones with a host of features aimed, as the embattled market leader attempts to stop to rise of rivals such as Apple and Xaomi. Full story...

03/03/2015

Tinder to charge older users more for new premium dating features

Tinder is adding premium features to its dating app, including the ability to reconsider rejected profiles, but the dating firm has made to controversial decision to charge users over 28 more than its younger users. Full story...

04/03/2015

Ikea reveals phone-charging furniture

Ikea has launched a range of furniture fitted with wireless charging spots for mobile devices. Full story...

04/03/2015

Video viral of the week: Geico ‘unskippable’ ads rewards viewers after 5 seconds

All too often, YouTube ads are not tailored to pre-roll- meaning that viewers are likely to skip because they are given little incentive to continue watching. This funny new ad series from US car insurance firm Geico generated 725,000 unaided YouTube views Full story...

04/03/2015

Most German consumers receptive to mobile point of sale ads

Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study. Full story...

04/03/2015

The price of privacy: Consumers value own data at £1m

Almost half of the UK population would not sell their online data for less than £1m, according to a landmark new study, even though many people are failing to take even the most basic steps to secure their information. Full story...

04/03/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

05/03/2015

Instagram lets brands boost ‘story-telling’ with Carousel Ads

Instagram has launched a new ad format dubbed ‘Carousel Ads’ that lets brands post a rotating number of images to boost the story-telling element of their campaigns. Full story...

05/03/2015

Playing chicken: How Crossy Road made $10m in three months

Crossy Road has made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements. Full story...

05/03/2015

YO! messaging app connects users without intenet

A new smartphone app called Yo! has launched this week, letting users send messaging without the need of an internet connection. Full story...

05/03/2015

13 reasons why your brain craves infographics

You’ll come across infographics all over the web, but what made them so successful? This infographic from Neoman explains all. Full story...

05/03/2015

Instagram marketing tips: How to boost brand awareness

Instagram recently gained over 300 million users, surpassing Twitter for the first time. But can the mobile-centric social network offer the same reach for brands as its older counterparts? This infographic from SalesForce offers a guide to getting the most out of Full story...

05/03/2015

Amazon debuts Chinese ecommerce store with Alibaba

In a case of ‘if you can’t beat them, join them', Amazon has opened an online store on Alibaba’s Tmall site this week. Full story...

06/03/2015

Most primary school teachers say science being neglected- survey

Teachers need more support to inspire next generation of scientists, with many technology and engineering lessons being deprioritised in favour of literacy and numeracy, according to a new report out today. Full story...

06/03/2015

AOL debuts YouBuild competition to inspire kids to Code for their school

AOL UK has launched YouBuild, a competition to engage and inspire school children to learn how to code. Full story...

06/03/2015

Millennials prefer traditional digital channels over social media for retailer promotions

Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research. Full story...

06/03/2015

Native ads and ‘automated guarantee’ top priorities for mobile buyers

Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey. Full story...

06/03/2015

Pet selfie mirror unveiled at Crufts

The world’s first Pet Selfie Mirror is launched by Canidae at the Kennel Club’s canine championship, Crufts. Having a great time at #Crufts #Crufts2015 with Belle pic.twitter.com/V5UyJL8c9z— Canidae Pet Food UK (@CanidaeUK) March 5, 2015 Full story...

06/03/2015

Why buy a smartwatch? Top 11 things to do with a digital timepiece

With the Apple Watch poised to launch today, Conjure, a company that creates apps for brands, is releasing data on Brits’ attitudes to smartwatches, listing the top 11 activities people plan to do on their new gadgets. Full story...

09/03/2015

Google takes car insurance comparison shopping site to US

Google has launched a comparison shopping service for car insurance in the US, two years on from its launch in the UK. Full story...

09/03/2015

Apple Watch launch day: Can it take wearable tech mainstream?

Apple's much anticipated smartwatch will launch today, but can the trend-setting tech giant do for wearables what it did for smartphones and tablets? Full story...

09/03/2015

Facebook could be sued by France for censoring content

A Facebook user that was banned from the social network for posting an image of an explicit 19th century painting has been able to get his legal complaint handled in France- despite Facebook being a US company. Full story...

09/03/2015

Apple replaces AT&T on Dow Jones index

In a landmark move, Apple will replace US telecom giant on the Dow Jones index on March 19, as the US stock market barometer looks to reflect the changing digital landscape. Full story...

09/03/2015

£479 Apple Watch revealed: Does it have a 'killer app'?

Apple has unveiled its much anticipated smartwatch, going on sale in the UK priced at £479 for its main model and a lower £299 for a slimmed down ‘sports’ version. But does it have a 'killer app' that will get consumers to Full story...

10/03/2015

Oral-B ‘smart mirror’ shows the news while you brush

Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth. Full story...

10/03/2015

Creating online promotions that get sales (not just brand love)

The retailers that consumers love are not always the retailers they buy from. New research from Rapid Campaign shows that promotions really do affect consumer behaviour.This infographic explains what kinds of promotions to use to turn brand love into sales. Full story...

10/03/2015

Rubicon Project debuts native ad server with InMobi

Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets. Full story...

10/03/2015

Save the Children quiz asks if you will survive an epidemic

Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world. Full story...

10/03/2015

Tech news site GigaOm shuts down after 9 years

In shock move, pioneering technology news blog Gigaom has shut down after running out of money. Full story...

11/03/2015

LinkedIn sponsored emails now target logged-in users only

LinkedIn has revamped its Sponsored InMail tool, sending sponsored messages to members… but only when they are signed in. Full story...

11/03/2015

Twitter opens Hong Kong office despite China ban

Twitter has opened an office in Hong Kong, despite the social network being banned in mainland China, meaning its content and ads won’t reach most of the country’s population. Full story...

11/03/2015

A game of phones: HBO GO unveils launch plans

HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective. View this video from Business Insider covering the launch here: Full story...

11/03/2015

Apple Watch: How the web reacted

The Apple Watch launched yesterday to much fanfare, but how did the digital community and social media at large react? We gather together some key comments and stats from the last 24 hours to forecast if Apple’s next big thing will fly Full story...

11/03/2015

Football news site 90min uses ‘addressable advertising’

90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time. Full story...

11/03/2015

Content marketing trends: Most journalists want more multimedia content from PRs

Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research. Full story...

11/03/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

12/03/2015

Alibaba invests $200m in SnapChat

Chinese e-commerce giant Alibaba Group is investing $200m in SnapChat, valuing the photo-messaging app at a whopping $15bn. Full story...

12/03/2015

Can YouTube solve the election debate debacle?

David Cameron and Ed Miliband have been considering a proposal to join a live internet 'digital debate' hosted on YouTube ahead of the general election campaign. Full story...

12/03/2015

Dominos shows off smartwatches that can order pizza

Domino’s has created an app for Pebble and Android Wear smartwatch users that lets them to place and track their order. Full story...

12/03/2015

Google opens shop in London

Google has followed in the footsteps of Amazon, Apple and eBay to open a physical retail store in London. Watch this video from Retail Week discussing the new store: Full story...

12/03/2015

Video viral of the week: App turns fountains into giant game of snake

Anyone wanting nostalgic trip into gaming history can head down to Kings Cross to play a giant game of snake… with some interactive fountains. See why this is our video viral of the week below… Full story...

12/03/2015

White paper: 4 steps to efficient digital operations management

There is a growing gap between the growth of digital operations and the frameworks put in place to manage them. This new whitepaper from Amaze outlines the key elements for success to create order from digital chaos. Full story...

12/03/2015

Jeremy Clarkson sent free Snickers in Twitter PR stunt

In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a 'fracas' over hotel food. .@JeremyClarkson you may want to have some of these on set next Full story...

13/03/2015

Yahoo on course for $1bn mobile-ad revenue this year

The resurgence at Yahoo continues, with new data showing the firm made $768 million in mobile-ad revenue last year and may be on track to join other tech giants in exceeding $1 billion this year. Full story...

13/03/2015

The Jockey Club signs programmatic marketing deal with RadiumOne

The Jockey Club, the company that owns Aintree, Epsom and Cheltenham horseracing venues, has entered into a technology partnership with programmatic media specialists RadiumOne to enable sponsors to target highly engaged horseracing fans across the entire web. Full story...

13/03/2015

Luxury home product firm LuxDeco ramps up personalisation strategy

Luxury home products retailer LuxDeco.com has partnered with Sailthru to transform individual customer experiences across all digital touchpoints. Full story...

13/03/2015

Blippar creates ‘visual browser’ for the real world

Blippar is working on a "visual browser" that lets users search for information about real-world objects simply by pointing their smartphone camera at them. Full story...

16/03/2015

A day in the life of a YouTube star: Film sheds light on ‘Internet famous’

What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of some of the most influential Vloggers in the UK today. Watch the 30 minute film here: Full story...

16/03/2015

Amazon buys Internet of Things firm 2lemetry

Amazon.com has acquired 2lemetry, a startup with a system for sending, receiving, and analyzing data from Internet-connected devices. Full story...

16/03/2015

Durex #connect campaign promotes digital ‘off button’

Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones. Full story...

16/03/2015

Our cross-device lives: What do we do with our gadgets? (infographic)

TV primetime is also the most popular period for tablet usage, while night owls often turn to their smartphones, according to new research looking into our daily gadget habits. Full story...

16/03/2015

YouTube debuts 360-degree videos with Red Bull

YouTube has introduced 360-degree videos to its service, letting users watch the films through their browser as well as by using their phones as a version of virtual reality. Full story...

16/03/2015

Most UK millennials engage with native ads (infographic)

57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research. Full story...

17/03/2015

Adidas puts NFC sensors in products to create ‘a billion touchpoints’

Adidas is harnessing the ‘internet of things’ by putting sensors in a range of its products, so it can track and send offers to customers even after their purchase. Full story...

17/03/2015

Social media regulation trends: Facebook explains censorship rules

Facebook has updated its Community Standards page, explaining in detail what's acceptable to share on the social network, including clarifications on nudity, hate speech, bullying and harassment. Full story...

17/03/2015

Blackberry’s new Samsung-powered tablet fuels buyout rumours

Blackberry has revealed a new security-focused tablet powered by Samsung, further adding to rumours that the former smartphone market leader could be solds off. Full story...

17/03/2015

SEO trends: Google to rank mobile-friendly sites higher on search

Google is updating its search algorithm to reward mobile optimised sites with higher rankings... but only on mobile search results. Full story...

18/03/2015

Mario goes mobile: Nintendo to make smartphone games for first time

In a major move for gaming fans, Nintendo is working with Japanese developer DeNA to develop new games for smartphones. Full story...

18/03/2015

Android gets smarter with Google Now integration

Google Now is opening up its API to all developers, in a move that could make the services smart cards start to replace apps. Full story...

18/03/2015

Apple to launch low-cost TV streaming service?

Apple is reportedly planning its own low cost TV streaming service to rival the likes of NetFlix and the upcoming HBO Go. Full story...

18/03/2015

Facebook mobile app ad spend jumps 235% but clicks fall

Spend on Facebook mobile app ads rose a massive 235% last year, but click through rate (CTR) fell as competition increased, according to a new global study. Full story...

19/03/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

19/03/2015

Facebook Messenger gets mobile payments

Facebook is expanding into mobile payments by letting users exchange money through its Messenger app. Full story...

19/03/2015

Internet Explorer RIP: Microsoft axes toxic brand for new browser

Microsoft is ditching the Internet Explorer brand, replacing it with a new ‘streamlined’ internet browser for Windows 10. Full story...

19/03/2015

WeChat Vs WhatsApp: Battle of the chat apps (infographic)

Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts Full story...

19/03/2015

UK budget: Internet of Things, 100MB broadband, banking API

UK Chancellor George Osborne has used his final Budget before the general election to announce more investment in the country’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country. Full story...

19/03/2015

Mobile campaign rewards shoppers who can find ‘virtual stores’

Outdoor clothing retailer Peak Performance is launching a new campaign that will see virtual shops offering free clothes to anyone who can find them during the ‘Magic Hours’ of sunrise and sunset. Full story...

19/03/2015

Amazon allowed to test drone deliveries in the US

Amazon has been awarded an experimental airworthiness certificate to use drones, according to the U.S. Federal Aviation Administration. Full story...

20/03/2015

Target fined $10m for data breach

Target has agreed to pay out a total of $10m (£6.74m) to people affected by a data breach in 2013, according to reports. Full story...

20/03/2015

US online music streaming sales beat CDs for the first time

Sales generated by online streaming exceeded CD sales in the US for the first time ever in 2014, according to new data. Full story...

20/03/2015

L'Oreal dalmatians spotlight skin cancer in CSR drive

L'Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs. Full story...

20/03/2015

3D printers get 100 times faster with ‘Terminator Goo’

A new innovation in 3D printing could make the process up to 100 times faster than before and it owes its inspiration to a scene from the classic sci-fi film ‘Terminator 2: Judgement Day’ Watch this video explaining how the printer works: Full story...

23/03/2015

Google plans to make TV ads ‘as relevant as web ads’

In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’. Full story...

23/03/2015

UK retailers failing at email customer service (but improving on Twitter)

Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels, according to new research. Full story...

23/03/2015

Buzzfeed: The latest new digital brands to unlock mass market audience

BuzzFeed’s content business is clocking up a massive 18.5 billion impressions each month from Twitter, Pinterest and Facebook – showing how a syndicated content strategy can succeed in building a brand. Full story...

23/03/2015

Top UK tourism sites on social media

VisitWiltshire has been ranked number one in the first English Tourism Social Media Index, a league table which grades 126 regional tourism bodies in England according to social media performance by their official channels – Visit Cornwall and VisitLondon ranked 2nd and Full story...

23/03/2015

Baidu self-driving cars on streets by year end

Baidu announced the long awaited self-driving car would be out within the year, as the Chinese search giant looks to stake its claim on the upcoming smart car sector. Full story...

24/03/2015

Salesforce matches CRM data to Facebook ads

Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network. Full story...

24/03/2015

BBC News site goes mobile friendly

The desktop version of the BBC News website has been switched off, and all visitors are now being directed to a newer, responsive design. Full story...

24/03/2015

Poor internet connections ‘cost UK economy £11bn a year’

Despite a growing reliance amongst businesses on the internet, recent research has discovered that slow internet connections are costing the UK economy £11bn a year in lost productivity, as millions are left unable to work during periods of IT downtime. Full story...

24/03/2015

Why direct mail still maters (and how digital can help)

While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability. Full story...

24/03/2015

BT returns to mobile with £5 4G package

BT has launched a low-cost 4G mobile network in the UK this week, aiming to undercut rivals O2 and Vodafone, following its acquisition of EE. Full story...

25/03/2015

Kraft Foods to merge with Heinz

US food giant Heinz is to merge with Kraft Foods Group, creating what the companies say will be the third-largest food and beverage company in the US, behind PepsiCo and Nestle. Full story...

25/03/2015

Brands warned of incoming ‘.sucks’ domain

An influx of new domain names are going on sale in June, including the potentially harmful .suck domain... and businesses are urged to make informed decisions about how to protect themselves. Full story...

25/03/2015

Facebook hosts content for news publishers as ‘walled garden’ grows

Facebook has struck a revenue sharing deal with a number of publishes, with New York Times, BuzzFeed and National Geographic sharing revenues from advertising around their stories on the social network. Full story...

25/03/2015

Twitter tests autoplay videos on apps

Twitter has begun testing auto-play video adverts in its iPhone and iPad apps, as the social network looks to copy the success of rival Facebook in video ad revenue. Full story...

25/03/2015

Video viral of the week: Mars teams with BuzzFeed for ‘cat vs mouse’ pet app

Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below. Full story...

25/03/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

26/03/2015

Unilever and Coca Cola lead WARC digital marketing awards

Coca-Cola has been named the world's top brand by trade body WARC, while Unilever has won the number-one spot in the organisation's ranking of global advertisers. Full story...

26/03/2015

Facebook opens Messenger to third-party apps

Facebook has revamped its Messenger service, letting users send content like GIFs, photos, videos, and more from third-party apps within the Facebook Messenger app. Full story...

26/03/2015

Why direct mail still matters (and how digital can help)

While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability. Full story...

26/03/2015

Facebook and Google user data comes under EU scrutiny

Top digital firms including Facebook and Google are facing scrutiny over how they handle data as the European Court of Justice (ECJ) looks to investigate whether data agreements between the EU and US protect European privacy. Full story...

26/03/2015

Just 6% of marketers have ‘single view of customer’ (despite being a top priority)

Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according to new data. Full story...

26/03/2015

Magnetic wins patent for search retargeting technology

Digital advertising technology company, Magnetic has received a patent for its search retargeting technology. Full story...

26/03/2015

AdWeek Europe highlights: Mobile marketing top social media buzz

With Advertising Week Europe wrapping up for another year, we look at the top trends of the 2015 event, with mobile dominating conversations and the unlikely pairing of Martin Sorell and Katie Price drawing the crowds. Watch the ‘Programmatic 101’ panel discussion Full story...

27/03/2015

Twitter debuts live-streaming app 'Periscope'

Twitter has launched Periscope, an app that rivals newly popular apps like Meerkat by letting users to instantly live-stream from a smartphone. Watch this video from the Wall Street Journal demonstrating the new service below: Full story...

27/03/2015

Facebook relives your past with 'On This Day' feature

Facebook has launched an "On This Day" feature that lets users see photos and comments from previous years. Full story...

27/03/2015

Top UK retailers for digital promotions: Currys leads the way

Currys employ the best digital promotions strategy among the UK’s top 20 online retailers, closely followed by Thomas Cook and Boots, according to a new benchmark report. Full story...

27/03/2015

Brits’ worst email and text blunders revealed

Blundering Brits are leaving family, friends and workmates raging or red-faced – with their email and text gaffes, with almost 70% saying they regularly send messages to the wrong person, according to new research. Full story...

27/03/2015

TFL runs digital road safety campaign for London kids

Ten Alps, the multimedia content business, has won a £3.5 million contract with Transport for London (TfL) to lead a road safety campaign for children. Full story...

27/03/2015

Can your site pass Google’s ‘mobile friendly’ test?

This month, Google revealed it was going to start penalising websites that were not mobile-friendly but relegating them on mobile search results. Now, the web giant has revealed further details on how companies can avoid vanishing from their rankings with a handy Full story...

30/03/2015

Facebook plans to meld social media with virtual reality

Facebook is planning a world beyond gaming and entertainment for its virtual reality headset Oculus Rift, aiming to create a more immersive social experience through the company’s communications tools. Full story...

30/03/2015

UK first country where digital media makes up half of ad spend

This year, the UK will become the first country in the world where 50% of all advertising expenditure goes on digital media, according to new research. Full story...

30/03/2015

Online review habits: Weekday purchases get better feedback

Online reviews are becoming ever more important for brand reputation- but what are the trends behind this growing practice? Online ratings and reviews experts Reevoo highlights the most popular times for customers to leave reviews, how this impacts on the negativity or Full story...

30/03/2015

The fraud prevention paradox: Why retailers’ fraud systems could be turning away genuine custom

With the cost of online orders lost to fraud as £2.92billion1, retailers’ fraud prevention systems could be costing them even more in lost business by failing to recognise genuine customers, a new report by ThreatMetrix warns. Full story...

30/03/2015

Top salaries in Digital: PPC marketers earn the most

Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research. The candidate digital destination digital marketing careers whitepaper from TheCandidateLtd Full story...

31/03/2015

Facebook ‘laser drones’ to boost rural web access

Facebook has tested a solar-powered drone that carries internet signal in the skies above the UK, beaming down laser-guided signals to remote locations which do not have internet access. Full story...

31/03/2015

Top 50 online retailers in the UK: Travel companies Ryanair and Expedia take off

Travel companies saw a rise in popularity online during February 2015, while clothing retailers fared less well, according to new research looking into the top 50 online retailers in the UK. Full story...

31/03/2015

Playstation lets users swap game music for Spotify playlisits

Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists. Full story...

31/03/2015

Food digital marketing trends: Supermarket recipe pages prove popular on Pinterest

Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site. . Full story...

31/03/2015

Loyalty programmes falling short in digital age (Infographic)

Loyalty programmes have not evolved with the digital age and are failing to engage customers, with many lacking personalisation or mobile coupon redemptions, according to new research. Full story...

31/03/2015

Raspberry Pi 2 to support Windows 10 as $35 computer tackles digital divide

Raspberry Pi has launched a new version of its successful ‘DIY computer’- with future support for Windows 10 when it goes live later this year. Full story...

02/02/2015

The best and worst subject line words: 'Offer' good, 'Monday' bad

When it comes to email subject lines, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance, according to new research. Full story...

02/02/2015

Sky becomes mobile network with O2 tie-up

Sky has become a so-called 'quad player' in the UK with plans to offer mobile services to its customers from 2016 via a partnership with Telifonica’s O2. Full story...

02/02/2015

Top 8 Super Bowl ads: Budweiser wins, McDonald’s loves and Loctite charms

At last Sunday's Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the eight best (and one of Full story...

03/02/2015

The Pirate Bay returns 2 months after shutdown

The Pirate Bay has risen from its digital ashes once again, more than seven weeks after its servers were raided. Full story...

03/02/2015

Twitter debuts Vine for kids

Twitter has launched a child-friendly version of its video sharing app, Vine, letting them watch pre- approved videos through a new interface. Full story...

03/02/2015

YouTube star PewDiePie hits out at Nintendo revenue-sharing plans

Popular YouTube content creator PewDiePie has criticised Nintendo for its plan to take a cut of advertising revenue from "let's play" videos featuring its games. Full story...

03/02/2015

Google forced to show data collection practices

Google is to rewrite its privacy policy following pressure from the UK Information Commissioner's Office. Full story...

03/02/2015

Google and Uber to become rivals?

Google is developing its own car-sharing app, while Uber is building its own self-driving cars, setting the two partner companies on a potential collision course. Full story...

04/02/2015

Micromax overtakes Samsung in India smartphone sales

Samsung has been overtaken as the largest seller of smartphones in India by local budget brand Micromax for the first time, according to new research. Full story...

04/02/2015

Gmail lets users send cash in emails

Google is launching a new feature in the UK that lets Gmail users send money to friends and family over email. Full story...

04/02/2015

Facebook selling fewer ads at higher prices- report

Facebook is now serving 65% fewer ads, but the average cost per ad is 335% higher, compared to the same period in previous year, according to a news report. Full story...

04/02/2015

Apple still has highest ad revenue, despite Android’s growing traffic- research

Android captured the majority (63%) of global mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks. Full story...

04/02/2015

Google banned 524 million ‘bad ads’ in 2014

Google disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014, as the internet giant aims to increase the quality of its platforms for advertisers and consumers. Full story...

04/02/2015

Increase in video viewability as fewer people skip ads

Online video viewability in the UK rose 9% to 39% from the previous quarter, as more consumers watch online ads on mobiles and PCs, according to new research. Full story...

04/02/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

05/02/2015

BT buys EE for £12.5bn to create communications giant

BT has bought the UKs largest mobile operator EE for £12.5bn as the telecoms firm expands into the lucrative ‘quad play’ sector to take on Sky. Full story...

05/02/2015

Twitter promoted tweets to appear on other websites

Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and yahoo Japan the first sites to sign up. Full story...

05/02/2015

Facebook now tracks users off-site to rival Google ads

A new Facebook privacy policy allows the site to track users activity even after the have left it, with all users automatically signed up to it. Full story...

05/02/2015

Can Pinterest succeed as an ad platform?

Pinterest has quietly and steadily grown not only its audience but also its business prospects over the past few years. As Pinterest rolls out its own native advertising unit , market research firm ComScore looks at how the social scrapbooking site can Full story...

05/02/2015

Facebook urges UK users to register to vote

Facebook is prompting its users to register to vote on Thursday, in conjunction with the Electoral Commission, marking the company’s first intervention into British electoral politics. Full story...

05/02/2015

Super Bowl ad stats: Advertising accounted for 28% of TV coverage

Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense. Full story...

05/02/2015

Content marketing trends: How influential are YouTube vloggers?

Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think. Full story...

06/02/2015

GCHQ mass internet surveillance ruled illegal

A tribunal has stated that the sharing of intelligence by UK agency GCHQ was against the law. Full story...

06/02/2015

Apple planning own paid web TV service?

Apple may be about to take on Sony's PlayStation Vue by offering paid TV channels which customers can stream online, according to new research. Full story...

06/02/2015

Super Bowl ad stats: Advertising accounted for 28% of TV coverage

Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense. Full story...

06/02/2015

Tweets to return to Google search results

Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth Full story...

06/02/2015

Facebook debuts 'Place Tips' with local ads

Facebook has started highlighting local sights and restaurant tips based on a user’s location, as the social network takes on apps like FourSquare and Yelp. Full story...

06/02/2015

China ecommerce trends: Alibaba tests drone deliveries

Alibaba is testing delivering online orders via drones for its Taobao service with a one-off, three day campaign in China. Full story...

06/02/2015

Apple to launch first Android app?

Apple could finally launch a music streaming service in June with its newly acquired Beats app. In an unprecedented move, a new report suggest it it may even launch the app on rival Android platform. Full story...

07/02/2015

IAB launches guidelines to provide greater transparency in ‘native’ digital advertising

As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK. Full story...

09/02/2015

Google 'starts again’ with Glass Project

Google is starting again from scratch with its Glass project, with no plans to show it to the public until its commercial launch, according to a news report. Full story...

09/02/2015

Apple overtakes Android sales in US

Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years. Full story...

09/02/2015

More than cars and cleavage? How the LADBible got more Facebook fans than BuzzFeed

The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look Full story...

10/02/2015

More than half of all email in UK opened on an Apple device

More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data. Full story...

10/02/2015

Samsung warns smart TVs sell private conversations to advertisers

Samsung is warning customers to avoid discussing personal information in front of their smart television set, explaining how its voice recognition system will not only capture private conversations, but also sell them onto third parties. Full story...

10/02/2015

Madonna premieres music video on Snapchat

Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it. Visit NBCNews.com for breaking news, world news, and news about the economy Full story...

10/02/2015

Video viewing around the home: Most video watched in bed

TV is moving away from being a shared experience in front of one screen, as the UK becomes a nation of couch, bed and even bathroom potatoes, according to new research looking into video viewing around the home. Full story...

10/02/2015

Video viral of the week: Adidas controversial ‘haters’ ad gets 1.5m views on first day

Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas' takes a bold move to embrace the ‘haters’- which appears to have paid off. See why it’s our video viral of the Full story...

10/02/2015

ITV revamps social strategy for Take Me Out

FremantleMedia UK and ITV are revamping the social strategy for series seven of dating show Take Me Out, adding new platforms and creating unique content to encourage greater viewer engagement. Full story...

10/02/2015

UK’s tech businesses set to grow four times faster than GDP in 2015

Marketing and advertising was not only fundamental to the growth of the vast majority of UK tech firms last year, but also seen as the most important factor in sustaining or accelerating growth in 2015, by the largest percentage of respondents, according Full story...

10/02/2015

1 in 4 online SMEs going mobile in 2015

Small businesses are finally waking up the importance of a mobile strategy, according to a new study by eBay. Full story...

11/02/2015

Will ‘smart clothes’ power our mobiles in the future?

“Wearable devices will soon transform our entire bodies into power sources”, a former Google boss will tell an annual digital media conference at Birmingham City University next month. Full story...

11/02/2015

Skoda eye-tracking shows which car gets most attention in ad

Skoda is using eye-tracking technology to determine which car the viewer is most attracted to during a short film. Full story...

11/02/2015

Netflix launches in Cuba following US trade U-turn

Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions. Full story...

11/02/2015

Google reveals robot dog… and starts kicking it

Google has revealed the latest automaton to come out of its Boston Dynamics lab, a robotic dog which can withstand a hefty kick from a human. Full story...

11/02/2015

Coral ramps up online brand presence

Coral has teamed up with performance marketing agency R.O.EYE to ramp up online presence and increase player numbers across its portfolio of betting and gaming brands. Full story...

11/02/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

12/02/2015

Hailo makes new ‘reliability pledge’

Taxi app Hailo has started a new ‘reliability’ campaign, promising its clients to "get them a cab, come rain or shine and if we can’t we’ll give them their next journey free." Full story...

12/02/2015

Valentine’s Day customers going mobile

Mobile devices are playing an increasingly important role in the planning and purchasing decisions of UK customers for Valentine's Day, according to new research. Full story...

12/02/2015

UK emails trends: Consumers ‘more receptive to email marketing’ over Christmas

Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data. Full story...

12/02/2015

Valentine’s Day shopping habits: Mobile users search for luxury gifts

More people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping, according to new data. Full story...

12/02/2015

Valentine’s break ups: Which utility are customers most likely to ditch?

As Valentine's Day approaches, 1 in 20 Brits could ditch partner this weekend, with more middle-aged Brits more likely to leave their partner than their bank, according to a new survey. Full story...

13/02/2015

White paper: Programmatic TV for the sell side demystified

As TV ad sales follow wed ads into automation, what do broadcasters and cable operators need to know about programmatic technology? This new white paper from SpotXchange tackles this burgeoning trend for the sell side. Full story...

13/02/2015

Six Nations marketing: Brands must tackle tech to convert rugby fans

With the Six Nations tournament well underway and the World Cup coming later this year, new research reveals that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is Full story...

13/02/2015

File sharing stalwart Rapidshare to close next month

Popular file sharing site Rapidshare will close next month, hit by the rise of streaming services and a crackdown on piracy. Full story...

13/02/2015

Web stat firms Kantar and ComScore join forces

ComScore has formed a strategic alliance with Kantar outside of the US, in a financial deal that will see the two combine their products and relationships. Full story...

13/02/2015

Volkswagen gets closer to customers with YouTube and search campaign

Volkswagen Commercial Vehicles is launching the latest instalment of Working with you - its customer-centric brand promise. Full story...

13/02/2015

Mondelez axes poorly performing media in digital drive

Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns. Full story...

16/02/2015

Xiaomi opens US store… but not for smartphones

Xiaomi has announced that it will open an online store for US customers, but the popular Chinese smartphone maker said it won’t be selling its mobile devices. Full story...

16/02/2015

Facebook debuts ‘relevance scoring’ for ads

Facebook has added relevance scores to its adverts to let people see the ones most relevant to them, as the social network continues to lure advertisers away from rival Google. Full story...

16/02/2015

Agencies reveal top mobile marketing barriers: Brand safety and consumer privacy

Brand safety and privacy remain top challenges for mobile industry, but the sector is unlocking new budgets within agencies, according to and IAB survey of media agencies across Europe. Full story...

17/02/2015

Amazon drones hit by US regulations

Amazon’s plans for drone deliveries have suffered a setback after new federal rules will not allow Prime Air to operate in the US. Full story...

17/02/2015

Ireland marketing trends: Twitter more effective than Facebook? (infographic)

Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study. Full story...

17/02/2015

Most Brits change shopping habits due to promotions

Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research. Full story...

17/02/2015

Digital to account for 50% of UK ad spend this year- report

Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research. Full story...

18/02/2015

Facebook debuts ‘Product Ads’ for retailers

In yet another assault on Google's search ad business, Facebook has launched ‘Product Ads’, offering a new way for retailers to upload and advertise their product listings on the social network. Full story...

18/02/2015

Sony smart glasses up for pre order

Sony is to start selling a test edition of its augmented reality eyewear, just weeks after Google announced it was postponing a similar project. View a demo of the eyewear in action below: Full story...

18/02/2015

Barbie dolls get wired up to web

Mattel has launched the first Internet-connected version of its iconic doll Barbie, capable of having a conversation with their owner. Full story...

18/02/2015

Lego overtakes Ferrari as ‘most powerful brand’

The success of The Lego Movie has propelled the Lego brand to the number one top spot, overtaking Ferrari. Full story...

18/02/2015

Sainsbury’s tests self-updating e-ink price labels

Sainsbury’s is trialling a new digital pricing display system that uses e-Ink technology rather than traditional paper to produce self-updating pricing tickets. Full story...

19/02/2015

Can big data predict this year’s Oscars (again)?

The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its prediction ahead of Sunday’s 87th Academy Awards. Full story...

19/02/2015

Facebook plans to let brands target influencers

Facebook is launching a new tool to let brands better target what it deems as influencers, after securing patented technology to target high-profile users on the social network. Full story...

19/02/2015

Top 5 smart cities of 2015: Barcelona crowned king of tech innovation

Barcelona has been named as the top smart city of 2015, making the best use of connected devices and systems for its citizens and visitors, according to new research. Full story...

19/02/2015

Jamie Oliver site hit by hackers

Fans of Jamie Oliver have been hit by a computer virus after visiting the TV chefs site, according to news reports. Full story...

19/02/2015

Apple planning electric car?

Apple is moving into the automotive industry by designing an electric car, according to reports. Full story...

19/02/2015

Snapchat could be worth $19bn after funding round

A funding round could value Snapchat at $19bn, making it the third-most valuable tech firm which does not trade shares publicly. Full story...

19/02/2015

Android faces probe in Russia after Yandex protest

Russia’s most popular search engine Yandex has asked the state anti-monopoly watchdog to investigate Google for possibly violating Russian antitrust law. Full story...

19/02/2015

YouTube ad-free subscription service ‘coming in months’

In a high-profile test of the paid content versus ad-funded business models, Google is preparing a YouTube subscription service that lets people pay to watch videos without adverts. Full story...

20/02/2015

Dove tackles Oscar Twitter trolls with #SpeakBeautiful

Dove has teamed up with Twitter to launch a new campaign for Oscar night, promoting self-esteem as part of its ‘real beauty’ message. Full story...

20/02/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

20/02/2015

Burger King test free home delivery in the UK

Burger King is trialling a UK delivery service for the first time, although initially only in a limited number of postcodes. Full story...

20/02/2015

LinkedIn debuts B2B display ad network- Lenovo, Groupon and Samsung sign up

LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up. Full story...

20/02/2015

WeChat users sends 1bn virtual red envelopes for Chinese New Year

WeChat users exchanged over 1 billion virtual hongbao (red envelopes containing cash gifts) on New Year's Eve. Full story...

23/02/2015

Lenovo sorry after secret spyware installed on PCs

Lenovo has apologised to customers and will help them remove pre-installed software that could have exposed them the security threats. Full story...

23/02/2015

Video viral of the week: Domino's Pizza ‘Tummy Translator’ app

Domino’s Pizza has launched an spoof app that ‘translates’ the rumblings inside users tummies, running a 60s science show parody video demonstrating how the system works. See why its our video viral of the week below… Full story...

23/02/2015

Top digital countries: Singapore and Sweden lead the way

As digital technology becomes more accessible worldwide, which countries are most advanced and which are growing the fastest? This new chart from the Harvard Business Review takes an empirical look at the countries to watch (and which ones are losing out) in Full story...

24/02/2015

Video: The evolution of the laptop, mouse and digital storage

Since the advent of personal computing in the 70’s, the technology we’ve used to create and consume digital media has changed dramatically. These three images chart 40 years of changes in less than a minute for your viewing pleasure. Full story...

24/02/2015

Do native ads work? Guardian and Unilever to ‘prove value of sponsored content’

Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up. Full story...

24/02/2015

Nestle recruits interns via Vine contest

Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video. Full story...

24/02/2015

YouTube to launch kids' app

YouTube has launched a new app for children this week in a bid to make using the service safer. Full story...

24/02/2015

US video trends: Half of millennial Netflix users stream via mobiles

Of the US Millennials who watch Netflix, nearly half of them do at least some of their video viewing from a smartphone or tablet, according to new research. Full story...

24/02/2015

China web trends: Baidu mobile search revenue overtakes desktop

Baidu search revenue from mobile surpassed PC during December 2014, as the Chinese search revenue continues its transition to becoming a mobile-centric company. Full story...

24/02/2015

MTV targets millennials with mobile app launches across Europe

Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators. Full story...

25/02/2015

Affiliate network rewards ‘early assists’ in sales process

Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission. Full story...

25/02/2015

19 hours and counting: customers kept waiting by big brands on Twitter

BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM. Full story...

25/02/2015

App spend up 24% in a year- now worth £4bn to British brands

The average Brit is now spending at least £89 a year through apps made available by consumer brands – a year-on-year increase of 24%, according to new research. Full story...

25/02/2015

Mobile accounts for 40% of all online retail sales

The shift toward using mobile devices for shopping online continues, with 40% of UK online retail sales in Q4 2014/15 (November– January) completed through tablets and smartphones, according to the latest research from IMRG and Capgemini. Full story...

25/02/2015

Mobile accounts for 40% of all online retail sales

The shift toward using mobile devices for shopping online continues, with 40% of UK online retail sales in Q4 2014/15 (November– January) completed through tablets and smartphones, according to the latest research from IMRG and Capgemini. Full story...

25/02/2015

Opening up new growth drivers for brands and retailers in fashion, home and garden, kids, accessories and many more categories, Neteven’s customers can now sell their products to the Chinese market to drive incremental revenues. To master the requirements

Online marketplaces management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China. Full story...

25/02/2015

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

26/02/2015

Barclays first UK bank to offer Twitter payments

Barclays has become the first British bank to let social media users make payments to individuals and businesses' Twitter handles using the Pingit app. Full story...

26/02/2015

Controversial Cannes ad tells firms to send ‘worst employees’ to festival

This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as its ‘cheaper than severance’. Full story...

26/02/2015

75% of marketers plan to increase programmatic brand spend

Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media. Full story...

26/02/2015

Hands-free flying: Mind controlled drones take off

A mind controlled drone project called ‘Brainflight’ has been revealed in Portugal, hinting at how hands free interfaces could work in the future. Watch the video demonstration courtesy of BBC news below: Full story...

27/02/2015

MTV targets millennials with mobile app launches across Europe

Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators. Full story...

27/02/2015

Apple axed from China’s approved tech list

Apple and Intel are among some of the world’s biggest brands that have been dropped from China's approved purchasing lists. Full story...

27/02/2015

No more two-speed internet fears? US Net Neutrality rules approved

US regulators have approved net neutrality rules banning broadband providers from charging to put online services in a two speed internet, giving higher paying customers an .internet fast lane’. Full story...

27/02/2015

Sony premieres ‘The Interview' online after hacking controversy

Sony Pictures has expanded distribution of its controversial comedy film The Interview to include more theatres and video-on-demand platforms, after hackers threatened to attack cinemas screening the film. Full story...

02/01/2015

Gmail slowly returns in China after ‘block'

Access to Google's email service Gmail is slowly getting back to normal after a reported block on the email service, according to reports. Full story...

02/01/2015

Facebook sorry for causing ‘Review of the Year’ grief

Facebook has apologised after its ‘Review of the Year’ feature inadvertently brought up painful memories for some users. Full story...

02/01/2015

Top smartphone apps and operating systems of 2014

As 2015 gets under way, Nielsen looks at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems. Full story...

02/01/2015

Apple allows 14 day returns on iTunes downloads

Apple’s iTunes will now offer a refund for 14 days after purchase, bringing the company in line with European regulations and offering the prospect of de facto “trial periods” on the app store for the first time. Full story...

02/01/2015

Cyber-crime in 2015 - ‘this time it’s personal’

Criminals are to move away from mass attacks to highly-targeted ‘campaigns’ based on personal data, ushering in a new era of hacking in 2015, according to new research. Full story...

02/01/2015

Amazon still top choice for Christmas gifts despite return to in-store shopping

While the tide is slowly turning in favour of in-store shopping, the majority of UK consumers are buying Christmas gifts on Amazon this year, according to new research. Full story...

02/01/2015

Snapchat valued at $10bn after funding boost

Snapchat has raised another $486m in funding, with 23 investors joined the offering, according to new SEC filings made recently. Full story...

05/01/2015

BMW runs NFC campaign in magazine ads

London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform. Full story...

05/01/2015

Halfords debuts #31FitterDays social media campaign

This January Halfords are launching #31FitterDays on Facebook, encouraging people to get more active. Full story...

05/01/2015

Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign

Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand. Full story...

06/01/2015

Top 10 most viewed YouTube UK ads in 2014: Sainsbury's beats John Lewis

Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies. Full story...

06/01/2015

‘Chinese Apple’ Xiaomi doubled revenue in 2014

Xiaomi saw its revenue more than double during last year, as the handset maker, often dubbed ‘the Chinese Apple’ becomes one of the biggest tech firms in the world. Full story...

06/01/2015

HMRC faces backlash for tweet tax inquiries

HM Revenue and Customs has defended its call for tax payers to tweet enquiries to @HMRCcustomers after criticism from MPs. Full story...

06/01/2015

Zuckerberg takes on Oprah with Facebook ‘book club’

Mark Zuckerberg has started a new book project, encouraging people to read one title a month. Full story...

06/01/2015

India blocks major websites after ‘terror threats'

The Indian government has blocked more than 30 major websites including Vimeo, Daily Motion, Internet Archive and Github in order to prevent the spread of what it calls 'jihadi activities'. Full story...

06/01/2015

Moonpig suspends app after customer security fears

Personalised card company Moonpig has disabled its mobile app "as a precaution" over claims the firm's online security is "vulnerable". Full story...

07/01/2015

40% of Amazon items now come from third party sellers

Amazon shipped 5 billion items in 2014, with 40% from third-party sellers, according to new data from the online retailer. Full story...

07/01/2015

Marmite brings back controversial ‘neglect’ ad with digital first campaign

Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element. Full story...

07/01/2015

Video viral of the week: Fisher-Price welcomes new year babies with YouTube campaign

Fisher-Price started the new year documenting the births of the first babies of 2015, getting more than 2 million views since its release on New Year's Day. See why its our video viral of the week below… Full story...

07/01/2015

Facebook buys speech recognition firm Wit.ai

Facebook has bought Wit.ai, a natural language recognition API provider, hinting that the social network is looking to move into the fast growing ‘Internet of Things’ sector. Full story...

08/01/2015

Google revamps ‘viewability reporting’ for video ad analytics

Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil's standard. Full story...

08/01/2015

Top 50 UK retailers: NotOnTheHighStreet biggest Christmas surprise

The latest IMRG Top 50 Retailer Ranking, in partnership with comScore, reveals there were a number of online retailers climbing the ranks during November 2014. Ticketmaster UK and Screwfix were both up 8 places compared with the same month last year, while Full story...

08/01/2015

Top social TV trends in the US: World Cup and Zombies get most buzz

From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of Twitter activity during programs—and even in the days after. Full story...

08/01/2015

India marketing trends: smartphone surge and rise of ‘rural super consumer’

2014 was a breakthough year for digital marketing in india, with a surge in smartphone use and car buying switching to digital channels in significant numbers. Neislen looks at the top insights and trends that received maximum eyeballs and engagement this past Full story...

08/01/2015

WhatsApp audience now bigger than Instagram and Twitter combined

Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined. Full story...

09/01/2015

10 key mobile trends for 2015: NFC takes off as wearables search for ’killer app’

MEF, the global community for mobile content and commerce, looks at the year ahead to predict the ten key mobile trends that will shape the global mobile landscape in 2015. Full story...

09/01/2015

Tesco sells broadband and Blinkbox to Talk Talk

Talk Talk has bought Tesco’s broadband and its Blinkbox online movie streaming service as the telco joins the race for providing ‘quad play’ (mobile phone, broadband, pay TV and fixed-line telephone) to its customers. Full story...

09/01/2015

Yahoo plans self-service ad platform for apps

Yahoo is planning to combine its mobile analyti