Tesco plans to sell marketing data firm dunnhumby for £2bn

12/01/2015

Tesco is planning to sell off dunnhumby, the firm behind the supermarket’s ClubCard points scheme, with WPP reportedly lining up to buy marketing data services business.

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The move comes after Tesco sold off two of its biggest side projects, namely VOD service BlinkBox and its Broadband services.

Two of the UK’s biggest retail brands turning in some off-par numbers, namely Sainsbury’s and M&S. Both firms need some radical turnaround thinking and could do worse than cast an eye in the direction of Tesco, where CEO Dave Lewis yesterday announced some sweeping changes.

These included selling off non-core businesses to telecoms firm TalkTalk, specifically Tesco Broadband and loss-making video streaming service Blinkbox.

Dunnhumby pitches itself as a “customer services” company that manages Tesco’s very successful Clubcard loyalty card scheme.

It provides services to a range of clients includingCoca-Cola, Johnson & Johnson, General Mills,GlaxoSmithKline and Macy’s.

The current rumor is that rival outfit WPP is set to make a £2 billion bid for Dunnhumby.

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