Affiliate network rewards ‘early assists’ in sales process


Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission.

Some of the affiliate network’s advertisers are already running assist campaigns, helping them to engage content, blogs and social publishers that feature prominently in the early stages of the user journey.

A recent trial campaign saw some incredible numbers, including an 85% increase in traffic and a 25% increase in sales across the publishers involved.

Advertisers will be able to identify individual publishers and cap payments for assists that lead to transactions. There are additional criteria available, with variable payments, daily caps and first assist options. The payments can be limited to single publishers or a wider group should the advertiser want to run a general 'assist' campaign.

Here is a rundown on how the process works:

• Assist – the publisher contributed to the click chain but did not win the sale
• Assist (1st) – the publisher generated the first click in the chain
• Assist other channel – the publisher contributed a click but the sale was assigned to a different channel

Global Client Strategy Director, Kevin Edwards, said: “Having analysed affiliate journeys over the past few years we know that certain publishers have greater influence earlier in the sales’ funnel and last click CPA doesn’t allow us to recognise this. We also know there is a huge industry desire to engage with longtail bloggers and broader content sites and this enables us to reward their activity more appropriately.

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