Facebook dominates Europe social logins as Russia’s VK slips to just 1%

23/04/2015

Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social login.

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Customer identity management platform, Gigya, has released its latest Q1 2015 social login results which show that Facebook continues to dominate as an identity provider.

A barometer for which third-party identities consumers favour when engaging with brands’ websites, the results show Facebook has strengthened its grip in past 12 months, increasing its share worldwide from 53 per cent to 64 per cent.

Facebook’s ownership of the mobile login space has also increased to 76 per cent, up 12 per cent from Q1 2014, commanding three-quarters of all third-party logins via a mobile device in Q1 2015.

In Europe, Facebook is even stronger, amplifying its lead from 59 per cent to 71 per cent over the course of the year. In doing so it has annihilated European native platform VK’s share, reducing it from 9 per cent to below 1 per cent since this time last year.

Facebook’s ownership of the mobile login space has also increased to 76 per cent, up 12 per cent from Q1 2014, commanding three-quarters of all third-party logins via a mobile device in Q1 2015.

Dave Scott, CMO of Gigya, comments “Facebook has continued to make significant gains in the customer identity market, showing that consumers continue to trust it above all other platforms. It’s remarkable to see VK, Russia’s largest social network, drop significantly in the last 12 months. With Facebook now leading over 75 per cent of third-party logins via a mobile device, it’ll be interesting to see how it capitalises on this in the coming months – following a decade since its launch.”

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