The rise of YouTube ads: 5 years of TrueView metrics (infographic)

09/04/2015

This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video advertising platform.

A majority (95%) of TrueView advertisers have run campaigns across screens, with strong growth in new advertisers adopting TrueView, as the number of advertisers using TrueView grew 45% in 20142.

To see how video ads have evolved over the past five years, view the infographic below:

5-years-of-trueview%20%281%29.jpg

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy