The rise of YouTube ads: 5 years of TrueView metrics (infographic)


This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video advertising platform.

A majority (95%) of TrueView advertisers have run campaigns across screens, with strong growth in new advertisers adopting TrueView, as the number of advertisers using TrueView grew 45% in 20142.

To see how video ads have evolved over the past five years, view the infographic below:


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