Teens dub YouTube the ‘coolest' social network ahead of Instagram

18/05/2015

Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey.

The study, from GlobalWebIndex, also shows that Facebook still lacks the ‘cool’ factor for youngsters.

Just 14% of teens (defined here as 16-19s) name Facebook as the “coolest” network, far behind the average across all ages.

Facebook-owned Instagram is the second “coolest” network for teens, giving more vindication for Facebook’s decision to purchase it.

Snapchat is notably ahead of either WhatsApp or Facebook Messenger.

Yahoo-owned Tumblr also performs much better among teens than it does among the general online population.

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