Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

CEOs prefer Twitter and LinkedIn to Facebook

Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to a new report.



Teens dub YouTube the ‘coolest‘ social network ahead of Instagram

Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey.


Global smartphone sales up 7% as 4G ramps up

In the first quarter of 2015, global smartphone unit demand increased 7%, compared to the same period last year, according to new research.


Video ad tips: Five factors of video viewability

When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google.



Fake marketing case study: The most epic Super Bowl commercial that Newcastle Ale didn’t make

Brown Ale brand Newcastle in the USA couldn’t afford to advertise in the 2014 Super Bowl and even if they did have the budget, an exclusive deal with Anheuser-Busch InBev would have prevented them from securing any airtime during the big game anyway. As creating a TV commercial was out of the question, Newcastle ran a marketing campaign around the TV commercial they would have made – “If we made it.” The brewer punched above its weight with the campaign generating a greater buzz than the richer and legitimate sponsors of the game.

How Turkish Airlines reached 100m potential customers with selfies

In a wildly popular commercial for Turkish Airlines, two of sports" greatest stars-Kobe Bryant and Lionel Messi-vie for the attention of one starstruck kid. Following on its success, the company created a new YouTube ad called "Kobe vs. Messi: The Selfie Shootout" to continue increasing brand awareness in Europe, North America, the Middle East and the Far East. The spot was another huge success: It became one of the fastest spreading commercials on YouTube, with 77 million views in just one week, and was one of the most popular ads of 2013.

Brazil case study: Mondelēz boosts Brazil product launches with smarter search marketing

Mondelēz International, a snacking powerhouse consisting of brands such as Oreo, Nabisco and Cadbury, wanted to measure the marketing effectiveness of two new product launches in Brazil: belVita and Trident Unlimited. To do so, it embraced Google's Brand Lift solution, which revealed valuable insights into the campaigns' viewer retention rates, target audiences and frequency caps. Based on the findings, Mondelez adjusted its targeting and its creative to reach a 15% view-through rate.


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