Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

The social election that wasn’t: How switchers fooled the polls


While many predicted this month’s UK general election would be finally see the influence of newspapers and TV coverage superseded by social media, the shock results showed that old media still holds a bigger sway over much of the population, according to new research.




Cashless payments overtake notes and coins in UK

For the first time cashless payments have become more popular than transactions using coins and notes in the UK, according to new data.


Top tech leaders of 2015: Microsoft CEO Nadella leads the way


Microsoft CEO Satya Nadella heads Juniper Research’s newly-released rankings of the most influential executives in the technology space, followed by recently promoted Apple’s Chief Design Officer, Jony Ive.

Below is the Top 10 in full

1. Satya Nadella - Microsoft CEO
2. Jony Ive - Apple SVP Design
3. Min-Liang Tan - Razer Co-Founder & CEO
4. Travis Kalanick - Uber CEO
5. Reed Hastings - Netflix Co-Founder & CEO
6. Jack Ma - Alibaba Founder & Chairman
7. Paul Eremenko - Google ATAP Director
8. Jeff Bezos - Amazon Founder & CEO
9. Elon Musk - Tesla Chairman & CEO
10. Lei Jun - Xiaomi CEO


Native content fail: P&G vlogger banned by ASA

The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. This case study looks at how the FMCG giant fell foul of new native advertising content guidelines.


YouTube case study: How Gillette tutorials got an audience of millions

Searches for how-to videos on YouTube are growing at a rate of 70% per year, according to Google, providing advertisers the opportunity to connect with consumers at the exact moment they're looking for help relevant to a brand's product. This case study looks at how shaving brand Gillette used range of videos that give advice on grooming, from basic shaving to more complex facial hairstyles.

Display ad case study: Cadbury’s marching penguins capture viewers' attention

Promoting the latest 'Cadbury Dairy Milk Marvellous Ice Creams' campaign, R&R Ice Cream chose PageSkin Plus with the extended header unit to showcase the characters of their campaign.


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