China’s Tmall woos international brands to take sale global

08/06/2015

Alibaba –owned B2C shopping site Tmall is promoting its mid-year sales promotional campaign on May 25, drumming up partnerships with international brands for various products.

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In line with its business upgrade strategy, Tmall is mobilizing "grand" imports.

It has entered into cooperation with the world's top 10 ranches, four largest fishing grounds and 100 leading chateaux, and has also forged strategic partnerships with eight multinational supermarkets and hypermarkets, 30 healthcare groups, the world's top three cosmetics groups and top 10 baby product brands.

Liu Peng, chief of Tmall's import division, said Tmall is adopting a trans-border e-commerce model to allow overseas merchants with online storefronts to sell and ship directly to Chinese consumers, allow top international supermarkets to station in Tmall, and allow direct online sales of products with international brands to consumers.

He continued that Tmall is also working with foreign government agencies to build national "pavilions," or dedicated sites, on Tmall, like the South Korea pavilion unveiled recently.

Statistics released by the Ministry of Commerce showed that China's e-commerce transactions amounted to 13 trillion yuan (US$2.1 trillion) in 2014, accounting for less than 20% of the nation's total annual retail sales.

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