Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

Mary Meeker’s digital trends: India tops China for mobile growth

Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year's global internet trends report from Mary Meeker.

Online privacy trends: Consumers want clarity from brands over their data

Brands are at risk of losing the trust of consumers over the exchange of personal data., according to a survey looking into the types of details customers are willing to share.




Linking data ‘biggest challenge for global marketers’ (infographic)

Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research.


The rise of ‘Citizen Editors’: Social media and mobile put people in control of news

People have adapted to the 24/7, immersive media environment by developing editorial controls and filters, with 56 per cent of people saying they don’t feel bombarded by content or messaging, according to a new survey.




Twitter fail: Nando's criticised for 'flirty tweets’ to female customer

Social media is great for sending personalised messaged to customers- but what happens when brands get too personal? Nando’s recently attracted criticism after a its tweets to a female customer crossed the line from friendly to creepy- this case study looks at where they went wrong.


Buzzfeed case study: Virgin Mobile creates ‘24/7 social newsroom’

Web surfers don’t click on banner ads anymore. Native advertising, advertorials, sponsored posts – quality content is the new king of marketing. This case study looks at how Virgin Mobile took this new approach the social news site Buzzfeed to create an ‘always on’ newsroom to engage the new generation of digital customers.


Native content case study: Hidden Valley takes on ketchup with Buzzfeed push

To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.

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