Top digital marketing data and case studies this week

11/06/2015

Here are the top digital marketing data and case studies that caught our eye.

From smoke signals to Wi-Fi signals- the evolution of communication

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There have been many methods of communication the human race has relied upon to send important messages and now technology is bringing us closer together than ever. This interactive graphic from Global Messaging looks at communication through the ages… and what to expect in the future.

Brought to you by GlobalMessaging

Xiaomi now world's second-biggest wearables maker

Xiaomi, often called ‘China’s Apple’, is now the second biggest wearables maker in the world, according to new research.

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Global media consumption trends: Digital catching TV fast

People around the world are likely to spend more than eight hours a day consuming media with the internet driving growth, according to a report.

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Biggest TV moments on Twitter

Throughout the US TV season, fans have taken to Twitter to discuss edge-of-your-seat moments and minute-by-minute action. New research from Nielsen uncovers the most popular shows and social sharing moments from the last year.

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CASE STUDIES

3M turns banners into Post-It notes

3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself.

View the case study below:

Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…


Gamification case study: Nike+ saves customers from zombies (and wins their data)

Nike+ Fuel which is available through the Nike+ app and wearing the Nike Fuelband is an example of a great game, which ensures a large number of customers stay in contact and communicate with the brand.

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