Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN

Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found.

UK ‘one of the most connected countries in the world’- Google

The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google.


Nine mobile money trends: Consumers embrace ecommerce and banking via mobile

As new mobile payment models come online, and more sectors embrace mobile as the primary channel for customer engagement and transaction, a new report reveals nine significant mobile money trends and explores how they are stimulating growth across the expanded mobile ecosystem.


Mobile trends: Women spend more time on apps than men

US men use more apps, but Women spend longer on them, according to a new US study from Nielsen.




Rise of the ‘Thrivers’ consumer demographic

A new demographic group indentified as ‘Thrivers’ are a media-literate, tech-savvy and positive minded audience; with a greater social responsibility and complex relationship with brands, according to a new report.



Ecommerce case study: Luxury beauty site boosts sales by third with ‘lucky egg’ increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting. This case study looks at how the luxury beauty site used a gamification element to boost win customers over and boost brand presence online.


Corporate social responsibility case study: Biocoop runs ‘Most Eco-Friendly Campaign Ever’

Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most eco-friendly ad ever.

Paid search case study: How Dixons Carphone drove uplift in reach by 135% in just nine months

Dixons Carphone, the company that owns Currys and PC World, dominates the UK market for White Goods, computing and consumer electronics. This case study looks at how the firm worked with Greenlight to optimise paid search campaigns, improving increase in reach by 135%.


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