Top digital marketing data and case studies this week

25/06/2015

Here are the top digital marketing data and case studies that caught our eye.

Google ‘Mobilegeddon’ 2 months on: How did brands fare?

When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the changes affected sites that are not optimised for smartphones and tablets? New research has some surprising results…

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The rise of fake reviews: £23bn a year influenced by online opinions

Businesses are paying people to write positive online reviews and endorsements, with £23bn a year of UK consumer spending influenced by online reviews, according to a new report.

Online Reviews and Endorsements Report on the CMA’s Call for Information

Everything you need to know about micropayments (Infographic)

From Candy Crush upgrades to New York Times articles, micro-payment transactions are being used in business. This new infographic from Choice-Loans explains everything you need to know about the new form of transaction.

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Digital Wimbledon: 10 most marketable tennis stars of 2015

With Wimbledon just around the corner, this year’s tennis tournament is set to be the biggest yet on social media, dominating the 2015 Grand Slam calendar so far in the social space. New research looks at more than 5m social mentions across blogs, Facebook, Google+, Reddit, Twitter and other social sites to uncover key trends for marketers looking to reach this lucrative audience.

CASE STUDIES

Marketing fail: Heinz QR codes accidentally link to ‘saucy’ porn site

In a stark warning to brands with too many untracked website domains, Heinz was left embarrassed after a QR code on bottles of Ketchup linked to a hardcore porn site in Germany.

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Cashless payment fail: Chaos at festival as system crashes

In a stark reminder of the perils of having a digital-only plan, a UK music festival plunged into chaos in June 2015 as its cashless payment system failed- leaving music fans unable to buy food or drink and being forced to queue for hours.

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Pre-roll case study: Medibank stops pre-roll ad-skipping with clever YouTube ad

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

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