Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock

10/06/2015

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…


FCB are the agency behind Nivea’s Cannes Lions winning sun block ad, and in this follow-up ad they created a range of simple boy and girl dolls whose skin would turn red when overexposed to sunlight.

The Nivea Doll is made with UV-sensitive material and quickly turns lobster-red when exposed to harsh rays without sunscreen, just like your own skin eventually would if left unprotected.

If the child uses sunscreen on the doll, it will be protected from sunburn. If the doll's already red, putting a dollop of Nivea on it will turn the skin back to its normal shade (not a perfect comparison to a real sunburn, which is far harder to undo, but it's an effective illustration for kids).

"Protecting and caring is something we learn from an early age. This emotional bond is what this Nivea action offers," Joanna Monteiro, creative vp at FCB Brazil, said in a statement. "Through the magic of technology, children can see the sun's effect on the skin of the doll."

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