Top digital marketing data and case studies this week

09/07/2015

Here are the top digital marketing data and case studies that caught our eye.

The anatomy of a perfect checkout page (infographic)

A well-executed checkout page process can significantly boost sale conversions - turning shoppers into buyers and stopping them from abandoning their shopping baskets. This new infographic from Ad technology firm VWO looks at how to continually improve your checkout structure and user experience.

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Digital video becoming mainstream: Agency survey

A quarter of ad agencies are now using video ad components in most of their camapigns, marking an increase of 456% in just three years, according to new research.

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Retailers ‘yet to truly connect with smartphone shoppers'

Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research.

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Cricket fans going mobile: 1 in 3 to watch Ashes on the move

Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research.

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10 astonishing technologies that power Google's self-driving cars (infographic)

Google is leading the way in self driving cars, with its automonous vehicles now hitting public roads in the US. The new infographic from autocare business National lookt at 10 technologies that power the next big thing in transportation.

CASE STUDIES

Under Armour kicks its way to the top

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.

Always gets 58m YouTube views with 'Like a Girl'

This year’s Grand Prix winner of the Cannes Lions 2015 PR category was feminine care product brand Always (P&G) for their “Like a girl” campaign. The campaign highlights the differences in how young women, girls and boys perceive the phrase “like a girl”.

Dominos emoji pizza orders

Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

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