Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

Most popular pre-internet ads: How would the Smash aliens be marketed today?

The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey.

Results are presented in a new Acxiom report, ‘Ad campaigns reimagined’, which reveals the ads from the 70s, 80s and early 90s that consumers remembered based on a series of stills, with the top five most memorable being:

1. Smash – Martians (69.4%)
2. BT – You got an ology? (68.9%)
3. Yellow Pages – J.R. Hartley (65.1%)
4. P.G. Tips – Chimps (57.6%)
5. ASDA – That’s ASDA price (57.3%)

Global Facebook ad prices: Oslo most expensive

Monaco, London and Paris may be the most costly European capitals to buy property, but Norwegian city Oslo is the most expensive place to buy Facebook advertising, followed by the Vatican City, Helsinki and Berlin, according to new research.


UK faces tech skills shortage: CBI

More than half of employers fear they will not be able to recruit enough high-skilled workers, including the technology and digital sector, according to a new survey by the CBI.



Facial recognition ‘a marketing step too far’ for most shoppers

British shoppers reject facial recognition and personal greetings when entering brick-and-mortar shops, but welcome product personalisation and location-based offers in stores, according to new research.






Biggest Google advertisers: Ebay tops shopping ads as Amazon leads AdWords

Online marketplace eBay is the most visible website in Google Shopping PLAs (Product Listing Ads) displayed in searches while Amazon is the most visible in Google AdWords pay-per-click (PPC) advertising, according to new research.





Display ad case study: Heineken inspires adventure with page takeovers

Heineken used PageSkin Plus to promote their Cities of the World campaign in Hong Kong. This case study looks at how the beer brand achieved 75.98 second average PageSkin dwell time with a smart page takeover ad.


Gamification case study: Chipotle boasts ethical fast food with ‘The Scarecrow’

Back in 2013, Chipotle's The Scarecrow animation and app game marked a new step in the gamification- topping the iTunes charts and overtaking Taco Bell for social media success.

Laneige display ads get 90% ad recall

Laneige promoted their new Collegen Drink in Hong Kong with an animated PageSkin creative. The campaign delivered 90% brand recall.


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