Top digital marketing data and case studies this week

23/07/2015

Here are the top digital marketing data and case studies that caught our eye.

Apple Pay one week on: How is social media responding?

Apple Pay went live in the UK last week, following its launch in the US earlier in the year. Brandwatch has analysed how well the contactless payment system is going down with the public on social media. The result unfortunately isn’t a great start for Apple Pay.

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Baidu’s global market share drops nearly 8%

Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research.

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Social media users by age: Snapchat dominated by under 24s

This chart from comScore looks at the uswer demographics of most major social networks in the US, with some surprising results…

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Is programmatic to blame for falling ad viewability?

A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries.

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UK going mobile: 72% access web via two devices

Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research.

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CASE STUDIES

Crisis management case study: Nestlé’s Maggi noodles banned in India

At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. This case study looks at how the situation developed, and how Nestlé reacted and managed the situation using multiple digital channels.

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Eau Thermale Avène increases its share of voice by 1800%

Eau Thermale Avène is a leading global derma-cosmetic skincare brand dedicated to sensitive skin. Recommended by the likes of GPs, dermatologists, pharmacists and skin experts, Avène products promote the unique therapeutic properties of their thermal spring water in soothing conditions of atopic dermatitis, psoriasis, eczema and burns. This case study looks at how Greenlight’s campaign for Eau Thermale Avène drove two million social impressions within three months.

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Candy brand Sour Patch Kids have a sweet year on Snapchat

Mondelez’s Sour Patch Kids launched on Snapchat partnering with Vine Star Logan Paul to market directly to teens. This case study looks at how the sweet brand used a popular new communication plaform to get 120,000 new followers on the channel.


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