Facebook introduce autoplay video ads to Audience Network

12/08/2015

After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers.

The ads were star performers in latest figures with mobile versions accounting for 76% of all advertising revenues

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The video formats are popular advertisers and move provides Facebook with increased inventory for sales, without having to increase frequency of delivery in users newsfeeds. Carousel display ads have also been added to the Audience Network.

Publishers who wish to utilise the new formats by updating the Facebook SDK on their apps. This will allow them to auction space via Facebooks ad network.

Erika Washburn, a software engineer, wrote on the Facebook developers blog “We have a deep understanding of what formats perform well and drive engagement in Facebook News Feed and are taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers.”

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