Top digital marketing data and case studies this week

20/08/2015

Here are the top digital marketing data and case studies that caught our eye.

Facebook now drives more traffic to media sites than Google

Facebook is starting to drive more traffic to digital media websites than Google, as social media starts to rival search as a web discovery tool, according to new figures.

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Smartphones now main way to browse web in the UK

Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate.

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Top 20 UK sites in 2015- Facebook and Google still dominate

Google and Facebook continue to be the most popular sites in the Uk according to new reseach from comScore.

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CASE STUDIES

Search marketing case study: Kleenex boosts sales 40% using Google flu data

How do you use Google to tell when someone will catch a cold? This innovative search marketing campaign from Kleenex used keyword data to pinpoint cities nationally with flu outbreaks in real time, boosting tissue sales 40% with a little help from Doctor Google…

Japanese cosmetic shop creates personalised make-up experience

AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…

Interactive Shop Window "LOOKS" | AINZ&TULPE from puzzle inc. M.Hongyo on Vimeo.

Swimshop gets 41% customer boost with new promotion tech

In August 2015, Sports Directs’ sister company Swimshop saw a 41% customer participation rate with a new promotions technology that gives shoppers the chance to win their purchases for free.

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