Burberry reveals new collection on Snapchat

21/09/2015

Burberry’s new spring-summer collection got an exclusive preview on Snapchat for the first time.

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Pictures of the new range was shown on the luxury-goods brand’s Snapchat channel for 24 hours from 7 pm on September 20.

A day later, the photos of the collection disappeared after the catwalk show during London fashion week.

The initiative gave the UK company access to Snapchat’s more than 100 million active users who watch more than 4 billion videos every day.

Burberry is investing serious money into digital initiatives, this week introducing a channel on Apple’s music service.

Snapchat will also bring its “live story” coverage to Burberry’s show, curating a montage of related video and imagery, including red carpet and backstage clips.

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