Burger King makes ‘Peace Burger’ with smaller rivals after McDonald’s snub

04/09/2015

Following a high profile rejection from McDonald's last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King's idea of a mash-up burger for World Peace Day.

peace-day-burger.jpg

After McDonald's turned down the proposal, Burger King said that an "incredible thing" came from the rejection, which was "a significant number of unexpected responses from other restaurants, large and small."

View the tweets from all four chains below, accepting the offer:

Burger King put out an open letter to the slew of interested parties, which now includes Denny's, Krystal, Wayback Burgers, and something called Giraffas, which turns out to be a Florida mini-chain of fast-food churrascarias with ten locations.

The latest letter calls out on the following burger chains to join hands in this new initiative.

It reads:

“Denny’s, Wayback Burgers, Krystal, and Giraffas, we’d like to build on your individual proposals to collaborate on Peace Day, September 21, 2015. Our idea would be that we all come together to create a burger that combines a key ingredient from each of our signature sandwiches.”

Despite Mcdonald’s CEO’s Steve Easterbrook frosty rejection to the proposal, saying,“We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?”, Burger King’s latest letter states that the offer is still valid for the market-leading fast food chain to come on-board.

It reads: “Although they haven’t yet agreed to come on-board, our original proposal still stands. Mcdonald’s please take your time. We’re totally at peace with it”.
The letter also revealed that a pop-up restaurant is already under construction. All they need from the fellow restaurants is a “simple yes” and their “cooperation and a donation to Peace One Day” on September 21.

View the letter in full below:

open letter burger king

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