Top digital marketing data and case studies this week

03/09/2015

Here are the top digital marketing data and case studies that caught our eye.

Google Chrome blocks auto-playing Flash ads as 5 billion ads go static

Google's Chrome browser has started blocking some internet adverts that use Adobe's Flash technology, joining many major web platforms now phasing out the dated video software. A recent report by mobile ad management firm Sizmek claimed that advertisers tried to deliver more than 5.35 billion Flash ads in Q1 2015, which ended up defaulting to static images, versus 4.25 billion HTML5 ads.

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Picking an SEO agency: Personal referrals drive nearly half of selections

Referrals are leading driver of hiring decisions for search engine optimization (SEO) companies, but do not always produce good results, according to new research.

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Mobiles account for over half of internet time

The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.

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European video trends 2015: Brits watch less TV than ever, Italians watch most

Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research.

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CASE STUDIES

Marketing fail: Flipkart 'sexist' customer emails go viral on Twitter

In August 2015, Flipkart was forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India's largest online retailer. This case study looks at the fall out from the marketing blunder, and why brands should think before they click 'send'.

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EE proves search ads drive in-store sales

Proving the link between online ads and offline sales is the holy grail of digital marketing. This case study shows how geo-marketing testing with Google, Mobile network EE was able to research its customers path to purchase and found that for every 1 online sale driven through search, it drove an additional 2.6 offline in-store sales.

Facebook case study: German biscuit maker connects to younger audience

Germany’s famous biscuit-maker used Facebook mobile to build new emotional connection with a younger audience, reposition its brand in everyday life and achieve great sales results on just 6% of its media budget.

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