Top digital marketing data and case studies this week

17/09/2015

Here are the top digital marketing data and case studies that caught our eye.

Global internet adspend 'could overtake TV by 2018'

The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.

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Advertisers now ‘spending 4 times more on Facebook app ads’

Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores.

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European Programmatic ad revenue up 71%: Mobile and video soar

Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data.

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Rise of streaming sticks: Amazon Fire stick, Chromecast and Roku sales soar

Amazon’s Fire TV stick is leading the pack of newly popular streaming TV devices, as more people look for simple and convenient ways of accessing smart TV features, according to new data.

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CASE STUDIES

Instagram case study: KFC parodies rich lifestyle with #LittleMoneyBigFun

To launch their cheapest-ever meal, KFC Romania aimed to prove that you don’t need lots of money to have lots of fun. The fast food brand parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges fans to pick famous rich kids Instagram photos, and upload your own side-by-side version.

Influencer marketing: Marriott hotels

Influencer marketing is becoming a greater part of the digital marketing mix, as brands look to key advocates to spread the word. This case study will look at how Marriott hotels are leading the way with content marketing by collaborating with key influencers.

Kids clothing maker gets 8.9% turnover boost through cart abandonment strategy

Sunuva is UK-based retailer of kids UV swimwear and beachwear that is validated by the British Skin Foundation. Its products are stocked in major department stores and independent boutiques all around the world, and the brand has a strong celebrity following.

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