Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

Mobile ‘now accounts for 68% of social ad clicks’

Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research.


How accurate was Back to the Future? [INFOGRAPHIC]

To mark Back to the Future Day, Adobe has analysed the film’s technological predictions and the film’s social media success in the most recent Adobe Digital Index.


Half of US web users now watching Netflix

With Netflix launching this week in Spain, Portugal and Italy, new research suggests that half of the US population now regular watched the video streaming service.


Top ‘ethical’ brands: Unilever, Philips and Lloyds top CSR poll

Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds.



How your smartwatch could save your life (infographic)

Smartwatches are set to be at the vanguard of wearable medical technology in the near future. This infographic from watches2U looks at how these new devices will help with monitoring, emergencies, diagnosis and aftercare.

How your watch will save your life Infographic
How your watch will save your life Infographic by Watches2U.


Content marketing case study: How Barbie targeted millennial parents with new digital ad

Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.

Social media case study: Mercedes takes its “design a car” utility to millennials on Instagram

For car manufacturers, one of the most popular sales tools is the “design your own car” utility, which is typically found on the brand’s website. For the launch of the new Mercedes-Benz GLA, Mercedes wanted to target high income millennials who live on social media so decided to bring the “design your own car” utility to them via Instagram.

Digital marketing case study: How MAC cosmetics identified wasted impressions and increased conversions with Facebook’s Atlas tool

Digital ad campaigns which rely on cookies for ad targeting can often produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used Facebook’s Atlas tool for people based marketing to improve ad targeting.


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