Brazil’s first social commerce platform goes live


Méliuz and Pepper have joined forces to launch, Brazils first social commerce platform


Pelando lets shoppers to discuss and vote on special offers, deals, freebies and promotions, helping them discover the best price for specific products in a quick and easy way – via desktop and mobile.

Advertising companies benefit from the community’s high affinity to buy products online.

The platform is free-of-charge for consumers. Advertisers are charged on a CPC/CPO-basis and already include Submarino, Netshoes and Ricardo Eletro.

Israel Salmen, Ofli Guimarães and their Belo Horizonte-based team will run the operations, including sales, marketing and community management. The team provides the technical platform and assists the Méliuz team with advice in all aspects of UX, UI and community building with both finding commonality to enable merchants to run international advertising campaigns across other members of the group.

The partnership with Méliuz is’s second expansion this Autumn, following the deal with The Indian social commerce network joined the group in early September. Now active in eleven countries on three continents, positions itself as a central contact for companies that want to run international social commerce campaigns. Partnering with, advertisers are able to reach out to more than 25 million smart shoppers.

“The joint venture with enables us to grow fast and build a product that offers customers and merchants a certain added value. Fabian Spielberger, Paul Nikkel and their team know exactly what is needed to build a highly active community of passionate smart shoppers that love to discuss special offers and discover products,” explains Israel Salmen, co-founder and CEO of Méliuz.

“Growing at an annual rate of 20% and generating a turnover of around $16 billion in 2015, Brazil is one of the fastest growing and most attractive e-commerce markets worldwide,” explains Paul Nikkel, co-founder of “We are thrilled to launch today and happy to have Israel Salmen and Ofli Guimarães as competent partners on our side. Their substantial market experience will help us to make a success of Pelando.”

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