Top digital marketing data and case studies this week

12/11/2015

Here are the top digital marketing data and case studies that caught our eye.

Ad blocking rises 3 percentage points in three months

Nearly one fifth (18%) of British adults online are currently using ad blocking software, signalling a rise from 15% in early June, according to new data.

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Youngsters 'most likely to block ads' [INFOGRAPHIC]

Younger age groups are still the most likely to turn to ad-blockers. Each month, over a third of 16-24s globally say they are doing this – peaking at 42% in Europe where the issue has arguably generated the biggest headlines to date, according to new research.

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4 in 10 Facebookers ‘also on Instagram’

With Facebook posting another record-breaking quarter of results last week, Global Web Index looks at the cross-over between its four main services.

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Marketing departments ‘now setting overall business strategy’ [INFOGRAPHIC]

Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research.

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CASE STUDIES

Social influencer case study: #CadburyCraveyard brings old bars back from the dead

For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.

Cannes Lions case Study: How Canon convinced people to choose a camera over a smartphone

Canon Australia and Leo Burnett Sydney were awarded a bronze at Cannes Lions 2015 with an innovative, fully integrated campaign that reminded people of photography’s unique ability to affect social change with a single image; no small challenge in an image-saturated world of smart phones and social media. This integrated campaign was all about “putting power back into the picture”.

Mobile gaming case study: Target becomes Santa’s helper with ‘Holiday Wish’ app

Target developed an app with a 3D animated game-like experience letting kids build wish lists and send them to Santa. This case study looks at how the US retail giant generated nearly 75,000 downloads.


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