Top digital marketing data and case studies this week

03/12/2015

Here are the top digital marketing data and case studies that caught our eye.

Viral video marketing case studies: the 25 best virals of 2015

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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Forget stereotypes: Older consumers ‘more likely to have tech at the dinner table than youngsters’

Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech - such as TVs or smartphones – when they sit down to eat, according to new research.

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Retailers get 25% boost from search ads this Black Friday

Online sales driven by UK retailers’ paid search ads on Black Friday were up nearly 25% this year compared with 2014 according to new data released by Kenshoo.

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CASE STUDIES

Video case study: Heart-wrenching Met Life ad shows sacrifices parents make

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.

Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

Case study: Sainsbury wakes up Mog the Cat for Christmas Calamity

A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury's called upon the powers of children's writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis' festive campaign.

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