Digital Intelligence

2016 archives | Track topics, trends and brands


<< 2015 archives  |  2017 archives >>

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

01/12/2016

Facebook brings Instant Games to Messenger and News Feed

Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called "Instant Games," along with 17 titles that include some familiar names like Pac-Man. Full story...

01/12/2016

Accenture buys UK creative agency Karmarama

Consulting firm Accenture has bought London-based based creative agency Karmarama for an undisclosed sum, as consultancies and ad agencies continue to expand into each other’s territory. Full story...

01/12/2016

Black Friday UK stats: 12% increase on last year (but lower than forecast)

Total spend on online retail sites on Black Friday 2016 was £1.23bn, marking a +12.2% increase on the £1.1bn spent on the same day in 2015. Full story...

01/12/2016

15m Brits “have an old mobile phone gathering dust in drawers at home”

As we fill our Christmas stockings with the latest must-have technology, what happens to the tech gadgets of Christmas past that were once at the cutting edge, but have now been superseded by advancements in innovation and design? New research shows those Full story...

01/12/2016

Mastercard debuts Instagram channel for ‘Priceless Cities’ European push

Mastercard has launched a new Instagram channel to take its Priceless Cities programme across the UK and Europe. Full story...

01/12/2016

Rogue One: 4 major brands to push latest Star Wars film

Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December Full story...

01/12/2016

Top Yahoo searches of 2016: Brexit, the Olympics, and Donald Trump

Brexit, the Olympics, Euro 2016 and Donald Trump dominate online searches in 2016 in Yahoo’s annual reflection of Britain’s search habits and trends. Full story...

02/12/2016

Digital natives: 5-year study reveals how next generation will shape future

The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds. Full story...

02/12/2016

Facebook makes Creative Hub "sandbox" open to all advertisers

Facebook is opening up its Creative Hub to "the entire global advertising and marketing community," letting them experiment with ad formats and ideas before unleashing them on the public. Full story...

02/12/2016

Black Fiveday Wrap-Up: mobile dominates, early starts, savvy shoppers and the Brexit impact

Salmon, the global ecommerce consultancy in charge of online operations of some of the UK’s largest retail clients, has released some stats during the busy peak trading period of Black Friday week. Full story...

02/12/2016

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers

Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Full story...

02/12/2016

Twitter leads social networks for Christmas hype [INFOGRAPHIC]

How Christmassy is the UK this year? According to insight compiled by Carat UK, we are currently at –5% Christmas mentions on Twitter, compared to last year. Full story...

02/12/2016

Apple to invest 'heavily' in driverless car software

Apple has announced plans to invest "heavily" in driverless car software, following years of speculation that the tech giant is eyeing the automotive industry. Full story...

05/12/2016

Amazon puts limit on number of reviews

Amazon is continuing its crack down on fake or paid-for reviewswith a new set of limits on what a shopper can post. Full story...

05/12/2016

Amazon puts limit on number of reviews

Amazon is continuing its crack down on fake or paid-for reviewswith a new set of limits on what a shopper can post. Full story...

05/12/2016

Marks & Spencer pips Boots and John Lewis as top of the Christmas shops

Marks & Spencer is the nation’s favourite Christmas shop, with nearly a third of Brits planning to spend the most there this December. Full story...

05/12/2016

BIMA shakes up strategy with new appointments

BIMA, the membership organisation for the digital industry, today announced the appointments of Natalie Gross, former Amaze CEO and Tarek Nseir, CEO and founder of TH_NK as joint chairs for the next three years. Full story...

05/12/2016

2017 marketing data trends: Machine learning, IoT, and real-time streaming

Big data continues to be the fastest-growing segment of the information management software market. Full story...

06/12/2016

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today. Full story...

06/12/2016

Amazon Go: The new grocery store with no checkout lines

Amazon has opened its first convenience store today, giving shoppers a "Just Walk Out Shopping" experience with no need to stand in a line for the checkout. Full story...

06/12/2016

“Creepy” Uber under fire for tracking users after journey

Uber has sparked criticism after its latest update lets the app to track a user's location for five minutes after a journey has ended, even if the app is only running in the background. Now provide location to Uber all the time, Full story...

06/12/2016

Facebook overtakes YouTube for Christmas social video campaigns

Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research. Full story...

06/12/2016

Rise of “Shopcationers”: Fly-in shoppers to boost British retail this weekend

London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s “Immaculate Conception” public holiday, according Full story...

06/12/2016

UK website visits clock 1.46bn during Cyber Week 2016

Almost 243 million visits to retail websites were recorded on the day of Black Friday, with a further 181 million visits on Cyber Monday, and a huge 777 million site visits across the whole weekend, according to new data. Full story...

06/12/2016

Video viral of the week: Polish Christmas ad melts hearts with 4m views in a week

Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below… Czasami brakuje słów, by wyrazić to, co Full story...

07/12/2016

YouTube's biggest star PewDiePie threatens to quit over 'unsubscribing fans against their will'

YouTube's most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring 'clickbait' over quality content. Full story...

07/12/2016

Gen Z “to give marketers a run for their money”

The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values. Full story...

07/12/2016

1 out of 3 firms “underprepared for digital transformation”

One third (33%) of enterprises globally are underprepared for “digital transformation” – the process of replacing legacy networks and dedicated service platforms with a coherent digital environment that is flexible, cost-effective, and capable of delivering changes rapidly and dynamically. Full story...

07/12/2016

Augmented reality and adaptability “biggest digital transformation trends for 2017”

Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year. Full story...

07/12/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

08/12/2016

YouTube Rewind: Top memes and video creators of 2016

YouTube has revealed the top video trends of the year, including Carpool Karaoke and the Mannequin Challenge. Full story...

08/12/2016

Top 10 social media influencers of 2016

Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media. Full story...

08/12/2016

Burger King France uses smartphones to flame-grill Christmas Jumpers

Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. Full story...

08/12/2016

Top 10 Twitter hashtags of 2016: Olympics, Trump and Pokemon Go

Twitter has revealed the top 10 trending hashtags of 2016, showing that the Rio Olympics, Us Elections and Pokemon Go were the most Tweeted topics of the year. 2016.#ThisHappened pic.twitter.com/dyBWDvQjtj— Twitter (@twitter) December 6, 2016 Full story...

08/12/2016

Mobile commerce trends: Retailers not fully maximising mobile revenue

Smartphones are rapidly increasing their share of online retail traffic in Europe, with a 54% year-on-year increase in visits to retail sites from smartphones in 2016, according to Adobe’s 2016 Mobile Retail Report. Full story...

08/12/2016

Can social media predict the X Factor result?

With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming Full story...

09/12/2016

Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby”

PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful. Full story...

09/12/2016

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016. Full story...

09/12/2016

Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’. Full story...

09/12/2016

Top Facebook trends of 2016: Politics, celeb deaths and the Olympics

The US Presidential Election was the most popular topic among Global Facebook users this year, discussed more than Pokémon Go, Brexit and the Olympics. Full story...

09/12/2016

The top 10 YouTube ads of 2016

The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week. Full story...

09/12/2016

Cesar brings holiday sweaters to the dogs with “Matchy-Matchy”campaign

Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist. Full story...

09/12/2016

#ThereForUs: Sage launches first ever digital Christmas ad campaign

Account management firm Sage has today launched its first ever digital Christmas advertising campaign, recognizing the “heroes” who work through the holidays. Full story...

09/12/2016

Microsoft's $26.2bn LinkedIn acquistion gets green light

The EU has approved Microsoft's $26 billion acquisition of professional-networking site LinkedIn, but only on the condition that third-party rivals and still integrate Office into their services for the next five years. Full story...

12/12/2016

Top Tumblr trends of 2016: Kylie Jenner, Taylor Swift… and a friendly Caterpillar

Tumblr has unveiled its fourth annual “Year in Review” of top trending topics on the platform in 2016, across categories including the most popular movies, actors, actresses, albums, athletes, and more, in addition to Tumblr-native categories like memes and “ships.” Full story...

12/12/2016

Pokémon Go gets revamp and Starbucks tie-in as player numbers slump

Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game's popularity has slumped from its record-breaking uswer numbers back in June. Full story...

13/12/2016

Retailers "missing value of customer journey with last-click focus"

The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research. Full story...

13/12/2016

IAB white paper: Native ads and content marketing

IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules. Full story...

13/12/2016

Millennial shift: Young consumers drive new email habits

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers. Full story...

13/12/2016

8 in 10 premium publishers “don’t know how their traffic is audited”

Eight out of 10 premium publishers admit they don’t have insight into how their traffic is audited by third-tarty measurement companies, according to new research. Full story...

13/12/2016

Google rebrands self-driving car division as Waymo

Google's self-driving car project has rebranded itself as Waymo, working as an independent entity within the technology giant, as the project gets closer to a public launch. Full story...

14/12/2016

Season’s Tweetings: Social media replacing Christmas Post

This year, a quarter of Britons will shun sending traditional Christmas cards, with 52% now opting to spread their festive cheer digitally via social media and messaging apps. Full story...

14/12/2016

Shazam ties up with Snapchat for music recognition

Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network. Full story...

14/12/2016

Amazon beats high street rivals for weekend's prime time advertising

Amazon was the biggest advertiser during last weekend’s prime time TV, airing more than 2 hours and 9 minutes of ads, according to new research. Full story...

14/12/2016

10 digital innovation predictions for 2017

Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, Full story...

14/12/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

15/12/2016

Top Google search trends of 2016: Pokémon Go beats Trump

Google has revealed its UK search engine's top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince. Full story...

15/12/2016

Another Yahoo hack: 1 billion accounts hit in largest breach yet

Yahoo has announced that hackers stole data from more than one billion of its user accounts in August 2013, in what is thought to be the largest data breach at an email provider. Full story...

15/12/2016

Dual screening Christmas: Bake Off, Strictly and Sherlock will power “sofa spending ” this winter

Seasonal TV specials are set to power dual screening over the Christmas period, with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper behaviour, according to new data released today by eBay Advertising. Full story...

15/12/2016

Fake news sites: is your brand protected in a programmatic world?

As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying. Full story...

15/12/2016

Google AI “makes search results more relevant than ever”

Think that artificial intelligence is years away from affecting you? Think again: you’re already using it daily. Google’s use of machine learning and artificial intelligence to better understand people’s search intentions (and get the most relevant results) is paying off in a Full story...

15/12/2016

Snapchat gets group messaging feature

Snapchat has added the ability to chat in groups for the first time, as the chat app looks to take on the likes of WhatsApp, Instgram and Facebook Messenger. Full story...

15/12/2016

2017’s business trends in a digital world

10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove. Full story...

15/12/2016

Last minute Christmas: 40% of festive shoppers still up for grabs

The UK is a nation of last minute present purchasers, with new research revealing that there are still lucrative opportunities for merchants to snap up a chunk of the nation’s festive spend. Full story...

15/12/2016

Deezer teams up with Manchester United

Deezer has struck a deal with Manchester United, offering fans playlists from their favourite football stars. Full story...

16/12/2016

UK TV viewing trends: Mobiles fail to grab screentime from TV

UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. Full story...

16/12/2016

Disney and comparethemarket.com get Frozen for Christmas

Price comparison site comparethemarket.com has collaborated with Disney’s Frozen to reveal two new meerkat toys. Full story...

16/12/2016

Marketers "unprepared for digital transformation"

Marketing firms are poorly-prepared for digital disruption, with a big disconnect between how ready businesses say they are, and the actual levels of investment in digital training and development, according to a survey across 7 UK industries. Full story...

16/12/2016

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than Full story...

19/12/2016

Amazon makes first public drone delivery (in just 13 minutes)

Amazon has made its first commercial delivery via drone with no human involvement, delivering to a single single fulfilment centre in Cambridge, UK. Full story...

19/12/2016

Top 10 supermarkets on Instagram: M&S UK’s favourite

M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed. Full story...

19/12/2016

Google and Facebook “to take 71% of UK online ad revenue by 2020”

Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research. Full story...

19/12/2016

Top Christmas email campaigns: Waitrose tops the table for the second year

With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year. Full story...

19/12/2016

Just Eat buys online takeaway rival Hungry House for £200m

Online takeaway food service Just Eat has been on a spending spree, buying up two smaller rivals. Full story...

20/12/2016

Parenting app Mush partners Unilever brand Neutral 0%

Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%. Full story...

20/12/2016

Unilever buys haircare brand part-owned by Jennifer Aniston

Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston. Full story...

20/12/2016

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal"

Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014. Full story...

21/12/2016

The top 20 branded Facebook live videos of 2016

Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic. Full story...

21/12/2016

Top 10 Tech Trends of 2017

Artificial Intelligence is poised to have the greatest impact on the global technology sector in 2017, according to new research. Full story...

21/12/2016

An M-Commerce Christmas: Mobile orders to rise 26% over festive period

UK shoppers are increasingly relying on online and mobile devices during the Christmas period, according to new research from Salmon. Full story...

21/12/2016

Zuckerberg reveals his own personal AI assistant... voiced by Morgan Freeman

At the start of the year, Mark Zuckerberg revealed he was working on a personal AI assitant for his home. Now, in December, the Facebook CEO has revealed the end result... voice by Morgan Freeman. Full story...

22/12/2016

‘Snooper’s Charter’ ruled illegal by EU judges

The so-called snooper’s charter will now a series of new legal challenges after the EU’s highest court ruled government’s “general and indiscriminate retention” of emails is illegal. Full story...

22/12/2016

Consumers “happy to interact with brands on mobile messaging apps”

53% of people who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so - as long as they can block brands they are not interested in according Full story...

22/12/2016

Little consumer interest in 2017’s hottest digital tech- survey

Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research. Full story...

22/12/2016

Dreaming of an AI Christmas? Amazon Echo sells out as gift of choice this year

Demand for Amazon's smart speaker has been higher than expected, with the Echo device now sold out until mid-January, according to the online retailer's website. Full story...

23/12/2016

Portrait of a mobile consumer [INFOGRAPHIC]

From vouchers to ‘show-rooming’, smartphones have changed the way we shop. This infographic from Vouchercloud provides an insight into how the mobile consumer has developed over the years, as well as predictions as to the future growth of mobile commerce. Full story...

23/12/2016

UK’s insurance conscious consumers set to strike in January

January is set to be the prime time for insurance related searches as UK consumers look to safe guard themselves in 2017. Full story...

23/12/2016

Twitter trials ad blocking 'Reader' mode on mobiles

Twitter is testing a new feature in its 'Reader' mode, initially only available for a small number of Apple Safari users, that strips out adverts, navigation links and comments. Full story...

01/11/2016

Global app usage: Facebook most installed (but WhatsApp gets most users)

Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today. Full story...

01/11/2016

WPP cites “Brexit anxiety” as UK growth slows

Advertising giant WPP has warned "the first signs of Brexit anxiety" are starting to show as the company reported slowing revenue growth in the UK. Full story...

01/11/2016

Britons among world’s least likely to try mobile-only banking

Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them, according to new research. Full story...

01/11/2016

Britons among world’s least likely to try mobile-only banking

Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them, according to new research. Full story...

01/11/2016

Over half of population in the Americas now watching Netflix

Netflix’s strongest markets are in the Americas, where the platform can claim that over half of internet users are watching the service, according to new research. Full story...

01/11/2016

Instagram adds in-app shopping feature

Instagram is testing new ecommerce features with 20 retail brands in the US, letting them tag products in photos with a “Shop Now” button. Kate Spade from Instagram for Business on Vimeo. Full story...

02/11/2016

Burberry tops the league of UK brands on Instagram

Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research. Full story...

02/11/2016

Boots runs body confidence campaign with Yahoo

Yahoo has partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people. Full story...

02/11/2016

VR video to surpass video gaming by 2019- Ovum

The virtual reality video content market is expected to reach $8.2bn by 2020, overtaking regular video gaming revenues a year earlier, according to new research. Full story...

02/11/2016

YouTube Star combusts in explosive insurance ad

Finnish business insurer, LähiTapiola, has teamed up with YouTube star, Lauri Vuohensilta of the Hydraulic Press Channel, for an explosive new video. Full story...

02/11/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

03/11/2016

Admiral's plan to scan Facebook profiles to price car insurance blocked

Facebook has blocked insurance firm Admiral's new scheme to assess the personalities of first-time drivers by analysing their Facebook profiles, citing privacy concerns. Full story...

03/11/2016

Twitter debuts customer service chatbots for brands

Twitter is rolling out two new chatbot features for businesses, Welcome Messages and Quick Replies, designed to help brands offer automated customer services for social media users. Get faster and easier help from businesses. Try it now with @EvernoteHelps and @PizzaHut. #CarpeDM Full story...

03/11/2016

Black Friday RIP? Amazon to run daily sales until December 22nd

Amazon has changed the rules of Christmas retailing, announcing that it will run 'Black Friday-style' offers all the way until December 22nd this year. Full story...

03/11/2016

Technology can boost airline marketing- survey

There is a significant opportunity for airline marketers to use technology to drive customer loyalty and improve customer service, according to new research. Full story...

03/11/2016

Virgin Trains takes on airlines with Apple Wallet m-ticket offering

Virgin Train has teamed up with Trainline to become the first operator to give customers the option to add train tickets straight to their Apple Wallet on its west coast route. Full story...

03/11/2016

Byron and TGI Fridays go bill-free with Mastercard’s Qkr! app

TGI Fridays and Byron will soon be accepting the Qkr! with Masterpass app throughout its restaurants, letting UK customers pay from their smartphone using the app- speeding up the bill paying process. Full story...

03/11/2016

Nike gets emotional to celebrate historic Cubs World Series win

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less Full story...

04/11/2016

Video viral of the week: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’

The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together. Full story...

04/11/2016

Facebook starts limiting number of ads in user timeline

Facebook has warned that it expects advertising revenue growth to slow as it starts to limit the number of ads it puts on people's timelines to avoid alienating them. Full story...

04/11/2016

Search trends reveal most popular toys for Christmas 2016

With Christmas is under two months away Hitwise reveals the products Brits have already started searching for – with ‘Hatchimals’ the clear favourite. Full story...

04/11/2016

Influencer marketing goes programmatic: kasitoko helps standardise approach

As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing. Full story...

04/11/2016

Social media election: UK backs Clinton for President (but Trump most talked about)

Brits are backing Clinton to be the next President of the United States, but they feel negatively about both presidential candidates and are disparaging about the election overall, according to new data released by Kantar Media. Full story...

04/11/2016

Retail survey: Consumers have confidence in Brand Britain (but loyalty is fickle)

Over half of UK consumers prioritise buying British, with heritage brands predicted ‘most likely’ to be in business in ten years’ time, in contrast to newly established brands, according to new research. Full story...

04/11/2016

Trading votes: New app helps Clinton and third-party voters unite to defeat Trump

As the presidential election comes down to the wire, a new app has launched letting third-parties in swing states swap candidates with Clinton supporters in safe states, in a bid to shore up Clinton's path to the White House. Full story...

07/11/2016

John Lewis Christmas ad: Student's coursework mistaken for real deal

A student's video coursework has been mistaken for this year's John Lewis Christmas advert, getting received almost 500,000 views after it was uploaded to YouTube earlier this year. Full story...

07/11/2016

Video viral of the week: Dove's gets men's hearts thumping with ‘real beauty’ test

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below… Full story...

07/11/2016

Content recommendation engine NowDiscover links content and e-Commerce

NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has gone live. Full story...

07/11/2016

YouTube celebrates top 18 creators in #madeforyou campaign

YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community. Full story...

08/11/2016

Trump v Clinton: Who wins in Google search?

Both Donald Trump and Hillary Clinton’s campaign websites are reaching their peak in terms of Google search visibility as the climax to the US election approaches, according to new research. Full story...

08/11/2016

Fast food ads on social media: WHO urges crackdown

The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media. Full story...

08/11/2016

Shoppers want next-gen technology in retail stores- report

Shoppers are open next gen technology , such as smart fitting rooms, touchscreens and VR from high street stores, according to new research. Full story...

08/11/2016

Driverless cars: A big independence boost for the older generation?

Driverless cars could help more than 2.8 million Brits over the age of 65 remain mobile for longer. However, a new survey by Bosch has found that drivers over 55 could benefit the most from automated technology in decades to come, but Full story...

08/11/2016

Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery

Forget John Lewis - the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the Full story...

09/11/2016

Video marketing case study: Volvo tests tough truck by putting a child at the wheel

Volvo's FMX truck is the toughest they've ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process. Full story...

09/11/2016

Video case study: Toyota USA makes 100,000 versions of same Facebook ad

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste. Full story...

09/11/2016

Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause. Full story...

09/11/2016

Case study: Coverfox.com targets forgetful drivers with interactive campaign

Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple Full story...

09/11/2016

Facebook forced to suspend WhatsApp data sharing after UK privacy probe

Facebook has been forced to postpone a controversial data sharing agreement with WhatsApp after a UK privacy probe. Full story...

09/11/2016

The 4 content sharing hotspots of Christmas: A goldmine for marketers

On the eve of John Lewis' Xmas ad launch, a new study reveals 4 key "hotspots" of Christmas-related content sharing online and how marketers can tap into it to fuel sales. Full story...

09/11/2016

UK shoppers plan to spend less this Christmas (but more plan to shop online)

UK consumers plan to spend less on Christmas 2016 compared with 2015, but more will go online for their festive goods, according to new research. Full story...

09/11/2016

Case study: Gillette hijacks search engines with “Ask Dad” campaign

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube Full story...

09/11/2016

Video viral: Pantene‘ Dad Do’ challenges NFL players style to daughters' hair

This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans during the Superbowl 2016. This case study shows how the Dad-Do campaign got 7 million YouTube views to become on eof the viral videos of the Full story...

09/11/2016

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process. Full story...

10/11/2016

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how Full story...

10/11/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

10/11/2016

Video case study: Pokemon gets 25m views with first Super Bowl ad

In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game. Full story...

10/11/2016

Video case study: Coke pits Hulk against Ant Man in Super Bowl smash

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk. Full story...

10/11/2016

Video case study: Samsung marks South Sudan's first Olympics with “Chant”

To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process. Full story...

10/11/2016

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad

The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster. Full story...

10/11/2016

App-athetic Brits? One billion apps neglected every day

Collectively, Brits are walking around with 2.5 billion apps installed on their mobile phones, with one billion of those neglected every day, according to new research. Full story...

10/11/2016

Snapchat adds selfie effects to anything with ‘World Lenses’ tool

Snapchat has launched a 'World Lenses' tool for its app that adds Augmented Reality (AR) effects for the rear camera, expanding the feature beyond the selfie for the first time. Full story...

10/11/2016

YouTube adds support for HDR Video on compatible screens

YouTube is launching a new 4K platform which offers richer colors and deeper blacks, and now YouTube supports the technology. Full story...

10/11/2016

Online retail sales growth running 37% ahead of expectation

In spite of the continuing economic uncertainty facing the UK – particularly following the Brexit vote in June – online retail sales have been far stronger than anticipated so far in 2016, according to new research. Full story...

10/11/2016

Trump wins: How will US election result affect marketing?

Donald Trump’s shock win in the US presidential election has left many businesses asking: what next? We’ve collected some top comments from key industry figures about the road ahead… Full story...

10/11/2016

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims

Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives. Full story...

11/11/2016

Google launches $79 Daydream VR headset

Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook's Oculus Rift and Samsung's Gear VR in the next-gen media sector. Full story...

11/11/2016

Starbucks crowd-sources Christmas cup design

Starbucks has revealed its holiday coffee cups for this year, showing 10 different designs from customers around the world, selected from an Instagram contest. Full story...

11/11/2016

PayPal gives Apple users Siri support

PayPal has added Siri support, letting Apple users send and request money using voice commands on iOS. Full story...

11/11/2016

China Singles Day: Alibaba gets $1bn in sales in under 5 minutes

E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event, earning 121bn yuan ($18bn; £14bn) in revenue in one day, a rise of 32% on last year's sales which were worth $14.3bn. Full story...

14/11/2016

19 million ‘ghost’ email accounts in the UK

Nearly half of consumers have a ‘ghost’ email account that is active but no longer used, according to new research. Full story...

14/11/2016

Gmail iPhone app lets users unsend embarrassing emails

Gmail has added a new feature that lets iPhone users unsend emails they may have sent in error. Full story...

14/11/2016

China’s web speed problem: Local retail sites outperform foreign players on Singles Day

Following the “Singles Day” spending bonanza last Friday, Chinese retailers are outperforming the global competition, according to new research. Full story...

14/11/2016

Virtual reality case study: New York Times takes news to a new generation

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric Full story...

14/11/2016

Is Apple working on Snapchat-style smart glasses?

Apple is working on a set of smart glasses similar to Snapchat's newly launched Spectacles, according to news reports. Full story...

15/11/2016

Brexit sparks fears of tech talent drain in UK- survey

Digital agencies in the UK are increasingly concerned that Brexit will lead to a widening digital skills gap, according to a new study. Full story...

15/11/2016

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. Full story...

15/11/2016

Adobe to buy video ad tech firm TubeMogul for $540m

Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash. Full story...

15/11/2016

Three quarters of Chinese web users shopping by mobile

With Single’s Day now eclipsing cyber Monday and Black Friday, new research suggests mobile is the key driver for growth. Full story...

15/11/2016

Snapchat "secretly" files for $25bn IPO

Messaging app Snapchat has filed for an initial public offering that could value the company at around $25 billion, according to a news report. Full story...

16/11/2016

Black Friday web shoppers to spend £6.77bn in UK- report

£6.77bn will be spent on UK online retail sites over the Black Friday peak period this year, according to new research. Full story...

16/11/2016

Black Friday: Late night shoppers to bag this year’s bargains

With less than two weeks until this year’s Black Friday, Hitwise reveals what to expect in the run up to the £5 billion, all-hour, shopping frenzy. Full story...

16/11/2016

Video viral of the week: Temptations aims to stop Christmas Cat-astrophes with treats

Mars cat treat brand Temptations has launched a new Christmas video ad campaign highlighting the havoc cats can cause in the festive season. Full story...

16/11/2016

Battle of the Christmas ads: Mums pick M&S as best festive video

The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums. Full story...

16/11/2016

Three quarters of consumers link social video viewing to purchase decisions

Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research. Full story...

16/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles

From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our Full story...

17/11/2016

Facebook admits more ad metrics errors: 3 new bugs found

Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed. Full story...

17/11/2016

Digital disruption: Half of UK businesses “will not exist in current form by 2021”

Digital disruption is the biggest challenge faced by organisations today, with almost half (44%) of business leaders believing their organisation will not exist in its current form by 2021, according to new research. Full story...

17/11/2016

10 steps to Christmas success [INFOGRAPHIC]

This new infographic from European ecommerce automation platform Lengow provides top tips for success during the Christmas period. Full story...

17/11/2016

Is it now too late to prepare for Black Friday?

With less than 10 days to go, Rackspace has issued a warning to underprepared online retailers that it is likely too late to protect their websites from the expected deluge of traffic on Black Friday. Full story...

17/11/2016

5 key trends for short form video success

More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research. Full story...

17/11/2016

5 key trends for short form video success

More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research. Full story...

17/11/2016

Snooper's Charter: Controversial bill gives UK govt sweeping web spying powers

The Investigatory Powers Bill, nicknamed the Snooper’s Charter, has been passed by Parliament, courting controversy with some privacy campaigners calling it the "most extreme surveillance law ever passed in a democracy". The UK has just legalized the most extreme surveillance in the Full story...

18/11/2016

The Grand Tour: Clarkson, May and Hammond lend voices to Waze as show goes live

Amazon has premiered the first episode of 'The Grand Tour', the new show from former BBC Top Gear hosts, amid a host of new promotions including new voices for sat nav app Waze. Full story...

18/11/2016

Brits losing patience with social media customer service

UK consumers are at the tipping point of tolerance when it comes to being kept on hold, even more on social media channels than on the phone, according to new research. Full story...

18/11/2016

Is ‘Buster the Boxer’ John Lewis’ most emotionally engaging festive ad?

John Lewis’ “Buster the Boxer” ad is more emotionally engaging than the previous five editions and all other ads from the retailer, according to new research. Full story...

18/11/2016

Sharers are buyers: consumers who share content “9 times more likely to purchase”

Consumers who share a brand’s content are nine times more likely to purchase and, thus, highlights how brands can tap into consumer sharing activities and signals to identify and predict new customers, according to new research. Full story...

18/11/2016

Christmas shopping trends: UK set for bumper tech spend despite Brexit prices

A fifth of all gifts bought this year will be technology related (20%), with the average technology spend across the country on tech gifts will be £267, according to new research. Full story...

18/11/2016

The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself

As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft's chatbot going rogue on Twitter to Gmail's backfiring April Fool's joke, there were plenty of mistakes from companies that should know better. Full story...

21/11/2016

McDonald’s debuts "biggest ever" Christmas campaign with Blippar and Amazon

McDonald's is using augmented reality app Blippar as part of its "biggest ever Christmas advertising campaign", offering Amazon gift vouchers. Full story...

21/11/2016

Returned goods from Black Friday web shopping weekend to top £1bn

UK shoppers will spend £5 billion in a four-day internet shopping frenzy from Black Friday to Cyber Monday. However, according to predictions by innovative retail data intelligence specialists, Clear Returns, £1 billion of these products purchased online will be returned by shoppers. Full story...

21/11/2016

Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot

Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below… Full story...

21/11/2016

Blippar turns Covent Garden into augmented reality wonderland for Christmas

Visitors to Covent Garden can experience the Christmas shopping spree of the future this festive season as the area transforms into the world’s first augmented reality (AR) retail district in partnership with pioneering AR app Blippar. Full story...

21/11/2016

US consumers look to British retailers for the out of the ordinary

US consumers are currently buying from UK retailers, with 77% of US consumers purchasing outside the US, according to new research. Full story...

21/11/2016

Facebook closes Atlas to focus on direct ad sales

Facebook has said it will shut down its Atlas ad-buying tool, but will continue to use the analytics side of the platform, according to a news report. Full story...

22/11/2016

The Personal Data Economy: Is data the new oil?

There is growing evidence of a personal data economy; a concept that puts individuals in control of their personal information and allows them to share it with businesses, brands and other trusted third parties on their own terms, according to a new Full story...

22/11/2016

6 new shopping behaviours: Mobile blurs line between online and high street

Mobile is changing the way consumers shop on the high street, with a report identifying six new different shopping behaviours, to help retailers understand what motivates them. Full story...

22/11/2016

Bupa launches ‘if a band was your body’ video to boost young people’s health

Bringing the human body to life as a rock band, international healthcare group Bupa has launched a video led campaign to encourage young people aged 25 to 35 to stay healthy and perform at their best with key lifestyle tips through its Full story...

22/11/2016

IAB Europe White Paper: Using Data Effectively in Programmatic

Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content., according to a new white paper report from IAB Europe. Full story...

22/11/2016

Odd news: The weirdest digital stories of 2016

From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year. Full story...

23/11/2016

European online ad spend up 13% as mobile drives growth

Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. Full story...

23/11/2016

Google Maps now shows how busy shops are in real time

Google has updated its Maps feature with a new tool that shows whether a bar or shop is busy in real-time. Full story...

23/11/2016

IBM tests platform to embed AI bot Watson into any device

IBM has launched Project Intu, an open platform designed to let developers embed its AI "Watson" functions into various end-user device form factors, offering a next generation architecture for building "cognitive-enabled experiences". Full story...

23/11/2016

Instagram debuts Periscope-style live video platform

Instagram has revamped its video features with a Periscope-style live broadcast option. Full story...

23/11/2016

Diageo warns against drunk driving with VR car crash

Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash. Full story...

23/11/2016

Search “still top for brand discovery and research”

Despite the rise of mobile and social media, search engines still play the most important role in the brand discovery and research phases, according to new research. Full story...

24/11/2016

"One moment": OK Go teams with Morton Salt for 4.2 second music video

Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video ... filmed in just 4.2 seconds. Full story...

24/11/2016

Image trends: Marketers think representing modern society more important than being ‘on-brand’

When selecting imagery, concerns around representing “modern day society” outweigh the need to fit well with brand messaging, according to new research. Full story...

24/11/2016

Festive shopping trends: Christmas day is now UK’s busiest mobile shopping day

The mobile phone is now used more on Christmas than at any other time of the year, with two out of three transactions completed on a smartphone, according to new research looking into festive shopping trends. Full story...

24/11/2016

Trump dominated Instagram in election run-up (but Clinton was most engaging)

US President-elect Donald Trump dominated Instagram in the immediate lead-up to the election but Clinton was the most engaging, according to data from Instagram analytics and management platform Iconosquare. Full story...

24/11/2016

Affiliate Window launches Black Friday visualization tool for marketers

With two days until Black Friday 2016, Affiliate Window has launched a live-data visualisation website. Full story...

24/11/2016

Black Friday lunchtime update: £19m in revenue as 27% of sales through iPhones

As Black Friday unfolds, live data from Affiliate Window indicates sales are already up on last year’s major shopping event in the UK, at 1pm UK time. Full story...

25/11/2016

Chinese travel giant to buy Skyscanner for £1.4bn

Flight search firm Skyscanner, has been acquired by Chinese online travel giant Ctrip for £1.4 bn ($1.74bn). Full story...

25/11/2016

Amazon’s ‘The Grand Tour’ car show smashes streaming record on debut

The first episode Amazon’s ‘The Grand Tour’ featuring ex-BBC Top Gear presenters, has become the biggest show premiere on the firm’s streaming service. Full story...

25/11/2016

Disney’s Moana film runs social media promo with Thames Clippers

Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine. The MBNA @thamesclippers have caught @Disney_UK Full story...

25/11/2016

Black Friday alert: International orders up due to weak pound and retailers warned of ‘Basket Bandits’

Global ecommerce consultancy Salmon has announced that the UK retail sector can expect to see a rise in international orders during Black Fiveday, the five-day period around and including Black Friday. Full story...

25/11/2016

Unilever debuts #ShareAMeal campaign to fight world hunger

Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery. Full story...

25/11/2016

Black Friday round-up: US shoppers spend $3.34bn online but high street sales fall 10%

This year's Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe. Full story...

28/11/2016

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral

To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration. Full story...

28/11/2016

New mobile app game helps smokers quit

A games developer from London has developed a mobile phone game called ‘Cigbreak' aimed at smokers wanting to kick the habit. Full story...

28/11/2016

Trump-supporting news site Breitbart blocked by ad exchange

Major online ad exchange AppNexus has blacklisted news site Breitbart for “breaking their service rules regarding hate speech”. Full story...

28/11/2016

Programmatic takes over: Automated ad spend to soar 31% in 2017

The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the the main digital ad trading method by the end of this year, according to new research. Full story...

29/11/2016

Could virtual reality replace high street shopping by 2050?

Virtual reality (VR) shopping sprees could spell the end for physical high street retailers by 2050, according to new research. Full story...

29/11/2016

Mobile ad targeting "getting better": 60% now reach intended audience

Mobile ad campaigns are getting better at reaching thier targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research. Full story...

29/11/2016

Dentsu Aegis buys Bluecom to boost ecommerce in Asia

Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum. Full story...

29/11/2016

More browsing, less buying: Brits not impressed by Cyber Monday deals

More people were browsing on Cyber Monday 2016 than the year before, but there were fewer people actually making purchases, according to new research. Full story...

30/11/2016

Black Friday: How did apps perform?

As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile., with many opting to use retailers apps to grab a bargain, according to new research. Full story...

30/11/2016

9 in 10 brands “not measuring social media marketing efforts”

Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research. Full story...

30/11/2016

Oracle “simplifies B2B digital marketing” with revamped lead generation tools

Tech giant Oracle has updated its Oracle Marketing Cloud suite with new features geared towards "simplifying digital marketing". Full story...

30/11/2016

Which tech giants come out on top for job satisfaction? [Infographic]

Top tech companies like Google and Facebook are renowned for their modern offices, exceptional perks, and higher-than-average salaries – but does this give employees job satisfaction? A new infographic from eCardShack reveals which tech giant has the happiest workers. Full story...

30/11/2016

People trust social media photos 7 times more than traditional ads- report

Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research. Full story...

30/11/2016

Festive shopping trends: Mobile reigns supreme as the retail channel of choice

With the shopping phenomenon that is Black Friday and Cyber Monday over for another year, new research from ChannelAdvisor shows how mobile came out on top, reigning supreme, over desktop as consumers’ preferred method of shopping over the sales period. Full story...

30/11/2016

Unilever plans in-house branded content division

Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation. Full story...

03/10/2016

More orders using ‘next day’ delivery than ‘economy’ for first time

Online retail order growth was up 18.2% year-on-year in August, with more orders for “next day” deliveries than economy ones for the first time, according to new research. Full story...

03/10/2016

The evolution of video games [INFOGRAPHIC]

From Pong to Pokemon Go!, this infographic from Lottoland looks at the biggest video games over the decade, and tracks the rise of mobile and augemeted reality gaming. Full story...

03/10/2016

Digital marketers “feeling overworked and underpaid”(while men earn more than women)

Digital marketers in the UK are lacking support from colleagues and their bosses, with many finding it difficult to secure budget and justify investments, according to new research. Full story...

03/10/2016

Quarter of Brits think a robot would provide better customer service than a human

New research conducted by the leaders in enterprise information management, OpenText, reveals that over a quarter of British consumers (27%) believe a robot would provide better customer service than a human. Full story...

03/10/2016

Vogue faces backlash after criticising fashion bloggers in “borrowed clothes”

Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week. Full story...

03/10/2016

Europeans spend more time than ever reading emails (but only open 10%)

Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research. Full story...

04/10/2016

Millennials watch 4 times as much online TV as Boomers

Millennials spend 25 minutes more each day watching web TV than Gen X and four times as many as baby boomers. Full story...

04/10/2016

Programmatic tips: How to choose your buy-side and sell-side strategies

Programmatic marketing is fast becoming the dominant way of buying and selling digital ad space, but how do you choose whether it is suited towards your business goals- and what kind do you choose. This infographic from IAB Europe guide you through Full story...

04/10/2016

Top tips: What makes a successful Halloween marketing campaign?

Halloween may not be the most important time of year in terms of sales but according to Pepper.com, a global network of social commerce platforms that includes HotUKDeals in the UK, it’s a good opportunity to be creative with your marketing and Full story...

04/10/2016

Video viral of the week: Jarlsberg creates cheesy movie spoofs

Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below… Full story...

04/10/2016

Google takes on Apple with AI-powered 'Pixel' phone

Google has revealed a new smartphone and a virtual reality (VR) headset it hopes will take on Apple and Samsung. Full story...

05/10/2016

Amazon bans “incentivised reviews”

Amazon is banning the practice of companies offering free products to customers in exchange for a review. Full story...

05/10/2016

Facebook takes on Craigslist and eBay with classified ads

Facebook is launching “Marketplace”, a dedicated section of its social network, where people can browse used goods for sale in their neighbourhood and list items for sale. Full story...

05/10/2016

Mastercard rolls out fingerprint and ‘selfie’ payment tech across Europe

Mastercard has announced the European roll out of Identity Check Mobile, a new payment technology application that uses biometrics like fingerprints or facial recognition to verify a cardholder’s identity, simplifying online shopping. Full story...

05/10/2016

Google takes on Amazon Echo with ‘Home’ living room assistant

Google has launched a virtual assistant to rival amazon Echo, letting home users interact with a smart speaker device using voice commands. Full story...

05/10/2016

Is the big data boom over? Firms planning less investment

A lack of return on big data projects is causing companies to turn spending towards other priorities, according to new research. Full story...

06/10/2016

HMV hires R.O.EYE to reach niche audiences online

HMV has appointed R.O.EYE as its digital marketing agency to reach niche audiences online. Full story...

06/10/2016

Criteo buys ecommerce ad tech firm HookLogic for $250m

Performance marketing firm Criteo has signed a definitive agreement to acquire ecommerce HookLogic. Full story...

06/10/2016

Pedigree “Dark to Light” campaign champions guide dogs

In honor of Blindness Awareness Month, Pedigree has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind. Full story...

06/10/2016

Snapchat planning $25bn IPO?

Messaging app Snapchat is reportedly planning an IPO that could value the company at $25bn. Full story...

07/10/2016

Twitter shares dive 20% as Google and Disney back away from bids

Twitter's share price lost a fifth of its value on Thursday after rumours that Google and Disney and are backing down from making a bid for the company. Full story...

07/10/2016

Video streaming slow down? First sign of saturation in US market

The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time. Full story...

07/10/2016

Facebook lightens Messenger size 90% for basic Android phones

Facebook has launched a 'Slimmed down' messaging app designed for emerging markets with slow internet connections, dubbed ‘Messenger Lite’. Full story...

07/10/2016

Search trends in 2016: Google results pages showing fewer organic results (but more app links)

The first page of Google’s search results now displays fewer organic results, with around 8.5 links instead of the 10 it used to traditionally show, according to new research. Full story...

07/10/2016

Ecommerce Christmas trends: Google keyword ads and product listings ‘most important’ ad type

Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research. Full story...

07/10/2016

The future of Social Media? Zuckerberg demos Oculus Connect

Facebook is developing social media platform called Oculus Connect, that lets groups of people chat via animated avatars in virtual reality. Full story...

10/10/2016

Nationwide debuts ‘Moneystuff ‘ Tumblr campaign

Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign. Full story...

10/10/2016

Crowdsourcing- the new weapon in supermarket pricing strategies?

The cost of UK groceries and highlights the difference in price between supermarkets, off licences, convenience stores and independent supermarkets, according to a new crowdsourced study. Full story...

10/10/2016

9 amazing mobile facts [INFOGRAPHIC]

As smartphones become the device of choice for media, this new infographic from Mobilecozmo looks at nine facts you might not know about mobile. Full story...

10/10/2016

Facebook takes on office email with "Workplace"

Facebook has launched a new version of its social netowrk aimed at businesses, swapping cat videos and baby pictures for meeting minutes and corporate schedules. Full story...

11/10/2016

Total recall: Samsung tells Note 7 users to switch off phones over fire fears

Samsung has halted production and sales of its Note 7 phone worldwide, telling owners to switch them off, amid fears that the devices can catch fire. BREAKING: Samsung Note 7 is officially DEAD, permanently discontinued as replacements of defective Note 7,s are Full story...

11/10/2016

Facebook pays more UK tax after outcry (but ‘credit’ could cancel it out)

Facebook paid £4.16m in UK corporation tax last year, marking an increase on the previous year, but a £11.3m ‘tax credit’ could cancel out any future contributions. Full story...

11/10/2016

Goal beats BBC and Buzzfeed as most shared publisher on social media

Sport publisher Goal has been named the most shared publisher on social media, ahead of the likes of the BBC, Buzzfeed, Mail Online and The Huffington Post. Full story...

11/10/2016

UK insurers beat US for digital customer experience

Insurers in the US trail the UK when it comes to digital customer experience, according to research released today by multichannel customer service software company Eptica. Full story...

11/10/2016

Ad spend on mobile display overtakes PC for first time

The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research. Full story...

12/10/2016

McDonalds axes ‘youth’ YouTube channel due to low interest

McDonald's has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest. McDonald's Channel Us Trailer from Drum on Vimeo. Full story...

12/10/2016

KamaGames takes casino games social with Viber partnership

Mobile casino games maker KamaGames, has struck a partnership with massaging app Viber. Full story...

12/10/2016

Millennials on mobiles for 3 hours a day

Youngsters spend nearly 2 and half more hours online on their smartphones than baby boomers, according to new research. Full story...

12/10/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

13/10/2016

UK firms increase advertising budgets in third quarter

UK firms have increased advertising spending budgets in third quarter despite Brexit, according to new research. Full story...

13/10/2016

Microsoft HoloLens goes on sale in six new countries

Microsoft's augmented reality glasses, dubbed HoloLens are now available to pre-order in parts of Europe, Australia and New Zealand as the trend for next-gen tech heats up. Full story...

13/10/2016

6 in 10 global millennials have an Instagram account

Instagram is becoming the social media channel of choice for many millennials, with 6 in 10 youngsters worldwide owning an account, according to new research. Full story...

13/10/2016

Teddy Ruxpin returns as a smart toy

Teddy Ruxpin, the popular talking toy from the 1980’s, is making a retun as a smart animated teddy that can read stories to children. Full story...

13/10/2016

SEO split: Google mobile and desktop search to show different results

Google is completely splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web. Full story...

14/10/2016

Baidu debuts medical chatbot for doctors and patients

Chinese search engine giant Baidu is launching a “conversational” medical chatbot designed to make diagnosing illnesses easier. Full story...

14/10/2016

Yandex pre-installs AI features into Android phones

Russian search engine Yandex has launched a number of AI-powered services as it looks to rival Google in the mobile search market. Full story...

14/10/2016

Virtual reality goes mainstream? £350 Playstation VR goes on sale

PlayStation VR has gone on sale worldwide this week, as Sony looks to take on the likes of Facebook’s Oculus Rift and HTC Vive with a more affordable virtual reality experience. Full story...

14/10/2016

Amazon comes to high street with more bricks-and mortar shops

Amazon is planning to open physical convenience stores as the online retail giant expands its push into the grocery market. Full story...

14/10/2016

Google lets users create virtual reality collages with ‘Sprayscape’

Google has made virtual reality a little more social with the launch of ‘Sprayscape’, an app that lets Android users create surreal 360 degree collages with their smartphone’s camera. Full story...

14/10/2016

Line takes on Instagram and Snapchat with “Moments” app

Mobile messaging app LINE has launched a new standalone app called LINE Moments that lets people edit their own videos. Full story...

14/10/2016

Alibaba lets VR shoppers pay via nodding

Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices. Full story...

17/10/2016

Facebook Live hosts first interactive murder mystery

Facebook viewers tuned into an hour long interactive murder mystery last week, teaming up to solve the crime in real time via social media in a promotion for TV channel Alibi. Full story...

17/10/2016

Sky expands into VR with Jaunt partnership

Cinematic virtual reality firm Jaunt has struck a content deal with investor Sky that will see it launch a Sky World section within the Jaunt app. Full story...

17/10/2016

UK spies 'unlawfully' collected Brits’ personal data for nearly two decades

UK government spy agencies broke privacy rules by collecting large amounts of UK citizens' data without adequate oversight, the Investigatory Powers Tribunal (IPT) has ruled. Full story...

18/10/2016

Who are the world’s most influential social media personalities?

With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels. Full story...

18/10/2016

Most UK workers “ignored by management” when suggesting innovation at work

More than half of all UK employees feel that management don’t listen to their ideas about change and innovation in the workplace, lagging behind European counterparts, according to new research. Full story...

18/10/2016

Facebook’s guide to social Christmas success [INFOGRAPHIC]

With Christmas less than 70 days away, Facebook has provided an infographic to help marketers get their strategies in place for the biggest spending spree of the year. Full story...

18/10/2016

Red Bull names TAG Heuer “official timekeeper” of Red Bull TV

Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events. Full story...

18/10/2016

Sharing economy drives 112% rise in holiday rental sites

Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research. Full story...

18/10/2016

Creepy or cool? UK consumers think digital advertising is getting worse

UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe. Full story...

19/10/2016

End of the road: Apple to axe smart car plans?

Apple's long-rumoured smart car project could be ditched, as hundreds of members of the team working on it have left or been reassigned, according to a news report. Full story...

19/10/2016

Marketers “suffering tech-induced anxiety”

The rapid pace of digital change is leaving most marketers feeling overwhelmed, with Brits suffering from more tech-induced anxiety than their European counterparts, according to new research. Full story...

19/10/2016

Pop culture clothing site Absolute Cult launches consumer website

Clothing retailer Absolute Cult, which prints Star Wars, Marvel Comics and Disney garments, is launching a new consumer website with SpinMe’s imaging technology following successful shop fronts on Amazon and eBay. Full story...

19/10/2016

UK ad viewability remains below 50%, costing advertisers £154m a quarter

For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week. Full story...

20/10/2016

The seven types of Christmas shoppers [INFOGRAPHIC]

WPP's programmatic company, Xaxis, has created an infographic identifying the seven types of shoppers this Christmas. Full story...

20/10/2016

Google lets users know best time to book cheap flights

Google is taking on Skyscanner with a new feature that alerts mobile users to the best times to get a good deal. Full story...

20/10/2016

Cybercrime costs UK £10.9bn per year - report

The annual cost of fraud and cybercrime in the UK is £10.9bn – the equivalent of £210 per adult, according to new research. Full story...

20/10/2016

RadiumOne aims to bridge gap between creative and programmatic

A new division that aims to improve the creative quality of ads served programmatically, in turn improving people’s experience with online ads, is being launched by ad tech firm RadiumOne. Full story...

20/10/2016

Digital marketers 'becoming more influential in the boardroom'

Digital marketers will play a greater role in business, getting a more prominent say in decisions made at the top level of firms, according to new research. Full story...

21/10/2016

Johnson & Johnson debuts YouTube channel in India

Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice. Full story...

21/10/2016

New marketing boss at Dropbox

Dropbox has appointed Carolyn Feinstein as its new Chief Marketing Officer, leading the cloud storage firm’s global marketing organisation. Full story...

21/10/2016

US election: Which presidential candidate has the best email marketing campaign?

Donald Trump’s email marketing campaign is outperforming Hillary Clinton’s by 12.9 points to 11.0 across six separate marketing parameters, fuelling the surge in small-dollar donations to the Republican candidate, according to new research. Full story...

21/10/2016

Unilever uses Facebook chatbots to teach kids to brush their teeth

Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth. Full story...

24/10/2016

Biggest cyber attack yet? Smart devices hacked to bring down top websites

Hundreds of thousands of devices such as webcams and DVRs were infected with malicious code to create a so-called ‘botnet’ to target leading sites last week. Full story...

24/10/2016

Video viral of the week: Red Bull creates 'smart payphones' in Brazil

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below. Red Bull - Smart Payphones from LDC on Vimeo. Full story...

24/10/2016

Movistar hires Kantar for granular insights into subscriber viewing

Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service. Full story...

24/10/2016

Shutterstock takes on Photoshop with online image editor

Shutterstock Editor features include professionally designed templates and the ability to upload personalized visual content such as a logo or business image, save designs for editing later, and publish finished designs to social networks are now available from within the application. Full story...

24/10/2016

8 facts about Google Rank Brain [INFOGRAPHIC]

Google is now using a machine learning technology called RankBrain to help deliver its search results. This infographic looks at 8 facts behind the new AI-powered search tool. Full story...

25/10/2016

Emotional ad targeting: eBay debuts ‘mood marketing’ tool

eBay Advertising has launched a new that will transform targeting on the site, allowing brands to identify shoppers who are in a specific mood and serve them the most relevant ads. Full story...

25/10/2016

SpotX debuts “content syndication suite” for publishers

Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content. Full story...

25/10/2016

Jessops drives photobook sales with digital campaign

Jessops is driving sales of its photobook service with an online campaign targeting people wanting to capture memories of significant life events. Full story...

25/10/2016

Vistaprint takes on WordPress with ‘website builder’ for small businesses

Vistaprint Digital has launched a website builder that allows small businesses to create an online presence that rivals big-budget competitors. Full story...

25/10/2016

End of the wallet? Half of Brits carry less than £5 as cashless takes over

More than two in five people (43 per cent) say they keep less hard cash in their pockets than they did two years ago, according to new research. Full story...

26/10/2016

Alibaba recruits big brands in Singles Day event extravanganza

Ahead of this years' ‘Singles day’ shopping spree next month, Chinese ecommerce giant Alibaba gathered 80 top Chinese and international fashion and lifestyle brands in Shanghai to pull off an interactive, large-scale fashion show. Full story...

26/10/2016

Digital helps UK ad spend beat expectations (but Brexit cuts 2017 forecasts)

The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures. Full story...

26/10/2016

Smartwatch sales fall sharply as consumer interest fades

Smartwatch shipments declined by 51.6% year-on-year, suggesting that consumers are not ready for connected timepieces just yet, according to new research. Full story...

26/10/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

27/10/2016

Amazon adds 60 new dash buttons as demand grows “exponentially”

Amazon has added 60 new Dash buttons to its US library, giving brands such as Coca-Cola and Purell a smart fridge magnet that lets consumers reorder stock at the touch of a button. Full story...

27/10/2016

Halloween fancy dress searches: ‘Suicide Squad’ and Trump tops list

Over half a million Brits have already started researching online for this year’s Halloween costume, with ‘clever ideas’ and popular culture topping the list, according to new research. Full story...

27/10/2016

How audience intelligence can boost the luxury market

As audience intelligence becomes more sophisticated, how can brands make use the technology to better target customers? This new report from EntSight looks in to how one sector is already seeing the technology make a difference. Full story...

27/10/2016

Mastercard and IBM's Watson team up for connected GM cars

Mastercard has signed up to Onstar Go, a smart car platform from IBM and General Motors. Full story...

27/10/2016

Visual IQ buys Refined Labs to boost attribution analytics

Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider. Full story...

27/10/2016

Is web analytics ‘under-reporting’ Facebook revenue?

Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research. Full story...

28/10/2016

Twitter axes Vine amid global job losses

Twitter is shutting down its pioneering short video platform Vine, making the announcement on the same day that the embattled social network announced global job losses. Full story...

28/10/2016

Black Friday ‘now biggest shopping day of the UK holiday season’

Black Friday is now the UK’s biggest online shopping day of the festive season, with online revenues set to hit £901 million ($1.1 billion) this year, according to new research. Full story...

28/10/2016

Clocks going back: Why brands should prepare to pull the ‘travel trigger’ this weekend

New data from lastminute.com has revealed a lucrative opportunity for brands to capitalise on the winter woes this weekend, with the clock change expected to trigger a boost in leisure and travel spend. Full story...

28/10/2016

Mothercare revamps website for omnichannel experience

Mothercare has launched two new consumer websites, built in partnership with Astound Commerce. Full story...

28/10/2016

Mobile to account for 75% of global internet traffic next year

Three-quarters of global internet traffic will come from mobile devices in 2017, with Spain, Ireland and Singapore leading the way, according to new research. Full story...

31/10/2016

Global TV habits of young adults: Time shifting and reality TV dominate

The way young people consume media is chaning rapidly across the world, with a focus on time-shifting and reality TV content, according to new research from Eurodata TV. Full story...

31/10/2016

Four in five prefer humans to bots for customer service

Four out of five people prefer that human customer service interactions remain a part of customer service, according to a new global survey. Full story...

31/10/2016

Specialised product ads: Ad spend soars in paid social and search

Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising. Full story...

31/10/2016

9 in 10 brits to shop online this Christmas- report

A new survey has revealed that a massive 89.68% of shoppers say they will do their Christmas shopping online this year, with 73.04% preferring Internet ordering to battling the high street queues. Full story...

31/10/2016

9 in 10 brits to shop online this Christmas- report

A new survey has revealed that a massive 89.68% of shoppers say they will do their Christmas shopping online this year, with 73.04% preferring Internet ordering to battling the high street queues. Full story...

31/10/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

01/09/2016

EU outlines strict net neutrality rules

The prospect of a two-speed internet, where some people pay for faster access to web services, looks less likely after the EU published strict new net neutrality rules. Full story...

01/09/2016

Uber partners Visa for $10 loyalty discount scheme

Uber is to start giving its users $10 off rides if they shop with a Visa card. Full story...

01/09/2016

How technology will drive the future of PR [INFOGRAPHIC]

As the online media landscape changes, tech-driven tools will fuel the future of PR. This new infographic from MediaMiser looks at the changing role of media intelligence. Full story...

01/09/2016

Data skills “now more important than second language” in business

Data proficiency is now more important than a second language when it comes to required business skills, according to new research. Full story...

01/09/2016

New website links self-employed to the “gig economy”

A new website, NoWorkMates.com, has launched, catering for self-employed workers in the growing “gig economy”. Full story...

01/09/2016

Drones going mainstream: Media industry leads uptake

Drones are boosting the UK economy as they are given a wider role in day-to-day business, with the media industry leading the way, according to new research. Full story...

01/09/2016

Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships

YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency. Full story...

02/09/2016

Bing gains on Google with 20% UK market share

The Bing Network now powers more than one in five searches in the UK, as the Microsoft search engine outpaces Google for growth, according to new data. Full story...

02/09/2016

GoPro channel launches on Red Bull TV

The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May. Full story...

02/09/2016

Digital travellers: Main groups of holiday makers (Infographic)

WPP's programmatic company, Xaxis, has created an infographic analysing the key audiences profiles that emerged over this past summer that were used to target online advertising. Full story...

02/09/2016

IPhone 7 launch: What Are We Searching For?

Apple has confirmed that the iPhone 7 will be available for pre-sale from the 7th September. Hitwise, a division of Connexity, has uncovered what Brits hope to see in the new update. Full story...

02/09/2016

EU stops mobile networks from blocking ads

The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws. Full story...

05/09/2016

Hitachi tests humanoid robot at Haneda Airport

Hitachi has begun tests of passenger services using its “EMIEW3” humanoid robot, designed to guide people to the correct destination. Full story...

05/09/2016

UK shoppers “ready for completely automated purchases within two years”

A huge proportion of UK consumers are ready for the next stage in digital retail: completely automated purchases managed by machine with no action from the shopper needed, termed Programmatic Commerce, according to new research. Full story...

05/09/2016

Brits “severely underestimate amount of data stored about them”

Many people underestimate how many organisations currently hold sensitive information about them a new survey has found. Full story...

05/09/2016

Path to purchase: Marketing failing to make use “algorithmic attribution”

With more consumer paths to purchase than ever before, marketers are increasingly turning to ‘attribution models’ to find out what channels work best- but many are still falling short. Full story...

05/09/2016

Facebook takes on Snapchat with "instant video" on Messenger app

Facebook has launched a new “instant video” feature through its Messenger app that lets users send each other live videos, plus photos, gifs and written messages while texting in the app. Full story...

06/09/2016

Copyright fail: Warner Bros. reports own site as illegal

In its attempts to crack down on online privacy, film studio Warner Brothers has mistakenly asked Google to remove its own website from search results, saying it violates copyright laws. Full story...

06/09/2016

Six in ten publishers expect programmatic partnerships to increase in 2016

The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research. Full story...

06/09/2016

Naked Wines ‘most socially engaged wine retailer’

Naked Wines delivers the highest amount of engaging content to its customers across social platforms, according to new research. Berry Bros. & Rudd came second, followed by Virgin Wines in third place. Full story...

06/09/2016

Driverless buses start taking passengers in France

A year-long trial of driverless buses has started in Lyon in what officials have described as a 'world first'. Full story...

06/09/2016

Global trends: Asia Pacific now makes up 50% of all internet users

There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research. Digital in APAC 2016 from We Are Social Singapore Full story...

07/09/2016

Periscope lets brands sponsor live streams

Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content. Full story...

07/09/2016

YouTube sparks backlash over new ad-friendly content rules

YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process. Full story...

07/09/2016

Ad fraud trends: Which browser has the most bots?

Microsoft's browser has the highest levels of ad fraud, followed by Google's, according to a new study. Full story...

07/09/2016

FOMO: "Fear Of Missing Out" boosts email open rates

Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content. Full story...

07/09/2016

iPhone 7: Apple ditches headphone socket, gets Super Mario

Apple has launched the iPhone 7 and iPhone 7 Plus, along with the Apple Watch Series 2, a Super Mario game and a controversial set of wireless headphones called AirPods- removing the headphone jack in the process. Full story...

08/09/2016

Snapchat planning Google Glass style augmented reality glasses?

Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report. Full story...

08/09/2016

Third of Instagram users buy based on fashion posts

More than one in three Instagram users have bought a fashion item they have discovered on the photo-sharing platform, according to new research. Full story...

08/09/2016

Deliveroo beware: Amazon takes food delivery service to London

Amazon has taken its restaurant delivery service international, making London the first non-US city to get the Deliveroo and Uber Eats rival. Full story...

08/09/2016

New York Fashion Week: Shoppers taking a front row seat at the click of a button

With New York Fashion Week just around the corner, A-listers, industry insiders and shoppers alike, will be clamouring for this season’s latest trends. This season however, will have a particular emphasis on digital engagement with consumers being able to interact with the Full story...

08/09/2016

Euros 2016 v Rio Olympics: Which brands won the summer of moment marketing?

Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing. Full story...

08/09/2016

PayPal allows in-store payments via Mastercard deal

Paypal has struck a deal with Mastercard that will allow the payments platform to be used in stores. Full story...

08/09/2016

Google buys ad tech firm Apigee for $625m

Google has bought API management firm Apigee for $625, in a move that will boost the web giant's advertising tools. Full story...

09/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. Full story...

09/09/2016

Time spent on social networks: Tumblr users beat Snapchat and Instagram

Tumblr users spend the longest time on social networking sites (though not necessarily on Tumblr itself) according to new research. Full story...

09/09/2016

LinkedIn adds conversion tracking capabilities to boost ROI

LinkedIn has launched conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform. Full story...

09/09/2016

Photoslurp turns user generated fashion into shoppable ads

Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution. Full story...

09/09/2016

Photoslurp turns user generated fashion into shoppable ads

Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution. Full story...

09/09/2016

Google Maps gets ride-hailing comparison tool

Google is adding additional ride hailing partners to its Maps feature, which previously only included Uber. Full story...

12/09/2016

Half of web users visit Amazon each month

Half of all web users worldwide visit Amazon at least once a month, showing the dominance of the online retailer, according to new research. Full story...

12/09/2016

Yahoo debuts new content marketing studio, Yahoo Storytellers

Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences. Full story...

12/09/2016

Social media use in the UK: YouTube and Facebook dominate

The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research. UK Social Media Demographics 2016 from We are Flint Full story...

12/09/2016

Global spend on Facebook and Instagram mobile app install ads soars 54%

Marketers are spending 54% more on Facebook and Instagram ads to drive mobile app installs, with video and carousel format ads helping to generate a 95% increase in total clicks, according to new research. Full story...

13/09/2016

Most UK firms at risk of falling foul of new EU data protection laws (despite Brexit)

Many businesses seriously mishandle customer data and are at risk of falling foul of data protection regulators, according to new research. Full story...

13/09/2016

Consumers turned off by video ads: Buffering, volume and irrelevance top irritants

Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey. Full story...

13/09/2016

Rise of shopping apps: Top global regions for mobile shopping

Over two thirds (70%) of web users in Asia Pacific use mobile shopping apps, leading the trend for shopping on the go, according to new research. Full story...

13/09/2016

AdBlock Plus now selling "Acceptable Ads" via exchange

Adblock Plus is now selling “acceptable” ads themselves, aimed at replacing intrusive ads with less annoying ones, it claims. Full story...

14/09/2016

Mobile “surpassing desktop on global path to purchase”

For the first time ever, smartphones are delivering the majority of mobile transactions in every major global market, according to new research. Full story...

14/09/2016

Mobile “surpassing desktop on global path to purchase”

For the first time ever, smartphones are delivering the majority of mobile transactions in every major global market, according to new research. Full story...

14/09/2016

The impact of influencer marketing [INFOGRAPHIC]

Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses. Full story...

14/09/2016

Brands driving sales by embracing creativity on social platforms

Brands should focus on content creativity if they want to increase their sales, according to new research from Yahoo. Full story...

14/09/2016

From crowd sourcing to drones: Top 10 image trends in the digital decade

The world is becoming a more visual place, and the way we access images is changing. This infographic from Shutterstick tracks the 10 key photo trends from the last 10 years. Full story...

14/09/2016

Half of professionals reject job offers from companies that don’t share their purpose

Over half (52%) of UK professionals considering knowing an organisation’s purpose a deal-breaker when it comes to choosing a new job, according to new research. Full story...

14/09/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

15/09/2016

Social commerce: Facebook Messenger gets “Buy” button

Facebook is making purchasing through Messenger easier with a new "buy" button that lets users make payments directly in the app. Full story...

15/09/2016

Google drops ad tech firm over links to new Ad Block Plus marketplace

Google has axed its business relationship with ComboTag, the ad buying platform that teamed up with AdBlock Plus, after it was revealed to be working on a rival ad exchange. Full story...

15/09/2016

Kate Middleton tops ‘influencer list’ for London Fashion Week

Over a quarter (26%) of female shoppers are actually most likely to purchase based on a fashion trend they have seen on Facebook, according to new research. Full story...

15/09/2016

Consumers boycott brands in attempt to avoid spam

The majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result. Full story...

15/09/2016

Plans for Netflix-style BBC subscription service revealed

The BBC’s charter has been updated, with plans for a Netflix-style global subscription service and analogue radio switch off in the pipeline. Full story...

16/09/2016

“Customer experience is getting worse”: Contact centres out of touch with modern consumers

Customer experience has worsened over the last two years despite investments in new engagement channels, according to new research. Full story...

16/09/2016

Two thirds of web traffic driven by advertising

Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals. Advertising Demand Report 2016: Europe from Adobe Full story...

16/09/2016

European programmatic market up 70% in 2015- report

The total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7bn in 2015, according to new figures. Full story...

16/09/2016

Lovies Awards finalists named: One Direction, Patrick Stewart and Vice Media on list

The pan-European Lovie Awards - sister awards to the global Webbys - is now revealing the shortlisted 2016 Finalists of all categories and across 36 countries. Full story...

16/09/2016

Two thirds of marketers "can’t calculate the value of their customers"

Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research. Full story...

19/09/2016

Online shopping habits by region: Focus on user experience is key

There are clear differences between countries in terms of their spending habits, security concerns and preferences when shopping online, according to new research. Full story...

19/09/2016

IT experts unsure about future of artificial intelligence

Although 37% of IT experts think that Artificial Intelligence (AI) will be a main technology theme for enterprises in 2017, there are mixed signals in terms of business application, investment levels and impact on society from UK IT decision makers (ITDMs), according Full story...

19/09/2016

New ‘account-based’ marketing platform unites sales and marketing teams

Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way. Full story...

19/09/2016

Microsoft rewards Edge browser users with gift cards

Microsoft is rebranding its loyalty scheme as Microsoft Rewards, expanding its coverage beyond its Bing search engine to cover its new Edge browser. Full story...

19/09/2016

Twitter relaxes 140 character limit: Photos and videos freed up

Twitter is opening up its iconic 140 character limit, with videos, GIFs and photos no longer taking up space within tweet messages. Say more about what's happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your Full story...

20/09/2016

Brands focused on customer retention get better market share- report

Retail and media brand that have increased their spend on customer retention over the last three years created a 200% higher chance of growing market share, according to new research. Full story...

20/09/2016

Unilever “Bright Future” campaign showcases social responsibity

Unilever has launched a campaign to tie the ‘social good’ work that its individual brands such as Dove and Persil have been doing back to the parent company. Full story...

20/09/2016

Big brands unite to tackle ad blocking

Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking. Full story...

20/09/2016

Nielsen “Quick Predict” aims to help marketers test new ideas fast

Neilsen has launched a new marketing tool that addresses the increasing pace of consumer demands by claiming to help marketers test and assess the viability of new product developments "three times faster than before". Full story...

20/09/2016

Ikea’s new strategy: More click and collect stores

Ikea plans to open more pick-up and order points as a main driver for growth, as the flat pack furniture retailer moves more towards ecommerce sales. Full story...

21/09/2016

UK online sales up 16% in August

The IMRG Capgemini eRetail Sales Index has revealed that the long awaited heatwave that much of the UK experienced last month, as well as the hottest August day in three years, is likely to have contributed significantly to the strong performance of Full story...

21/09/2016

Nearly half in US owns a streaming stick or smart TV

The rise of “cord-cutting” continues in the US, as nearly half (45%) in the US population own a streaming stick or a Smart TV Full story...

21/09/2016

The walled garden data problem: Marketers struggle with personalisation

The rise of web giants such as Facebook and Google have created a difficult problem for marketers, as it places customer data behind ‘walled gardens’ that they cannot access, according to a new report. Full story...

21/09/2016

EyeFitU app lets customers shop in their size

EyeFitU a new fashion portal that aims to solve the eternal problem of the lack of uniformity of sizing in fashion, has gone live. Full story...

21/09/2016

Google debuts AI-powered chat app "Allo"

Google is taking on the likes of WhatsApp and Apple's FaceTime with a new messaging app called Allo, featuring a robotic assistant that will suggest automated responses to texts. Full story...

22/09/2016

Digital agency debuts ‘Faraday’- a print magazine for technophiles

Digital agency CHC Digital has launched London's first free paper dedicated exclusively to all things tech called Faraday Tech News. Full story...

22/09/2016

lastminute.com group buys travel social network WAYN

Lastminute.com group, has acquired WAYN, Where Are You Now?, to further enhance its content offering across the group’s European travel sites. Full story...

22/09/2016

London Fashion Week: Yahoo Storytellers partner with PANDORA for Tumblr campaign

PANDORA Jewellery is partnering with Yahoo Storytellers to create a unique online campaign on Tumblr from an experiential event at London Fashion Week. Full story...

22/09/2016

Over 40% of video budgets being allocated to formats beyond pre-roll

While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research. Full story...

22/09/2016

4am shopping binges: eBay looks at changing online retail habits

To coincide with its 21st anniversary, eBay has launched its first UK Retail Report – opening up its search and sales data to show the way the UK shops today. Full story...

22/09/2016

Biggest hack yet? Yahoo admits 500m users' data stolen in 2014

Yahoo has admitted that data from at least 500 million of its users was "stolen" during an attack in 2014, in what could be a "state sponsored" attack. Full story...

23/09/2016

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. Full story...

23/09/2016

How to hire a developer [INFOGRAPHIC]

Stack Overflow has released an infographic which includes a detailed report on how to understand, build, source and manage the developer hiring process. Full story...

23/09/2016

MasterCard tells powerful story of giving with “Priceless Delivery” viral

Mastercard told a story about how the firm helped people in the UAE deliver meals (starting from a mall in Dubai) to underprivileged and displaced children across the Middle East. Full story...

23/09/2016

Pokemon Go! Plus watch sells out

Pokemon Go! got its own device this month, but the popularity of the augmented reality game meant that it sold out almost instantly. Full story...

23/09/2016

Facebook admits "overestimating" video views for last 2 years

Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers. Full story...

26/09/2016

Snapchat debuts $130 smart sunglasses

Snapchat has launched 'Spectacles' a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time. Full story...

26/09/2016

Twitter for sale? Google and Salesforce both "in early stage talks"

Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports. Full story...

26/09/2016

Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV

For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope. Full story...

26/09/2016

Apple hires AR and VR experts in gaming drive

Apple is embarking on a gaming hiring spree as the trend for virtual reality continues. Full story...

26/09/2016

Disney to buy Twitter? Bidding war with Google heats up

Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network. Full story...

27/09/2016

IAB promotes new "non-invasive" ad formats to win back ad blockers

The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking. Full story...

27/09/2016

Two-fifths of Brits see the mobile phone as the future of money

41% of UK consumers now view the mobile phone as their preferred alternative to a payment card, according to a study by Mastercard. Full story...

27/09/2016

Presidential debate: New scoreboard tracks social media sentiment

Following Hillary Clinton and Donald Trump's first presidential debate analytics firm Socialbakers has launched a Social Scoreboard to monitor sentiment around the US Presidential Election. Full story...

27/09/2016

Brands “leaving consumer's in the dark” over data

Nine in ten consumers have a severe lack of understanding as to how organisations are using their personal data, according to a new study. Full story...

28/09/2016

Yahoo expands beyond London with UK regional agency boss

Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London. Full story...

28/09/2016

Branded content “twice as memorable as display ads” [INFOGRAPHIC]

Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study. Full story...

28/09/2016

myGwork and Gay Star News create worldwide hub for LGBTI professionals

Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world. Full story...

28/09/2016

Mobile site development “now level with desktop sites”

More than 80% of the top retail and finance advertisers have a mobile optimised site and over half use responsive web design, brands dedicate as much time to their mobile sites as their desktop ones, according to new research. IAB Europe Advertiser Full story...

28/09/2016

LinkedIn promotes recruitment credentials with “Way In” campaign: John Lewis and ASOS partner

LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members. Full story...

28/09/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

29/09/2016

End of an era: BlackBerry stops making phones

Blackberry will no longer make handsets, as the once market leading smartphone pioneer shifts focus onto software, such as its BBM chat app. Full story...

29/09/2016

The building blocks of digital transformation [INFOGRAPHIC]

Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future. This infographic from Smart Insights looks at the building blocks needed to make the structural transitions to digital. Full story...

29/09/2016

Loyalty schemes prove popular with Brits

A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme. Full story...

29/09/2016

Video viral of the week: Adobe “Secret Agent” spoofs cross-channel marketing blunders

Adobe has unveiled a new advert this week, which makes light of the bad customer experiences many people face as a result of poor cross-channel marketing. See why it’s our video viral of the week below… Full story...

29/09/2016

Most UK publishers positive about growth this year (despite Brexit)

Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research. Full story...

29/09/2016

Ad placement, not ad size “key for increased viewability”

Ad placement, not ad size, is key for increased accord to a new study looking into viewability trends for programmatic and direct advertising across multiple platforms. Full story...

29/09/2016

Online ads “need to be viewable for 14 seconds to be seen”

An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads. Full story...

30/09/2016

Google, Facebook and Amazon unite to shape future of artificial intelligence

The world's biggest technology companies, including Alphabet, Facebook, Amazon, Microsoft and IBM has teamed up to consider the future of artificial intelligence. Full story...

30/09/2016

How much does it cost to create an app?

App marketing is growing in popularity, but costs of creating apps can vary greatly. This new infographic from biznessapps looks into the costs and time needed to get the most out of apps. Full story...

30/09/2016

Mastercard woos ecommerce tech firms with API developer platform

Mastercard has launched a series of new Application Programming Interfaces (APIs) designed to make it easier for developers to incorporate the payment firm’s services into ecommerce apps. Full story...

30/09/2016

Over 55s are prepared to spend £5k on a holiday - even out of season

Consumers aged 55 and above are now prepared to part with £5k for off peak travel abroad, but travel brands are failing to serve tailored ads on relevant channels to capture this audience. Full story...

30/09/2016

Ecommerce stats: UK shoppers “least tolerant of poor performance” in Europe

More than three-quarters of European online customers are willing to exceed minimum order thresholds for free delivery, but Brits are most likely to be put off by poor performing sites, according to new research. Full story...

30/09/2016

EU outlines strict net neutrality rules

The prospect of a two-speed internet, where some people pay for faster access to web services, looks less likely after the EU published strict new net neutrality rules. Full story...

01/08/2016

Instagram takes on Snapchat with linked 'Stories'

Instagram has launched a new Snapchat-style feature that lets users share a series of moments and then customise them with text, drawings and emoji icons. Introducing Instagram Stories from Instagram on Vimeo. Full story...

03/08/2016

Facebook planning mid-roll video ads for Live streams

Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting. Full story...

03/08/2016

1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls)

The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research. Full story...

03/08/2016

One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues

One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising. Full story...

03/08/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

04/08/2016

Digital detox: 15 million Brits deliberately take a break from their devices

Fifteen million UK internet users have taken a 'digital detox' to tackle their internet addictions, according to new research. Full story...

04/08/2016

Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far)

Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research. Full story...

04/08/2016

The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams

The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research. Full story...

04/08/2016

White paper: 5 content strategy steps to boost customer experience

Content is playing an ever-more important role in enhancing the overall customer experience. This White Paper details five key steps for developing and implementing an effective content strategy. Full story...

04/08/2016

Mind the gap! Data disconnect emerges as UK creatives’ greatest challenge

Getting brands to share data insights is the biggest challenge to UK creatives, according to new research. Full story...

04/08/2016

Twitter lets brands reward retweeters with bonus content

Twitter has launched ‘conversational ads’, a new format that helps brands encourage users into spreading their message with the promise on bonus content or offers. Full story...

05/08/2016

Brits ready to push red button to watch Rio 2016

Just 15% of Brits will watch the Olympics via streaming services, whereas half are likely to use Red Button services, and 63% plan to watch the Games live on the BBC, according to new research. Full story...

05/08/2016

25 most irritating business buzzwords [INFOGRAPHIC]

Buzzwords can help create a common language in the workplace and save time explaining concepts- but they often get overused to the point of becoming meaningless. This infographic lists some over the worst offenders to avoid. Full story...

05/08/2016

Half of brands Olympics sponsorship “will go unnoticed by consumers" this summer

Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016. Full story...

05/08/2016

Top paid search advertisers: Amazon and telecoms brands spend big

Retail spend on paid search advertising in the UK has risen by 24% year-on-year for the first half of 2016, according to new research. Full story...

05/08/2016

Rio 2016 to be the ‘Stay-at-Home Olympics’ for TV fans

Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study. Adobe Digital Insights: Rio Olympics 2016 And European Athlete Insights from Adobe Full story...

05/08/2016

Nestlé teams up with Salesforce for 'digital lab'

Nestle has opened a digital lab inside SalesForce's New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way. Full story...

08/08/2016

IOC faces backlash for ban on Olympics GIFs

The International Olympic committee has banned the press from sharing animated GIFs, as the body cracks down on copyright issues during the Rio games. Olympic gold winning vaults 1956 vs 2012 @MarcPDumont @vgr pic.twitter.com/QoHv1H3IFc— Adam Khan (@Khanoisseur) August 8, 2016 Full story...

08/08/2016

Internet access in UK: 80% of Brits use internet everyday

Over 8 in 10 adults (82%) in Great Britain used the internet every day or almost every day, according to research. Full story...

08/08/2016

Facebook to penalise 'clickbait' articles on newsfeed

Facebook is taking measures to supress so-called 'clcikbait' articles on peoples newsfeeds (stories with intuiging headlines but little newsworthy content), instead favouring "authentic stories". Full story...

08/08/2016

Walmart buys Amazon rival Jet.com for $3.3bn

Retail giant Walmart has bought online retailer Jet.com for $3.3bn (£2.5bn), one of Amazon’s biggest online challengers, in a major statement of intent from the superstore giant. Full story...

09/08/2016

The technology ticking ‘time-bomb’: shape shifting the store to meet the demands of GenZ

The digital dependency of Generation Z (GenZ) could present a technological ticking ‘time-bomb’ for brands and retailers, according to new research. Full story...

09/08/2016

Snapchat influencers forced to label sponsored endorsements

New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands. Full story...

09/08/2016

How brands are testing chat bots (and what consumers think)

Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, social customer service firm Sentiment looks at seven of the best uses of branded chatbots. Full story...

09/08/2016

Online shopping loyalty: Third of Brits quit brand after just one bad experience

Over a third (35%) of UK consumers would become disloyal to the brand in question after just one bad experience online shopping , according to new research. Full story...

09/08/2016

Facebook takes on ad blockers: Forces desktop users to see ads

Facebook has made its first moves to tackle the growing trend of ad blocking, with a new update that forces desktop users to see adverts. Ad Preferences from Facebook on Vimeo. Full story...

10/08/2016

Online only retailers 'growing faster than multichannel ones'- IMRG

Online-only retailers are growing at a significantly faster rate than multichannel ones, and are seeing a higher average basket value, too, accordingto a new report from IMRG and Capgemini. Full story...

10/08/2016

The mobile disconnect: Advertisers and mobile operators 'not living up to consumers’ expectations'

The majority of UK consumers are left dissatisfied with the mobile advertising experience, according to new research. Full story...

10/08/2016

Apple buys artificial intelligence firm Turi

Apple has bought artificial intelligence startup Turi for $200m, as the electronics giant looks to expand into the growing machine learning sector. Full story...

10/08/2016

Mobile video drives social ad spend up 50% [INFOGRAPHIC]

Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Full story...

10/08/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

11/08/2016

LinkedIn reaches 100m users in Asia

Microsoft-owned LinkedIn has passed the 100 million user-mark in the Asia Pacific region, driven mainly by India, according to new data. Full story...

11/08/2016

Smirnoff turns selfies into bespoke cocktails… live on Facebook

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook. Full story...

11/08/2016

Banking watchdog shakes up sector with ‘open banking’

The Competition and Markets Authority (CMA) has published its "shake up" of the UK's banking sector with plans to implement a one-stop app where consumers can track their accounts across multiple banks. Full story...

11/08/2016

Pokemon Go: Brits more likely to play at work than Germans

Pokemon Go! is starting to invade the workplace, with 53% of UK employees who play Pokemon Go admitting to doing so during working hours. A photo posted by Kevin Gonzáles (@ape_dos_mil) on Jul 8, 2016 at 11:36am PDT Full story...

11/08/2016

Video viral of the week: “World’s biggest asshole” promotes organ donation

This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below… Full story...

11/08/2016

Persil partners 'Uber for laundry' service ZipJet

Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce. Full story...

12/08/2016

Influencer marketing: CMA warns 43 social media stars amid crackdown on undisclosed payments

The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements. Full story...

12/08/2016

Huffington Post founder steps down to begin health start-up

Arianna Huffington, the founder of online news site the Huffington Post, has stepped down as Editor in Chief to focus on her new venture, a health-and-wellness start-up called Thrive Global. She helped found the Huffington Post one of the pioneers in online-only Full story...

12/08/2016

Video marketing trends: Quality branded content “outperforms pre-roll ads’

Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research. Full story...

12/08/2016

Personalised marketing: Untapped potential "in over 50% of consumers"

Personalised marketing could be working much harder for over half of customers, as changing consumer attitudes lead to wider acceptance of sharing personal information as part of a value exchange with brands, according to new research. Full story...

12/08/2016

Facebook and Adblock Plus embroiled in 'blocking wars'

Last week, Facebook announced it was bypassing ad blocking filters on its desktop site, leading to an escalating war with the world's biggest ad blocking firm, with each side updating their software to block the other. Full story...

15/08/2016

Leadership tips: 13 tactics that introverts used to conquer the world [INFOGRAPHIC]

Being shy, introverted and quiet can actually help you to be more successful. This new infographic from Your Trade Base takes inspiration from those who have blazed a trail. Full story...

15/08/2016

Pinterest revamps ad process: Lets brands bid on CPM campaigns

Pinterest is changing the way it sells ads, letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression. Full story...

15/08/2016

Fear of the start-ups: 80% of firms fear they could be displaced in 5 years

UK businesses have extreme fears for the survival of their businesses, with 80% believing that they could be displaced by a new business that focuses on technology within the next 5 years. Full story...

15/08/2016

Snapchat sparks backlash with new “racist” filter

Snapchat has removed a controversial selfie lens filter after the photo app was accused of racism. Full story...

15/08/2016

Google takes on Facetime with "Duo" video chat app

Google has launched a simple one-to-one video chat app called Duo that looks to compete with FaceTime, Skype and Facebook Messenger. Full story...

16/08/2016

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up

Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer. Introducing Promoted #Stickers A fun way to express your brand and engage with consumers! https://t.co/wIIDHAC0KK pic.twitter.com/usc4HRwrPU— Twitter Advertising (@TwitterAds) August 15, 2016 Full story...

16/08/2016

Snapcart turns shopping receipt data into cash

Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines. Full story...

16/08/2016

Digital skills tips: The path to becoming a tech CMO [INFOGRAPHIC]

In the marketing world, Chief Marketing Officer (CMO) is a title that most graduates can only dream of holding one day, and it doesn't get any better than being a CMO of a top tech company such as Apple or Microsoft. This Full story...

16/08/2016

Retailers “must learn to talk consumers’ language”

Engaged customers are better customers, buying more and giving you better traction. This new DMA infographic explores what makes brands engaging and what consumers see in their favourite brands. Full story...

16/08/2016

Samsung “most trustworthy Olympics sponsor brand”- survey

Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonalds is the least trusted, according to new research. Full story...

17/08/2016

Who is playing Pokémon Go? New research shows its not just millienials

Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research. Full story...

17/08/2016

Half of large retailers “failing to connect in-store and online shopping experience”

Most large UK retailers are continuing to face difficulty in delivering a consistent omnichannel experience, with almost three-fifths (59%) unable to link in-store sales to online activity and nearly two-fifths (38%) failing to offer consistent pricing across all channels, according to a Full story...

17/08/2016

Mail Online partners People's Daily of China

In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK's Mail Online. Full story...

17/08/2016

Research: 4 in 10 Facebookers blocking ads on desktop

Nearly half (40%) of Facebook users are deploying some form of ad blocking software, according to new research from Global Web Index. Full story...

17/08/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

18/08/2016

Ad blocking slow down? Filtering levels out at 21% in UK

Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data. Full story...

18/08/2016

Marketing bosses “lack of insight into margin and profit performance”

The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research. Full story...

18/08/2016

Smart tech: Brands must work to realise its potential

While UK consciousness of smart tech is approaching saturation with 99% of consumers now aware of it, only 33% have reached an advanced level of familiarity — indicating that further development is required to boost usage and understanding of its benefits. Full story...

18/08/2016

Top tips for making viral videos [INFOGRAPIC]

Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market… Full story...

18/08/2016

Tencent tops Alibaba as China's biggest tech company

Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China's most valuable technology company on Thursday. Full story...

19/08/2016

Unhappy meal: McDonald's ditches wearable fitness tracker over “rash” claims

McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. Full story...

19/08/2016

Global web trends: India speeds ahead of US for internet audience

The number of web users in India will double to 730m by 2020 compared to 350m at the end of 2015, driven by rural take-up, according to new data. Full story...

19/08/2016

EU plans stricter privacy rules for chat apps

The EU is clamping down on chat apps such as WhatsApp and Facebook messenger, publishing draft law to ensure that online messaging services have privacy rules like those for texts and calls. Full story...

19/08/2016

Heavy discounting spurs highest online sales growth in 20 months

Online sales have enjoyed the highest yearly growth rate since November 2014, when Black Friday caused the Index to surge, with much of the increase down to heavy discounting. Full story...

19/08/2016

Missing the mark: 2 in 3 dissatisfied by amount and irrelevance of brand communications

Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research. Full story...

22/08/2016

Video viral of the week: C4 showcases Paralympics with new ‘Super Humans’ music video

In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out Full story...

22/08/2016

Uber self-driving cars to start picking up passengers next month

Ride-sharing firm Uber will soon let users in Pittsburgh hail self-driving cars, the company has confirmed. Full story...

22/08/2016

Massive rise in TV streamers sharing accounts

Account sharing of popular TV streaming services such as Netflix and NOW TV has increased by 57% in 12 months - meaning that 41% now share their subscription with friends and family, according to new research. Full story...

22/08/2016

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Full story...

23/08/2016

Microsoft and Dutch boy band pranks users to warn of online privacy dangers

Microsoft teamed up with popular Dutch boy band B Brave this month to launch an elaborate stunt to warn the public abuot keeping their personal details safe online. Full story...

23/08/2016

Black Friday 2016: Five tips for ecommerce success

With less than 100 days to go until Salmon predicts will be not just Black Friday, but indeed a Black Five day week, with a record breaking £5 billion spent online from Thursday 24th November through to Cyber Monday – retailers need Full story...

23/08/2016

WPP profits up 15% as global marketing confidence grows

Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30. Full story...

24/08/2016

Facebook 'Lifestage' school app sparks privacy fears

Facebook has launched a new social media app aimed at school teenagers, but the move has sparked privacy concerns as all posts are public. Full story...

24/08/2016

VR and AR popularity rises 548% since January 2015

Virtual Reality (VR) and Augmented Reality (AR) devices have seen phenomenal growth in online popularity, with a 548% uplift in Twitter mentions since January 2015, the latest Adobe Digital Insights (ADI) study can reveal. 2016 Adobe Digital Insights Gaming Report from Adobe Full story...

24/08/2016

The end of testing? Unilever shakes-up market research in real-time world

The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever. Full story...

24/08/2016

Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them. Full story...

24/08/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

25/08/2016

Google penalises sites with pop-ups in search rankings

Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page. Full story...

25/08/2016

Singapore debuts world's first 'self-driving' taxi service

Singapore has become the first city to get driverless taxi service, under a new trial from start-up firm nuTonomy. Full story...

25/08/2016

New AI tech promises to “only delivers ads that change consumer opinion”

Ad tech firm Loop Me has launched its new AI bot, which it says can automatically optimise and scale campaign ads toward high-performing audiences. Full story...

25/08/2016

Time spent on social media to overtake linear TV

Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research. Full story...

25/08/2016

WhatsApp opens up to ads for first time

WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time. Full story...

26/08/2016

Uber lets Londoners book cars in advance for first time

Taxi-hailing app Uber is launching a new tool that lets users in London pre-book rides up to 30 days in advance, rather than ordering when they need them. Full story...

26/08/2016

BuzzFeed ‘to split into news and entertainment units’

Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp. Full story...

26/08/2016

Tesco offers same-day click and collect service

Tesco has launched a same day ‘click and collect’ service for groceries as it moves to fight off threat from Amazon. Full story...

26/08/2016

Dominos Pizza tests flying delivery drones

Domino's has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world. Full story...

26/08/2016

Christmas in August? eBay predicts gift bonanza this bank holiday weekend

eBay Advertising predicts that the August Bank Holiday weekend will fire the pistol for early Christmas shopping, according to new shopper insights. Full story...

26/08/2016

EU forces Apple to repay €13bn of “illegal tax benefits” to Ireland

Apple has been ordered to repay a record €13bn plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill. Full story...

30/08/2016

Snapchat offers advertisers behavioural targetting for first time

Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options. Full story...

30/08/2016

Facebook fail: News bots post fake story on 'Trending' feed

Just two days after Facebook laid off the entire editorial staff of its Trending news team, the robots left in charge have already been fooled into posting a fake story. Full story...

30/08/2016

Snapchat to grow 27% as older users sign up

Snapchat will continue to see double-digit growth this year, as the popular chat app contiues to attract older users alongside its core audience of millenials, according to new research. Full story...

30/08/2016

Online customer retention rate at record high

Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high of 36.4% during the period May to July 2016, a full five percentage points up on the same quarter Full story...

30/08/2016

10 trailblazing female tech founders

Despite the odds being stacked against them, women founders are currently killing it in the technology sector. ABCD Agency looks at 10 women leading the way in the sector. Full story...

30/08/2016

Amazon brings £4.99 Dash buttons to UK, Germany and Austria

Amazon's Dash Button is finally launching in Germany, Austria, and the UK, letting consumers order brands on Amazon via the click of a fridge magnet button. Full story...

31/08/2016

European privacy regulators probe WhatsApp privacy switch

The chair of Europe's leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time. Full story...

31/08/2016

Twitter Direct Message button now available for any website

Twitter is adding a new message button to its set of publishing tools that can be added to external sites, meaning it could potentially start popping up all over the web. Announcing our new Message button. Now people can easily slide into Full story...

31/08/2016

Kantar to deliver ‘hybrid’ TV and online video ratings to Norwegian advertisers

The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway. Full story...

31/08/2016

Battle of the Facebook chat apps: WhatsApp used more than Messenger

Facebook's two chat apps, WhatsApp and Messenger, are both enjoying a healthy growth in users, but new data shows that the social's native app lags behind. Full story...

01/07/2016

Movie trailers 'account for less than a quarter of films’ viral activity'

Trailers account for less than one quarter of content shared from film-related websites according to new research. Full story...

01/07/2016

Mobile experiences ‘make or break’ customer loyalty- study

The vast majority (85%) of consumers are unlikely to do business with the same organisation again following a bad mobile experience. Full story...

01/07/2016

Combined TV and Twitter ads ‘get 18% boost on ROI’

Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research. Full story...

01/07/2016

World’s cheapest smartphone: £3 smartphone to launch this week

An ultra cheap Android smartphone has gone on sale in India, costing just 251 rupees (£2.77). Full story...

01/07/2016

Marketing departments ‘biggest time wasters’ for meetings

Marketing departments are the biggest time wasters in meetings., costing £1,400 per employee per year, according to a cross-industry study. Full story...

04/07/2016

More than just a trophy: How awards deliver higher ROI for winners

New research from DMA Award entries reveals what it means and takes to create a winning campaign, with 56% of winners featurumg in the top half of their industry return on investment (ROI) performance. Full story...

04/07/2016

‘Transcription Engine’ transforms speech and audio into usable data

Nuance Communications, has introduced the Nuance Transcription Engine (NTE), designed to quickly transform massive amounts of recorded audio into actionable data across a wide range of industries. Full story...

04/07/2016

Unilever signs up for new ‘vison-based’ banner ad

In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad. Full story...

04/07/2016

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication. Full story...

05/07/2016

Uber for Planes: Wingly connects private pilots to passengers

Flight sharing platform Wingly is officially launching in the UK after going live in France and Germany. Full story...

05/07/2016

Desperados runs vertical beer ad for mobile generation

Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles. Full story...

05/07/2016

Nescafe's Tumblr switch: Six months on

At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months. Full story...

05/07/2016

Ten years of digital growth: Ireland leads Europe for long-term ad spend

Ireland has enjoyed the best digital growth in Europe over the past decade, followed by Bulgaria and Poland, according to new research looking at online ad spend over the past ten years. Full story...

05/07/2016

From Star Wars to mangoes: The biggest domain disputes of the year

Domain registry Nominet has released its annual domain disputes report, looking at ways that big brands have worked to protect their reputation online through challenging domain squatters over the past year. Full story...

06/07/2016

Google ‘Expanded Text Ads’: 20% increase in CTRs

Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing. Full story...

06/07/2016

Creative industries unite to lead post-Brexit growth

The creative industries can lead economic growth in the post-Brexit UK, industry leaders said this week. Full story...

06/07/2016

Creepy or cool? Consumers embrace smart tech to boost in-store purchase decisions

Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research. Full story...

06/07/2016

Bournemouth students win university marketing completion

A team from Bournemouth University have won a competition that challenges university students to work on a real-life marketing brief and then pitch it back to the brand. Full story...

06/07/2016

Facebook debuts wireless access platform

Facebook is ramping up its efforts to bring internet access to remote parts of the world (and push its products in the process), with a new platform called OpenCellular. Full story...

07/07/2016

Euro 2016 takes mobile mainstream: Sports app use grows 65%

As Wales’ historic journey in Euro 2016 comes to an end, with Ronaldo emerging triumphant over club-mate Gareth Bale last night, new data from Flurry shows this year’s tournament has been the most mobile-centric yet. Full story...

07/07/2016

The desktop isn't dead: New report highlights ‘mobile myths'

Despite the growth of mobile, most people still prefer shopping for gifts on their desktops or laptops over stores or smartphones, according to new research. Full story...

07/07/2016

UK retailers ‘ramping up tech investment to drive in-store sales’

Almost three-quarters (73%) of retailers in the UK are planning to increase digital investment in the next 24 months in an attempt to branch out from the traditional bricks-and-mortar customer experience and leverage new technologies to drive in-store sales, according to new Full story...

07/07/2016

Facebookers give top 10 reasons for using social media

When asked about their main reasons for using social media, over 4 in 10 Facebookers list keeping up with their friends as one of their biggest motivations, according to new data. Full story...

07/07/2016

Beyond touchscreens: The future of interaction [INFOGRAPHIC]

It's hard to remember a world without touch screen interfaces, but how might we interact with technology in the future? This new infographic from ShopSmart looks at the potential for holograms, bendable screens and even mind-control... Full story...

07/07/2016

Snapchat finally lets users save their own snaps

Snapchat is launching a new 'Memories' feature that lets users save their own photos and videos, in a significant move away from its 'self-destucting' messaging roots. Full story...

08/07/2016

Two-thirds of Olympics TV viewers will be second-screening- report

Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne. Full story...

08/07/2016

Lastminute.com spin off connects brands to travel and lifestyle audiences

Travel pioneer lastminute.com mis expanding with a new media company called ‘The Travel People’ designed to help brands reach the group’s 10 million annual customers. Full story...

08/07/2016

Smart cities warning: UK councils ‘not on track delivery’

Many local governments are lacking the budget, leadership and capability to progress smart initiatives and connected technology in cities across the UK, according to new research. Full story...

08/07/2016

Content marketing tips: 5 steps to drive superior customer experience

Content marketing is playing an ever more important part in the marketing mix, but how can it enhance customer experience? This new white paper from Amaze offers five steps to get the most out of content marketing. Full story...

08/07/2016

Future tech: 5 ways immersive experiences are changing the marketing rules

The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report. Full story...

11/07/2016

Pokemon Go! overtakes Twitter as augmented reality game goes global

Pokemon Go!, an augemnted reality game that challenges players to find hidden characters in the real world, has gone global, overtaking Twitter on Android. Full story...

11/07/2016

"Hey Bae <3": Microsoft mocked for embarrassing millennial recruitment email

Microsoft's latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at 'Millennial speak' have been roundly mocked on social media. Full story...

11/07/2016

Facebook Messenger gets Snapchat-style 'Secret Conversations'

Facebook Messenger has begun testing 'Secret Conversations', a feature that enables end to end encryption for conversations within Messenger with private messages that can disapear. Messenger Secret Conversations from Facebook on Vimeo. Full story...

11/07/2016

Mind the reality gap: Five myths about sharing personal data

Consumers in the UK have little understanding of the complexities surrounding the security of their personal data and are falling prey to a host of myths that could put them at risk according to a new report. Full story...

11/07/2016

YouTube to launch $35 online TV platform next year?

YouTube us panning an online TV platform in partnership with US networks ESPN, ABC, and CBS, according to a news report. Full story...

12/07/2016

Top travel websites lack inclusivity for disabled users

A report investigating the user experience and accessibility of some of the UK’s top travel websites has today been launched by digital agency, Sigma. Full story...

12/07/2016

Thumbs up: Facebook redesigns like button

Facebook's like button is getting a new look, swapping the letter 'F' with the more universal thumbs up symbol. Full story...

12/07/2016

Samsung partners food blogger Jack Monroe for TabPro S campaign

Samsung has launched a new video camapgin to promote its new TabPro S hybrisd laptop, recruiting popular food blogger Jack Monroe. Full story...

12/07/2016

Biggest IPO of 2016: Chat app Line plans $1.14bn stock market float

Messaging app Line is planning a dual Japan-US IPO, which could raise as much as $1.14 bn, which could make it the biggest tech IPO of 2016. Full story...

12/07/2016

Cat therapy, teeth grills and glowing toilets: Amazon's Prime Day 2 gets weirder

Amazon's second annual Prime Day has come to a close, with the online retail giant's made-up holiday sale offering big ticket items and some slightly stranger oddments. Full story...

13/07/2016

Brits 'saving 2.2 hours per month' via apps and online tools

UK consumers are now saving an average of 2.2 hours per month thanks to disruptive apps and online tools, with over two thirds (68%) of them feeling no loyalty to traditional brands when it comes to switching for the convenience these apps Full story...

13/07/2016

Driverless cars: 40% want to get on board

Not everyone is enthusiastic about driverless cars, with just four in ten people saying they are interesting in getting on board one in the future, according to new research. Full story...

13/07/2016

Google picks Shutterstock for Google Advertising Products images

Google has selected Shutterstock to deliver images across its shopping ad platform Google Advertising Products. Full story...

13/07/2016

Most public relations disasters ‘are brands fault’

Over three quarters (78%) of public relations disasters are “the brand’s fault”, according to a new survey. Full story...

13/07/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

14/07/2016

Pokemon Go! launches in UK: How can brands catch the craze?

Pokemon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze? Full story...

14/07/2016

Amazon tests personalised video ads

Amazon is experimenting adverts with personalised video, showing clips featuring images and text about products the US retailer has detected the user has shown interest in. Full story...

14/07/2016

Google ‘Showcase Shopping’ format gives visual boost to search ads

Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads. Full story...

14/07/2016

GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation

The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties. Full story...

14/07/2016

APAC to overtake North America as world’s biggest digital ad market

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics. Full story...

14/07/2016

Time buys ad tech firm Collective Europe

Time UK has snapped up Collective Europe Limited a provider of premium digital creative advertising solutions, for an undicsclosed sum. Full story...

14/07/2016

Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling

As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game. Full story...

15/07/2016

One in four name Amazon as their favourite retail brand

Over a quarter of UK shoppers say that online giant Amazon is their favourite retailer, with John Lewis (14%) and M&S (10%) following behind, accoding to new research. Full story...

15/07/2016

Lighter ads: New tech slashes ad sizes 75%

New technology from native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB. Full story...

15/07/2016

The rise of the ‘Smart-up’: UK leading rise of AI firms

With Twitter recently paying $150m for 14-person Magic Pony, a UK-based AI visual search company, are we seeing the rise of the ‘smart-up’: companies that are transforming marketing through artificial intelligence? This new report from Magister Advisors takes a closer look. Full story...

15/07/2016

Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]

Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament. Full story...

18/07/2016

Viral of the week: Samsung gets VR viewers to 'Face Their Fear'

Can VR help people overcome their fear of spiders? Samsung wanted to find out with this new VR experiment. See why it's our viral of the week below... Full story...

18/07/2016

New ‘hyperlocal’ ad format targets people near posters

Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move. Full story...

18/07/2016

Finding the treasure trove: Making consumer insights pay off [INFOGRAPHIC]

Thanks to digital channels, consumer product companies now have a direct connection to the needs and aspirations – the ‘pulse’ – of consumers. This new report from Capgemini looks at how they make the most of these insights. Full story...

18/07/2016

YouTube ad viewability reaches 93% [INFOGRAPHIC]

Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web. Full story...

18/07/2016

Amazon Prime Day 2: Top product searches revealed

Following the second UK Amazon Prime Day earlier this week, Brits rushed to buy electronics such as fitbit and headphones, according to new research. Full story...

18/07/2016

L'Oréal launches makeup emoji keyboard to connect with millennials

Beauty brand L'oreal has laucnch a new emoji keyboard that lets mobile users share styles in a single symbol. Full story...

19/07/2016

Third of 16-24s use social media for product research

With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels. Full story...

19/07/2016

The five types of millennials: From mobile mavens to thrifty traditionalists

Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed. Full story...

19/07/2016

How to convert online leads into sales [INFOGRAPHIC]

Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates. Full story...

19/07/2016

Pokemon Go: Five examples of brands catching augmented reality craze

Pokemon Go! hasn't revealed official sponsorship formats yet, but that hasn't stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze... Full story...

20/07/2016

Unilever buys Dollar Shave Club for $1bn

Dollar Shave Club, the firm that shook up the men's shaving industry, has been bought by FMCG giant Unilever for a reported $1bn. Full story...

20/07/2016

Twitter opens verification for all: How to get a blue tick

Twitter is finally giving everyone a chance at the coveted blue verified badge, offering an online application for its users that will grant them presigious tick. Full story...

20/07/2016

Guy Phillipson to step down as IAB boss after 12 years

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body. Full story...

20/07/2016

Digital divide: 7.5m Brits left behind in the digital revolution

The digital divide is a reality, with the UK split into not two, but three levels of engagement with the digital world: "dawdlers, devotees and day-to-day doers", according to new research. Full story...

20/07/2016

Email marketing best practice guidelines - 40% of viewers probably not seeing images

Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates. Full story...

20/07/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

21/07/2016

McDonald’s fail: Name your own burger site attracts tasteless creations

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site. Full story...

21/07/2016

Brexit search trends: Brits get more political

The UK’s interest in joining a political party has increased by 7,000% post-Brexit, according to new research looking into search trends after the shock result of the EU referendum. Full story...

21/07/2016

Google speeds up mobile adverts with 'Amp For Ads'

Google is bringing its Accelated Mobile Pages technology to ads, as the web giant looks to boost its mobile revenue. Full story...

21/07/2016

Snapchat adds ‘suggest a friend’ feature

Snapchat has introduced a new feature that could help brands and users get more followers: Suggest a Friend’. Full story...

21/07/2016

UK leads Europe for social engagement

The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research. Full story...

21/07/2016

Yahoo fails to find buyer as losses widen

Yahoo is preparing for a third round of bids for the company, as the embattled web giant sees its losses widen to $440m. Full story...

21/07/2016

The most amazing facts about Facebook [INFOGRAPHIC]

Which global region uses Facebook the most? And what is the average friend number for users? This new infographic from Dark Bear Web Solutions looks at some of the key facts behind the biggest social network in the world. Full story...

21/07/2016

Amazon tests 'Uber-style' delivery scheme: Car owners become posties

Amazon is testing a new scheme where it pays ordinary people to deliver its packages. Full story...

22/07/2016

Facebook adds action-based bidding to mobile app install ads

Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps. Full story...

22/07/2016

Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]

Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events. Full story...

22/07/2016

Kantar updates real-time TV ratings technology

Kantar has made enhancements to its real time TV ratings platform, helping broadcasters make immediate decisions about live programming. Full story...

22/07/2016

The next Pokemon Go? Ordnance Survey seeks GeoTech start-ups

Geovation, an Ordnance Survey (OS) initiative supporting corporations, SMEs, start-ups and individuals using geospatial technology and data to create innovative new products and services, invites applications for the next batch of Geovation Programme members. Full story...

22/07/2016

Pokemon Gone!

Nintendo shares drop as investors respond to details of licencing agreement. Full story...

25/07/2016

Yahoo sells to Verizon in $5billion deal

Verizon have announced the purchase of Yahoo ending speculation on the future of Yahoo. Verizon will $4.8 billion for the business. An announcement was made before NY stock exchange opened earlier today. Full story...

25/07/2016

Olympic “sharing-fest” to be a goldmine for marketers

With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers. Full story...

25/07/2016

British workers lag behind global rivals for digital skills

While 39% of Brazilians think they could build a website, only 16% of British workers feel the same, according to a new global survey looking at digital skills in the workplace. Full story...

26/07/2016

Amazon announces UK tests for delivery drones

Amazon today said that it has reached agreement to partner the UK government in tests to explore the viability of delivering small parcels by drone. Full story...

26/07/2016

Google maps cleans up it act

Google have introduced an attractive refresh to the look and feel of Google maps. Full story...

26/07/2016

Tumblr and MySpace passwords hit by "mega breach"

Hundreds of millions of hacked account details from social networks MySpace and Tumblr have been advertised for sale online. Full story...

01/06/2016

Tablet usage declines across world as smartphones dominate

The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data. Full story...

01/06/2016

Explorative Brits make unexpected travel choices this summer

Britain’s silver surfers are becoming hooked on sharing economy services, with searches increasing by over 170 per cent year-on-year, nearly double the growth of those aged 25-34, according to new research. Full story...

01/06/2016

Getting checkout abandoners back: Half return to buy same products at a later date

A third (32%) of online shoppers who abandoned their shopping did so at the checkout, yet the majority of site abandoners remain loyal and return to the same retailer to complete their purchase at a later time (53%). Full story...

01/06/2016

Microsoft to ban 'easy' passwords to improve security

Microsoft is tightening password security by banning easy passwords, such as '123456', following recent high profile security breaches. Full story...

01/06/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

02/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future

Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Full story...

02/06/2016

Women lead men for time spent on mobile internet

Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report. Full story...

02/06/2016

Data watchdog rejects EU and US data deal

The European Data Protection Supervisor (EDPS) has demanded revisions to a consumer data sharing deal between the EU and the US, intended to be a replacement for the long-running 'Safe Harbour' pact between the two regions. Full story...

02/06/2016

1 in 4 decision makers choose Facebook over LinkedIn and Twitter when making purchasing decisions

One in four (24%) decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision, ranking it ahead of Twitter and LinkedIn, according to a new study. Full story...

02/06/2016

Global sites 7% slower than last year as social plugins hamper speed

The growing trend for sites to use third party widgets and content heavy pages is leading to slower load times for websites around the world, according to new research. Full story...

02/06/2016

Facebook uses AI to beat comment spam

Facebook is using a new ‘deep text’ program to start scanning 10,000 posts a second in a bid to improve comments and catch spam. Full story...

03/06/2016

Half of 16-24s in US now use Snapchat

Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research. Full story...

03/06/2016

French ad tech firm ADventori expands to London

AdTech firm Adventori is opening a London office as it expands beyond France with clients including IKEA, Nissan, L’Oréal, and Coca Cola. Full story...

03/06/2016

Menu Next Door gets $2m funding boost as ‘Airbnb for food’

European startup Menu Next Door has secured $2 million round of funding from Index Ventures, Local Globe, Kima Ventures, and TheFamily to expand its novel approach to food delivery. Full story...

03/06/2016

Industrial Internet of Things:Security concerns hamper adoption

Four-fifths (82%) of business executives believe that successful adoption of the Industrial Internet of Things (IIoT) is critical to their company’s future success. Despite this, only 25% of surveyed companies have a clear strategy, according to new research. Full story...

03/06/2016

Mark Zuckerberg's personal Facebook and Pinterest pages hacked

Facebook founder Mark Zuckerberg briefly lost control of both his Twitter and Pinterest accounts this morning, after a hacking group broke in to both, defacing the pages. Full story...

06/06/2016

BuzzFeed and Facebook to stream live EU referendum event

UK Prime Minister David Cameron is to appear in BuzzFeed’s EU referendum event, which will be streamed using Facebook Live on June 10th. Full story...

06/06/2016

City AM hands over website control to brands

In a daring move, free London newspaper City AM is letting brands post articles directly into their website content management system with no editorial control. Full story...

06/06/2016

UberEATS comes to UK to take on Deliveroo

Uber is planning to expand its takeaway deliver service to the UK after launching in 16 other cities around the world, according to a news report. Full story...

06/06/2016

How to stop your ecommerce site from leaking money

Your ecommerce store could be leaking money in more ways than you know. This infographic from Red Stag Fulfilment offers some tips and stats to help understand how to get the best out of online retail. Full story...

06/06/2016

Facebook forces Android users to download Messenger app

Facebook has instructed all Android users to download its Messenger app, ending support for the service from directly within the social network’s own website. Full story...

07/06/2016

Global web users: 97% visiting social networks

Nearly all online adults around the world access a social network regularly, according to new data. Full story...

07/06/2016

How to build a successful YouTube channel [INFOGRAPHIC]

YouTube is no longer just a website- it’s an industry. This infographic from We Are Top offers a guide on building a successful YouTube channel from the scratch. Full story...

07/06/2016

Ad fraud “accounts for 30% of online ad market” – report

The World Federation of Advertisers has warned that marketers could waste over $50bn a year by 2025 due to ad fraud. Full story...

07/06/2016

JICWEBS helps brands track video viewability with new guidelines

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability. Full story...

07/06/2016

EU vote fiasco: UK extends deadline after site crashes

UK Prime Minister David Cameron has said that the Government may extend the EU voter registration deadline, after the official website crashed in the final hours, leaving many people unable to take part in the upcoming referendum. UPDATE: The deadline for registering Full story...

08/06/2016

Top global brands: Google regains top slot from Apple

Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new report. Full story...

08/06/2016

Getting personal: how BYOD is influencing the passenger experience [INFOGRAPHIC]

The digital traveller prefers their own devices for a more connected inflight experience and are increasingly switching to use of their own devices during flights, according to new research. Full story...

08/06/2016

Mobile ad blocking rises to 22% across world

The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software. Full story...

08/06/2016

Political dilemma: BuzzFeed ends Republican Party's ad contract over Trump

BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump. Full story...

08/06/2016

La Redoute begins digital marketing push with Visual IQ

French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer. Full story...

08/06/2016

Snapchat merges Discover and Live Stories to give publishers a boost

Snapchat has redesigned its 'Discover' section, merging it with 'LIve Stories' to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online. Full story...

09/06/2016

Amazon grocery service finally comes to UK

Amazon has finally launched its grocery service in the UK, in a major challenge to supermarkets. Full story...

09/06/2016

Euro 2016 website review: Learning from FIFA’s mistakes (but some mobile misteps)

Football fans on the move could be set for frustration, waiting three times longer for UEFA mobile site compared to desktop, according to a ‘fitness test’ review from a digital performance firm. Full story...

09/06/2016

‘Dark social’ channels dominate UK mobile sharing activity

The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research. Full story...

09/06/2016

Snapchat overtakes Twitter for daily users

Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report. Full story...

09/06/2016

Can big data predict Euro 2016 winner?

Tumblr and Yahoo Sport have predicted the winner of UEFA EURO 2016, with Germany defeating Spain in the final for the championship, according to data analysis. Full story...

09/06/2016

Jawbone hit by backlash for 'insensitive' Fathers' Day email

Wearable tech firm Jawbone has faced heavy criticism for "insensitivity" after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’. Dear jawbone, my father is dead. Love, Ellie. pic.twitter.com/WQ6qsCVniA— ✍ (@_ellie) June 8, 2016 Full story...

10/06/2016

Media agency secrets exposed: Industry rocked by US report

Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed? Gary Jones, marketing strategist at Digital Strategy Consulting, Full story...

10/06/2016

Internet ad spend ‘will overtake TV next year’ in US- report

Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers. Full story...

10/06/2016

Pizza Hut revamps website to reflect new neon branding

Pizza Hut has recruited Amaze to create a new website for the restaurant chain. Full story...

10/06/2016

Microsoft to buy LinkedIn for a massive $26bn

Microsoft has struck a $26.2bn (£18bn) deal to buy professional social platform LinkedIn, paying more than Facebook did for WhatsApp. Our CEO @jeffweiner’s reflections on today’s announcement that LinkedIn will be joining forces with Microsoft. https://t.co/TV43SkvXK5— LinkedIn (@LinkedIn) June 13, 2016 Full story...

13/06/2016

Global gaming trends: 10% of leisure time now spent gaming

Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research. Full story...

13/06/2016

Mexico digital trends: Smartphones boom drives social mums

The mobile boom is changing behaviours with consumers in Mexico, with over 80% of Mexican mothers using their smartphone to chat, according to new data. Full story...

13/06/2016

EU referendum: What are voters searching for?

With the EU referendum less than 2 weeks away, Hitwise, a division of Connexity, lifts the lid on what the British public is thinking ahead of the upcoming vote by looking at search habits. Full story...

13/06/2016

Viral of the week: Kleenex showcases 11-year olds animal care

Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below… Full story...

13/06/2016

Half of consumers want brands to use artificial intelligence

Half of consumers are interested in brands using artificial intelligence (AI) for customer engagement, such as chatbots or virtual assistants, according to new research. Full story...

14/06/2016

Digital skills crisis: UK 'missing out on £63bn a year'

The UK is facing a digital skills gap which could be costing the economy £63bn in lost income each year, according to a new report. Full story...

14/06/2016

Luxury brands know 80% of in-store customers by name

Luxury brands are well positioned to personalise their online marketing, with 80% knowing their store customer by name, according to new research. Full story...

14/06/2016

Man size no longer fits all: Generation Z shuns gender ‘stereotypes’

Men's gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research. Full story...

14/06/2016

Smartology debuts German contextual ad tech: Reuters and W&V sign up

Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatch and SmartMobile. Full story...

14/06/2016

Euro 2016: 88% of viewers are second-screeners

With the Euros 2016 now in full swing, new research uncovers that the vast majority (88%) are second screeners, using their mobiles and TVs at the same time. Full story...

14/06/2016

Snapchat finally opens up to third-party ads

Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising. Full story...

15/06/2016

'Sharing economy' triples amongst British consumers

There has been a dramatic shift in Brits turning to their peers to access goods and services via sharing economy, increasing three times in 2016 compared to 2015, according to new research. Full story...

15/06/2016

LinkedIn used by 4 in 10 internet users worldwide

This week saw Microsoft buy LinkedIn for an astronomical $26bn, surprising many. But new data reveals that 4 in 10 internet users are on the business-focused social network. Full story...

15/06/2016

Kantar unites online and TV campaign reports for brands

Kantar and The The Netherlands TV industry body Stichting KijkOnderzoek (SKO) have teamed up to offer what it claims is the world’s first combined campaign reporting for TV and online combined. Full story...

15/06/2016

Sponsored content giant Outbrain gets new European boss

Content recommendation firm Outbrain has promoted Stephanie Himoff to Managing Director Northern Europe. Full story...

15/06/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

16/06/2016

Facebook tracks in-store visits to link online and offline habits

Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network. Full story...

16/06/2016

Facebook tracks in-store visits to link online and offline habits

Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network. Full story...

16/06/2016

Brands ‘choosing YouTube influencers over traditional celebrities for ads’

Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research. Full story...

16/06/2016

Five key areas of focus for the North’s digital tech sector

Manchester Digital, the independent trade association for the North West’s digital sector, has today released its updated strategy, developed to outline and steer its upcoming activity and ensure that it tackles the issues its members say matter to them the most. Full story...

16/06/2016

A day in the life of a digital consumer [infographic]

Just what does the average US digital consumer get up to during their daily lives? New research from YuMe showcases the breadth of touchpoints consumers engage with across apps and video, on computers, smartphones, tablets, connected TV, gaming consoles and other media Full story...

16/06/2016

YouTube woos small businesses with free professional video ads

Google has launched a new 'DIY-style' video ad package for small businesses, offering ‘free' professional video ads and tools… provided they spend $150 on YouTube ads. Full story...

17/06/2016

Pinterest Promoted Pins: Three new ways to target users

Pinterest is adding new targeting options, 'remarketing’, ‘look-alike’ and ‘ad-interaction targeting’, to help brands serve more relevant ads to the social scrapbooking site. Full story...

17/06/2016

Emojis become keywords: Twitter to let brands target ads by user's emojis

The 'winky face' is set to become the new keyword, as Twitter starts letting brands target ads based on the emojis people use. Full story...

17/06/2016

Snapchat ads: 92% of ad campaigns boost offline sales too

Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores. Full story...

17/06/2016

Cannes Lions 2016 Highlights from Day One

Cannes Lions 2016 kicked off with a bang, with sessions from David Copperfield with memBrain, SNASK, Insight Publicis Nigeria and Taylor Herring. This video highlights reel shows the best from the opening day of the festival. Full story...

20/06/2016

Food fail: Hungry T-Mobile users force Dominos to withdraw 'free pizza' offer

Domino’s has been forced to pull out of a T-Mobile’s promotion offering its customers free pizza via its new customer rewards app, after the pizza firm couldn’t cope with the increase in order volume. Full story...

20/06/2016

Two-thirds of marketers ‘feel unprepared for Brexit’

With the EU referendum only a few days away, UK marketing professionals are saying they feel unprepared for the potential changes that lie ahead, according to a new survey. Full story...

20/06/2016

Euro 2016: Fifth of fans to watch on mobile [INFOGRAPHIC]

Nearly a fifth (17%) of football fans will watch Euro 2016 matches on mobile, with mobile games and sports apps the most popular second screening activities, according t0 new research. Full story...

20/06/2016

Digital skills crisis: 72% of companies struggle to hire staff they need

As a new poll reveals 72% of companies said they found it difficult hiring staff they need to grow their business, CEOs of some of the fastest-growing UK companies have come together to discuss the challenges of recruitment in the UK. Full story...

20/06/2016

The Digital Single Market: What has the EU ever done for ecommerce?

The Digital Single Market aims to make cross-border ecommerce easier, from shipping and VAT to consumer rights and watching iPlayer abroad. Philip Rooke, CEO of Spreadshirt, looks at how Brexit could limit the benefits from this upcoming EU initiative. Full story...

21/06/2016

Programmatic trends: Advertisers still relying on agencies as publishers opt for in-house systems

The use of programmatic advertising is changing across europe, with many advertisers opting for a 'hybrid models' but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB. Why advertisers are choosing #programmatic? Latest @IABEurope Full story...

21/06/2016

Cannes Lions 2016: Highlights from Day 2

The second day at Cannes Lions 2016 featured sessions from WPP, SapientNitro, Brian Eno with Dentsu Lab Tokyo and Hakuhodo Inc. Catch up on the key moments in this highlight reel below. Full story...

21/06/2016

A nation of social shoppers: 2.5 million Brits ‘buying on mobile every day’

2.5 million Brits are not just shopping but buying something on their mobile phones every single day, according to new research. Full story...

21/06/2016

EU vote and social media: Leave campaign attracts most negative sentiment

With just two days until the EU referendum, just what are voters saying on social media? This new infographic from Amobee Brand Intelligence looked at social media conversations across the UK to uncover the volume and tone of debate ahead of the Full story...

21/06/2016

Cannes Lions 2016: Yahoo reveals storytelling mobile ad format ‘Tiles’

Yahoo has launched 'Tiles' a new mobile ad format that lets brands to tell visual stories on mobile devices. Full story...

21/06/2016

EU poll: Two-thirds of Digital Intelligence readers back remain for better digital future

Over two-thirds (68%) of Digital Intelligence readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today. Full story...

22/06/2016

Cannes Lions 2016: Highlights from Day Three

The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below: Full story...

22/06/2016

Viral of the week: Adobe challenges artists to re-create lost masterpieces with Adobe Stock

Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week Full story...

22/06/2016

Top Euro 2016 sponsors: Kia Motors and Vauxhall score big

Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research. Full story...

22/06/2016

EU website reviews: Remain winning on desktop, but Leave winning on mobile

With the EU referendum just one day away, new research looks at how well both the offoical websites of the Leave and Remain websites are performing. Full story...

22/06/2016

Twitter extends videos to 140 seconds with new Engage app

Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience. Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing Full story...

22/06/2016

Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea

A campaign featuring transgender pop band from India has won the second annual ‘Glass' Award at Cannes Lions, for its work to promote gender equality. Full story...

23/06/2016

Tumblr takes on Facebook and Periscope with Live video

Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter's Periscope and Facebook Live Video. Full story...

23/06/2016

London 'best in UK for women in tech'

London offers the best opportunities in the UK for women working in the technology sector, but more work to be done as one in ten tech teams have no female employees, according to new research. Full story...

23/06/2016

New domain .ltd opens to public as brands warned of cybersquatters

The new .ltd domain is now available to the public, meaning that brands are now vulnerable to cybersquatters, according to a new report. Full story...

23/06/2016

LinkedIn or Out? Social network runs referendum content series

LinkedIn joined the referendum debate this week by launching #OffTheFence, its first ever fully-integrated marketing and PR campaign in the UK to promote long-form publishing on the platform. Full story...

23/06/2016

On the Ground in Cannes: The Long Road to Changing Gender Portrayals in Advertising

This year’s Cannes Festival once again celebrates the creative industry, but is the role of women in the sector taking a step backwards? Stephanie Himoff, Managing Director, Northern Europe at Outbrain, tackles the gender issues in the creative industry. Full story...

24/06/2016

Brexit: Marketing industry figures react to EU exit

The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK. Full story...

24/06/2016

Top 10 YouTube 360 ads

In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year. Full story...

24/06/2016

Brexit: Delivery firm urges UK Goverment to secure access to the Single Market after EU exit vote

The international courier ParcelHero has responded to the vote to leave the EU by calling for the Government to negotiate immediately for access to the single market, and not seek to impose tariffs on EU imports into the UK. Full story...

24/06/2016

Firms warned to ‘keep social media campaigns honest’

Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has this week released new research into the prevalence of questionable marketing on social Full story...

24/06/2016

Cannes Lions 2016: Top digital winners announced

A ‘new’ Rebrandt painting created by AI, a VR news app and a heart warming animated film Justino have scooped the some of the top digital awards at this year’s Cannes Lions fesatival. Full story...

24/06/2016

Google helps brands think like YouTube stars with ‘certification programme’

YouTube has launched an online educational tool for agencies to help them learn the tricks of YouTube’s biggest stars in order to create better branded content for the video platform. Full story...

24/06/2016

Cannes Lions 2016: Video highlights from all eight days

This year's Cannes Lions festival was packed with big players in digital...and plenty of big name celebrities too. We've complied video highlights covering every major presentation during the festival. Full story...

27/06/2016

Cannes Lions 2016 review: Marketers and the Gen Z conundrum

As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at Full story...

27/06/2016

Cannes Lions 2016: Highlights from Day 8

The final day at Cannes aw Blake Mycoskie, Amani Al-Khatahtbeh, Sam Ball and Bensimon Byrne take to the stage. Full story...

27/06/2016

Cannes Lions 2016: Unilever's CMO pledges to end sexist stereotypes in ads

Unilever's Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues. Full story...

27/06/2016

Cannes Lions 2016: Highlights from Day Seven

The penultimate day of the 2016 Cannes Lions Festival featured sessions from model Shaun Ross, UNIQLO’s John C Jay, Hollwood producer Harvey Weinstein and UN Secretary General Ban Ki-moon. Full story...

27/06/2016

Cannes Lions 2016: Highlights from Day Six

On the sixth day of the Cannes Lions Festival, hear insights from Oscar-winning Director Alejandro G. Iñárritu, legendary creative David Droga, P&G Head Marc Pritchard and VICE's Shane Smith. Full story...

27/06/2016

Cannes Lions Case Study: Ariel washing powder gets dads to #sharetheload

This social media video for Ariel washing Powder was hailed by Facebook's Sheryl Sandberg as “one of the most powerful” she'd ever seen. The Indian ad campaign encouraged men to do their fair share of housework. Full story...

27/06/2016

Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video

UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity). Full story...

27/06/2016

Snapchat wins older users as it tops App Store for first time

Snapchat is growing up, as the chat app now tops the the iOS downloads chart for the first time, according to new data. Full story...

27/06/2016

Cannes Lions 2016: Highlights from Day 5

Day 5 at the Cannes Lions event saw Iggy Pop, Gwyneth Paltrow, Keith Weed and Kevin Kelly take to the Cannes Lions stage. Watch their best bits in the video below. Full story...

27/06/2016

Is Cannes Lions becoming too celebrity focused? Will Smith more popular than Usher

Will Smith was more popular than Usher at this year’s advertising and media festival. But is the festival giving way to celebrities over creativity? New research looks at the growing trend… Full story...

27/06/2016

Cannes Lions 2016: Highlights from Day 4

The fourth day at Cannes Lions included insights from Will Smith, Anna Wintour, Usher and Wendy Clark. View the highlight video below: Full story...

27/06/2016

EU secures more protections for citizens in US data sharing pact

The US has finally agreed to the terms behind a data sharing pact with EU countries, which aims to protect citizens following governmet spying revalations. Full story...

28/06/2016

China clamps down on undisclosed search ads

The Chinese government is to enforce stricter controls on the way search engines display ads in the country, in a bid to better distinguish between natural and paid-for content. Full story...

28/06/2016

Twitter adds Snapchat-style #Stickers to photos

Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat's strategy in a bid to boost engagement. Coming soon! Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy pic.twitter.com/NZoM6nHenD— Twitter (@twitter) Full story...

29/06/2016

Google's latest robot butler does the dishes

Boston Dynamics' latest robot appears to be designed to help in the kitchen, with the ability to load a dishwasher and walk up stairs. Full story...

29/06/2016

Mobile CRM trends: Three quarters of people now ’talk’ to businesses with a mobile message

Businesses are embracing mobile as a communications channel regularly engaging with their customers via text and chat apps, according to new data. Full story...

29/06/2016

Tackling mobile ad blocking: Consumer control and “common sense” are key

Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK. Full story...

29/06/2016

‘Content-only’ platform for programmatic ads goes live

Avid Media, the content marketing and native distribution company, has unveiled what it claims is the first demand-side platform focused purely on content. Full story...

29/06/2016

Facebook puts friends ahead of publishers in news feed

Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers. Full story...

30/06/2016

Small business 'unaware of benefits of programmatic marketing'- survey

Half of UK small to medium sized business believe they are being ‘priced out’ of marketing automation, but many are not aware of how the practice coould benefit them, according to a new report. Full story...

30/06/2016

Global social commerce trends: Electronics and fashion driving most demand

Retailers selling consumer electronics and fashion products benefit the most from social commerce, according to a new report that looks at how social commerce platforms are being used arpound the world. Full story...

30/06/2016

Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package

Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband. Full story...

30/06/2016

Google CEO predicts end of physical computers in an "AI-first world"

Google's vision of the future is one where physical computes are replaced by a smart assistant that follows you everywhere, according to its CEO. Full story...

03/05/2016

Snapchat goes to the Olympics: NBC to broadcast Live Stories to sports fans

Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience. Full story...

03/05/2016

Top smartwatch brands: Apple leads way (but demand is small)

With the anniversary of the Apple Watch coming up over the weekend, new research looks into the top-selling smartwatch brands in both the US and UK. Full story...

03/05/2016

UK lags behind US for digital customer experience [INFOGRAPHIC]

Business leaders looking to improve the quality of their customers’ digital experience agree they do not know where to start, according to research. Full story...

03/05/2016

AdBlock Plus lets users pay publishers directly via Flattr partnership

Adblock Plus has joined up with Flattr to create "Flattr Plus," a system for web users who want to pay online content creators. Full story...

04/05/2016

Uber sends 15,000 email print outs via horse and cart in Australia protest

Uber has gone back in time in a publicity stunt protest over a a raft of new regulations in Australia. .@Uber delivers 15000+ letters from users to @AnnastaciaMP - the vehicle of choice: a horse & cart @7NewsQueensland pic.twitter.com/PIZqWC67Q9— Simon Love (@SimoLove) Full story...

04/05/2016

Brazil bans WhatsApp for 72 hours

Brazil’s five major operators have been asked by a judge in the state of Sergpipe to block WhatsApp for 72 hours because it did not hand over information in a criminal investigation. Full story...

04/05/2016

It's official: Chrome overtakes IE as world's most popular browser

After years of debate over which browser is best, the industry has finally reached a consensus: Google Chrome is more widely used than Microsoft Internet Explorer. Full story...

04/05/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

05/05/2016

Instagram debuts video carousel ads

Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy's among the first brands to sign up to the new interactive format. Full story...

05/05/2016

iPhone replaces iPad as e-commerce device of choice

Almost half of UK eCommerce transactions (48.9%) now take place on mobile devices, up 6% year-on-year, with iPhones overtaking iPads, according to new research. Full story...

05/05/2016

C4 offers £1m ad slot for best brand that showcases disabled talent

Channel 4 is to giveaway £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns. Full story...

05/05/2016

Google’s AI granted access to 1.6m NHS patient records

The NHS has given the medical records of 1.6 million patients to Google’s AI technology DeepMind, according to a news report. Full story...

05/05/2016

Kantar Media and comScore unite for cross-platform analytics in Latin America

Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America. Full story...

05/05/2016

Snapchat rolls out shoppable ads: Target and Lancôme first brands to sign up

Snapchat has begun rolling out shoppable ads, with Target and Lancôme among the first brands to take up the format. Full story...

06/05/2016

London bus iBeacons to beam ads to passengers' mobiles

Passengers on London buses could soon get push notifications with real-time travel updates and in-app ads sent to their mobiles as they travel through the capital. Full story...

06/05/2016

Video viral of the week: Mars unites petcare brands with dog "freak out" videos

For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a 'Mix Mania' camapign. See why it's out video viral of the week Full story...

06/05/2016

10-year old who hacked Instagram wins $10,000 prize

A 10-year-old hacker has been awarded thousands of dollars for breaking into Instagram – a service he’s too young even to use. Full story...

06/05/2016

Yospace and SpotX bring personalised ads to live online TV

Yospace has partnered with video inventory management platform SpotX to enable personally targeted adverts when live TV is viewed online. Full story...

06/05/2016

Facebook's first temporary 'Reaction': Say it with flowers on Mother's Day

It was Mother's Day in over 80 countries on Sunday, and Facebook used the occasion to roll out its first temporary reaction- a flower to send to mums around the world. Full story...

09/05/2016

Snapchat spooks its users with mobile-first horror film

Snapchat users were treated to a movie with a difference last week, when made-for-mobile film 'Sickhouse' was broadcast in real-time snippets to the social media app. Full story...

09/05/2016

Sina Weibo partners Nielsen to boost digital ad measurement in China

Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China. Full story...

09/05/2016

Ad-blockers 'more likely to buy digital content'

Last week, Adblock Plus partnered online donation startup Flattr to let users donate to their favourite online publishers and content creators. New research suggests this is a shred move, as web savvy adblockers are also some of the internet's biggest customers. Full story...

09/05/2016

Video viral of the week: Mars reveals 'talking' cat collar

Forget smart cars - how about smart cats? This new talking feline translation collar from Mars Petcare is real (and not a belated April Fool's joke). See why it's our video viral of thw week below... Full story...

09/05/2016

Spotify in major shift to video with 12 new pop culture series

Spotify is taking on Apple's iTunes with a major new push into video, with 12 new series dedicated to pop culture. Full story...

10/05/2016

Periscope lets viewers save livestreams via #save hashtag

Periscope has launched a new feature which lets users keep their streamed video for more than 24 hours. Working on supporting broadcasts beyond 24h! Starting now, you can use our public beta by using #save in your title! https://t.co/LsjqsSib7v— Periscope TV (@periscopetv) Full story...

10/05/2016

Google Analytics can now track individual user behaviour on apps

Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app. Full story...

10/05/2016

Facebook in court battle over facial recognition privacy

Facebook has lost the first round in a court fight against some of its users who allege it "unlawfully" collected and stored users' biometric data derived from their faces in photographs. Full story...

10/05/2016

Blue or black? Google search links could soon change colour

Google is currently testing a colour change for its search results, moving from the iconic blue links to a more monochrome black… and some users aren’t happy. Full story...

10/05/2016

Facebook's controversial facial-recognition app Moments launches in Europe

Facebook has launched its photo-sharing app in the EU and Canada after adapting its controversial facial-recognition software to work around each region's privacy laws. Full story...

11/05/2016

Siri creators reveal next generation voice assistant 'Viv'

The team behind Apple's voice assistant Siri have revealed their latest independent project "Viv", an AI bot that lives on your phone and aims to be “the intelligent interface for everything.” Full story...

11/05/2016

Amazon takes on YouTube with "Video Direct"

Amazon is launching a new video service called "Amazon Video Direct", letting people earn royalties on uploaded content. Full story...

11/05/2016

Morning commute “best time for retailers to reach consumers by email”

Over four fifths (83%) of consumers read emails from retailers during the morning commute on their mobiles, making it the best time to reach them, according to new research. Full story...

11/05/2016

Winning “Hearts and Minds” of customers: Brands now embracing customer journey

Brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before, according to new research. Full story...

11/05/2016

Mobile sport trends: Euro 2016 to be a “second-screen-fest”

With exactly one month to go until England and Wales' opening matches at Euro 2016, new research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament. Full story...

11/05/2016

Mobile app revenues slowing down for first time – IDC

The global mobile app market is forecast to slow, with Apple’s App Store still ahead of rival Google Play despite an 8% drop, according to new research. Full story...

11/05/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

12/05/2016

Google bans payday lender ads

Google plans to ban ads from so-called payday lenders in its search results, in a move the company hopes will limit what it calls a "harmful" industry. Full story...

12/05/2016

Instagram app gets new look (and new ads)

Instagram has undergone a major redesign, along with new “dynamic” ad format, as the Facebook-owned app looks to turn its high user number into ad revenue. Full story...

12/05/2016

The Grand Tour: Amazon reveals name of new Jeremy Clarkson show

After months of speculation, Amazon has finally revealed the name of the motoring show from Jeremy Clarkson, James May and Richard Hammond. pic.twitter.com/pphwLmqKFt— The Grand Tour (@thegrandtour) May 11, 2016 Full story...

12/05/2016

Brands failing to bring consistency across devices: consumer survey

Just 40% of consumers think that brands are doing a good job at providing consistent experiences across devices, according to new research. Full story...

12/05/2016

AI robot teaches uni students for 5 months... and no-one noticed

Jill Watson has been a teaching assistant (TA) at Georgia Institute of Technology for months, responding to student's emails and forum messages. But there's a twist: Jill is a robot. Full story...

13/05/2016

Magnum taps Shazam for “Release the Beast” global campaign

Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign. Full story...

13/05/2016

Native ad clicks soar on mobile

The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research. Full story...

13/05/2016

New Yorker magazine features augmented reality cover

This week’s New Yorker magazine features an augmented reality cover to tie in with its ‘innovators’ issue. Full story...

13/05/2016

Periscope takes to the skies with drone tie up

Periscope is now supporting drone camera streams, as the live video app continues to expand the platform. Broadcast from a bird's eye view with drones! Available on iOS soon.https://t.co/J3GfdW4JRX— Periscope (@periscopeco) May 9, 2016 Full story...

13/05/2016

EU referendum: SMEs back remain campaign (but only just)

Britain’s small and medium-sized enterprises (SMEs) are in favour of the UK remaining in the European Union, but only by a small minority and with many firms still undecided. according to a new survey. Full story...

13/05/2016

Google puts search functions directly into mobile keyboard

Google has launched a new keyboard for iOS devices that directly integrates search functions, such as maps, GIFs or shopping results, into user's messages. Full story...

16/05/2016

UK gives greenlight for BBC and ITV 'Netflix rival'

The BBC and ITV are teaming up to launch a Netflix-style paid streaming service, after a UK government review. Full story...

16/05/2016

Warren Buffett backs new Yahoo bidder- report

Berkshire Hathaway’s Warren Buffett is backing a consortium that is bidding for Yahoo’s Internet assets, according to a news report. Full story...

16/05/2016

Apple invests in Chinese Uber rival

Apple had invested $1bn in Didi Chuxing, China’s largest ride-hailing company, as the electronics giant looks to take on Uber. Full story...

16/05/2016

Facebook ‘Reactions’ boost engagement

A couple of months on from Facebook’s launch of “Reactions”, Facebook has seen its new set of emojis boost engagement with the service, according to new research. Full story...

16/05/2016

JICWEBS tackles online ad fraud with new certificaton for brands

Companies can now receive certification for using fraud-reduction techniques, following the launch of a new auditing process from the UK’s Joint Industry Committee for Web Standards (JICWEBS). Full story...

16/05/2016

Twitter to exclude photos and links from 140-character limit - report

Photos and links will no longer count towards Twitter's 140 character limit, as the social network looks to give its users more room to tweet, according to a new report. Full story...

17/05/2016

Amazon to sell own food brands to Prime members

Amazon is reportedly close to venturing into the food manufacturing market, as the online retail giant continues its quest to become a one-stop-shop for consumer needs. Full story...

17/05/2016

MTV and Trojan launch 10-second sex education Snapchat series

MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor. Full story...

17/05/2016

Amazon creates customisable Dash Button for developers

Amazon has opened up its Dash Buttons to developers, letting program their own functions into the Internet of Things device. Full story...

17/05/2016

Video viral of the week: Burger King ‘pensioner team’ builds new stores in Italy

In Italy, 'Umarells' is the name given to retirees who like to spend their days observing and commenting on the ongoing work in the various construction sites. Burger King decided to make use of them in this new viral campaign… Full story...

17/05/2016

6 strategies to drive mobile app engagement [INFOGRAPHIC]

Although time spent on apps forms a good chunk of the overall mobile usage, nearly 25% of apps are only used once before being discarded. This new infographic from Dotcom Infoway looks at how to keep an app user coming back for Full story...

17/05/2016

Negative SEO: Many UK firms ‘prepared to illegally sabotage competitors' search rankings’- study

How far would most small businesses go to beat their competition online? A new study has revealed the shocking (and illegal) lengths some would go to sabotage competitors’ search rankings. Full story...

18/05/2016

Google puts shopping ads in image search for first time

Google has added shopping ads within its image search results, showing related products next to Google Images. Full story...

18/05/2016

Forget Black Friday: $5bn “Black FiveDay” coming this year- report

With Black Friday last year breaking the £1bn online shopping day mark, this year, Salmon is this year predicting that Black Friday will indeed become a ‘Black FiveDay’ and see a record breaking £5 billion spent online from Thursday 24th November through Full story...

18/05/2016

Instagram tests new 'Facebook-style' analytics tools

Instagram is testing a new analytics tools that provide deeper analytics as the Facebook-owned photo-sharing platform aims to provide more value to brands and marketers. Full story...

18/05/2016

Ad blocking could cost $12bn in US ad revenue by 2020

The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report. Optimal.com Ad Blocking Survey and Forecast from Rob Leathern Full story...

18/05/2016

Shades of Grey: Google's AI writes sad poetry after reading romance novels

Google’s AI has been set loose on 11,000 unpublished books, including 3,000 steamy romance titles, in a bid to produce more naturalistic sounding vocabulary. As a result, the machine produced some surprisingly abstract and melancholy poetry. Full story...

18/05/2016

BBC faces backlash ahead of online recipe cull

The BBC and UK government are facing and online backlash after it was revealed the broadcaster is to delete 11,000 online recipes. Full story...

18/05/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

19/05/2016

Hacker puts 100m LinkedIn logins up for sale

A hacker is advertising what they claim is more than one hundred million LinkedIn logins for sale, forcing the social network to reset accounts. Full story...

19/05/2016

Android Pay finally goes live in UK

Android Pay has officially launched in the UK, following the launch of Apple Pay in the country last year. #AndroidPay is available in the UK! Download from @GooglePlay, add your cards & tap to pay. https://t.co/UlNuMrooZG pic.twitter.com/bCBl7n2p2E— Android (@Android) May 18, 2016 Full story...

19/05/2016

Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool

Google has launched Spaces, a collaborative messaging app similar to the increasingly popular Slack. Full story...

19/05/2016

UK to get digital driving licence?

The UK government is developing a digital driving licence, according to new reports. So here's a little prototype of something we're working on #drivinglicence pic.twitter.com/a5eItrdiNI— Oliver Morley (@omorley1) May 13, 2016 Full story...

19/05/2016

iPhones get YouTube VR support for first time

The YouTube app on iPhones now supports Cardboard, Google's own viewer headset that lets users experience virtual reality. Full story...

19/05/2016

Google I/O round-up: Android N, smart cars and “Daydream” VR

This year's Google I/O conference saw the internet giant unveil a raft of new platforms and features. We look back at the top nine announcements from the event, from smart homes to streaming apps… Full story...

20/05/2016

Google Home takes on Amazon Echo with smart home assistant

Google has launched Google Home, a small speaker capable of answering voice commands through a new digital assistant. Full story...

20/05/2016

Microsoft sells Nokia feature phones to HMD

Microsoft is pulling out of the feature phones business to focus on smartphones, at it sells off Nokia's once market-leading range of devices. Full story...

20/05/2016

Uber enters driverless car race

Car-hailing app Uber has begun testing a self-driving vehicle in a move that threatens to further disrupt the taxi industry. Full story...

20/05/2016

UK ecommerce trends: Clothing drives sales but growth slows

Online retail inthe UK continued its double digit growth this year with purchases made online achieving a year-on-year increase of 11% in April, but growth has slowed, according to new research. Full story...

20/05/2016

The rise of cross-channel attribution: Shifting staff is key [INFOGRAPHIC]

The vast majority of marketing organisations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new survey. Full story...

20/05/2016

Chewbacca Mum: Kohl's capitalises on Facebook viral that got 135m views

Last week, a mother's video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl's, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need Full story...

23/05/2016

Instagram fail: Kardashian star accidentally pastes sponsored post instructions in caption

“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post. In which Scott Disick copied and pasted the email from the skinny Full story...

23/05/2016

KFC partners Baidu for robot powered store in China

Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers. Full story...

23/05/2016

Video Viral of the Week: 50 Cent spoofs MTV's Cribs with 'In Da Hostel'

With Snapchat set to revive MTV's Cribs, Hostel World has released a spoof ad with a little help from rapper 50 Cent. Full story...

23/05/2016

Unilever interview: “Ad blocking shows industry needs to rethink mobile creativity”

Unilever’s chief marketing officer Keith Weed has said that ad blocking has come about because people find digital advertising irritating, and so advertisers and agencies need to rethink how they communicate with consumers on mobile devices. Full story...

24/05/2016

Facebook revamps Trending Topics after political bias row

Facebook is changing the way it runs its Trending Topics feed, following accuastions that the social network is deliberatley excluding right wing politcal subjects from its charts. Full story...

24/05/2016

Cowabunga! Teenage Mutant Ninja Turtles chatbots on Kik

To promote the upcoming Teenage Mutant Ninja Turtles movie, Paramount Pictures is jumping in on the chatbot craze with four bots on popular teen chat app Kik which allow users to chat with the comic book heroes. Full story...

24/05/2016

Global apps index: Brazilians ‘most active demographic’ [INFOGRAPHIC]

Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research. Full story...

24/05/2016

China’s government ‘faking 488m social media posts’ - Study

Chinese government employees are inserting millions of deceptive messages into the streams of real social networks, to divert citizens' attention from adverse or embarrassing news, according to new research. Full story...

24/05/2016

EU referendum: CEOs of fastest growing companies in UK discuss Brexit impact

As George Osborne claims that the UK will plunge into a self-inflicted year-long recession, resulting in the loss of over half a million jobs, CEOs of some of the fastest-growing UK companies discuss how a potential Brexit could impact on businesses. Full story...

24/05/2016

Vice Media lays off up to 20 editorial staff

Vice Media has become the latest news putlet to layoff staff, following the likes of Mashable and Buzzfeed as upcoming digital media publications struggle to turn a profit in an increasingly saturated market. All of UK @vicenews editorial team, plus the only Full story...

25/05/2016

More to Tweet: Twitter drops media and @name replies from 140-character limit

Twitter has relaxed the rules for what counts against its iconic 140-character limit in Tweets, dropping pictures and video along with @name replies. Full story...

25/05/2016

GoPro and Red Bull team up for global partnership

Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years. Full story...

25/05/2016

Mobiles ‘most emotionally engaging screen’

Mobiles provide the most emotionally engaging screen, and are the most effective at delivering ‘seamless moments’ for consumers, according to new research. Full story...

25/05/2016

From crowdfunding to stock exchange in three months: The success of FrontOffice

A crowdfunded campaign for reconstruction firm FrontOffice has propelled the company to become listed on stock exchange, becoming the fastest crowdfunded exit. Full story...

25/05/2016

Three UK to test ad blocking at network level for first time

Three UK is trialling ad-blocking technology on its network next month, for one day only. Full story...

26/05/2016

Google revamps AdWords to separate mobile and desktop bids

Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet. Full story...

26/05/2016

TV ads still ‘most impactful advertising channel’

Despite the rise of YouTube, Facebook and Snapchat, it seems that good old fashioned TV commercials are still the most powerful ad channel, according to new data. Full story...

26/05/2016

Spotify revenues surge 80% (but losses widen)

Spotify saw revenues surge 80% to €1.94bn (£1.5bn) last year but losses deepened as the music streaming service put more money into investments. Full story...

26/05/2016

First sign of saturation in US video streaming market

The US market for video streaming is slowing for the first time, signaling saturation, according to new research. Full story...

26/05/2016

UEFA champions league final comes to YouTube and Snapchat

BT Sport is making the 2016 UEFA Champions League final the “most social sports broadcast ever” by live-streaming the match on YouTube and as a Snapchat Live story. Full story...

27/05/2016

AI mystery: Is ASOS' Australian Facebook page run by bots?

ASOS customers in Australia are claiming that the clothing retailers Facebook page is being run by bots (or rather robotic staff), after a series of baffling replies to their inquiries. Full story...

27/05/2016

Facebook starts showing ads to non-members on external websites

In a major move against Google, Facebook will begin showing adverts to people around the web; not just at those not logged in, but those without an account at all. Full story...

27/05/2016

Japanese chat app Line takes on Snapchat Lenses with 'Egg'

Japan-based messaging app Line has launched its own selfie filter app, imitating a popular feature on Snapchat. Full story...

27/05/2016

The death of passwords? Most consumers want biometric security

Over half (52%) of consumers want biomentrics and other modern authentication methods over traditional passwords, according to new research. Full story...

27/05/2016

Spotify lets brands sponsor top playlists

For the first time, Spotify is letting brands sponsor the music streaming firm’s owned and operated playlists. Full story...

31/05/2016

Cultural revolution: 'Art' gets its own web domain

The internet is about to get a bit more crowded (and cultural) with the introduction of a new .art domain dedicated to the creative industry. Full story...

31/05/2016

The internet in print: Free London mag Swipe curates “best of the web”

Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print. Full story...

31/05/2016

Video viral of the week: Mastercard UEFA ad gets 10m views

Mastercard has used its official 2016 UEFA Champions League 2016 sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it's our video viral of the week below... Full story...

31/05/2016

April Fools’ round-up: Gmail prank backfires as Sony busts ghosts

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put Full story...

01/04/2016

Walmart takes on Alibaba and Amazon in China

Walmart has launched a new e-commerce service that aims to bring ‘quality’ overseas products to Chinese consumers. Full story...

01/04/2016

Red Bull strikes content deal with Reuters

Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content. Full story...

01/04/2016

PlayBuzz gets $15m Disney investment to boost content engagement

Online content engagement platform Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company. Full story...

01/04/2016

White paper: 6 steps to unlock the true value of the Internet of Things

Yet the majority of organisations are treating it with a short term or 'gimmick' led approach. Businesses are at a clear junction, they can either make changes to increase their market share going forward or stick to existing models and risk failure. Full story...

01/04/2016

Amazon and Microsoft 'to invest in self-driving car tech'

Amazon and Microsoft are considering using their technology to power Here, a mapping technology firm for self driving cars, according to a news report. Full story...

04/04/2016

Online influencers ‘more influential’ than celebrities in children’s fashion market

What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research. Full story...

04/04/2016

Football stadiums get free wi-fi (for some apps)

England's Football League has announced that free wi-fi, for a particular set of official apps, will be made available at Championship, League One and League Two stadiums. Full story...

04/04/2016

WHSmith installs digital ads in shop windows

WHSmith is announcing its latest digital advertising initiative with the launch of digital display screens in the windows of 100 stores across the UK. Full story...

04/04/2016

Video viral of the week: Guinness ‘Alive Inside’ targets Africa’s next generation

Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below… Full story...

04/04/2016

Watchdog slaps major agencies for disguising ads as articles

Top agencies StarCom and TAN Media have been reprimanded by a consumer watchdog for failing to identify sponsored articles as ads. Full story...

05/04/2016

Facebook in South East Asia: 241 million connections

Facebook is booming in South East Asia, with 241 million people on Facebook in the region, 94% of them through mobile, according to new data. Full story...

05/04/2016

Wearable technology: Nine things you need to know [INFOGRAPHIC]

With smart watches, Go Pro cameras and fitness bands growing in popularity, online retailer I Got Crazy has compiled some key stats about wearable technology related to health and fitness. Full story...

05/04/2016

Half of people using ad blockers find ads 'annoying or irrelevant'

What are the key motivations behind ad-blocking? This new research from Global Web Index suggests that annoying ads, rather than privacy issues, drive most people to filtering software. Full story...

05/04/2016

John Lewis hunts for best retail startups

John Lewis has opened applications for JLAB, its ecommerce startup accelerator programme run in conjunction with innovation partner L Marks. Full story...

05/04/2016

Social shopping: Facebook syncs ad data with Tesco's dunnhumby

Facebook has teamed up with Tesco's data business dunnhumby to tie ads on the social network in with off-line sales. Full story...

06/04/2016

Pinterest takes 'Promoted Pins' format overseas

Pinterest will start selling advertising in the UK, signalling the social media scrapbooking site's first to make money from its more than 45 million users who reside outside the US. Full story...

06/04/2016

WhatsApp adds end-to-end encryption to boost security

WhatsApp, the world's largest messaging service, has rolled out end-to-end encryption for its 1 billion users across all devices, including iPhones, Android, Windows, Blackberry and Nokia phones. Full story...

06/04/2016

Barclays finally adds support for Apple Pay in the UK

Barclays has confirmed that its customers will be able to use Apple Pay from today, almost nine months after the launch of the mobile payment service. Full story...

06/04/2016

Can Alibaba AI predict reality TV show winner?

Alibaba has built an artificial intelligence platform that it hopes can correctly predict the outcome of reality TV talent show I’m a Singer. Full story...

07/04/2016

State of the data nation: Biggest programmatic ad spenders revealed

A "state of the data nation" infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth. Full story...

07/04/2016

Persado gets $30m funding boost for AI-generated content

Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express. Full story...

07/04/2016

Fireman Sam gets social media revamp

Global children's brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans. Full story...

07/04/2016

The new journey of a TV show: How digital has transformed video content

Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV. Full story...

07/04/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

08/04/2016

Facebook takes on Periscope with Live video push

Facebook is taking on Twitter’s Periscope by expanding its Live video tool with a dedicated tab in the Facebook app. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, Full story...

08/04/2016

Mashable fires staff in major shift to video content

Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive. Full story...

08/04/2016

Mondelez to sell Oreos in China via Alibaba ecommerce deal

Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online. Full story...

08/04/2016

Trust hampers Internet of Things adoption- report

Nearly two-thirds (60%) of global consumers are worried about a world connected through the Internet of Things. Full story...

08/04/2016

2b r nt 2b: Skakespeak app lets fans text like the Bard

A new mobile app which adds a Shakespearean touch to your text messaging, has been launched to mark the 400th anniversary of the Bard’s death. Full story...

08/04/2016

Virgin Media creates YouTube 360 ‘virtual party’

Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert. Full story...

08/04/2016

Contactless payments: Third of consumers lack trust

Contactless card payments have been on the increase in the past twelve months particularly since the limit increased from £20 to £30 in September 2015- but trust is still a major issue, according to a new poll. Full story...

08/04/2016

Daily Mail owner to buy Yahoo?

The owner of the Daily Mail has become the latest media giant to consider buying Yahoo, according to a news report. Full story...

11/04/2016

Microsoft AI creates ‘new’ Rembrandt painting

Microsoft is showing off its artificial intelligence abilities, with a new program that can produce an ‘original’ Rembrandt painting based on the master’s old works. Full story...

11/04/2016

Newspaper giants attack “illegal” ad blocking Brave Browser

A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers. Full story...

11/04/2016

The death of mass media? Marketers bet on one-to-one relationship with consumers

Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey. Full story...

11/04/2016

Global TV trends: BBC and Netflix lead way for recommendations

Whether public service or paid-for, the UK’s TV channels are most likely to be recommended by viewers- but Netflix is on the rise, according to new research. Full story...

11/04/2016

Mobiles account for half of internet time for 16-24s

Mobile use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data. Full story...

11/04/2016

Facebook finally lets brands and celebrities share sponsored content

Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network. Full story...

12/04/2016

Where are the wearables? Apple Watch shipments 'to decline 25%'

Apple Watch shipments are forecast to fall more than 25% year-over-year in comparison to 2015, according to new research. Full story...

12/04/2016

Google shows off lower cost (and less scary) robot

Google’s parent company Alphabet is showing off a new Japanese robot - a lower-cost, lower-power machine designed to help civilians. Full story...

12/04/2016

Mobile ad blocking: Top 10 reasons revealed

Annoying ads that take up too much screen space are the top reason for using an ad blocker, according to new research. Full story...

12/04/2016

RetailMeNot takes voucher business into Spain and Italy

RetailMeNot is expanding into the Spanish and Italian markets, match up consumers with retailers offering deals and vouchers. Full story...

12/04/2016

Facebook lets brands create AI chat bots

Facebook has launched a 'bots store', letting brands create their own robotic customer service reps that can interact with WhatsApp and Messenger users. Full story...

13/04/2016

Yahoo sale: Bidders gets deadline as Mayer future in doubt

Yahoo is officially up for sale, with bidders for the embattled internet pioneer given until April 18th to make a move, according to a news report. Full story...

13/04/2016

Jeep first brand to use ‘Edge’ mobile ad format

Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics. Full story...

13/04/2016

EU referendum: Searchers seek Brexit answers

UK searches for ‘leave’ related EU searches outnumber ‘stay’ searches by a margin of nearly 5:1, according to new research. Full story...

13/04/2016

Match.com pulls ‘freckles’ ad after social media backlash

An ad campaign for Match.com faced a backlash this week, with dozens of people on social media slamming the dating site’s posters for being “insulting”. @match_UK Freckles? Imperfections? Really?! Another way to shame appearance! The irony of #loveyourimperfections pic.twitter.com/DVdXp666RZ— Katharine Longworth (@Klongwo) Full story...

13/04/2016

Facebook’s ‘context collapse’: Massive drop in personal sharing

Facebook users are now less likely to share personal information on the social network, instead opting to cross-post content from friends or other media platforms, according to new research. Full story...

14/04/2016

Lost in translation: Why the ‘grimace’ emoji is confounding texters

When is a smile not a smile? The different ways that phones display emojis is leading to some embarrassing mix-ups, according to new research. Full story...

14/04/2016

BuzzFeed cuts sales forecasts by half after disappointing year

BuzzFeed has been forced to cut it's projected revenue by about half, after the online publisher missed its financial targets in 2015. Full story...

14/04/2016

Online privacy trends: EU demands fixes to US data sharing pact

EU watchdogs have demanded revisions to a consumer data sharing deal with the US, intended to be a replacement for the long-running 'Safe Harbour' pact between the two regions. Full story...

14/04/2016

UK digital ad spend grows at fastest rate for 7 years

UK digital ad spend grew 16.4% in 2015, with the average home now owning 8.3 internet devices, according to new stats from the IAB. Full story...

14/04/2016

CNBC debuts in-house creative agency

US media giant CNBC is launching a full-service, in-house commercial agency, continuing the trend for media owners taking their creative team in-house. Full story...

14/04/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

15/04/2016

Facebook opens Instant Articles to all publishers

Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format. Full story...

15/04/2016

New EU laws: Massive £15m fines for mishandling consumer data

The European Parliament has voted on the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer's data. Full story...

15/04/2016

IPA Bellwether: UK marketing budgets rise (but confidence falls)

IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit. .@IPA_Updates #Bellwether: Event marketing posts 6.3% budget increase https://t.co/bq0lUM7zQ7 #experiential pic.twitter.com/330bHBjzpz— Event magazine (@Eventmagazine) Full story...

15/04/2016

Video viral of the week: Adobe parodies pop-up ads in ‘Snakebite’ campaign

Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below… Full story...

15/04/2016

Top 8 social media trends in 2016 [INFOGRAPHIC]

With rise of chat apps and live video, the social media landscape is changing at a rapid rate. This new infographic identifies 8 key trends to watch out for in 2016. Full story...

15/04/2016

Broadband ads "misleading" say MPs

British MPs have claimed that broadband ads are misleading, with just 10% actually getting the advertised speeds. Full story...

18/04/2016

UK ad viewability hits highest level in 18 months

UK ad viewability has reached its highest level in 18 months, but £600m is still being wasted each year on non-viewable ads, according to new research. Full story...

18/04/2016

Microsoft’s next AI experiment: ‘CaptionBot’ identifies images

Microsoft has unleashed another AI experiment on the web, this time hoping for better results than its rogue Tay Twitter bot. Microsoft's image captioning tool sees through the so-called "moon landings" https://t.co/WWr7O1XeE3 H/T @robmanuel pic.twitter.com/BDd9X4KdNp— Ralph Harrington (@ralphharrington) April 14, 2016 Full story...

18/04/2016

Facebook Messenger adds Dropbox sharing and Salesforce data

Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce. Full story...

18/04/2016

The new fiver: Bank of England creates website to promote plastic banknotes

Digital agency Cyber-Duck is creating a website for the new £5 polymer (plastic) banknote for the Bank of England. Full story...

18/04/2016

Millward Brown debuts ad copy-testing solution for B2B marketers

Media consultancy Millward Brown has launched a new version of its Link ad copy-testing solution, which is tailored specifically to business-to-business campaigns. Full story...

18/04/2016

Tech Utopia: Google to build a ‘digital city’?

Alphabet, Google’s parent company, has plans to build its own smart city, according to a new report. Full story...

19/04/2016

Facebook Messenger and WhatsApp now ‘3 times bigger than SMS’

Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp. Full story...

19/04/2016

Snapchat adds 3D video stickers

Snapchat has introduced 3D stickers which can be pinned to an object in a video, as the popular chat app continues to boost engagement with new features. superimposing stickers on the rest of the world will be the first popular augmented reality Full story...

19/04/2016

Porsche turns magazine ad into floating hologram (some assembly required)

Porsche has launched an interactive hologram print ad that projects a floating 911 car above a tablet… provided the reader does a spot of origami first. Full story...

19/04/2016

Bing takes on Google with Shopping Ads

Microsoft has launched Bing Shopping in the UK, a platform designed to give marketers greater control over their online retail campaigns. Full story...

19/04/2016

Facebook and Instagram launch interactive videos for brands

Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos. Full story...

20/04/2016

Unilever now spends quarter of ad budget on digital

Nearly a quarter (24%) of Unilever's global ad budget goes towards digital media, up from 20% in the same period last year. Full story...

20/04/2016

Game of Thrones 360 video becomes Facebook’s biggest hit

This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map. Full story...

20/04/2016

Searching Saturdays: Half of all weekend searches made from a mobile device

More people are using their phones, rather than PCs, to conduct searches, with Weeekend the most popular time, according to new research. Full story...

20/04/2016

YouTube takes on Facebook with live 360 video

YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature. Full story...

20/04/2016

Shazam powers Nespresso campaign for first ‘connected coffeemaker’

Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio. Full story...

20/04/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

21/04/2016

YouTube ads ‘getting better ROI than TV’

More than three-quarters (77%) of campaigns on YouTube have "a higher return on investment than TV", according to new research. Full story...

21/04/2016

Five reasons why the Queen is good for UK business [INFOGRAPHIC]

As Queen Elizabeth II celebrates her 90th birthday, Qing Wang, Professor of Marketing and Innovation at Warwick Business School, reveals five reasons why she is a distinct advantage for UK business following her recent research of Chinese consumers in 13 cities covering Full story...

21/04/2016

Snapchat faces backlash for Bob Marley filter on ‘Marijuana Day’

Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘marijuana day’. I love #BobMarley but um...isn't this technically black face? @Snapchat pic.twitter.com/7GU2IsjKwy— Daniel Ruiz (@danny_ruiz) April 20, 2016 Full story...

21/04/2016

Adblocking could become an “epidemic” warms eMarketer

Nearly a third (30%) of British web users will have installed adblockers by 2017 as the practice becomes an epidemic, eMarketer has warned. Full story...

21/04/2016

Brexit delivery costs: Study claims leaving EU adds 30% to each import

Leaving the EU will add 30% to the price of an average import to the UK and cost the typical SME importer £163k a year through increased shipping costs, duties and taxes, red tape and border delays, according to a new study. Full story...

21/04/2016

Luxury brands ‘failing at email personalisation’

Many luxury brands are failing to segment and target customers strategically in their email marketing, but Cartier and Burberry are leading the way, according to new research. Full story...

21/04/2016

Facebook tip jar: Users to donate cash for a good post?

Facebook is considering introducing a 'tip jar' which would let users give a cash tip in exchange for a good post, rather than just a 'like', according to a news report. Full story...

22/04/2016

Emojis boost email open rates: ‘Tears of joy’ most popular

Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research. Full story...

22/04/2016

Choose your own adventure: Persol creates interactive comic on Instagram

Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story. 4 of 21 :: You spoke, we listened :: Frankie's taken his first step towards overthrowing The State, swiping Full story...

22/04/2016

Unilever runs social media contest to push bathroom recycling campaign

Unilever is launching a social media contest to encourage consumers to show off their recycling efforts. #Rodale100 honoree @Unilever is committed to recycling & a greener world: https://t.co/dJ5MwRCBS6 #ReimagineThat pic.twitter.com/2SCBhuDUXH— Rodale Inc. (@RodaleInc) January 29, 2016 Full story...

22/04/2016

Ecommerce sales growth doubles (but tablets falter)

Online retail sales growth rate surged 15% in the first quarter of 2016, but there is a growing disparity observed between smartphone and tablet usage, according to new data. Full story...

22/04/2016

Marketing fail: AC Milan scores own goal with 'Haka' Nivea prank

Italian football team AC Milan has come under criticism for perfoming a spoof 'Haka' dance before a match to promote a Nivea cream, with many branding the act 'disrespectful'. Full story...

25/04/2016

Google parent Alphabet gets ad sales boost (but 'moonshots' prove costly)

Alphabet - Google's parent company - has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices. Full story...

25/04/2016

Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers

Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo. Full story...

25/04/2016

Digital divide 'holding back UK economy' - report

A digital divide is opening up across the British economy, with just over half (55%) of “pioneer” firms adopting digital technologies and processes, while the other half (45%) are falling behind. This is according to new research by the CBI and international Full story...

25/04/2016

MENA consumers most likely to be mobile-first

The population of Middle East and North Africa (MENA) countries are most likely to use a smartphone to access the internet, according to new data. Full story...

25/04/2016

Paco Rabanne sponsors AOL Makers launch in UK

AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor. Full story...

26/04/2016

Dawn of the chatbots: 89% of consumers want to talk to virtual assistants

The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research. Full story...

26/04/2016

Video viral of the week: Knorr 'taste tool' matches strangers for dinner dates

Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why Full story...

26/04/2016

Ballerina dances with hologram double for No.7

Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7. Full story...

26/04/2016

1 in 3 use social networks for product research

One-third of consumers are using social networks to research products before making a purchase, strengthening the case for Facebook's recent AI Messenger chatbots, according to new research. Full story...

26/04/2016

Sunfly to launch £4.99 karaoke streaming service

Karaoke technology firm Sunfly is marking its 25th Anniversary with the launch of streaming service which will allow every household in the UK to access its karaoke library through their tablets, laptops, smart phones and TVs. Full story...

26/04/2016

Apple suffers first-ever iPhone sales drop

Quarterly revenue at Apple have declined for the first time since 2003, as iPhone sales weaken amid strong competition. Full story...

27/04/2016

YouTube debuts unskippable six-second ad format

YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach. Full story...

27/04/2016

Digital fashion trends: Mobile drives aspiration, desktop drives sales [INFOGRAPHIC]

Almost two thirds of fashion traffic is now mobile, with more than 50% of multi-device sales occurring one week after the cookie is dropped, according to this new infographic. Full story...

27/04/2016

Going paperless: Adobe links electronic signatures service with Marketing Cloud

Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”. Full story...

27/04/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

28/04/2016

Facebook profits triple as mobile ads smash expectations

Facebook shares have jumped after reporting a tripling of first quarter profits from a year earlier to $1.51bn, boosted by a huge increase in mobile. Full story...

28/04/2016

Controversial Tinder tool reveals which friends use dating app

Tinder is testing a new feature called 'Tinder Social' that reveals which of a user's Facebook contacts are using it. Full story...

28/04/2016

KLM creates chatbot on Facebook Messenger and WeChat

Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo. Full story...

28/04/2016

Millward Brown partners Kantar Worldpanel for ad metrics

Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns. Full story...

28/04/2016

Getty Images Vs. Google: Legal battle over ‘image scraping’

Getty Images has formally complained to the European Commision’s antitrust officials about the multinational's alleged anti-competitive behaviour. Full story...

28/04/2016

Mobile tech is a ‘£200m boost for high street'

Is digital a help or hindrance to the high street? New research suggest that technology is offering shoppers a more mobile-friendly shopping experience in-store, helping retailers unlock an extra £200 million in sales each year. Full story...

28/04/2016

Billionaire Icahn sells entire Apple stock amid China fears

Billionaire activist investor Carl Icahn said last night that he had sold his entire stake in tech giant Apple due to the risk of China's influence on the stock. Full story...

29/04/2016

Twitter ad spend drops (but user growth returns)

Twitter has released a mixed earnings report for the first quarter of 2016, as the social network struggles to com[pete with larger rival Facebook. Full story...

29/04/2016

Beautiful People website hacked: 1.1m account details stolen

Beautifulpeople.com - an elite dating site that only permits attractive people to sign up - has reportedly had private information about more than a million users leaked. Full story...

29/04/2016

Marketers failing to turn big data into big profits [INFOGRAPHIC]

A survey among close to 1200 professionals across different industries shows that while more than half recognize the importance of big data, only a quarter is able to achieve productivity gains. Full story...

29/04/2016

Global trust of the Internet in decline- report

Consumers are increasingly worried about their online privacy and security, especially when it comes to ‎how their personal data is handled by private corporations and governments, according to new global research. Full story...

29/04/2016

Programmatic basics: Top 3 myths [INFOGRAPHIC]

As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This final infographic from Eyeota’s ‘Programmatic Basics’ series dispels 3 big myths surrounding programmatic. Full story...

01/03/2016

IAB UK: Ad block use rises from 18% to 22% in just 3 months

Over two-fifths (22%) of British adults online are currently using ad blocking software – a rise from 18% in October, according to new research. Full story...

01/03/2016

Facebook Reactions: Advertisers kept in the dark over data…for now

Facebook rolled out its ‘Reactions’ button last week, giving users six new ways to express their emotions at the click of a button- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. Full story...

01/03/2016

WhatsApp axes Blackberry support

WhatsApp is dropping support for some older phones, including all BlackBerry models. Full story...

01/03/2016

Tablets in decline as a second-screen device

Fewer people are using tablets as a second screen device compared to three years ago, with consumers opting for smartphones instead, according to new research from Global Web Index. Full story...

01/03/2016

£30 Raspberry Pi 3 goes live with built-in WiFi

DIY computer Raspberry Pi 3 has been launched today, with faster speeds and new connectivity options for £30. Full story...

01/03/2016

Hacking a town: UK 'Snooper's Charter' extends spying powers for Govt.

The UK governemnt has expanded powers in its so-called 'Snooper's Charter', letting police access everyone’s web browsing histories and to hack into phones. Full story...

02/03/2016

Snapchat catches Facebook for daily video views

Both Snapchat and Facebook are getting 8 billion daily video views, as the social photo app continues to attract big name brands. Full story...

02/03/2016

Six different ways: How will brands interpret Facebook Reactions?

Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather Full story...

02/03/2016

The most effective ad campaigns: Australia and India win at engagement

More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. Full story...

02/03/2016

Microsoft HoloLens ships to developers on March 30

Microsoft HoloLens, the company's highly anticipated augmented-reality headgear finally has an official ship date: March 30th. Full story...

02/03/2016

UK minister calls ad blocking a 'modern day protection racket'

The UK culture secretary John Whittingdale has branded ad blocking as a 'modern day protection racket', joining sides with advertisers and publishers in the increasingly hostile ad blocking wars. Full story...

03/03/2016

Top 52 app publishers of 2015 [INFOGRAPHIC]

Mobile monitoring firm App Annie has revealed the top 52 app publishers of 2015- reserved for the top earners from the iOS App Store and Google Play Store. Full story...

03/03/2016

MasterCard develops AI sales assistant

MasterCard is developing a virtual sales assistant using AI technology from Rainbird - a startup identified by its Start Path programme. Full story...

03/03/2016

eBay syncs TV viewers with online ads

eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be 'second screening'- sending relevant shopping ads to thier mobile screens. Full story...

03/03/2016

Video viral of the week: Geico returns with 'Fast Forward’ pre-roll ads

Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below… Full story...

03/03/2016

Mother’s Day: 60% of searches via mobiles

Almost two thirds (60%) of searches related to Mother’s Day will take place on a mobile phone, according to new research. Full story...

03/03/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

04/03/2016

Coca-Cola turns packaging into Virtual Reality headset

Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone. Full story...

04/03/2016

Facebook to pay millions more in UK tax after backlash

Facebook is to pay millions more in UK tax after overhauling its structure, after it was revealed that the social network paid just £4,327 in corporation tax for an entire year. Full story...

04/03/2016

Digital advertising trends: TV trumps online for mums

Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV. Full story...

04/03/2016

For Mum's, YouTube knows best [INFOGRAPHIC]

Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube. Full story...

04/03/2016

Global privacy trends: Citizens prepared to give up data for ‘national security’

New global research reveals that most global citizens favour enabling law enforcement to access private online conversations if they have valid national security reasons to do so, or if they are investigating an individual suspected of committing a crime. Full story...

04/03/2016

Stores ‘failing to inspire shoppers’ for Mothers Day- report

New research has revealed Mother’s Day spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates an increased level of shopper involvement this year, presenting retailers with a great opportunity to inspire shoppers and increase sales. Full story...

04/03/2016

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research. Full story...

07/03/2016

Video viral of the week: HTC promotes VR with street game pranks

HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below. Full story...

07/03/2016

Ecommerce trends: India’s wallets are going mobile

The smartphone is rapidly becoming a convenient medium for making payments around the world. This new report from Neislen looks at the role of smartphone payments in India. Full story...

07/03/2016

CRM trends: Social media beats email for customer service

UK brands are increasingly using social media to respond to customer complaints, but half of all queries through digital channels are still going unanswered, according to new research. Full story...

07/03/2016

Moving to HTTPS: Why small businesses need to make their website secure [infographic]

Small firms often lack the resources of corporations, so secure websites for consumers can present a greater challenge. This infographic from Nimbus Hosting provides a checklist on how and why a business can make their website secure to help grow their sales, Full story...

07/03/2016

Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash

Supermarket chain Whole Foods has sparked a Twitter revolt by selling pre-peeled oranges in plastic containers. If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them. pic.twitter.com/00YECaHB4D— Nathalie Gordon (@awlilnatty) Full story...

08/03/2016

Adidas 'app squads' to shed light on dark social channels

Adidas has invited fans to join 'app squads' in select cities around the world, as the sports brand looks to shed light on so-called 'dark social' channels- private sharing that is hugely popular, but difficult to track. Full story...

08/03/2016

Tinder lets customers ‘play matchmaker’ on dating app

Tinder is testing a new tool that lets users share a Tinder profile with a fellow user of the dating app. Full story...

08/03/2016

Developer interview: Building online communities with Deeplearning4j

Adam Gibson and Chris Nicholson, are founders of Deeplearning4j — first commercial-grade, open-source, distributed neural net library written for Java and Scala, with one of the most active communities on Gitter. In this Q&A session, they  share their thoughts, experiences and lessons learned on Full story...

08/03/2016

Human-rating app Peeple finally launches after backlash

Human-recommendation app Peeple has gone live, six months after vanishing from the app store after a privacy outcry. Full story...

08/03/2016

Investment shortfall hurting tech start-ups worldwide

Tech start-ups serving the international media, entertainment and creative (MEC) sectors are struggling to find growth stage funding, according to a new study. Full story...

08/03/2016

Four ways to beat ad blockers: IAB guide offers new tactics

As the ad blocking wars heat up,the IAB‘s Technology Laboratory has launched a new guide that outlines the tactics publishers are using to urge users to stop using the filtering technology. Full story...

09/03/2016

Insurance firms 'need to look beyond ecommerce to serve digital generation'

Most insurers are focused on ecommerce strategies when it comes to digital, but the most successful firms are looking at automation, big data and flexible infrastructure, according to a new report. Full story...

09/03/2016

The rise of multi-device shopping: Most PC users shop on mobiles

Nearly 9 in 10 PC shoppers also used a smartphone to buy products online ion the last month, according to new research looking into cross device ecommerce. Full story...

09/03/2016

Women in tech: Podcast series interviews digital pioneers

In celebration of International Women’s Day, Episerver, has launched the “Digital Ninety-Nines”, a new campaign that showcases the work of women within IT, digital marketing and tech. Full story...

09/03/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

10/03/2016

Are your apps invisible to search? Top brands fail at 'app indexing'

Just 20% of iOS apps and 30% of Android Apps are able to support Google's new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research. Full story...

10/03/2016

Video trends: YouTube and Netflix rise... but TV still king

The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research. Full story...

10/03/2016

JCDecaux digitizes London bus shelter network

JCDecaux, the world’s largest outdoor advertising company has started its digital transformation of London’s bus shelter network- meaning commuters will see 84-inch fully connected, dynamic HD screens on their journeys to work. Full story...

10/03/2016

Google hires 4chan creator to boost social networking efforts

Google has hired Chris Poole, the creator of controversial forum 4Chan, as part of its social network team. Full story...

10/03/2016

No keywords needed: Shutterstock debuts ‘reverse image search’

Image and music content provider Shutterstock has launched a new visual search tool that doesn’t need keywords to find relevant images for clients. Full story...

11/03/2016

London challenges New York and San Francisco in top 3 global tech hubs

The UK is Europe’s most desirable technology hub for global tech workers looking to move abroad, with London rivalling New York and San Francisco as the world’s top tech hub, according to a survey of over eight hundred international technology professionals. Full story...

11/03/2016

Fox and Sky ramp up streaming with fuboTV

Rupert Murdoch’s 21st Century Fox and Sky have led a $15m (£10m) funding round investing in streaming service fuboTV. Full story...

11/03/2016

Bosch unites smart devices under IoT cloud

Electronics giant Bosch has launched its own cloud computing software, bringing together its IoT offering. Full story...

11/03/2016

Google’s (low speed) car crash caught on camera

One of Google's self-driving cars hit a bus while navigating traffic in California last month- and the low-octane incident was caught on camera. Full story...

11/03/2016

Bloggers and native ads: Google outlines 3 key rules

Google has outlined three key rules for any blogger who trades coverage on their site for a free product. Full story...

14/03/2016

UK to ban online junk food ads aimed at kids?

In a major move, sugary and fatty food adverts shown around children's content online could soon be banned in the UK. Full story...

14/03/2016

Most Brits 'think cybercrime as big a threat as offline crime'

Cybercrime is not seen as an equal threat as traditional crimes, such as burglary, according to a new survey. Full story...

14/03/2016

Ofcom data breach: Broadcaster alerts regulator

Media regulator Ofcom, the media regulator, has suffered the biggest breach in its history involving the misuse of data that was downloaded by an employee before leaving the company. Full story...

14/03/2016

Not-so-smart home: Amazon Echo ‘can be hacked by radio words’

Amazon’s voice activated home automation gadget can mistake radio and TV programme for human commands- as some owners found out recently while listening to a US talkshow. Full story...

14/03/2016

Google’s AI beats world Go champion in series (but humans get revenge)

Google’s AI technology has beaten the current Go world Champion in an ongoing series of live TV matches- but the human contentsatnt got his revenge to take the score to 3-1. Full story...

14/03/2016

BBC debuts first 360-degree TV show online

BBC Click has broadcast a fully 360-degree edition of its programme, viewable either on VR devices or via a simple web browser. Full story...

14/03/2016

Top 5 chat apps: Snapchat has the youngest user base

Among the five major services, Snapchat has by far the youngest audience, with 83% of its audience under 35, according to new data. Full story...

14/03/2016

Instagram gets Facebook-style newsfeed revamp

Instagram will no longer show posts in chronological order and instead serve up tailored pictures and videos, in a similar way to its parent company Facebook. Full story...

16/03/2016

Battle of the brains: Facebook AI chief criticises Google's Go victory

Google’s artificial intelligence system AlphaGo won the final Go game of five against human world champion Lee Sedol on Tuesday, but rival Facebook has suggested that the victoroius machine wasn't using real AI at all... (function(d, s, id) { var js, fjs Full story...

16/03/2016

Amazon to let you pay via selfie?

Amazon could soon let customers purchase products without a password, using a photo of their face instead. Full story...

16/03/2016

PlayStation VR revealed... $200 cheaper than Oculus Rift

Sony has revealed that its virtual reality headset will cost $399, significantly cheaper than rivals Oculus Rift and HTC Vive. Full story...

16/03/2016

Indian tech firms boost investment in London

Cobra beer founder Lord Bilimoria has welcomed India’s next high growth multi-national companies to London as new figures revealed the country’s tech firms are investing in London at an unprecedented rate. Full story...

17/03/2016

Brexit battle: 80% of CBI members want to stay in EU

Nearly four-fifths (80%) of CBI members think being in EU is best for their business, according to a new survey looking into business attitudes to the UK EU referendum. CBI members employ more than 7m in the UK & majority want to Full story...

17/03/2016

Google joins up analytics with '360 Suite'

Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today's multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas. Full story...

17/03/2016

Native content: Consumers 'increasingly confused by sponsored stories'

Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research. Full story...

17/03/2016

Games streaming site Twitch expands into 24/7 food channel

Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative. Full story...

17/03/2016

Pope Francis joins Instagram

Pope Francis has continued his mission to spread the word of the Catholic Church online, this time joining social network Instragram. Full story...

17/03/2016

Digital advertising in Australia: The engagement paradox [INFOGRAPHIC]

Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data. Full story...

18/03/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

18/03/2016

EU referendum: Brits’ search habits reveal quest for information online

There are now less than 100 days until the Uk makes big decision around whether we stay in Europe. In the run up to the 23rd of June, Hitwise, a division of Connexity, lifts a lid on the different behaviour witnessed across Full story...

18/03/2016

Spain: Digital now accounts for quarter of ad spend

Spending on digital advertising in Spain jumped 21% in 2015 capturing 25% of the overall market, up from 22.9% a year earlier, according new research. Full story...

18/03/2016

'Cord shavers': 70% of Brits subscribe to video-on-demand services

UK viewers are only half as likely as viewers globally to “cord cut” in favour of online services, suggesting the threat posed to the likes of Sky and Virgin from online subscription services such as Netflix and Amazon is rather overplayed, according Full story...

18/03/2016

Fashion firm fined for undisclosed paid Instagram ads

A US fashion firm has settled a case in which it was accused of failing to flag paid Instagram endorsements as being adverts. Printed Paisley Perfection // Featuring @LordAndTaylor // New #DesignLab Collection // #AD A photo posted by CaraASantana (@caraasantana) on Full story...

18/03/2016

The new LinkedIn? DueDil helps uncover contacts within companies

Data intelligence DueDil has launched a new tool that helps teams find key business leaders and contacts by linking their networks together with company information. Full story...

18/03/2016

The YouTube generation: 92% of 16-24s visit site every month

YouTube is still more popular than Facebook in terms of number of visitors, according to new research. Full story...

21/03/2016

Snapchat dominates SXSW (and they weren't even there)

Many big digital players flocked to annual festival South by Southwest (SXSW) in Austin Texas last week, but the most popular app Shapchat didn't even need an actual presence to dominate, according to new data. Full story...

21/03/2016

Google to sell robot army to Amazon?

Google's parent company is looking to sell Boston Dynamics, the company behind its humanoid robots…and Amazon could be in the frame. Full story...

21/03/2016

Nintendo reveals first smartphone game in Japan (with a social twist)

Nintendo has released its highly-anticipated debut smartphone game, Miitomo, in Japan- but don’t expect a Mario-style platformer just yet.. Full story...

21/03/2016

Clothing and Valentine’s Day spending give online sales an added boost

Spring is in the air with continued strong sales for online shopping, with 18% year on year growth, according to new data. Full story...

21/03/2016

Facebook and Universal slammed for showing different trailers to ‘ethnic audience’

Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity. Wut? Facebook showed whites and blacks diff versions of ads, calls it a ‘victory’ for race-specific advertising https://t.co/3UQGDcjCA3— Julia Full story...

22/03/2016

Most UK retailers missing a trick with page abandonment

The vast majority (93%) of UK retailers do not send follow-up emails to shoppers who have browsed products online but not made a purchase, risking the loss of significant revenue. Full story...

22/03/2016

Twitter turns 10: Can it last another decade?

As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years. New stats look at the biggest successes and failures of the social network. Starting in Full story...

22/03/2016

Smart pigeons to measure London pollution levels

A designer in London has come up with a natural way of deploying internet of things (IoT) pollution sensors... using pigeons. Introducing the #PigeonAir patrol team: Norbert, Coco and Julius. At your service! pic.twitter.com/N1vg5tZZak— Pigeon Air Patrol (@PigeonAir) March 14, 2016 Full story...

22/03/2016

Internet of Things ‘will place greater pressure on companies to modernise’

Companies failing to upgrade ageing IT systems will struggle to survive as the Internet of Things momentum gathers pace, according to new research. Full story...

22/03/2016

Luxury brands failing to sync online and offline experience

Luxury brands need to keep up with the trend of connecting online and offline environments to increase web and in-store traffic and promote sales, according to new research. Full story...

22/03/2016

Facebook drops app support for Blackberry phones

Facebook has dropped support for BlackBerry phones, leaving users unable to connect to the social network through apps. Full story...

23/03/2016

Internet ad spend ‘to overtake TV by 2017’

Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report. Full story...

23/03/2016

Worst junk mail offenders revealed: Schools and retailers clog up inboxes

The majority of branded communications issued by companies has been branded as ‘irrelevant’ by consumers, with schools and retailers among the worst at spamming customers, according to new research. Full story...

23/03/2016

Two thirds of senior marketers want to stay in EU (but confusion remains)

The majority of senior UK marketers think that staying in the EU will be best for their business, but most are unaware of its perks (such as the Digital Single Market), according to new research. Full story...

23/03/2016

Women lead the charge over last-minute men in Easter shopping

Almost half of all Easter retail searches made from smartphones, with traditional Easter bonnets making a comeback as top Easter accessory, according to new research. Full story...

23/03/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

24/03/2016

OMG! Microsoft AI chatbot acts like a Millennial

Microsoft has created an artificial intelligence chat bot that talks like a Millennial and learns from humans. But its good intentions have already backfired, with mischevoius web users getting it to cite Hitler and support Donald Trump. Full story...

24/03/2016

Growth of programmatic video advertising in Europe [INFOGRAPHIC]

More than half of online video advertising in Europe is expected to be traded programmatically in 2020, growing at rate of 38.7% to become a €2bn industry by 2020, according to new research. Full story...

24/03/2016

How to master the digital first impression (Infographic)

With employers taking just three seconds to decide whether they like you, it has become essential to cultivate an online presence that leaves no room for doubt. This new infographic from NeoMam Studios offers a guide to master digital impressions. How you Full story...

24/03/2016

Google to bring Android Pay to UK 'in next few months'

Google will extend Android Pay to the UK "in the next few months", as the company looks to emuilate the siuccess of rival Apple Pay. Full story...

24/03/2016

Video traffic 'attracts more non-human traffic than display'- comScore UK

Non-human traffic is more common on video sites than display ad ones in the UK, according to new data. Full story...

29/03/2016

Vice Media sales chief quits after shock 17.4% traffic drop

Richard Beckman, head of ad sales at Vice Media, is stepping down after the publisher posted a surprise decline in web traffic. Full story...

29/03/2016

Japanese agency hires AI bot as creative director

McCann Erickson Japan has become the first agency to appoint a robot as its creative director... but is it an early April Fool's Day prank or a genuine sign of things to come? Full story...

29/03/2016

Global internet speeds up 23% in just one year

The world wide web is getting faster, with global average internet connection speeds up to 5.6 Mbps, marking a 23% increase year-over-year, according to new data. Full story...

29/03/2016

1 in 3 ‘watch no online TV’

There are still many internet users across the world who are choosing to watch linear TV only, according to the latest stats from Global Web Index. Full story...

29/03/2016

Instagram plays down algorithim change after user backlash

Instagram is seeking to reassure its millions of users after a backlash over its proposed timelines changes. We're listening and we assure you nothing is changing with your feed right now. We promise to let you know when changes roll out broadly.— Full story...

30/03/2016

Google revamps AdWords 'for marketing in mobile-first world'

Google’s 15-year-old AdWords platform is set for a major update to better help marketers reach consumers in a multi-screen world. Full story...

30/03/2016

Bitcoin future? Fifth of UK businesses ‘to trade in digital currencies by 2020’

A fifth of UK employees believe that their organisations will be accepting Bitcoin and similar digital currencies as payment by 2020, according to a new report. Full story...

30/03/2016

Soundcloud finally launches $9.99 subscription service

Music streaming firm SoundCloud is launching its long-planned subscription service, but for now the $9.99-a-month service will only be available in the US. Full story...

30/03/2016

Global university rankings: Which is best for business?

Harvard and the Massachusetts Institute of Technology (MIT) are still the charge for Business, but UK and France and challenging the top US institutions, according to new data. Full story...

30/03/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

31/03/2016

New China web rules 'could block all domains outside country'

China is planning new rules which would require firms that serve domestic internet users to register their web addresses inside the country - a move which has raised concerns among foreign businesses. Full story...

31/03/2016

Google’s opens up its machine learning tech to developers

Google has made its Cloud Machine Learning platform available to developers today, giving them access to the platform that powers Google Photos, Translate and the Google Inbox app. Full story...

31/03/2016

The Times ditches online rolling news

The UK's Times and Sunday Times have merged their websites and launched new apps, ceasing its rolling news operation in favour of four online editions each day. Full story...

31/03/2016

The internet's secret: Does the ‘Dark Net’ have any benefits?

Whether it be the purchase of illegal narcotics or planning an assassination, a growing amount of the world’s criminal activity takes place on a part of the Internet known as the "Dark Net" — a realm only accessible via special web browsers Full story...

31/03/2016

Top brands take part in first B2B event in Muslim lifestyle sector

Some of the world’s biggest brands, including Tesco, Asda and Ogilvy, will take part in the first-ever B2B conference on Muslim lifestyle - a sector worth trillions of pounds. Full story...

31/03/2016

Global ad trends: Paid search slows as spend shifts to programmatic display ads

Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research. Full story...

01/02/2016

WhatApp most popular in Latin America

WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research. Full story...

01/02/2016

Tesco axes 24 hour stores; blames rise of internet shopping

Tesco is to end 24-hour trading in 70 of its stores due to the growth of online shopping which has meant that certain shops had few customers during the night. Full story...

01/02/2016

Samsung brings mobile ad blocking to its browser

Samsung has become the latest player to allow ad blocking by default, pre-installing the filtering software on its latest Android phones. Full story...

01/02/2016

Microsoft tests underwater data centre to cut cooling costs

Microsoft is heading underwater for its latest data centre, in a bid to tackle high energy costs and control the carbon footprint. Full story...

01/02/2016

Mobile ads now account for four-fifths of Facebook ad revenue

A surge in video views that has boosted advertising spending contributes to a bumper final quarter for Facebook. Full story...

01/02/2016

Driverless cars set for London's roads

The design for the first driverless cars to be tested on the streets of London has been revealed. Full story...

01/02/2016

YouTube stars drop plans to trademark ‘reaction videos’ after backlash

The team behind one of YouTube's biggest channels have dropped plans to trademark ‘reaction videos’ after a backlash from fans. Full story...

02/02/2016

IBM boosts IoT tools with Weather Company buy

IBM has bought the Weather Company as it makes gains in its IoT capabilities. Full story...

02/02/2016

Project Skybender: Google to beam 5G internet from solar drones

Google has a new top secret project by the same team that brought us Project Loon, deliver ultra-fast 5G internet from solar drones, according to new reports. Full story...

02/02/2016

Google overtakes Apple as world's most valuable company

Google's new parent company Alphabet has overtaken Apple as the world's most valuable company by market value, despite its 'moonshots' losing it $3.5bn over 12 months. Full story...

02/02/2016

Vanity Fair premiers famous ‘Hollywood Issue’ on Snapchat

Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time. Full story...

02/02/2016

YouTube adds video donation option

Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform. Full story...

02/02/2016

#Techfugees looks for digital solutions to global refugee crisis

A new initiative looking for digital solutions for the global refugee crisis is calling on tech firm to submit their ideas, ahead of a conference at 10 Downing Street this week. Full story...

02/02/2016

WhatsApp passes one billion monthly user mark

Mobile messaging service WhatsApp is now used by a billion people every month, Facebook has reported. Full story...

03/02/2016

US and EU agree new customer data laws… for now

A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens. Full story...

03/02/2016

Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR

Pedigree is once again running a ‘Puppy Bowl’ match ahead of this years Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match. Full story...

03/02/2016

Yahoo cuts 15% of jobs after $4.4bn loss

Yahoo is cutting its workforce by 15% as part of an "aggressive strategic plan" to drive growth after dropping to a $4.4bn loss for 2015. Full story...

03/02/2016

Behind the scenes video shows how Google revamped Hertz marketing

Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the Full story...

03/02/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

04/02/2016

Microsoft buys typing app SwiftKey for $250m- report

Microsoft has bought London-based SwiftKey, a pioneer in touchscreen typing apps, according to reports. Full story...

04/02/2016

Cadbury reveals new Milk Tray Man after online search

Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign. Our new hero lands in true #NewMilkTrayMan style... https://t.co/mAz9ZA9ToN— Cadbury UK (@CadburyUK) February 3, 2016 Full story...

04/02/2016

Pizza Hut delivers #goldenpizza to Super Bowl viewers

Pizza Hut is delivering golden pizzas to celebrate the Superbowl, which marks its 50th anniversary this year. It's pizza. It's gold. For your chance to win: https://t.co/KUT82bwzA2Rules: https://t.co/WzgV5GBE3L #GoldenPizzahttps://t.co/n0fz01w7sP— Pizza Hut (@pizzahut) February 1, 2016 Full story...

04/02/2016

Who is the 6 Nations Fan? [INFOGRAPHIC]

With the 6 Nations Rugby tournament starting this weekend, there is a huge oportuinity for brands to get involved in the buzz around the event. This new infographic from Radium One looks at the key stats behind the typical 6 nations fan- Full story...

05/02/2016

‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G)

Phones made by China's Xiaomi - the world's fourth biggest smartphone maker - are going on sale in the US for the first time, but they won’t be able to run on 4G networks. Full story...

05/02/2016

YouTube to launch $9.99 Netflix rival next week with ‘Red Originals’

YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content. Full story...

05/02/2016

Samsung’s ad blocking app removed from Google Play store

An app running on Samsung’s recently updated API new ad blocking capabilities, has been abruptly removed from the Google Play store. Full story...

05/02/2016

Bing Ads creates EMEA insights team to boost search data

Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns. Full story...

05/02/2016

Valentine’s Day: Google’s guide to getting mobile brand love [INFOGRAPHIC]

As we get closer to one of the most loved, and dreaded days of the year, brands are thinking about how to capitalise on loved up shoppers. Research by Google shows there is 60% rise in mobile consumers who reach for their Full story...

08/02/2016

Valentine’s Day: Google’s guide to getting mobile brand love [INFOGRAPHIC]

As we get closer to one of the most loved, and dreaded days of the year, brands are thinking about how to capitalise on loved up shoppers. Research by Google shows there is 60% rise in mobile consumers who reach for their Full story...

08/02/2016

Click and collect boosts supermarket value- customer survey

Many customers find an increased click & collect service is improving the supermarket offering, with ‘more value’ being the number one are that they need to improve, according to a new customer survey. Full story...

08/02/2016

Unilever searches for top 50 digital start-ups

Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders. Full story...

08/02/2016

LinkedIn shares drop 28% after disappointing results

LinkedIn shares dropped 26% after the company projected lower than expected profits for the first quarter of 2016, blaming shaky global economic conditions. Full story...

08/02/2016

LinkedIn shares drop 28% after disappointing results

LinkedIn shares dropped 26% after the company projected lower than expected profits for the first quarter of 2016, blaming shaky global economic conditions. Full story...

08/02/2016

Super Bowl 50: How 12 big ads performed on social media

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on Full story...

09/02/2016

3.57 degrees of separation: How Facebook friends are bringing the world closer

The old adage that we are all six personal connections away from knowing everyone in the world is no longer accurate according to Facebook- who claim it is now just 3.57. Full story...

09/02/2016

Eagles vs. Drones: Police to use birds of prey to take out illegal devices?

The Metropolitan Police in the UK is considering using eagles to take out drones operated by criminals, according to a news report. Full story...

09/02/2016

Verizon mulls bid for Yahoo

US communications giant Verizon is considering a bid for Yahoo, its CEO has revealed. Full story...

09/02/2016

Zoolander takes over Barbie’s Instagram account

To promote Zoolander 2, Universal Pictures is running a social media tie-up with Mattel, which will see the movies titular hero take over barbie’s Instagram account for three days. #barbiezoolander #bestnine Full story...

09/02/2016

India blocks Facebook’s free internet scheme

India's telecoms regulator has blocked Facebook's Free Basics internet service today, saying the scheme violates net neutrality. Full story...

09/02/2016

Music partnerships ‘improve brand image’

Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research. Full story...

10/02/2016

Panic Brits search for last minute gifts the day before Valentine’s Day

More than 7 in 10 retail searches related to Valentine’s Day will be made from a mobile device in the run up to the big day this year, according to a new report. Full story...

10/02/2016

Super Bowl stats: Ads accounted for 22% of entire broadcast

Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research. Full story...

10/02/2016

1 in 5 using voice search on mobile

Voice search is on the rise, with one in five mobile users talking to their phones to find information, according to new research. Full story...

10/02/2016

Mums win out over significant others in the online battle of Valentine’s Day vs. Mother's Day

We are quicker to shower our mothers with gifts than our spouses, according to new research from UK ecommerce conversion company Ve. Full story...

10/02/2016

Zuckerberg criticises board member for India ‘anti-colonialism’ tweet

Facebook sparked controversy this week, after a key board member Marc Andreessen linked India’s rejection of its free mobile service with ‘anti-colonialism’. 1/Last night on Twitter, I made an ill-informed and ill-advised comment about Indian politics and economics.— Marc Andreessen (@pmarca) February Full story...

11/02/2016

Looking for Love: Valentine’s Gift Searches Triple

With Valentine’s day just around the corner, new data indicates that the number of people searching for ‘Valentines gifts’ in the run-up to the big day has grown by 195 per cent between 2013 and 2015. Full story...

11/02/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

11/02/2016

Twitter 'First View' puts video ads at top of timelines

Twitter is making two big changes to the way its users' timelines appear, with video ads and a personalised selection of prioritised tweets at the top of each user's feed. Full story...

11/02/2016

Forget the ‘second screen’: Mobiles now compete equally with TV for consumer attention

We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the box, according to new research. Full story...

11/02/2016

Falling out of love: Smarter marketing needed to engage jaded Valentine’s Day shoppers

The number of UK adults planning to buy Valentine’s Day gifts or cards has dropped to 45% from 50% last year – the equivalent of 2.5 million people – according to new research. Full story...

11/02/2016

Google filters tackle worst three ad fraud botnets

Google can now automatically sift Web traffic from three of the major ad-fraud botnets, responsible for malware on half a million devices. Full story...

12/02/2016

Independent goes online only as newspaper shuts down

The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry. Full story...

12/02/2016

Beyonce helps smartphone usage skyrocket during Super Bowl 50

The Super Bowl 50 saw a 21% year-over-year increase in app activity during the game, with Beyonce’s two-minute guest appearance during the halftime show generating the most mobile buzz, according to new research. Full story...

12/02/2016

Visual content ‘top trend in 2016’: 60% of marketers invest in video content

Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research. Full story...

12/02/2016

Yahoo to offer free PGA highlights and live leaderboard

Yahoo has stuck a global partnership with the PGA Tour to deliver free live video from tournaments along with on-demand highlights and other video content. Full story...

12/02/2016

Google puts AI expert in charge of search business

Google has put its Artificial Intelligence lead engineer John Giannandrea in charge of its search operations, signalling the growing role of machine learning inside the company. Full story...

15/02/2016

The psychology of trust in websites [INFOGRAPHIC]

1 in 4 people don’t trust any online organisation with their personal details and 43% of users are worried about the general security issues of shopping online, according to this new infographic from Symantec. Full story...

15/02/2016

Half of Brits find junk mail ‘more annoying than their commute ‘

The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research. Full story...

15/02/2016

The next 100 years: Underwater cities, virtual reality and space colonies await

Super-skyscrapers which will dwarf the Shard, under water bubble cities and origami furniture are all likely to be reality in 100 years’ time, according to a new report. Full story...

16/02/2016

Under 24s say mobile is their most important device

Not only are 16-24s the most enthusiastic users of smartphones but they are most likely to say that smartphones are their most important device for getting online, according to new research. Full story...

16/02/2016

BBC Three taken off air: Channel goes online-only to save costs

BBC Three has broadcast its final night on UK TV, as the youth-focussed channel goes online only. Full story...

16/02/2016

Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors. Full story...

16/02/2016

O2 starts selling customer tube journey data to advertisers

O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data. Full story...

16/02/2016

Streetmap loses Google High Court challenge

UK-based mapping pioneer Streetmap has lost a long-running legal battle with Google. Full story...

16/02/2016

Snapchat gets serious: Opening up to ad tech giants?

Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network. Full story...

17/02/2016

Yahoo U-turns on Tumblr: Splits ad sales teams

Yahoo is reversing its decision to merge its ad sales teams with Tumblr's, following the blogging site's declining performance. Full story...

17/02/2016

How ‘grey routes’ are trashing the mobile brand experience [INFOGRAPHIC]

SMS remains a hugely effective communication channel for many brands- but more providers are now using 'grey routes' to deliver messages, stripping texts of vital context, such as timing. This infographic looks at a growing threat that most brands are totally unaware Full story...

17/02/2016

Streaming wars: Pandora vs. Spotify

Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups. Full story...

17/02/2016

What is the best platform for a brand in 2016? Pepsi wants to find out

Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO. Full story...

17/02/2016

SoundCloud in trouble after $70m losses in two years

Soundcloud is facing financial turmoil after a news report revealed that the music streaming service lost of $70m over two years. Full story...

17/02/2016

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

18/02/2016

London Fashion Week trends: Instagram now more popular than Twitter

With London Fashion Week kicking off this week, digital marketing agency Greenlight, sheds light on the social media buzz around #LFW2016, indicating that Instagram will be more popular than Twitter. Full story...

18/02/2016

Apple Vs FBI: Tim Cook defies order to decrypt iPhone

Apple has been ordered to help the FBI to unlock the iPhone of one of the San Bernardino shooters, but the firm says it will oppose it, calling it an ‘unprecedented step which threatens the security of our customers’. Full story...

18/02/2016

Gordon Bennett! Swear words in email subject lines increases open rates by 28.6%

Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research. Full story...

18/02/2016

Liverpool FC launches new social app 'LFC Xtra'

Liverpool FC and social media platform, Vixlet have launched a new social app and web portal for fans. Full story...

18/02/2016

Nearly 50% of small firms 'do business without a website'

Nearly half of small businesses in the US operate without a website, with many not considering a mobile-friendly website to be a priority, according to a new survey. Full story...

18/02/2016

Three installs mobile ad blocker at a network level

In a shock move, Three has become the first mobile operator to block ads at a network level. Full story...

19/02/2016

Out of fashion? Low Christmas sales signal crisis for luxury clothing brands

With the London Fashion week kicking off today, low Christmas sales mark a crisis in the industry, according to new research. Full story...

19/02/2016

Ad blocking trends: Global publishers find solutions by engaging readers directly

As ad blocking becomes a growing threat to the digital marketing industry. A survey reveals how publishers are tackling the problem- revealing divided opinions over the practice. Full story...

19/02/2016

Twitter adds two customer service tools for brands

Twitter has launched two customer service tools that help brands engage with feedback more smoothly via the social network. Full story...

19/02/2016

Google ‘Jigsaw’ to solve internet's hardest puzzles

Google's former internet think tank, Google Ideas, has been transformed into a separate technology incubator called Jigsaw. Full story...

19/02/2016

Global social media trends: 93% of adults have social media account [INFOGRAPHIC]

Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research. Full story...

19/02/2016

Beyond gaming: Facebook creates 'social virtual reality' team

Mark Zuckerberg made a surprise appearance at Samsung’s Mobile World Congress event, touting the rise of virtual reality and Facebook’s new social VR team. Full story...

22/02/2016

Google takes on Amazon with grocery deliveries

Google is expanding its same-day delivery service to fresh groceries, competing with the likes of Amazon and Instacart. Full story...

22/02/2016

Three’s ad block ‘will hurt consumers and publishers across Europe’- IAB

IAB Europe has expressed its "serious concern" following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations. Full story...

22/02/2016

4 new priorities for the chief marketing officer in 2016

CMOs need to embrace “creative disruption" to build brand loyalty, according to new research looking into the top areas of focus for CMOs in 2016.. Full story...

22/02/2016

Online sales growth rate double that of last January

The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed a strong start to 2016 for online retail sales, with a 15% Year-on-Year increase in January 2016. This is more than double the 7% increase recorded in January 2015. Full story...

22/02/2016

Shazam expands into Poland

Shazam is to extend its business in the growing Polish market via an exclusive agreement with mobile ad company YOC. Full story...

22/02/2016

Twitter debuts built in GIF buttons

Twitter has released a built-in GIF button for all users, letting users search for animations to accompany their tweets. Full story...

22/02/2016

Programmatic basics: How to use audience data [INFOGRAPHIC]

Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This new infographic series from Eyeota covers the basics. Full story...

23/02/2016

Google axes all search ads on right hand side

Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices. Full story...

23/02/2016

The loyalty lull: Customer put off by impersonal loyalty schemes

Loyalty schemes could be disappointing customers and costing retailers conversions, with 33% disappointed by lack of personalisation in traditional loyalty schemes, according to new research. Full story...

23/02/2016

Google White Paper: Choosing the right path for a successful mobile launch

Google Transformation Experts has issued a White Paper focused on how brands should choose the right product, design and development path for a successful mobile launch. Full story...

23/02/2016

Adobe debuts app creation tool for brands

Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge. Full story...

23/02/2016

London Fashion Week: Designers tap into use online influencers to convert shoppers

Social media has emerged as the true voice of London’s leading fashion event and new research indicates that designers and fashion houses are having the biggest impact, including the most tweeted about names. Full story...

23/02/2016

Stripe announces Atlas in game-changer for global start-up community

The software payment platform for building an internet business, Stripe, launched a new global platform that removes barriers to entry for Start-Ups. Full story...

24/02/2016

Native ads ‘to dominate digital display advertising by 2020’

Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2bn by 2020, according to a new report. Full story...

24/02/2016

5 big MWC 2016 trends: AI earpieces, homemade VR and DIY phones

With Mobile World Congress in full swing, we look at five of the biggest future shocks to emerge from the trade show. Full story...

24/02/2016

MasterCard reveals selfie security: Photos to replace PINs?

Mastercard is introduce facial recognition payment software this summer, letting its customers pay for their online purchases by taking a selfie. Full story...

24/02/2016

Customer data ‘to drive the majority of sales decisions by 2020’

As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information. Full story...

24/02/2016

New ad platform reveals real-time store footfall

xAd has launched a new ad exchange platform that lets brands see real-world footfall in-store and across their high street competitors, breaking the barrier between online and offline by using location data. Full story...

24/02/2016

Can big data correctly predict fourth Oscar winner in a row?

The company that's successfully predicted the Best Picture Oscar winner for the last 3 years – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its 2016 prediction. And the winner is... Full story...

25/02/2016

Mobile World Congress: 5G is the key to unlock mobile-dominated future

As Mobile World Congress comes to a close, a key theme from this year's event was how mobile will dominate media- and 5G mobile internet will be the catalyst for this shift. Full story...

25/02/2016

Programmatic basics: Declared or modelled data- which is best? [INFOGRAPHIC]

Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This second infographic from Eyeota's 'Programmatic Basics' series covers Full story...

25/02/2016

Mobile now accounts for half of all online sales in UK

A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time, according to new figures. Full story...

25/02/2016

London Fashion Week: 10 most popular designers on Tumblr

Alexander McQueen, Mary Katranzou and Burberry were the top trending designers on Tumblr at London Fashion Week. Full story...

25/02/2016

Facebook ads takeover phone screens with 'Canvas'

Facebook ads can now takeover you phone, with a new 'Canvas' size that imitates Snapchat's 'Discover' format. But will it turn off consumers? Full story...

26/02/2016

Hands-free typing: Google Docs offers dictation tool

Are keyboards going obsolete? Google Doc's latest voice-dictation tool marks another move towards a voice and gesture based digital future. Full story...

26/02/2016

Android Vs. IOS: Apple users outnumbered three to one

There are now three times more Android users than iOS users worldwide, according to new data. Full story...

26/02/2016

Mind games: 65 statistics about ecommerce psychology [INFOGRAPHIC]

Most online customer behaviour boils down to human psychology. In this infographic, coupon and deals site BargainFox has gathered 65 proven statistics to demonstrate 20 key factors that determine a consumer behavior in e-commerce. Full story...

26/02/2016

Video viral of the week: Burger King mocks McDonald's commercial with 'new ending'

McDonald's recently ran a commercial showing off how many more 'golden arches' restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below... Full story...

29/02/2016

Amazon rollout for groceries: UK is next

Amazon is taking its grocery delivery service in the UK, partnering with supermarket giant Morrisons to deliver frsh food to customers. Full story...

29/02/2016

Digital disconnect: Third of businesses still can't measure results of digital investment

Over a third (36%) cannot measure the business results of digital investment, with a lack of funding and conflicting KPIs cited as key reasons for the shortfall, according to a new study. Full story...

29/02/2016

Google reveals latest humanoid robot 'Atlas' (then hits it with a hockey stick)

Google has unveiled the next generation of its Atlas, its bipedal robot capable of carring 10lb boxes and stoically picking itself up after being toppled by a hockey stick. Full story...

29/02/2016

Programmatic basics: Why retargetting is not audience targetting [INFOGRAPHIC]

As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This third infographic from Eyeota’s ‘Programmatic Basics’ series explains the idfference between retargeting and audience targeting. Full story...

29/02/2016

Mark Zuckerberg to build robot butler to help him at work

Facebook founder Mark Zuckerberg plans to build artificial intelligence (AI) to help him around the house and with his work, similar to the butler Jarvis from the film Iron Man. Full story...

04/01/2016

From car doors to laptops: John McAfee crowdfunds universal security dongle

The founder and former CEO of McAffee Antivirus has developed his latest security product, 'EveryKey'- a bluetooth security dongle that can unlock all password protected devices, including phones laptop, tablets....and even potentially your car or the front door of your house. Full story...

04/01/2016

Instagram usage 'doubles in last 2 years'

In the world of social networking, Facebook-owned Instagram has been a clear success story in recent years. New research from Global Web Index indicates that the social netowrk has risen rapidly in recent years to rival the likes of Twitter. Full story...

04/01/2016

Facebook ‘deliberately broke’ Android apps in user experiment

After its controversial ‘sadness’ experiment back in 2014, Facebook is facing new criticism for playing with users' feelings- this time by breaking its app on purpose. Full story...

05/01/2016

European app trends: The year of the emoji

Last year was the year of the emoji, with phablets set to dominate 2016 and productivity apps on the rise, according to new data from Flurry. Full story...

05/01/2016

Sat navs get smarter: Garmin focuses on ‘driver awareness’

Garmin has launched a new line of Sat Navs with a focus on ‘driver awareness’, keeping users informed of hazards they may not have spotted yet. Full story...

05/01/2016

Amazon Dash: Smart dishwasher does the detergent shopping for you

Whirlpool is linking up its range of new refrigerators and dishwashers to Amazon Dash, so they can order replacement products automatically. Full story...

05/01/2016

Four key digital marketing trends for 2016

From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016. Full story...

05/01/2016

New ‘folding’ Google Glass revealed

Google has revealed a new version of its Glass wearable computer, aimed at enterprise businesses such as healthcare and manufacturing. Full story...

05/01/2016