Top digital marketing data and case studies this week

21/01/2016

Here are the top digital marketing data and case studies that caught our eye.

US online display ads 'to overtake search for first time'

Digital display advertising spend is set to overtake search in the US for the first time this year, accounting for 47.9% with a value of $32.17bn, according to new research.

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Google search shake-up: Economist, New Yorker and Time drop down rankings

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Major websites including The Atlantic, GQ, New Yorker, Economist and Time have all fallen victim to recent updates to Google's core search algorithm, with their web pages no longer featuring as prominently as the search giants rankings, according to new research.

50% of marketers buying mobile ads programmatically (but many still don't get it)

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Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research.

WeChat used by 63% of China’s web users

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Five years on from its launch, messaging app WeChat is now being used by the majority (63%) of China’s internet users, according to new research.

Out of date: Content traffic ‘drops by 98% after one month’

Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research.

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“Peep this”: Top 20 teen slang words revealed by AskFM

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To coincide with its major rebrand, social network ASKFm has revealed the top 20 teen slang words used on its site.

The top 20 terms in ASKfm's Teen Slang Dictionary include:

1. PAP
• Acronym meaning "post a picture"

2. Bad
• Just like the olden days of parents' yore, bad still means good but it has shifted slightly and means something even more positive like hot

3. Ship
• Short for relationship

4. :3
• A symbol meant to represent the cat face made by anime characters when they say something clever, sarcastic, or comment on something cute

5. IDEK
• Acronym for "I don't even know…"

6. IKR
• Acronym meaning "I know, right?"

7. OOTD
• Acronym for "outfit of the day;" commonly used to prompt someone to post a picture of their current outfit or to share your current outfit with friends/followers

8. SMH
• Acronym for "shaking my head;" in reference to something distasteful

9. Dime
• The highest rating on a scale of 1-10; used to share approval or express how good something is

10. THOT
• Acronym meaning "that ho over there;" used to describe females with a promiscuous reputation

11. Netflix and chill
• Code for hooking up or a "booty call"

12. Savage
• Used to describe something that is hardcore or extreme, in a good way

13. AF
• Acronym "as f***" used to express the severity of something (e.g. hot AF)

14. TBR
• Acronym for "to be rude;" usually said before the person shares their true – and harsh – feelings

15. Peep
• Can refer either to friends (your people), or to look at/listen to (e.g. peep this)

16. Slept
• Can refer to hitting someone hard enough to knock them out, missing out on something awesome, or to be extremely high

17. GOAT
• Acronym for "greatest of all time"

18. No chill
• Used to describe someone who is being irrational

19. Likers get rate
• A phrase that implies the original poster will rank anyone that likes/comments/answers a post, typically around how cool they are perceived to be or how they look; also used to incent followers to like posts to get something (usually indicated in the post) in return

20. Frog emoji + coffee cup emoji
• Based off a popular meme of Kermit the Frog drinking a cup of tea, teens use this emoji combo to sarcastically imply "but that's none of my business" or "I'm just saying"

CASE STUDIES

Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash

Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.

Periscope puddle: How brands waded in to a social media spectacle

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

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Milka Poland offers 'last square' on Facebook

The popular confectionery brand used Facebook video and carousel ads to create an emotional bond with chocolate lovers, with mouth-watering results.

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