Top digital marketing data and case studies this week

27/01/2016

Here are the top digital marketing data and case studies that caught our eye.

Revealed: Apple makes more money in 3 months than all of Android’s lifetime

Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure that Apple made just within the last quarter alone.

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37% of mobile users blocking ads (and another 42% could follow)

Over one third (37%) of mobile users are already using some form of adblocking software, with a further 42% considering using them, according to new research.

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Ad-blocking soars 10% in just 3 months

Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed.

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Global social ad trends: Spend jumps 50% [INFOGRAPHIC]

Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.

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Worst 10 CV buzzwords: ‘Motivated’, ‘strategic’ and ‘passionate’ top list

LinkedIn has revealed the most overused buzzwords of the UK’s marketing professionals - highlighting the adjectives that they should avoid this year if they want to stand out from the crowd.

CASE STUDIES

Politics case study: How smart social targeting helped Conservatives win the UK election

Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.

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TV fail: Microsoft Surface tablets go offline during live NFL playoff


A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.

Marketing personalisation case study: Toyota USA makes 100,000 versions of same Facebook ad

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.

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