Top digital marketing data and case studies this week

18/02/2016

Here are the top digital marketing data and case studies that caught our eye.

London Fashion Week trends: Instagram now more popular than Twitter

With London Fashion Week kicking off this week, digital marketing agency Greenlight, sheds light on the social media buzz around #LFW2016, indicating that Instagram will be more popular than Twitter.

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How ‘grey routes’ are trashing the mobile brand experience [INFOGRAPHIC]

SMS remains a hugely effective communication channel for many brands- but more providers are now using 'grey routes' to deliver messages, stripping texts of vital context, such as timing. This infographic looks at a growing threat that most brands are totally unaware of.

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The psychology of trust in websites [INFOGRAPHIC]

1 in 4 people don’t trust any online organisation with their personal details and 43% of users are worried about the general security issues of shopping online, according to this new infographic from Symantec.

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CASE STUDIES

Not just for millennials: German retailer targets older consumers on Facebook

German online fashion retailer Atelier Goldner Schnitt set out to prove that social media is not just for millennials with a successful ad campaign to reach women over 60.

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Search case study: How Frooition cut marketing costs 65% via smart SEM

Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.

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Social shopping case study: How the Goat Mug got 50% of its sales via Facebook

An innovatively designed portable coffee mug gained a worldwide audience through a series of campaigns aimed at urban, design-conscious coffee lovers.

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